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Posts Tagged ‘seo trends’

What are the best SEO secrets you know?

March 27th, 2019

The world of Search Engine Optimization is ever-changing and the worst part is, you might not even know it. SEO hacks that have worked fine for you till last year are not only obsolete in 2019 but might even hurt your site’s rankings. Especially, if your so-called SEO hacks land your website a penalty from Google.

Well, your online business, let alone any reputed SEO company Los Angeles (or anywhere for that matter) can never be too careful these days when Google is ever-updating its page ranking algorithms and guidelines, besides releasing new features every now and then and paying more attention to websites adopting the “best practices”.

All the more reason for you to stay on the top of the SEO ball, i.e. learning some of the top SEO techniques that can help you skyrocket your search engine rankings along with boosting your number of monthly visitors from organic search. Let’s get straight to them.

Improve UI

As we know, Google always aspires to show the best results for a user’s query and not some irrelevant, low-quality results which will scare the users away. So, optimizing your website for SEO, you will need to work on showcasing the best results to those users. The best way of doing it is by improving the experience that visitors are having with your website. Let’s see how

  • Optimize your content for readability by making your posts go easy on the eyes.
  • Use bucket brigade technique for explaining any complex idea.
  • Use the inverted pyramid method to present information according to its importance.
  • Use tools such as Google Optimize to analyze and improve page designs.
  • Improve your site speed to secure higher rankings and close more conversions.

Optimize Voice Search

By the end of this year, more than half of the Google searches will be conducted by question-based voice searches. That’s why our second secret is to optimize your website to answer questions (and that too without overhauling your entire website). Ready? Here’s how to do it.

  • Create content targeting long tail keywords (3+ words) instead of short ones.
  • Use structured data to give Google a quick rundown on what your page is about.

Focus on Topic Clusters

As Google is evolving, so is its algorithm and with it, the focus has shifted more to understanding the intention of its users i.e. what they are looking for, what they expect, and how best to answer their queries. User Intent is one such that helps you determine what your users are looking for rather than thinking of different ways users can phrase a search query. For this to work,

  • Know your target audience to create better content and in turn, better your SEO.
  • Organize your content by breaking it down into topic and clusters.
  • Research well your keywords before use and use them sparingly, not too often.

Longer Content

Yes, it is true. Recent studies have shown that the longer the content for the blog post, the higher are its chances of ranking at the top. However, I understand writing a 2000+ words blog post isn’t easy, not only is it intensive and time-consuming but often times, not necessary at all. Though one cannot determine how long is good enough but in case, you decide to go down that road, here are a few tips.

For instance, you can always elaborate an already existing smaller content into a bigger one. One primary benefit is, since it contains both an established authority and the readership, you won’t have to deal with the trouble of starting entirely from scratch but can easily refresh and update your older post that is already doing well on Google.

Try Experimenting

If you are those lucky ones who have resources to spare in your business, why stay limited with the traditional techniques, why not move ahead and consider launching some SEO experiments on your own. They will not only let you venture outside of proven techniques but also help you look for opportunities to innovate. Here are a few such ideas.

  • If you haven’t, try outsourcing video production and see how far it takes you.
  • For some time, stop making new pages and focus entirely on the promotion of those existing.
  • Create a niche website to carry out your experiments and promotions without affecting your business.

Conclusion:

So, how many of these SEO strategies are you currently familiar with? If none, then also don’t worry. It’s never too late to improve your strategy. Use the secrets mentioned in this article to enhance your website’s search engine ranking. And if you have some secrets of your own to share, well, I am all ears.

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Categories: Internet Marketing, SEO Services

Digital Marketing Trends to look out for in 2019

February 5th, 2019

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trends that have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consumed the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focusses on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

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Categories: digital marketing, Internet Marketing, SEO Services, Web Development

What were the biggest SEO trends from 2014?

February 5th, 2015

Its 2015 already and webmasters are busy planning this year’s strategy. There are plans to be made, roadmap chalked out, new methods analyzed and much more rush hour jobs. But are the previous year’s strategies dead? Well, no! 2014 was an uneventful year for SEO but it doesn’t mean there is nothing to learn.

Search-engine optimization methods constantly evolve with time. So, with calendar now flipped a full year ahead, let us take a look at how far we have come. Some aspects have become totally obsolete while others have kept their importance. With that in mind, here’s your takeaway from 2014.

  • Go mobile first, then desktop – With mobile devices taking over the globe and smartphone sales zooming past desktop, there’s no way you can ignore mobile website optimization. In fact, it is now vital that you first craft your mobile strategy and then focus on desktop users. Mobile friendly websites are given priority over other versions in almost every major search engine. In 2014, responsive websites were a norm and almost every successful business invested in having mobile SEO strategy.
  • Content is King – This has been said many times over in the past many years and it still holds ground. Content is and will be the king for coming years. Last months of 2014 saw Google penalizing the paid guest blogging services and private blogging networks. This was necessary to help content remain the actual king. In 2014, content meant more than just blogs and articles. It meant infographics, videos, posts and anything that can deliver value to readers. Sharing information was at top of every search engine. Adding high quality content should be on top of your 2015 strategy. This will bring high levels of engagement into your digital strategy.
  • Effective Branding – Good links will always hold their forte when it comes to securing good ranking. However, it is also recommended that you put in genuine branding efforts to establish yourself as authority. When you lead your industry, you are more likely to be shared more and valued more. This has to be done mutually to receive maximum benefits. Just don’t think of buying links. You have to put in hours of content, raise PR efforts, build awareness about your brand and reach out the market with open hands. This will not only make people like you but your competitors will see you as an authority figure. Not to forget, it will add lots to your online brand image.
  • Social is not dead yet – Or should I say it has become much more important. However, the effect of content on your social platforms won’t contribute much to the rankings. But genuine positive signals are known to help improve your rankings. Google Plus is definitely one platform that will help you gain popularity and SERPs. Explore more new ways to quickly generate an audience and share content across multiple platforms. +1s will add significant juice to your SEO efforts.

With 2014 proving to be a predictable year for SEO, may be 2015 will bring in some surprises. Let’s keep our fingers crossed and see what else search engine shave in store for webmasters.

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Categories: Internet Marketing, SEO Services
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