Magento 2: Increasing Revenue Growth in Businesses that Have Migrated

Magento 2

Magento has already announced that it will be ending support for Magento one in June of 2020. Even we at this blog have mentioned that fact many times in some of our older posts. Due to this end of support for Magento 1, many online store owners have already migrated successfully to Magento 2. A few months back, Magento themselves hired the consultancy firm of Stax to research the impact this migration has had on those businesses and the results were very positive. 

Increases Revenue in Magento 2

According to the findings of the research. The companies that have migrated to Magento 2 has seen a major increase in overall revenue and their average order value. This research was run on companies across various geographical areas as well as considered e-commerce businesses of various sizes, from the small-time local area serving stores to large scale operations that sell products across the country or even internationally. 

According to Stax, migrating to Magento 2 also leads to increased conversion rates and website traffic along with the improved revenue mentioned before. The sites that have migrated have also seen a cost saving of up to 62%. The reason is that Magento 2 makes it easier for marketers to create new content and add new products thus letting your technical staff focus on more core objectives. 

Magento 2’s Extension Store

Another point of saving is Magento 2’s new extension store. According to Magento, compared to a competitive e-commerce platform, Magento 2’s extensions are 10 times cheaper or more economical. This is a major plus point of migrating to Magento 2 as well as considering choosing Magento 2 whenever going for a new Magento website development. The Magento 2’s extension store also has a premier section where users can get extensions that help automate very crucial tasks thus saving time. 

Why Customers Switched?

According to Stax, the leading reason that people switched from other competing platforms to Magento 2 was its high level of customization. Not only did they find Magento 2 to be rich in technology but found it to have an open environment as well that allowed for a lot of extensions leading to automation and customization when it came to new content implementation and existing content’s optimization.

Customers can use Magento 2 more flexibly as compared to other e-commerce solutions. Other contributing factors were the high-security standards maintained by Magento 2, their native B2B functions and multi-site capability. 

Going forward 

According to Magento, the future for Magento platform users will only be brighter as they move towards their integration with Adobe’s cloud suite of products. They ensure that their expertise will lead to an even more improved post-purchase experience and enhance overall customer experience which has been one of their key priorities for several years. 

Conclusion

If you still have not migrated your Magento 1 site to Magento 2 E-Commerce, you should consider doing so before this year is over to continue enjoying support from Magento’s end. Choosing the right migration partner is extremely important in this endeavor. We at Clap Creative have helped several sites upgrade their platforms and even switch from one platform to another successfully. Contact us to get expert help in migrating to Magento 2.

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