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Posts Tagged ‘Magento eCommerce’

Going to Choose Magento 2 for M-Commerce? – Here are the Top Reasons…

June 15th, 2019

M-Commerce is revolutionizing the shopping world with its exceptional customer satisfaction features. With the increasing number of mobile phones, techies these days trying to provide each and everything in the hands of people with one device. No doubt, this technology has been changing our daily life routines day-by-day. And if you are going to establish your online store, mobile commerce is the latest buzz to be considered in the important notes.

Now, if you want your online mobile shopping to have more flexible options that enhance positive customer experience, you need to choose the right platform. Being a mobile-optimized platform, Magento Development Services will be the right one to opt out. And with its latest version Magento 2.3.1, the platform offers more flexibility to online stores. Here are some reasons why Magento 2 is considered best for your mobile store:

Enhanced Admin Panel

Magento 2 comes-up with a simple and self-explanatory admin panel. No one would like to manage any complicated back-end for their e-store. Magento is the platform that understands your need very well and offers an enhanced admin panel. Its painless user interface makes it easy to handle for non-techies so that they manage their online stores efficiently.

Easy-Going Platform

Business owners and retailers often look for a platform that is easy to use. For instance, if they start with a small number of products to be sold online for the first few months, and want to expand their store in the future, Magento 2 can easily accommodate those requirements. With its scalability and flexibility, it is a trusted choice of millions of retailers across the globe.

Budget Friendly

Magento mobile commerce is the most preferred choice of numerous e-store owners as it is considered to be a budget-friendly platform. It offers a free version that can be used by small businesses to start their online store. Plus there is no monthly subscription and so, you can get an affordable M-commerce solution. On a plus note, there is no restriction for selling the number of products, transactions, or others.

Easy to Customize

With its flexible clicks, you can move your online store the way you want to. The good point of Magento mobile stores is you do not need any advanced technical knowledge for managing your M-commerce business. Even a college pass out can make the changes to the store and change the layout and functionality according to the need. There are thousands of plugins and extensions available for Magento 2 and a huge community of experts available to help you if you get stuck somewhere.

Secure and Reliable

Magento 2 is considered one of the most secure and reliable solutions for e-business. With its latest version, you can definitely protect your mobile store from hackers. Magento 2 comes with an in-built security feature that makes it a trusted platform. Such stores can accept secured payment through different gateways without any hassles.

Boost-up Your Sales

Mobile phones are a new way to reach maximum customers across the globe with the enlargement of its features. Magento 2 offers increased conversion rates and maximized profit with mobile-friendly characteristics. No matter, you sell a less or wide range of products under different categories, Magento 2 is the right choice to grow your business.

Winding Up

Magento 2 is the source that helps you to grow your mobile business with simplicity. The rich features of Magento E-commerce Development, this platform maximize your sales of the web store. Either you are a small business or big giant of the shopping market, Magento 2 Services is the right choice for your mobile version of the buy-and-sell store.

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Categories: Ecommerce, Magento, Uncategorised

Why You Should Migrate to Magento’s Latest Version

May 25th, 2018

It has been 8 years since Magento was first announced to the e-commerce industry back in 2010 but its beta version was only made available to the merchants in 2015 with a couple of more recent editions till date. And the reaction of Magento community? Well, it kind of mixed where though most people are excited about these latest releases, there are many still contemplating whether migrating or upgrading to Magento’s latest version is worth all the hype. In this article, we will help them make the right decision.

What about Magento 1?

Initially, Magento was built as a flexible platform allowing its users to create multiple storefronts with the help of pre-made extensions or through coding chops. However, this defining feature of Magento 1 not only came with its own set of drawbacks that severely affected its user-friendliness but certain important tools were also missing right out of the box, tools such as mobile responsiveness, performance optimization, admin capabilities etc.

Due to this, a great many complaints were registered for the sluggishness of Magento 1 version. Though changes were made, they weren’t enough to have any lasting effect on the underlying issue of core speed. As a result, the programming experts in Magento team worked hard for over 5 years to design this upgraded platform known as Magento 2.

What changes can we expect in Magento 2?

Let’s begin with the fact that there’s no turning back for Magento. Sooner or later, the Magento community will learn to work with Magento 2 series up until the time Magento 3 is introduced into the market.

Also, not upgrading to Magento 2 also means that after a certain time, you will stop receiving any security or functionality updates for your themes, plugins and the overall platform itself.

So, instead of thinking about some vague benefits you might or might not get in the future, let’s talk about some of the certain changes we can expect the moment we migrate to Magento’s latest version.

  • Magento has introduced new admin user interface that can easily be rendered on mobile, other features of this admin panel include responsive design and customizable grids for better control of product filters.
  • Magento 2 offers a new code base that simplifies the customization of its various stores and makes deployment that much flexible. Also, the APIs used are much more efficient in allowing Magento developers to operate with any 3rd party solution.
  • Though product creation and rich content has always been one of Magento’s primary features, its latest version, with the help of integrations with YouTube and Vimeo and a newly guided product creation workflow has facilitated much more efficient response times, making the overall process less demanding in the backend.
  • Magento 2 has greatly enabled the efficiency of site owners to operate more freely, thus helping their businesses grow faster. Thanks to the by default indexers in Magento 2 that transform all the user data into index tables that help boost the query speed and improve the performance of your Magento store.
  • Earlier, creating content was strictly limited to the user’s ability to code (or required outsourcing) but with Magento acquisition of Bluefoot, improvements in creating new content along with page builder module are on its way and can be expected to integrate directly into Magento coding as an upgrade assistance in 2.3 version.
  • Another change in Magento 2 is the simplification of checkout process that requires much less information and completes the process in few steps. Also, customers can directly create their account on the order page. All this has greatly improved the conversion rates along with enhancing the customer’s shopping experience.

How long will it take to migrate to Magento 2?

There are a number of factors that affect the amount of time it takes for the migration to complete such as the complexity of store, data migration requirements, number of customizations, extensions required etc. but typically, for an average size store with minimal 3rd party integrations, it normally takes from 3 to 6 months.

What will this migration cost?

Due to the varying nature of Magento projects, predicting the exact cost of migration is pretty hard. Your choice of Community or Enterprise edition will also have a considerable impact on pricing. You will get exact estimates only after the evaluation of your current Magento implementation by a reputable web design company.

Will the migration be an inconvenience?

I wish I could have sugarcoated this but the answer is yes, it will be inconvenient during the migration period and may require extra investments. Because of the vast difference in the internal structure of Magento 1 and 2, this upgrade will require a complete database migration. Unfortunately, even then you cannot transfer 3rd party extensions and code customizations. Also, your SEO may suffer too unless you take care of 301 redirects first.

Bottom Line:

It isn’t the question of, whether you should migrate or not but when you should do it because sooner or later, your only choices will come down to, either upgrade to the progressive Magento 2 and be a part of this ever-growing community or pack up and go home. So, choose wisely.

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Categories: Ecommerce, Magento

Tips to Boost your Magento E-Commerce Store Sales

February 6th, 2018

The e-commerce market of today is packed to the brim with businesses scrambling for the top, trying to gain as much space as possible. However, in order to get the best out of your e-commerce store which in this case is Magento, it only seems plausible to keep oneself up to date with current marketing trends to stay ahead of the competition.

Although Magento website development company already provides a leading platform when it comes to accomplishing great wonders in the big world of e-commerce and is self-sustainable in satisfying all online shopping preferences, there are still areas where you can make certain efforts to increase the overall sale of your online store. Before we look any further into the areas of improvement, let’s look at-

Some of the Factors that Influence the Online Shopping Behaviour of Consumers:

  • Security Factors which includes payment details being lost or stolen.
  • Complex Checkout Process which lets customers abandon their shopping carts.
  • Return Policy which is easy to understand is highly appreciable.
  • Delivery Time Estimate is also an important factor that affects shopping experience.
  • Privacy Risk which includes personal information being stolen or handed over to 3rd parties for misuse.

Once you understand the current requirements and concerns of your existing customers, you can concentrate better on improving the overall performance of your Magento e-commerce store. Let’s look at the list below to acknowledge some of the-

The Speed Related Technical Parameters you should Consider in order to Boost your Magento Store are:

  1. Download the Latest Version

Upgrading your Magento installation to the latest version will be worth your efforts when you consider the new functionality features, bug fixes and performance improvements in both the Community and Enterprise Editions.

  1. Remove any 3rd party Extensions

Often times, situations require us to include 3rd party extensions into our projects. Integrating these may cost less but can also induce issues in the current projects so it’s always better to remove those whenever possible and use Extendware extensions instead.

  1. Review your Host

Improving your Magento performance depends heavily upon choosing a reliable and fast host if your current host provider is lagging you behind, its time to move to other faster options available.

  1. Deactivate the Unused Features

Disabling certain features which were previously added by you but currently not in use can greatly compromise the speed and security of your Magento website, the key here is to locate and deactivate any additional features not in use to save your site from harm.

  1. Optimizing Images

Optimizing your product images by compressing them before uploading is quite important as they can dramatically decrease the download time.

  1. Update Indexes

When data such as products, categories etc. changes, the transformed data must be updated as well. Magento by default transforms this data through indexing but in some cases, manual updates are required as well to improve the performance of your storefront.

  1. Implementing CDN

CDN or Content Delivery Network is a web service which sends the content requested by a browser via one of the edge nodes rather than from the main server which in turn reduces the loading time on the main server. Implementing CDN will ensure fast delivery of information to your shoppers.

Now that we have familiarized ourselves with the technical aspects, let’s look at the few other-

Factors to Boost your Magento Web Store Sales are:

a) Provide multiple online payment options by using Magento extensions such as PayPal, credit and debit cards along with various others instead of offering only one to make it more convenient for your online customers

b) Websites lose many customers on a daily basis simply because of their complex and time-consuming checkout process. Simplify your checkout process to contain only necessary information to ensure swift checkout process for your customers.

c) Focussing on content marketing rather than emphasizing only on product descriptions, posting unique and valuable content on your blogs on a regular basis about services, news, media etc. can do wonders for you.

d) Shopping experience nowadays is not only limited to desktops but have moved forward to tablets and mobile phones as well. Using a responsive website that works well with multiple screen resolutions will skyrocket your sales within no time.

e) Incorporating social media into your marketing strategy gives your customers a chance to share products on various social media platforms via social sharing buttons, thus turns satisfied customers into salespeople that their social circles trust.

Conclusion

Magento is a well-built platform whether in terms of speed, security or stability but you can always consider the above-mentioned tips to increase your sales through higher conversions. Optimize your Magento e-commerce store to be more accessible, interactive and user-friendly to generate more revenues.

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Categories: Ecommerce, Magento

5 Things Keep Your E-Commerce Site in Shape with Magento Support and Maintenance Services

August 14th, 2017

Whether you sell your products completely online or you also have a brick and mortar store along with your website, your e-commerce site is like the life blood of your business. Its health and smooth functioning are necessary for a constant growth of your business by offering your customers a flawless and simple platform for making their purchases. Any tiny glitch on the site can result in negative customer experience and cart abandonment. You may even lose those customers forever. To protect your e-commerce site from such occurrence, you need Magento Support and maintenance services.

It can be difficult to manage your website when you have traffic pouring in along with growing number of orders. As a store owner, you have other things on your plate like generating sales and fulfilling orders. You cannot be expected to deal with the hassles of maintaining your e-commerce website on your own. With professional Magento support, you can let the experts work on your website, thus resulting in better conversion rates.

The following are some of the benefits or advantages of availing Magento Support and Maintenance Services –

1 – Optimization of site performance

If your Magento based e-commerce site has been running for some time, there is a chance that its speed can get affected by certain inefficient codes. A Magento support expert can provide top codes to help optimize your site and improve the performance by reducing the load time of your pages. Server configuration can also help boost traffic and ensure that site does not crash when it has excessive traffic.

2 – Providing you with necessary training

As a store owner, you need to know about proper guidelines to follow to keep your site running smoothly. A Magento support company will train you so that you can handle the day to day working of your site and can also make minor updates yourself like updating images, adding new products, changing product pricing etc.

3 – Technical support

This is the main role of a Magento Support and Maintenance Services. There can be various major or minor that bugs that can fiddle with the proper functioning of your site. This reduces the number of site crashes and decreases cart abandonment. This support can also include making modifications to the appearance of the site.

4 – Installing Updates

Magento Support and Maintenance Services help you change the look and feel of your site by installing new attractive themes. If your website is running on an older version of Magento, that can be updated as well. They also install or remove extensions as per requirement. Some Magento maintenance service providers can also offer additional services like SEO and Paid online marketing as well.

5 – Maintaining Security

Magento Support and Maintenance Services also keeps your site protected against harmful malware and hacking. They also help retrieve hacked websites. Periodic scans and 24/7 monitoring are provided for the protection of your website. Installation of security patches is also done to keep the security of your website up to date.

Conclusion:

Magento e-commerce sites are complicated and need regular checks to ensure their good health. You need to avail the services of a company that has expert Magento developers that help maintain your site regularly. Clap Creative helps its clients maintain their e-commerce sites and optimize their performance, resulting in improvement of conversion rates and reduced downtime. For more information about our Magento Support and Maintenance Services, you can contact us for a quote today or get to know about our Magento services and maintenance plans here.

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Categories: Ecommerce, Magento
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