Posts Tagged ‘BigCommerce SEO’

Utilizing BigCommerce SEO Tips for Improved Rankings

January 11th, 2018

In today’s competitive market, one can never take enough steps to ensure success, there’s always seem to be some efforts lacking. What one can do, in fact, is constantly upgrade his abilities and knowledge to stay up-to-date in this ever-changing world.

This ever-changing world enabled businesses to move from real-world platform to online e-commerce platform, so they can generate even more cash-flow by targeting more people. After all, that’s the whole point in starting a business in the first place.

Today e-commerce industry stands at a whopping $7.7 trillion for B2B and $2.7 trillion for B2C as per Statista. This online industry works by providing e-commerce platforms for businesses to lay their foundations on and during the recent years, BigCommerce development has emerged as one of the leading e-commerce platforms.

But just building your website on BigCommerce won’t generate business on its own, you need traffic for business and that’s where SEO comes in. Using SEO effectively will place your site among the top searched options.

Below are some such tips to improve your SEO ranking:

  1. Create distinct product description

The product description is something that differentiates you from your competitors. Use this to your advantage, write unique product descriptions for every product available in your store.

I understand it’s a wearisome and time taking process but will definitely help you in the long run. You always have the option to hire a BigCommerce web design team to help you get the job done.

And do not under any circumstances try to copy your competitor’s content, it will get you busted if found out.

  1. Identify every image

This is a minor but mostly ignored way you can improve your rankings. Always add alt tags to any image uploaded to a product as search engines are practically blind to images and can only understand texts.

Whenever you upload a product image, include tag optimized keywords as this will enable search engines to associate the image with the given keyword.

Apart from that, change your image number (such as IMG_201801.jpg) to something more relevant (such as 2015-Maruti-Zen-Grey.jpg) to help shoppers and search engines to identify the product even if the image is unable to load.

  1. Create and maintain blogs regularly

Potential customers these days look out for the authenticity and credibility of your website way before diving in for products and blogs have the power to offer both.

Providing a constant stream of blogs for your website on a regular basis informing about new and existing products, current market trends etc. is the next best thing you can do for your company’s growth.

It also helps build the customers trust and provide legitimacy to your company. Search engines too seem to like websites that post blogs regularly and thus provide your website with a better SEO ranking.

  1. Special emphasis on keywords

BigCommerce being a popular platform hosts thousands of shopping websites. So how the shoppers are going to find you in such a haze? The answer lies in the careful selection of keywords.

But how to decide which keywords are appropriate? Google provides a user-friendly tool to help you deal with this issue. It’s called the AdWords Keyword Planner, just fill in few necessary details and it will do the rest.

And always include keyword phrases which are basically longtail keywords. These phrases have a much higher chance of bringing in traffic compared to individual keywords.

  1. Use videos for brand promotion

One thing you cannot argue on, no matter how engrossing is the content, how descriptive is the specifications and how accurate are the guidelines, videos always have a special way of appealing to people.

Having someone showing you the products, familiarising you with every detail and demonstrating its proper usage to you will actually increase his chance of buying by 85% which is way more than any written text could do.

BigCommerce website design is extremely friendly to featuring promotional videos and will double your website’s chances of appearing on Google’s first page. Statistics too support this claim, stating that videos improve conversion rates by 80%.

  1. Know your competition

This golden rule can always be applied in every field esp. in e-commerce sector to improve ranking. One can never hope to gain an advantage over his competition without knowing who or what his competition actually is.

An easy way of doing it is searching on the Google bar for exact keywords you wish to target and view the result to list out your direct and indirect competitors.

Then analyse your competitors to know what strategies they are using that have placed them so high on the search list. Look out for terms related to the higher number of searches and use them accordingly and effectively in your keywords.

  1. Apply social-media skills effectively

One offbeat way of improving your SEO ranking is by working on your social media skills. I said offbeat because this actually has more to do with promoting your company on social media platforms.

The advantage of using social media is that it covers a much wider platform. Facebook alone accounts for over 1 billion monthly users which exceed far more than any e-commerce or any other sector ever hope for.

It won’t take rocket science to conclude the publicity your company will receive once it starts incorporating social media skills to its advantage. And guess what, advertising on social media is completely free of cost.

In this ever-changing world, choosing just BigCommerce for your business isn’t enough anymore, you need to improve your website’s ranking to make it appear on top search lists. The above-mentioned tips for search engine optimization or SEO will help you get the desired sales if you know how to utilize it effectively.

5 Apps that Help Boost Conversions for BigCommerce Stores

October 12th, 2017

In my previous blog posts, I have discussed why choosing BigCommerce platform for creating your online store is a good option. I have even discussed which qualities to look for when choosing a BigCommerce development company. In this post, I will be discussing the 5 best apps available today that can help your BigCommerce store increase its profits by increasing the conversion rate of their website. Let’s face it, the ultimate goal that any business has is conversions or sales. Without that, all the time and effort that went into designing and developing the e-commerce site is all wasted.

Sometimes minor adjustments here or there can make the difference in your conversion rates. However, using certain apps does make the process quicker and more effective. Below are the top 5 apps that help your BigCommerce site increase conversions –

Compass

Compass is an all in one analytics dashboard for your BigCommerce store. There is nothing else that gives you more insights into your website than analytics. Compass has over 30 metrics that are displayed on a single dashboard. Some of the details that are displayed there are – cost of customer acquisition, customer lifetime value, repurchase rate etc.

This tool gives you accurate reports on all the metrics that let you understand your website and its traffic so that you can make informed decisions that help improve your webstore.

You can get this app here – https://www.bigcommerce.com/apps/compass/

Yotpo

Yotpo is an app that lets users write reviews on your website for various products. Over 70% of all online customers check the reviews of the products online before making the decision to purchase the item. The best part about Yotpo is that it sends emails to customers that have made purchases, encouraging them to write reviews of the products.

These reviews can be used to bring more traffic onto the website and encourage new users to make purchases.

You can get this app here – https://www.bigcommerce.com/apps/yotpo-social-reviews/

Sweet Tooth

Sweet Tooth lets you create custom reward programs and membership benefits for your customers. If you look at any successful online store, they are offering reward points to customers or are running some sort of loyalty program to keep their customers returning back to them. This is a great technique for getting repeat customers, inspired by the brick and mortar stores loyalty cards.

You can award your customers when they complete various actions like registration, referring friends, completing purchases, sharing on social media etc.

You can get this app here – https://www.bigcommerce.com/apps/smile-io/

Sellbrite

Sellbrite lets you list and sells your BigCommerce products on various channels to expand their reach. It a cloud-based, multichannel platform that lets you control and manage your inventory, fulfill orders and provide you with multichannel reporting that gives you an overview of your online sales and activities.

Some of the sites where your listings can be published are Amazon, eBay, Etsy etc.

You can get this app here – https://www.bigcommerce.com/apps/sellbrite/

Boost Sales

Boost Sales app is an app that facilitates up-selling and cross-selling by generating pop-ups of related products when your customers make a purchase or are in the process of making a purchase. This app increases conversions by informing customers of related products that they can purchase along with their products. For example, a customer purchasing a smartphone will receive a pop-up of a screen guard or a matte finish back cover to purchase along with the smartphone.

You can get this app here – https://www.bigcommerce.com/apps/boost-sales/

 

Along with using these 5 apps, you should also think about re-doing your BigCommerce website design to make it seem more attractive to your customers and simple to use. You can keep watching this space to know about more developments in BigCommerce stores and their optimizations.

Using BigCommerce SEO Methods for Growing Online Business

October 7th, 2017

Your BigCommerce store is your online marketplace that is the hub of your company. However, there is no real point in having a marketplace if you get no customers entering your shop. Search Engine Optimization consists of methods that can help you gain relevant traffic on your site that helps your business grow its profits. BigCommerce SEO is as relevant today as it was before, contrary to what people had been saying for a few years ago. SEO is an evergreen method of generating organic traffic and leads which gives you a good ROI.

Some of the key SEO methods you should implement for your BigCommerce website are –

  • Using Blog

A website blog is one of the best methods of engaging website visitors as well as generating new visitors or traffic on the website. A blog is an effective tool for SEO as a blog post can be used to rank a particular set of keywords quickly as blog posts are indexed quicker by Google as compared to website pages. A blog can also provide company and industry information that can engage your peers and help you connect with other e-commerce retailers. You have to ensure that you publish high-quality and unique content so that you get good quality traffic.

  • Capitalize on Social Media

Social media is a power that no business can ignore. Same goes for BigCommerce webstores that are trying to thrive in a competitive market. You need to create your company’s page of all major social media platforms like Facebook, Instagram, Pinterest, Twitter, and Google+. These platforms can be a gold mine for relevant traffic anyone that makes purchases online has a social media account on at least one of these websites.  There are various groups that you can submit your posts in to reach an audience that might be interested in what you are selling.

  • Start with On-Page SEO

No matter how much effort you put into your off page SEO tactics, it will not give you any positive result unless you have first done proper On-Page SEO. On-Page SEO includes adding keywords you are targeting to your various pages. Adding them in the title tags and meta-descriptions of these pages. Optimizing your page URL also plays a significant role in on page SEO.  Apart from optimizing for keywords, your page speed also matters. You must ensure your website’s loading time is fast so that your visitors have a positive experience.

  • Hiring an Experienced BigCommerce SEO Company

If you are a novice in the world of SEO, it is better to leave it to the professionals. You must hire a company to handle your BigCommerce SEO so that they can use their years of expertise to optimize your website and help create backlinks for it. By improving your keyword ranking and creating visibility on relevant websites, they can ensure that your BigCommerce webstore gets relevant traffic and converts into buyers.

Clap Creative offers you BigCommerce SEO and BigCommerce digital marketing services that help your online business increase its profits by generating traffic that converts into buyers. We use several white hat on-page and off-page SEO techniques to that make your website rank on search engines while following Google’s guidelines. Apart from SEO, Clap Creative also offers social media marketing and search engine marketing services. To know more about our services or to get a quote, contact us today.

The Benefits of Choosing BigCommerce Platform for your E-Commerce Site

September 27th, 2017

The number of e-commerce companies has grown exponentially over the past decade. Along with it, the number of platforms for developing e-commerce websites has also grown. Among these platforms in BigCommerce. If you are looking to get a new e-commerce website developed, you must be thinking about the various platforms that you can choose. If you have decided on BigCommerce, I can’t really blame you.

BigCommerce offers many benefits to e-commerce site owners that I will discuss below –

Mobile Friendly Platform

Around 50% of all online shoppers use their smartphones for making purchases. If your online store is not responsive and does not work well on smartphones, you will be losing half of your potential customers right there.  BigCommerce platform produces truly responsive websites that work perfectly on mobile devices. There are also features like mobile themes and optimizing the shopping cart for mobile.

Product Syndication

BigCommerce allows you to get more traffic on your website using product syndication and various shopping feeds. BigCommerce easily connects with Shopping feeds like Shopzilla to deliver more traffic to your website. It also connects with Google product searches so you can get relevant traffic directly from there too.

Excellent Support

Once your e-commerce site is functional, you want to have peace of mind about whether it would continue to work properly or face any issues. BigCommerce platform offers 24/7 support for your website so that you do not have to worry about any issues that may arise which would hamper the functioning of your site which would result in losses for you.

Revenue Increasing Features

BigCommerce has several features that can be utilized to enhance the conversion and revenue of your online store. Some of these features are – social media integration, abandoned cart recovery, single page checkout etc. Users can download various other extensions as well when the need arises and can use all the various features to enhance their profitability.

Integration with Multiple sites

BigCommerce allows you integrate your website with several other e-commerce platforms like Amazon, eBay etc to drive more traffic from these platforms to your site. You can also integrate your e-commerce store with Facebook, the world’s most famous social media platform. This way, you can get the power of Facebook behind your sales and marketing efforts.

Managing Product Returns

BigCommerce offers you a user-friendly inventory management interface that lets you manage product returns with ease. Product returns are a part and parcel of the e-commerce business to having an easy to handle inventory system is obviously an added advantage.

SEO Optimization

SEO can help your e-commerce website gain relevant traffic organically that would convert into buyers. In today’s times, SEO has become an integral part of any e-commerce business. BigCommerce comes with many SEO friendly tools that make performing BigCommerce SEO feel like a breeze.

 

It is apparent that BigCommerce platform offers many benefits to you, but you need to hire an experienced BigCommerce development company that will handle the entire processes of designing and developing your BigCommerce webstore. Clap Creative is a Los Angeles based web design and development company that excels at e-commerce development using BigCommerce platform. We offer services like BigCommerce store design, BigCommerce development, BigCommerce SEO and more. To know more about our services or to get a quote from us, contact us today.