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Posts Tagged ‘: Magento SEO’

Factors to Consider While Choosing a Magento Development Company

September 28th, 2017

Magento has become one of the most popular platforms for creating e-commerce websites all over the world. Many businesses choose to outsource the task of Magento development to a third party company that created their e-commerce site for them on the Magento platform. As your website is going to be the most important element of your online business, you need to careful while choosing a Magento development company to outsource to.

Below are some of the factors that you should keep in mind while choosing a Magento development company –

Services You Need

There is a wide range of services that a Magento development company may offer you. From web design services to development, from Magento security services to Magento support and maintenance services, these are all services that a good Magento development company should offer. You have to decide whether you just want a standalone service or want to take advantage of a bouquet of Magento services. Once you have decided on that, you should look at the list of services the company is offering its clients.

Check out their Portfolio

Magento development companies like to show off their list of clients and the websites they have made for them on their website. This gives you a great opportunity to see the kind of webstores that company has created. You can not only see the design of the websites created by them but you can check out their functionalities by actually visiting those sites.

Their experience

Look into how many years that company has been in service. Always choose a company that has abundant experience providing Magento development and other Magento related services. You can do research on that company online and go through their website. It will let you know how long the company has been operating and how many Magento based projects they have worked on.

See their Online Reviews

These days you can check the reviews of any company online. Same goes for Magento development companies as well. There are several platforms where companies are reviewed, Yelp is the most famous and trusted of them all. You can read the reviews of actual users that have gotten their websites developed by various companies and know their experiences. You can also check out the ratings on Yelp to see how many starts out of five they have gotten.

Know their Level of Support

After your e-commerce store is developed, there might be certain issues that arise with it. Look into whether the company offers you support for your website even after it has been developed or they simply do not give any kind of support services leaving high and dry. It goes without saying that it is always wise to hire a company that will not only create your e-commerce store but also provides support in the event something goes wrong with the site.

 

By considering these above factors, you can rest assured knowing that your new Magento store’s development is in good hands. If you are looking for an experienced Magento development company, Clap Creative provides you Magento development services that will help your online business grow by creating an attractive and fully functional e-commerce site. Our years of expertise with e-commerce development is the reason why we have been the choice of numerous clients across the USA.

To know more about our Magento services or to ask for a quote, you can contact us today.

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Categories: Ecommerce, Magento

5 Simple Steps to Keep Your Magento E-Commerce site SEO Optimized

September 12th, 2017

We all know that SEO is extremely important for generating organic traffic to our websites. It is no different for your Magento e-commerce site. The organic traffic that comes to your website has a better chance of converting statistically than the one generated through paid marketing. This makes organic traffic and ranking on search engines even more important for the success of any e-commerce business. During Magento development, these tips should be kept in mind. If you are a novice and do not know all the intricacies of how to optimize your Magento website for search engines, just follow these 5 simple steps –

  1. Update your Magento Version

If you want to get a high rank on Google, you must make sure that you are using the latest version of Magento for your site. New updates have more features added for Magento security and bug fixes that can really be helpful for your online store. That is why updating your Magento is the first step and gives additional SEO support to the site.

  1. Optimize Images

The pages of e-commerce sites are 60% to 70% full of images. Search engines cannot understand what these images are about just from their pixels. That is why it is important to give a proper title and alt text to your product images. This helps in better indexing of the website’s pages. Also, make sure that you use your keywords in the image titles and alt tags.

  1. Optimize the URLs

To keep your URLs updated as per SEO guidelines, they should not contain any codes like product page codes or numbers. In order to keep your URLs clean from this code, you can follow these simple steps –

Go to systems > configuration >web>search engine optimization>URL options>set Add store code to “NO”

Now, the product category codes will not appear in your page’s URL.  You can also go into the search engine optimization option and turn the “Server URL Rewrites” to YES. This will also remove the index.php from your URLs.

  1. Remove Duplicate Content

When the same product appears n two separate pages of our Magento site or any content appears twice on separate pages, it is called duplication. Google does not appreciate sites that have duplicate content. You can correct this problem using a canonical link.

Go to System option>Configuration>Catalog>Search Engine Optimization>Set Canonical Link Meta Tags for Products and Categories to Yes.

  1. Generating Google Site Map

By submitting your sitemap to Google’s search console, you make your website’s pages easier to crawl for Google. Generating your site map is easy and can be achieved in the following way –

  • Go to catalog>sitemap>add new
  • In file type “sitemap.XML”
  • In the path field, fill out the name of the directory where the sitemap will be saved
  • In the store view, you can select the store view you set the sitemap of
  • Click on save and generate

By following these simple steps, you can optimize your Magento website as per SEO guidelines that will help it rank easier on Google and other search engines. A good search engine rank will ensure a healthy flow of organic traffic that will have a better chance of converting. Apart from these tips, ensure your Magento security is up to date and there are no bugs affecting the site’s performance. If you face issues, get Magento support services to keep your website performing to its best abilities.

 

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Categories: Ecommerce, Magento
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