Google’s BERT algorithm was released in October 2019. As always with a major update i.e. BERT, digital marketing executives as well as Los Angeles SEO companies intently foresee its impact on content, site traffic, and search engines, sparking the following questions:
So to help our clients with Google BERT, we at Clap Creative, a leading Los Angeles SEO company will explain some of the most relevant facts about it. We will also cater tips on how to use this algorithm to keep the search rankings high.
BERT refers to Bidirectional Encoder Representations from Transformers. It’s a Natural Language Processing algorithm that Google involves to boost the accuracy as well as the relevance of the search results. It was October 21, 2019, when Google officially released BERT for English-language queries as well as featured snippets.
BERT combines with former Google algorithms to better understand the searches users make by allowing the system to better detect the natural language patterns. This enables Google Search to recognize as well as deliver more apt info as a result that matches the user’s input. It does not negotiate or act as an alternative for another algorithm but rather builds on the frame base laid by previous releases including Fred, Hummingbird, Possum, Pigeon, Penguin, and Panda.
BERT knows to portray a single word in multiple ways, based on its tone. For instance, look at these two phrases:
The word “store” has two distinct senses. Humans can easily detect the difference. However, a search engine would face difficulty while differentiating. Thus, Google BERT came into existence to detect these kinds of implications, thereby allowing Google to produce more relevant results. Thus, the focus is on longer as well as more casual searches in which words such as “to” and “for” are primary in the entire search meaning.
Some content creators may see a modest upsurge in the visitor’s count, while others may observe a downfall. Such outcomes will rely on many factors. So, consider observing other sites that rank above or below your site for the same keywords. You have nothing to worry about if you offer high-quality as well as relevant content on your website.
Usually, the first thing on the search results page is just to draw the most visits. Thus, the site that claims the #1 position on the first page of search results will prevail because of the relevance of its content to what the user is trying to search. BERT mainly affects informational queries as they involve more vagueness than other queries.
As per various Los Angeles SEO companies, SEO will not focus on keywords anymore but on brief as well as relevant writing that answers users’ queries. As per the previous Google updates, the best technique is clearly to keep providing quality content that offers the answers users are looking for. Search traffic flows for all target keywords, and focus on users to get them what they want. As per Clap Creative, a premier Los Angeles SEO company, here’re some tips to take full advantage of BERT.
Now, let us answer our original questions briefly:
Yes, only if your content is of low quality as well as irrelevant to your readers.
Just quality content, nothing else.
Just continue publishing content that readers want and that directly matches the input search terms.
At Clap Creative, a renowned SEO Company Los Angeles, we have adapted BERT to bring Google Search one step closer to its goal of offering users the outcomes they want on the first page of search results.
