How to use pop-ups on your site/blog to gain likes & followers?
Let’s talk about how to gain likes and followers on your website/blog.
Your site/blog gets more traffic than all of your social media profiles combined. Your visitors have made a decision to visit your site/blog – in contrast to randomly clicking on a social profile of yours.
This post will cover one of the many strategies that can help you gain likes and followers on your blog: pop-ups.
Pop-Ups Will Only Work If You Know How to Use Them
Your conversion goals will decide how the pop-ups will be placed. If someone visits your blog, then your goal is likely to get new leads and readers.
If someone visits your product page, however, your goal is likely to have them purchase your product, rather than distracting them with a popup.
This is the reason why most people prefer using pop ups in their blogs. When people visit your blog, they do not visit with an intention of buying your products and services, their intent is to make sure they are updated with your future content.
Different Types of Popups & Their Uses
Now, let’s find out the different ways to implement pop-ups on your website.
Entrance popups are those that crop up the moment a visitor starts browsing a website. These are seen as the most rude ones as they prevent a visitor from getting to know the website before they decide to become a subscriber.
It’s similar to entering a clothing store for instance – you don’t want a person to walk up to you and insist you to purchase something until you’ve had a chance to take a look at the clothes.
Timed popups show up only after a visitor spends a specific amount of time on a website.
Timed popups are better than entrance as the visitor has had a chance to become familiar with the website’s content and likely be ready to make a decision about whether or not they want to subscribe.
Scroll-activated popups are the ones that show up when a site visitor reaches a certain portion of the webpage. For instance, if a visitor is reading a blog post, the popup will not appear mid-post, instead it will appear when the reader has reached the bottom of the post. This way, the visitor gets a good amount of time to become familiar with your website, and they may be ready to commit as a subscriber.
Reader’s Choice Popups
Reader’s choice popups do not follow a timing, they are all about how a popup is presented. Instead of asking a visitor to subscribe to the website, it asks questions related to the website.
Pop-up Best Practices
Use a popup to offer something your visitor wants
Popups alone are not going to increase your fans and followers. The offer in the popup is the real deal. For businesses, it’s important to offer something that appeals to your target audience.
Use one popup at a time
If you decide to install a popup plugin on your blog or website, make sure that you run only one popup at a time. If your visitors encounter multiple popups on a page that might upset them.
Use only two fields
The best way to convert visitors using a popup is to make the process of subscribing easy. Try asking just their first name and an email address. Less is more.
We hope this article shows the benefits of popups! Get ready to increase your likes & followers.