FAQ stands for Frequently Asked Questions. You would find these pages on most websites whether they are selling a product or a service. These pages contain questions that customers most commonly ask the business’s representatives. To add a touch of self-help to the site and be user-friendly, the FAQ page is created to help customers navigate through some doubts they may have about the company’s products, services, or policies.
While you may be focusing on other aspects of your website like its homepage and services pages, the FAQ page might be one that attracts the attention of most website visitors and can even lead to more conversions if done correctly. Below are some of the reasons why the FAQ page is so important for your business.
An FAQ page that provides detailed and accurate information with the visitors has a better chance of converting them into customers. Generally, customers that land on the FAQ page are interested customers that need some information before making a purchase. They want to be informed buyers and are looking towards the FAQ page for the information that will help them make a call on buying or not.
Google loves well-detailed content. Your FAQ page gives you the chance to create keyword-rich content and includes long-tail keywords as well that would rank well on search engines, especially Google. The key is to create well-detailed answers to questions that you think will be helpful to all customers at different stages of the sales funnel. This will help do wonders for your website’s conversion rate and overall SEO.
When visitors land on your FAQ page, it is because they believe that they can get knowledge and information about a particular product, service, or overall industry from that page. In other words, they view you as an expert in the field. You can prove them right by giving detailed and lengthy answers to complex questions in a simple to understand language. This creates confidence in the customer’s eyes about your company and its expertise.
Now that you know the vast importance of creating FAQ pages for your site, it’s essential to learn the best practices while creating these pages so that you can get the most benefit out of them. They can be used by your in-house team or any web design company you hire to create your website.
a)Do Some Competition Research
Before writing the content of your FAQ page, check out the FAQ pages of some of your top competitors. Check out the questions they have covered and also what they have not. That way, you can jot down a comprehensive list of questions to add on your page that not only cover everything your competitors have but also everything they failed to add, hence making yours more in detail and complete.
b)Learn Popular Customer Issues
Your customer service team will know about all the common issues that customers face with your products and services. Also, learn about some common doubts and questions that are asked and induct all of them on your FAQ page as questions and their answers. This will give your FAQ page the level of insights and intelligence that it should have and also tell your company the issues customers face so that they can share them with their e-commerce web development company to fix them.
c)Take Customers to the Contact Page
No matter how in-depth you want to make your FAQ page, it cannot cover everything. That is why it is important to add a link to the FAQ page of your website’s contact page. This way, whatever unanswered questions the visitors may have, they can ask them via email or phone call, whichever may be the preferred method.
d)Internal Linking
The FAQ pages provide a good opportunity to add internal linking to the website, thus improving its SEO. Find whatever chance you can get to add links to internal pages that may be suitable in your answers if it can be helpful to customers. Do not forcefully insert these links if there is no place for them organically. Also, adding those links to anchor texts will further improve your chances of a better keyword ranking.
e)FAQ Schema
Once your FAQ page is set up, you want Google to be able to crawl all its vital information during the indexing process. For this, an FAQ schema markup is used. This structured data can help some of your answers rank at the top of Google search results if they are relevant enough to the questions the searchers are asking. You can create and add structured data to your FAQ page if you can or use a plugin or extension that can do it for you automatically.
A solid FAQ page can help your website increase its trust factor among potential customers as well as help its SEO efforts through structured data and internal linking. It can also be the deciding factor in a customer’s journey through the sales funnel. However, simply setting up an FAQ page is not enough, you need to execute it in the right way to get the most benefit out of it. Hopefully, the tips shared in this post will help you all out.
