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Content Management System: The Top 8 CMS You Should Know

August 29th, 2022

A content management system (CMS) is an online tool that enables you to produce, manage, and distribute digital material. A Best CMS system is now mainly used for building and maintaining websites. But, CMS Platforms can also manage and maintain other material such as documents, presentations, or software.

Without knowing any coding, you may quickly establish a website using a CMS (Content Management System) platform (at least for most of them). Making a decision might be difficult for you to acceptable CMS for your purposes because so many alternatives are accessible.

In this article, we’ll explain what a content management system is, cover 8 CMS you should be aware of, and How to Choose the Best CMS Platform for Your Website.

What is CMS (content management system)?

Software called a content management system (CMS) allows many users to manage, edit, and publish web content without needing specialized knowledge. Users can add, edit, and modify website content using a what-you-see-is-what-you-get interface without prior coding knowledge.

In a CMS system, the content is kept in specific databases and presented on a presentation layer using predefined templates. Modern content management systems also provide extra features like document management and automated process workflows to simplify content management.

CMS software has evolved into an essential tool for driving content collaboration within an organization, allowing multiple users to log in and contribute, schedule, or edit content published on internal or external interfaces.

The Best CMS Platform for Your Website: How to Choose

After going through this article about what a CMS is, you should have a better understanding and be ready to determine the best CMS platform for your needs. In the following sections, We have a Complete guide about a few key considerations when choosing a CMS platform:

Ease of use:

Ideally, it would help if you had a CMS that simplifies adding and changing material. Having a drag and drop interface is frequently required for this so that you may add various items to your sites. After publishing the material on your site should be simple and quick for you to edit.

Design options:

Some CMS platforms have minimal design options and do not give users enough freedom to tweak the templates or other aspects of the websites. You need to find a CMS software that provides a wide variety of design options.

Data portability:

Whenever you decide to Migratie CMS Platforms, you must be able to transfer your data from the current CMS platform to other platforms. So you need to find a platform that will allow you to export your material from one CMS and import it into another.

Extensions and add-ons:

You should choose CMS Platforms that have a lot of extensions and add-ons that you can use. Extensions are plugins that help you modify the existing functionalities of your platform.

When putting together an eCommerce website, for example, you have to be capable of creating your online business and a personalized content management system. You can add features like category management, CMS software, product placement, catalogs, user permissions, payment gateways, and many more. 

Help and support options:

You will find it helpful if the CMS supports user documentation and even has a help system that explains how to use certain features. The documentation should be detailed enough to keep you up-to-date with the latest developments.

How much does it cost:

Finally, it would help to consider the costs of using a particular CMS. Some organizations won’t be capable of paying for many functionalities, but others may have to keep track of specific expenses like monthly hosting and support charges.

This article aims to help you choose the best CMS platform for your website. We’ve reviewed eight interesting choices from which you can select the most suitable for your purposes, whether a simple blog, online e-commerce store or membership website. 

The eight best CMS examples you should know.

1. Shopify CMS:

When you want to start an online business, Shopify is one of the most popular platforms for CMS systems available today.

Shopify is a free and easy-to-use e-commerce platform that lets you set up an online store with virtually no technical knowledge, using their templates and other user-friendly features.

You do not need to purchase hosting, set up any CMS software, or handle backups and upgrades. Shopify development also offers a simple drag-and-drop user interface. Operating both an online and a physical business allows in-store sales, which is fantastic.

Key Features of Shopify CMS:

  • With the help of Shopify CMS, an integrated payment method, you can accept credit and debit cards.
  • There are numerous extensions and themes available. You can add various features to your online store by purchasing third-party Shopify apps.
  • If your sales exceed a certain threshold, Shopify CMS, an alternative to BigCommerce, does not require an upgrade.

  2. Adobe Commerce by Magento :

If eCommerce is your only area of interest, Adobe Commerce (powered by Magento) provides an all-inclusive Web CMS, online store, and content publication solution. Two versions are available: the free open source community version and the paid service Adobe offers.

Adobe Commerce by Magento development company provided Excellent speed, security, and scalability to draw big businesses to it. Any business that requires distinct sections, like chain stores, can benefit significantly from multisite support, making it the ideal platform.

With Adobe Commerce, The quick checkout process and straightforward integration with well-known payment processors will delight Magento CMS online store owners. Also helpful will be the simple admin interface, pre-built analytics, themes, and CMS Marketing strategies.

Key Features of Adobe Commerce :

  • Allows you to modify the website’s appearance and functionality quickly.
  • It has a variety of templates and blog examples for you to choose from. You can also add custom templates for further modification.
  • Integration with Adobe Marketing Cloud allows you to publish content automatically to social networks, manage analytics, and create engaging content for your visitors.
  • Filtering and searching capabilities in the CMS help you display your content more effectively.

3. DRUPAL CMS:

If you’re looking for a full-fledged Content management system, Drupal is the one. Developed by Acquia, it’s a cutting-edge open source platform designed to meet the need of many different websites. Many companies and organizations use Drupal because of its excellent security, scalability, and flexibility.

Drupal development provides highly scalable CMS systems that can be extended using the vast array of add-ons available. Advantages include excellent eCommerce capabilities like product listings, wish lists with online shopping carts, and integrated options for accepting payments that make it simple for clients to buy things from your website.

Key Features of Drupal CMS:

  • It offers various themes that help you design attractive websites for your company.
  • There are numerous applications available for you to add. You can also develop custom applications according to your needs.
  • It provides an easy way to export content from the platform in both XML and RSS formats. 
  • It’s less resource intensive and can be hosted on a shared hosting account.

4. Big-commerce CMS:

Big commerce is one of the most popular CMS systems available today. This CMS was designed to be simple and flexible to fit any business’s needs. It offers a wide range of transportability options, which is helpful if you want to run your online store on a remote computer.

The platform offers superior security as well as exceptional scalability and flexibility. Big Commerce lets you easily update your site’s content through minor tweaks to its templates and additional modules. 

Key Features of Big commerce:

  • The platform offers numerous extensions and widgets that you can use to add various features to your website.
  • The platform provides free eCommerce features such as fixed product pricing, shopping cart, wish lists, and categories. 
  • It offers the ability to manage multiple sites from one account. You can easily switch between sites without special technical skills or software.
  • It allows you to extend the platform’s capabilities by adding custom code.

5. Square Space :

A ready-to-use option for creating virtually any type of website is Squarespace. Anyone can create a website because it is so easy to do so, including business owners, professionals, bloggers, and artists. In addition, it has one of the cleanest dashboards, a drag-and-drop builder, beautiful templates, and intuitive social media and Marketing strategies.

Square Space is a premium resource. Although many excellent templates and modules are available, you’re limited to what you get. The templates themselves are designed to work with all kinds of websites.

Squarespace is your best option if you all need a quick way to create a visually appealing website.

Key Features of Square Space:

  • It offers various templates appropriate for businesses, bloggers, professional services companies, and more.
  • The platform is highly versatile and can be used to build an online store with a simple storefront or a full-blown eCommerce site. 
  • It allows you to build engaging pages simply by adding content to the available modules, widgets, and plugins. 
  • It’s elementary to customize an existing template or make changes to it to make it look unique.

6. HubSpot CMS:

Consider that you are searching for a platform that will expand as your business does. In that case, A fully integrated Content management system made specifically for marketers and business owners is called HubSpot CMS.

HubSpot CMS is an excellent option for growing businesses. Because it is constructed upon the CRM platform of HubSpot, which is used by giant firms searching for an all-in-one solution to manage their website, it includes various Marketing strategies, sales, service, and operations tools. 

HubSpot is great for small business owners who want an affordable solution for creating an engaging website on a tight budget. A clean interface, convenient admin panel, and insightful analytics dashboard make it fun.

Key Features of HubSpot CMS:

  • This simple platform adds access to HubSpot’s advanced marketing tools. 
  • It helps you do all the marketing and business management tasks you need. 
  • You can create a complete solution designed to grow your business as it evolves. 
  • The platform allows you to add a wide variety of customizations and features, giving you the flexibility to create an engaging website that fits your business’s needs and vision.

7. Magnolia CMS:

Magnolia CMS is a highly flexible, secure, and robust CMS system with hundreds of ready-to-use social media, eCommerce, and automation tools.

The platform is known for its excellent design tools and impressive features. Its clean interface makes it comfortable to use.

Magnolia comes packed with all the basic functionality you’ll need to build your site, with specialized tools that let you modify every part of your website. Magnolia also offers a rich set of APIs and plugins (additional programs) that you can use to add features to your site. 

Key Features of Magnolia CMS:

  • The platform adds premium features like Social Media Sharing Buttons and Blog Commenting. 
  • It allows you to integrate your business’s website with social media platforms. 
  • It offers a variety of themes, which can be easily configured for any website. 
  • You can set up an eCommerce store quickly and start selling products from your website. 

8. Contentful CMS:

Contentful CMS is a good option if you’re looking for a platform that can be used to create content-driven websites. Contentful is unique in that it offers developers complete editorial control. It makes it easy to add and manage content on various digital channels, even those that need to meet specific accessibility standards or have complex security requirements.

This Web CMS platform can be considered one of the best platforms for building personalized, secure and accessible websites because of its simple yet versatile approach to content management. If you’re looking for a robust, scalable platform that can quickly scale your business goals, then feel free to try out Contentful CMS.

Key Features of Contentful CMS:

  • It’s an excellent option for creating high-quality content even under the most complex conditions.
  • It’s easy to use and provides many customization options to give you the flexibility to build a fantastic website.
  • It’s a smart choice for building particular interest websites that need to meet specific accessibility standards. 
  • It enables you to create an eCommerce site that integrates with your existing website. 

Conclusion:

We have a lot of options when it comes to CMS. They have a few things in common: user-friendly interfaces, great features and options, flexibility, and excellent support. On the other hand, depending on the type of site you want to create, the specific functionalities you need, and the scalability your site will require in the future, there is always a suitable CMS for any job.

A platform is a software tool used to manage the content and information in your business. Suppose you’re looking for a Web CMS allowing you to take advantage of the internet’s vast potential to grow your local business or online presence. We recommend you try out these best CMS options.

Categories: CMS, Magento, Shopify, Uncategorised, Wordpress

On-Page SEO Techniques To Boost Rankings

March 21st, 2022

Do you know that 95% of search engine traffic goes only on the first page of search results? If you want people to come to your business in search results, then you need to optimize the pages of your website. On-Page SEO techniques help you get more qualified leads and people will land on your website.

By optimizing your web page, Google will understand that you deserve a place on the first page in the search engine result page. 

 

What is On-Page SEO?

On-Page SEO is a process of optimizing different pages of your website so that it can rank higher on search engines. On-page SEO comes under SEO Services and has different elements such as schema markup, meta tags, links, and many more.

The primary function of On-Page SEO is to optimize the structure and content of a web page. Various Digital Marketing Agencies perform On-Page activities and help clients to rank on top of the web page.

 

8 On-Page SEO Techniques To Boost Rankings

Now we have understood what On-Page SEO is, let’s check out the On-Page SEO techniques that will boost rankings.

1. Insert relevant keywords into your website pages

If you want to rank high on search engines, you need to incorporate relevant keywords into your web pages. Keywords will trigger your site to appear in the right search results. You can use different keyword research tools to conduct keyword research. While conducting research, you should also focus on long-tail keywords that contain three or more words.

For example – “best school in India”. It helps to drive more qualified traffic to your site. Don’t use keywords too often in your pages as it will count as keyword stuffing and as a result, it will also hurt your ranking.

2. Create user-friendly content

Content marketing is a major fundamental part of SEO because it develops an interest in people so that they will visit your website more often. Optimizing your content will enable you to rank in search results and more people will discover your business through your website’s content.

Always try to make your content user-friendly for your audience. Search engines understand how a user is interacting with your content and as a result, it increases the ranking of your site. You can do this by using headings, bulleted points, adding visuals, and using readable language.

3. Optimization of title tag and meta description

The title tag appears in blue color search results. People click on this and navigate to the page of your site. It determines the relevancy of the search query. Your description is a small piece of information that appears below the title tag. It provides a summary to the audience about your web page.

The meta description doesn’t impact rankings but it guides people to choose what they are searching for. Your title tag and meta description should always be in detail so that people are more likely to click on them. 

A title tag should be of 60-character limit along with your keywords. A meta description should be of 155-character limit along with keywords.

4. Optimization of images

Visuals are a vital component in providing a positive user experience on your site. It helps to enhance the quality of your page and brings more engagement to your site. Therefore, your images should always be properly sized and optimized from an SEO point of view.

Use image compression tools to compress the size of images. Since Google cannot read images, it is always advisable to use alt tags for your image by which search engines can easily identify your images. 

5. Use internal links on your web page

Internal links are the links of your web pages by which a user can easily navigate from one page to another page of your site. It helps a user to discover new pages on your site and thus helps in indexing and ranking. It also helps the user to stay on your website for a longer period of time. Always ensure to create a relevant anchor text for generating internal links on your site.

6. Optimization of URLs

Search engines use URLs to determine the relevancy of your web pages. Always create a relevant and clear URL for your page for both users and search engines to rank your website.

Don’t use numbers or letters in the URL as a user will not be sure about the content of your page but try to provide a context in that URL. 

For example – www.baker.com/cakes/chocolates/recipes.  By looking towards the URL, it is clear to a user what to expect from this website.

7. Choose a responsive design for your website

It is a part of SEO Services. People generally access different websites from their mobile devices or tablets. If your website is not mobile optimized, then you will deliver a poor user experience.

Your website will also be ranked as Google first considers the mobile version of your site while ranking in search results. Thus, always choose a responsive design i.e. for both mobile and laptop versions.

8. Improve the loading time of your site

Users expect your site to open in three or fewer seconds. Your audience will bounce back from your site if it has a high loading time. Thus, always check for the best SEO tools to reduce the loading time of your site. 

 

Conclusion

After checking all these elements, you must have now got a big to-do list to be checked and implemented on your site. Clap Creative is one of the best digital marketing agencies that will help you to optimize your site completely to drive great results.

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Categories: Uncategorised

Magento is All Set with 2.4 Upgrade – What’s in Store?

February 14th, 2020

Ecommerce has revolutionized the way of customer shopping experience by mingling it with the comfort of home. However, the challenge arises when you as a retailer wants to relish the growth of the online customer base but not aware of the technical know-how of e-commerce development. At this time, among many others, an open-source platform “Magento” comes as a rescue. While backing numerous industry leaders for effortless online servicing, Magento as an e-commerce development platform has been intact due to its enticing features and range of themes as well as extensions.

According to a report from Magento itself, there are more than 250,000 merchants rely on their vigorous platform to run their online business.

Magento keeps on updating its features every quarter so that the Magento community people can avail of most of the platform benefits. Moreover, it was already announced by Magento in the previous year about its new update 2.4 release in the First Quarter of the year 2020. So, the Magento users who run their businesses on version 1 and want an upgrade of Magento 2 have to gear up. The release of update 2.4 will bring new advancements, great quality as well as hassle-free product stability. Thus, if you are planning to stay ahead in eCommerce competition, here is what you can expect from Magento update 2.4 –

GraphQL Improvisations

Magento 2 GraphQL, acts as an alternative to “REST” and “SOAP” web APIs for frontend Magento development. For Magento 2.4 release update, a team of community engineers is working to build-up a new microservice architecture with the following features that will improve GraphQL:

  • GraphQL coverage will rely on all new Storefront APIs for orders, checkout and, My account.
  • Highly-performing GraphQLfunctionality.
  • The catalogue, customer as well as cart modules will be the first to be restructured.
  • Full GraphQL coverage for the B2B scenarios.

Adobe Stock Integration

Along with other improvements, the one we can expect from this update release is the integration with other Adobe products. Many more built-in connections are planned for the several next updates but the most notable one is the integration of Magento 2 with Adobe Stock. This integration with Magento 2 provides a searchable interface to the admin part. With this, the administrators will have the extended use of stock images inside WYSIWYG editor and page builder. Magento 2.4 gets this feature, it will be much easier to preview, explore and utilize visual content efficiently. These features will save time and efforts of the administrators.

Magento 2 PWA

Eliminating the need for any new app installations, PWA (Progressive Web App) brings together the features of web and native apps. Magento 2 PWA lets you provide customers with the ease of store pages with no reloads which you may not get by the other means of shopping experience. If we look according to the perspective of Magento 2.4 update, there would be certain features given below which may become the part of Magento 2 PWA roadmap.

  • Peregrine Hooks library
  • Veniacomponents
  • Modularity
  • Project Scaffolding
  • Extended GraphQL support
  • Extensibility Discovery with Marketplace support
  • Setup improvements

The top two components will amplify the shopping experience associated with PWA. Peregrine Hooks library would be improved in areas such as Product & Category details, Checkout, Payments, Shipping, Navigations and Payment methods. The Veniacomponent will emphasize on enhancements including Toast Notifications and Category Filters.

Asynchronous Import

Another vital feature that would probably be added to the next major update is Asynchronous import. The reason could be the weaker import/export functionality. We are hoping for better reforms to strengthen the Magento 2.4 platform update. Store administrators will be able to import objects seamlessly through the Asynchronous approach like:

  •  You upload a file of any particular format;
  •  The extension receives it, validates and return it as File UUID;
  •  Then, you use file UUID to import data through customer parameters;
  •  The module then parses the file;
  •  Next, it splits into single messages and sends to the Asynchronous API;
  •  You request the status of import & resubmit objects which failed during the data transfer.

Magento 2.4 & CIF

Commerce integration framework (CIF) is Adobe’s recommended tool to integrate and extend commerce services from Magento or other third-party commerce solutions through experience cloud. It enables customers with a more personalized omnichannel shopping experience. Furthermore, it simplifies several Magento 2 integrations with core Adobe products. Though it is for demo purposes, a similar solution is expected to be made for Magento 2.4.

MSI Improvements

Other improvements are perhaps lined-up in the store of Magento 2.4 is for the Multi-source Inventory (MSI) which enables inventory management in different locations, but with the help of third-parties. However, there is a possibility that with Magento 2.4, there will be no need for third-party modules and customizations with MSI. Besides this, the other enhancements will be:

  • “Select All” mass action issue
  • Reservations clean-up
  • Low stock report improvements
  • The unique stock Name-field
  • Slow inventory saves via web API

And many other enhancements are expected!

Summing up, with the release of Magento 2.4, every merchants’ expectations are high with all those mentioned modifications that could help in streamlining e-commerce processes. For that, the idea is to have some support at disposal which can ensure a great deal of work and prevent any obstacles during the migration process to Magento 2.4. A professional Magento Development Company with the right skills and expertise can really help merchants in achieving the desired results of the Magento development.

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Categories: Magento, Uncategorised

Reasons Why SEO is Important for Your Small Business

June 26th, 2019

If you own a small business, you might think why SEO is important and how it will affect your business to gain popularity on an online platform?… Well, surely it is important because your visitors will have fantastic user experience with the help of SEO services.

Many companies and brands know they need search engine optimization for their websites. This certainly improves a website’s overall searchability and visibility, but what other real value does it offer?… Check Below:-

Builds Trust and Credibility

The goal of an experienced SEO is to establish a strong foundation for a user-friendly website with a clean, effective user experience that is easily discoverable in search. And to build trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. But authority is accrued over time as a result of elements.

Establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight so, it is earned and built over time.

It Enhances Your User Experience

Search engines have learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. Quality SEO company incorporates a positive user experience, leveraging it to work in a brand’s favor.

It Increases Engagement, Traffic, and Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success. Here comes the Local SEO that aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

SEO Helps You Understand the Environment of the Web

With the always changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

Conclusion:

Google’s algorithm has many ranking signals. They have made noticeable efforts in the past few years to emphasize the signals related to engagement. Metrics like dwell time, time on site, pages viewed per session, and page load speed all been emphasized as having greater importance for Google to rank websites. And all is the part of Search Engine Optimization. With it, your local small business grows and expand to the worldwide market.

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Categories: digital marketing, Internet Marketing, SEO Services, Uncategorised

Going to Choose Magento 2 for M-Commerce? – Here are the Top Reasons…

June 15th, 2019

M-Commerce is revolutionizing the shopping world with its exceptional customer satisfaction features. With the increasing number of mobile phones, techies these days trying to provide each and everything in the hands of people with one device. No doubt, this technology has been changing our daily life routines day-by-day. And if you are going to establish your online store, mobile commerce is the latest buzz to be considered in the important notes.

Now, if you want your online mobile shopping to have more flexible options that enhance positive customer experience, you need to choose the right platform. Being a mobile-optimized platform, Magento Development Services will be the right one to opt out. And with its latest version Magento 2.3.1, the platform offers more flexibility to online stores. Here are some reasons why Magento 2 is considered best for your mobile store:

Enhanced Admin Panel

Magento 2 comes-up with a simple and self-explanatory admin panel. No one would like to manage any complicated back-end for their e-store. Magento is the platform that understands your need very well and offers an enhanced admin panel. Its painless user interface makes it easy to handle for non-techies so that they manage their online stores efficiently.

Easy-Going Platform

Business owners and retailers often look for a platform that is easy to use. For instance, if they start with a small number of products to be sold online for the first few months, and want to expand their store in the future, Magento 2 can easily accommodate those requirements. With its scalability and flexibility, it is a trusted choice of millions of retailers across the globe.

Budget Friendly

Magento mobile commerce is the most preferred choice of numerous e-store owners as it is considered to be a budget-friendly platform. It offers a free version that can be used by small businesses to start their online store. Plus there is no monthly subscription and so, you can get an affordable M-commerce solution. On a plus note, there is no restriction for selling the number of products, transactions, or others.

Easy to Customize

With its flexible clicks, you can move your online store the way you want to. The good point of Magento mobile stores is you do not need any advanced technical knowledge for managing your M-commerce business. Even a college pass out can make the changes to the store and change the layout and functionality according to the need. There are thousands of plugins and extensions available for Magento 2 and a huge community of experts available to help you if you get stuck somewhere.

Secure and Reliable

Magento 2 is considered one of the most secure and reliable solutions for e-business. With its latest version, you can definitely protect your mobile store from hackers. Magento 2 comes with an in-built security feature that makes it a trusted platform. Such stores can accept secured payment through different gateways without any hassles.

Boost-up Your Sales

Mobile phones are a new way to reach maximum customers across the globe with the enlargement of its features. Magento 2 offers increased conversion rates and maximized profit with mobile-friendly characteristics. No matter, you sell a less or wide range of products under different categories, Magento 2 is the right choice to grow your business.

Winding Up

Magento 2 is the source that helps you to grow your mobile business with simplicity. The rich features of Magento E-commerce Development, this platform maximize your sales of the web store. Either you are a small business or big giant of the shopping market, Magento 2 Services is the right choice for your mobile version of the buy-and-sell store.

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Categories: Ecommerce, Magento, Uncategorised
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