Posts Tagged ‘SEO Los Angeles’

Mobile and desktop SEO: Is there really a difference?

October 29th, 2015

The amount of mobile search traffic is growing at a staggering pace. The prediction of mobile users outnumbering desktop users is on the threshold of becoming a reality pretty soon. However, despite this fast paced development, not much is discussed about how SEO differs for desktop and mobiles. And more importantly, how next-gen brands can prepare themselves for the future mobile search wave.

So, What’s the Basic Difference here?

In a nutshell, mobile SEO is focused squarely on the mobile consumer and tailored to deliver better results in a mobile device. It takes into consideration the device, behavior of user, mobile web platform, user interface on the device and other technical perspectives.

In desktop SEO, the search results are more diverse with multiple options attached to them. For example, most desktop searches consist of ‘long-tail’ keywords since user most likely types on a keyboard. More unique searches are attributed to desktop users. On the other hand, mobile devices have restricted typing options, and this results in concise searches. The user wants precise search results and recommendations. The short tail nature of the search will be dominant until better Internet connections enable users to search through voice.

How to Target Mobile Users Effectively

  • Responsive Design

The differences are subtle but the results can vary. The way services are presented to a client on a mobile may vary from a desktop user. A responsive website is the best option to approach a mobile customer. These websites adapt as per the device’s resolution and serve a more device-specific webpage of your brand.

  • Location

Another key mobile search characteristic is the location. When mobile users undertake a search, they are most likely looking for recommendations nearby. For example, a search query such as “nearest pizza outlet” reflects user’s intent to find a local eatery nearby his current location. In this case, there is no point in getting a search result that shows types of pizza, benefits of pizza or history of pizza making etc. Serving the user with directions or nearby eatery or options of the closest pizza outlets is probably more helpful.

  • Keywords

Some well ranking desktop search keywords of your brand might not be as effective in the mobile realm. The same ranking and visibility cannot be expected from the mobile traffic. So, you need to optimize your search keywords and content for mobile user base by taking into consideration the smartphone audience, web browsing platform and device restrictions. A high loading time of website can be detrimental for targeting mobile search traffic.

  • Suggestions Differ Wildly

Auto-complete feature in a device can be different from a desktop. Naturally, the search recommendations will also be different. CTR in case of interactive results can be lower. High priority content has to be optimized as per the mobile search suggestions to effectively target the concerned market.

  • Device Specific

iOS, Android and Windows platform can also differ in their search behavior. For example, android users are often logged-in more compared to iOS users. So, personalized search results can be better served.

Mobile SEO optimization is more about thumbs than ten fingers. Understanding the psyche of the mobile user is key to next-gen marketing in the mobile world. Start optimizing your website to take true advantage of the mobile revolution.

2015’s Best SEO Tips for Startups

March 31st, 2015

2015 is shaping up to be an excellent year for search engine industry. The mobile developments are taking things to the next level and we are witnessing a steady rise in number of Google updates. All of which means that startups need to be on their toes for 2015.

Startups already have a lot going on. With limited budgets, marketing and SEO in general are their biggest concerns. So, here are some tips that will help you this year and possibly beyond even.

  1. Optimize for One Keyword

Optimize for One Keyword | 2015's Best SEO Tips for Startups | ClapCreative

Keyword stuffing has been declared dead many years ago. The use of excessive exact match keywords is next. Optimize all your pages around a central keyword and insert important on-page elements for an organic look. Ensure keywords are present in heading, image alt text, page title and other vital areas. Most importantly, write for humans with focus on one topic.

  1. Keywords Are Vital but Not Crucial

Google detached PPC from its reliance on exact match keywords in 2014. And it is going for the search now. Do not go for exact match keywords in your content. Rather, create a holistic list of semantic variations which add organic elements to the content. Such an approach also helps in appearing in results where misspellings are common.

  1. Short and Clean URLs

Short and Clean URLs | ClapCeative | 2015's Best SEO Tips for Startups

If you want your website to be categorized well, URL structure should be short. Each URL should cleanly reflect its purpose and help to categorize your website. This greatly helps in determining the page rank since good URLs are easy to crawl. Short URLs are also beneficial from a user experience point of view.

  1. Optimize Image Alt Text

Image Alt texts are gaining prominence. Make sure your image alt texts contain vital keywords.

  1. Increase Site Speed

Increase Site Speed | 2015's Best SEO Tips for Startups | ClapCreative

Site loading time is now a critical factor in determining the ranking on major search engines. With emphasis on user experience, site speed plays an important part in deciding the ranking. Fast load times make sure that your website works well with slower internet speeds. HubSpot or in-built CMS tools can be used to test site speed. Avoid over loaded web servers, large media files, many plugins, excessive image use and uncompressed images.

  1. HTTP vs. HTTPS: Why They Matter

HTTP vs. HTTPS: Why They Matter | 2015's Best SEO Tips for Startups | ClapCretive

Google is giving a big push to HTTPS instead of HTTP. This newer and more secure platform provides for more encryption and better data security. In 2015 and beyond, this is the standard that most large corporations will follow. If you can afford it, go for it.

  1. Mobile Search Implications

Mobile search is an ever increasing realm. Instead of optimizing your website for mobile, design with mobile in mind. Responsive themes and templates are widely recommended by every major search engine. Follow Google’s general guidelines for mobile optimization.

  1. Go For Other Search Engines

Bing, Yahoo and DuckDuckGo are raising stars of the SEO industry. You should look to optimize for them since their annual search share is increasing. This means more marketing and sales channels. This will help you increase your visibility. Also, the SEO is comparatively easy for these search engines.

In 2015, SEO will be more about conversion rather than just keywords. Focus on metrics instead of ranking for a set number of keywords. Look for other revenue channels. Focusing all your guns on search engines will drain your marketing budget sooner. Rest assured, these SEO tips are definitely going to help you for the remaining 2015. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/