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Posts Tagged ‘ecommerce stores’

Improve Ecommerce Customer Experience in 2022

March 11th, 2022

Whenever you go to your favorite retail store for shopping, you usually meet with a friendly salesperson that will help you choose the best products available as per your requirement. They also consider budgets and solve all your queries that you might face during your purchase process. In the end, you purchase a product and leave the store happily. This way you have a great offline customer experience. Let us discuss what is E-commerce customer experience.

What Do You Mean By Customer Experience?

Customer experience is a method by which a brand tries to communicate with its customers at each step during the buyer’s journey. As eCommerce store shopping is growing day by day, eCommerce stores need to find new methods so that buyers can visit and interact with their site and purchase the product.

Ecommerce customer experience refers to the digital experience of the overall sum of thoughts, engagement, or feeling that is experienced by customers from your brand. The goal here is to inspire, optimize and guide customers during the process of purchasing products and services.

How to Improve E-commerce Customer Experience?

Here’s a list of 8 ways to improve the E-commerce customer experience in 2022 –

Make a user-friendly website –

Customers always search for easy-to-navigate pages that enable them to browse through your products and services to find what they actually need. Categories in online stores should be organized just like the physical store. The search button should be easily identified and every product should be categorized and tagged in the backend. A user-friendly website has five aspects: efficiency, learnability, memorability, errors, and satisfaction. A user-friendly website is a part of an E-commerce web design that helps bring more visitors to your site and thus leads to more conversions.

Create a seamless checkout process –

It reduces the number of abandoned carts by customers. The shopping cart in your eCommerce site should be clearly visible on every page and payments should be safe and secure. You should also include different payment methods as customers always look for their preferred payment options to purchase a product. If you have a high abandoned cart rate, then quickly check for the issue on your website.

Personalize the experience of customers –

Personalization is a key element in providing a great customer experience through your eCommerce site. Use real-time information such as product browsing history and location to provide offers and recommendations through email and messages to each customer.

Provide online product support –

If customers purchase your product online, then they also want online customer support. For this, you can use multiple channels to provide support services like product support pages, live chats, forums, customer support outsourcing, etc so that your customers can get the answer to their questions easily. If you use just one or two mediums to communicate then your customers might not get answered quickly and then they may even search for other easy-to-understand sites.

Create compelling product pages –

A compelling product page should contain captivating visuals, descriptive copy, and clear navigation. On the product page, always include an image of a product, value proposition, product description, and pricing so that customers should be able to get an idea and know exactly how a particular product will help them. You should also include a copy of your product pages and reviews section to show its validity.

Check for mobile optimization –

Customers these days search more on mobile or any other hand-held devices. Thus, your E-commerce website should be completely mobile optimized and user friendly so that visitors will come to your site from time to time. You will always get a reward from a well-designed and visually appealing site.

Use compelling and educational content on your site –

Content is a resource that is used by the audience to continue to get advice on a specific topic. Content acts as a customer acquisition tool to build and grow your audience. If you want to provide value to a user’s life, then you should create trustable content so that users keep coming back to your site.

 Follow-up and customer reviews –

 After a purchase has been made by customers, you should always follow up with them just to make sure that everything went smoothly. You should also keep them updated by providing offerings and discounts or informing them about the arrival of a new product.

There should always be a review section on your website where customers can give ratings and reviews on their purchased product.

Conclusion 

The cutthroat competition has saturated the pricing of products and their features in almost every organization. Customers now just no longer satisfied with excellent product offerings but they always look for the best e-commerce site so that they may have a great purchase experience. Clap Creative is a well-renowned company that provides the best E-commerce web development service. We create a unique and appealing E-commerce site for our clients so that customers get complete satisfaction from their offerings. Our services will set you apart from the rest of your competitors.

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Categories: SEO Services

Optimizing Your E-Commerce Store for the Upcoming Holiday Season

October 26th, 2018

November is almost upon us and we all know what that means. The countdown is certainly on in your area as well, followed by Mariah Carey’s “All I want for Christmas” on endless repeat. Almost everybody is excited about it unless you are an e-commerce retailer. Just kidding, but still, holiday seasons for online store owner is completely different from that of his customers. Where your one half is pretty excited about making a huge profit out of the holiday season, your other half is constantly worried up about how to handle the store so that everything turns out ok.

Been there, done that. While preparing for the upcoming seasons, though it’s important to focus on driving the majority of consumers to your e-store, what’s even more important is to make the ones that enter happy and to get them in the mood for holiday shopping. The website you have been using the year-round won’t just work, it isn’t optimized for this festive year.

Now, I understand announcing promotions or start running sales in this month or the next is a bit early but that is simply no excuse for waiting till the very last to start working on things. In this article, we are going to discuss the various design and marketing tactics which can help boost the sales of your e-commerce site during this festive season.

Research Last Year’s Data

If you are in business for more than a year now, you need to start with studying data from 2017. Use your CRM platform and Google Analytics to find answers for the following questions and work accordingly.

Was it desktop, mobile or tablet that generated majority of the sales last year? In which month your site experienced heavy traffic, November or December? Did the sales remain consistent throughout the festive season or there were temporary dropoffs? What time did the sales and traffic starts getting to its usual? What promotions were most and least successful in 2017?

Organize your Inventory

First comes the navigation part. Make sure to provide high-level tabs to inform your visitors about what to expect while visiting your store along with shortcuts to parts of the site featuring attractive deals.

Moreover, it’s also a good idea to check out what’s currently popular on social media while anticipating the upcoming trends for the next two months and fill your product line accordingly.

Start Building your Promotion Strategy early on

Businesses always try to outdo one another, especially during the holiday season by sprinkling their website with special deals. Where the majority of the e-stores’ promotion strategies revolve around submitting their coupon codes on major coupon directories on the internet, you can aim higher this year by focussing on ways to leverage your visitors’ appeal in order to convert more of your traffic into making a purchase before leaving the site.

For example, you can use an exit-intent popup such as an instant discount code or free shipping at the time of cart abandonment to entice them to complete the purchase.

Make sure to have Plenty of Stock and Staff at hand

Another important aspect of preparing for the holiday season is to make sure that every product listed in your inventory is in stock, especially those you are planning to promote heavily. Your last year’s analytics will come in handy at this time to help determine whether or not you should consider buying more of a particular item to avoid the risk of it running out too early.

Similarly, if you are currently facing a hectic time managing your business with the present staff, you might want to reconsider hiring some casual staff to help out when the orders start piling up. This becomes all the more important if you are running your online store on your own, you will burn out even before the holiday season hits you with full blast.

Closing In:

Apart from the above-mentioned, there are some other ways too to get your website ready for the holiday season include-

  • Increase your website speed by ensuring that all your holiday pages are upgraded with best SEO practices in use.
  • Renovate your website’s design with a holiday theme to get into the festive mood.
  • Give your images a seasonal touch as well.
  • Add a retargeting pixel that follows the departing people on the internet and sends them targeted messages to entice them back to your site.
  • Test out the checkout process on your website before you start losing your customers over it.
  • Review and if possible, update your return policy.

You might think it’s a bit early, but the best time to start preparing your business website for the holidays is right now. While you are reading this article, there are many online shoppers currently busy jotting down their holiday gift list. So, if your holiday season prep isn’t already underway, get cracking!

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Categories: Ecommerce

10 Reasons Why Magento Rocks for Ecommerce Development

March 11th, 2015

WordPress may be the undisputed king of today’s web world but Magento is the choice when it comes to ecommerce websites. It ranks as the refactor choice if you want to build high performance estores that deliver value to customers. No wonder some of the biggest brands, including Fox Connect, Vizio, Samsung, Nespreso, all use Magento as their platform of choice.

Are you a startup looking to get maximum impact out of its first ecommerce venture? Well, Magento has what it takes to launch you the right way?

Here are 10 Reasons Why Magento is Best Ecommerce Websites

  • Integration – You can easily integrate Magento with 3rd party sites and still run the core ecommerce features effectively. Payment gateways and shipping services work better with Magento.
  • Features & Tools – Being feature-rich and offering specialized tools are the primary characteristics of Magento. Whether is in-built SEO other online marketing tools, it takes the effort out of web promotion.
  • Multi-Store Capacity – Unlike WordPress, you can go beyond single online stores. Magento offers you the ability to run multiple estores using your trusted backend interface. The singular admin panel gives you all the basic information at one place.
  • Well-Backed – PayPal owns Magento and which in turn is owned by ebay. So, you can expect heavy investments to maintain its quality. It is constantly updated to meet the growing expectations of the ecommerce industry.
  • Awesome Community – If you stumble upon an issue, simply contact the community developers. You will most likely find that your problem already has a solution. The worldwide Magento community has grown significantly and now more connected than ever.
  • Flexibility – What you get with Magento is full-fledged flexible platform with functionality that traverses normal standards. Developers can provide solutions that work in accordance to client’s business goals.
  • SEO Friendly – Dynamic Google sitemap, SEO friendly URLs, most viewed products, in-built content management system and SEO features all make Magento a ready-to-use platform.
  • Easy Migration – Developers can easily move your current website from obsolete platforms onto a brand new Magento ecommerce store. The porting and migration capabilities are smoother compared to rivals.
  • Open Source – This open source community project ensures you have all the power at your hands. Developers can customize it the way they want. Need to tailor functionality as per your store’s products? Magento delivers that and much more.
  • High Performance – Magento offers faster page load speeds. You can meter other performance parameters along with competitors and see that it outperforms competition very well.
  • Scalable – You can employ Magento for small business estores or larger enterprises and still get the same performance out of it. It emerges out the winner no matter what scale you apply it for.

As you can see, there are more than 10 reasons to go the Magento way. Yes, you can have other platforms as well but nothing works like magic as Magento for ecommerce stores.

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Categories: CMS, Ecommerce, Magento, Wordpress
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