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Posts Tagged ‘online marketing’

Google Ads Announces $340 M for SMBs in COVID-19 Crisis

June 19th, 2020

As we all have experienced the devastating consequences of the Coronavirus outbreak in every industry, the future is still uncertain.  From the healthcare sector to the economic leaders, no one is assured of their business strategies. But one thing is certainly keeping all things lively and that is the utilization of digital platforms. Online marketing, Video conferences, digital marketing have not let any type of business go in vain during these crises. The digital industry pioneers have also started empowering businesses to strengthen their presence online. The best example we could see, when as a part of a huge financial commitment, Google came forward to announce its support in March through a variety of programs. Out of which, $340 million were announced as Google Ads Credits meant for the eligible small and medium businesses (SMBs) so that the businesses could stay in touch with their customers in these unprecedented times. So, let’s see how all this will play out!

Who is eligible?

This credit program is intended to support existing and dedicated advertisers who have been affected by the COVID-19 crisis but had run Google Ads campaigns in 2019 and in January or February of 2020. It does not matter if the campaigns were run in Google Ads account directly or through a partner. Google states that SMBs are a pre-identified business type by them. Thus, they already have a global team that helps these customers daily. Eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The brand-new accounts Google Ads accounts made in 2020 won’t be eligible.

Why is this being phased in? 

Google had a coupon program for the new advertisers, but the company had to build a new infrastructure to support this credit program. This phasing process will ensure a smooth rollout for the new system and see that the ad credits are applied seamlessly to accounts globally, across languages and currencies to provide the best customer experience.

How many credits businesses will get?

Each eligible advertiser will get one credit. It is issued at a customer level, so multiple accounts or types would be treated as one eligible credit entity. The amount of the credit worth will vary by customer. Google doesn’t release any specific details of the calculation, instead specify that it’s based on historic Ad spend levels, and also their country and currency. The credits can be used across the Google ecosystem, including Search, Display, YouTube and other campaign types. This ad credit can be used throughout the year and must be utilized by 31st Dec 2020. After 31st December 2020, the ad credit will expire and any unused portion of it will be removed from your Google Ads account.

Other programs and commitments by Google include:

  • Ad grants to help the World Health Organization (WHO)
  • $200 M investment fund to support NGOs and Financial Institutions
  • $20 M Google Cloud Credits for academic institutions and researchers to curb Covid-19
  • Direct financial support to increase the production of PPE and life-saving medical devices

To summarize, small and medium enterprises are particularly vulnerable during this crisis as they experience less engagement and sales. This is why the credits are aimed at supporting and active existing customers. SMBs globally can fully utilize this opportunity and expand their marketing strategies.

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Categories: digital marketing

E-Commerce Online Marketing Approach That Delivers Results

September 13th, 2019

Regardless of whatever category of products you are selling on your e-commerce website, chances are there is already a lot of competition in the market for it. When your potential customers search online for the products you sell, they see many options that pop-up in the search results page of Google and Bing. The question is, how do you stand out of the crowd? The answer is by recognizing e-commerce online marketing strategies that actually work.

However, this brings about its own challenges. There are several strategies out there but not all of them are right for you and not all of them are proven effective. Your online marketing approach needs to incorporate elements of different strategies and create one that has been the most result-oriented. 

E-Commerce Online Marketing Tactics That Work

Well-Defined and Targeted Social Media Marketing

It is no surprise that social media is the number one platform for e-commerce marketing, especially for a few categories. If you sell clothing, jewellery, gadgets and other accessories, social media is the right platform for you. While many companies use SMM, many do not know how to use it effectively. 

The best feature of social media marketing is how well you can define your target audience. Platforms like Facebook and Instagram let you target potential customers based on their gender, age, location, interests, professions, level of education and groups they have joined. Once you have determined what your target audience actually looks like, you can use these targeting options offered by these platforms to market directly to them, thus leading to a better conversion rate.  

Strategic Search Engine Marketing

One of the most effective inbound marketing techniques is PPC. While in social media, you are placing your products in front of potential customers, in PPC, the customers that are actually searching for the products you sell would see your ads in the search results page and visit your e-commerce site. 

The most important thing for your SEM to succeed is finding the right combination of keywords that have the highest search volume in your target area and that have medium to low competition. These metrics are provided to you in the Keyword Planner Tool of Google Ads. 

You must also have a negative keyword list added to make sure you do not lose money due to irrelevant clicks. Having the right keyword mix, proper location targeting, the right ad scheduling and the ad copy that speaks to your customers is the path to SEM success for your e-commerce site. 

Perfect Blend of Technical and Offpage SEO

SEO has so many different components that need attention when you are trying to optimize your e-commerce site for search engines. A complete SEO strategy starts at the level of the inception of the site. From adding keywords in meta tags and creating product schema to generating site maps and adding them to Google Search Console and Bing Webmaster, all these steps are crucial for on-page optimization. 

Once your site has all the technical on-page optimization in place, the next focus comes to the link building methods. For any e-commerce site, content marketing is the single most important off-page SEO technique to draw in visitors to your site and get links from other websites in your niche. Through natural link-building through content marketing and getting local citations in case of local e-commerce businesses, your site’s visibility on search engines improves steadily over a period of time.

Partnering with the right Online Marketing Agency

You cannot be expected to handle the workload of running a successful e-commerce store while coming up with online marketing strategies, running campaigns, measuring their ROI and pivoting strategies accordingly all on your own. That is why partnering with an experienced online marketing company can help you increase your business’s reach and revenue. 

At Clap Creative, we understand e-commerce marketing because we understand e-commerce sites. We are not just an e-commerce SEO agency but also an e-commerce web development company. The sites we create are already optimized as per SEO guidelines for better search engine visibility. We have a proven track record of helping our clients grow their customer base using our online marketing techniques. For more information, please contact us today. 

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Categories: Ecommerce

Best Strategies to Kick Start your marketing campaign in 2015

January 23rd, 2015

2014 would be remembered as a subtle year in digital marketing. The trends were slow and predicable but impressive nevertheless. This slow change is going to be continued in the next year. And if you are a webmaster planning for 2015 marketing strategies, your branding plan has to be approached in a whole different manner.

Here are some tactics for 2015 that will define the way businesses achieve online success.

  1. Original Video Content

Videos were big time in 2014 and the trend is going to be carried over into this year as well. More and more websites are using videos not only for their YouTube channels but also on their home pages, services pages and much more. Video promotion will see big opportunities since more and more platforms now support direct video streaming and are reaching their clients on smartphones better. Whatever your brand is involved in, charity or services, a video can generate huge response within minutes.

  1. Mobile-First Marketing

Businesses are now rising to the mobile challenge and approach has shifted dramatically. So much so that some businesses devote a major chunk of their budget only to the mobile marketing strategy. You would be hard pressed to find a business that does not pay much attention here. So, from mobile responsive websites to fast loading speed for smartphones, the trend has yielded significant returns for brands. But mobile marketing keeps you on your toes due to its highly dynamic nature. If apps were a major hit in 2014, the coming year will shift focus on more personalized approaches.

  1. Ultra personalization

Personalized ads and much more use of cookies to deliver the most relevant content will be all the rage in 2015. Algorithms are used to track more data and convert into meaningful information on a personal level to be used for personalized marketing campaigns. Location targeting and retargeting will be more in focus to achieve a cohesive Internet experience.

  1. More Millenial Targeting

Millenial generation is much more interested in online everything and they have got the money. So, the targeting will be more biased towards Millennial generation. This age group will create the largest online consumer group in the coming years and 2015 will lay the groundwork into that very direction. The spending power will be much more channeled due to more digital platforms.

  1. Don’t Neglect Local SEO

People still prefer to buy on brick and mortar business especially when it comes to larger purchases. So, do no ignore the local SEO. Make sure that your clients are better targeted at a local scale.

  1. Credibility and Authenticity

People have started to trust credible online sources much more than general sources. So, you better move in fast and build credibility. Make sure that you are well in sync with the authentic references and they support your business well.

2015 has just started. If you want to improve your exposure and get more conversion, this is the time to act. Plan your strategies and get the right people to implement it in the right manner.

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Categories: Internet Marketing, SEO Services, Social Media Marketing
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