Is Shopify the Right Platform for Your E-Commerce Webstore?
Once you have made the decision to start your online store, the next decision they are faced with is which platform is the right one for them to develop their webstores? If it is your first e-commerce store, then it only adds to your confusion. You can go online and visit various forums and ask other users of their experiences. There are loyal defenders of each e-commerce platform all over the internet and that might make it even more difficult for you to decide. If you want to go in depth to know what Shopify has to offer and decide if Shopify Development is the right path for your webstore, read on below.
Shopify is an easy to use the platform and if you are someone that wants to start selling immediately, it may seem like the perfect option. There are certain aspects of Shopify web design and development that you need to take a closer look at to understand what they offer for you. Each one of these features of Shopify makes it different gives some value addition to the users.
Let us discuss them in detail –
Shopify makes store management a breeze, especially for first-time webstore owners. It creates accounts and stores the information of your customers that you can later use for the purpose of remarketing for various promotional offers. However, you may need to use external tools like Google Analytics for more in-depth reporting of your website’s performance as the Shopify’s own user behavior reporting does not match up to the detailed reporting of GA.
Shopify also has features that aid in order fulfillment. It has pre-set plugs Amazon, Super Logistics etc. With Shopify, you can set-up an entire communication protocol that starts from sending thank you email to your customers to tracking the dispatch and shipping details. Your customers even get the emails that their products have been delivered.
Shopping Cart Features
When you use Shopify for your webstore, you get a free SSL certificate that makes users trust your webstore and feel more confident about entering their card information there. You have the option to integrate over 50 payment gateways on your checkout page including all-time popular PayPal. You can automatically control shipping costs or offer free shipping by integrating with carriers like FedEx, UPS etc. If that was not enough, Shopify supports 50+ languages too. Shopify has the abandoned cart recovery feature too that reminds those prospective customers of the items that they added to cart but did not buy.
Shopify gives you hundreds of themes to choose from to customize your webstore. Although you can select these themes yourself, if you want to stand apart from other Shopify sites, you can avail the services of a Shopify web design company to help create that perfect tailor-made theme especially for you. Blogging is an important way of getting traffic and engaging your customers with content. Shopify offers a ready to go blogging platform too.
Your webstore will be mobile ready without much effort from you. Shopify sites are responsive and work perfectly on all kinds of devices.
Online Marketing Tools
Shopify helps your online marketing efforts as well. You get a ready to submit the sitemap.XML file that once submitted into the search console will get your website indexed faster. You can set customer H1 tags, Title tags, and meta-tags. This makes your SEO for Shopify that much more effective. Through Shopify, you can also offer discount coupons to your customers that will help you entice them to buy from you.
Shopify will aid you in converting your website visitors with the help of email marketing. Using email marketing all those users to signed up on your site but left without purchasing anything can be sent emails with promotional offers. Some other features include the option for customers to leave product reviews and integration with several popular social media platforms.
Now that you know a bit more details about Shopify, you can make a more informed decision as to whether it is the platform you want to use for your webstore. Remember, if you choose Shopify to start your e-commerce store, you need to periodically keep it optimized by availing Shopify maintenance and support services. This will ensure your webstore works as good as new.