With 2014 coming to an end, search predictions for next year 2015 are already seen on the horizon. The annual local search engine ranking factors were a little predictable in the beginning of 2014. But as the year comes to an end and Google’s Penguin update having rolled out, more and more webmasters are planning for the year ahead.
Traditional factors are taking a center stage in search engine optimization. Although, Google places and citations still carry importance the shift is now heading towards high quality links and on-site signals. Even the latest Penguin didn’t hit the local websites heavily as it hit the websites with bad link profiles. In the end, the next year too requires that you should have an ethical approach to SEO and your users must have an awesome user experience. Stop fooling the nerds at Google and try to keep pace with the changing search dynamics.
Awesome User Experience
Giving true value to your customers is at the heart of every search engine. It’s not easy being awesome in such a competition. But you can take care of few factors such as:
Local Factors
There are many other factors such as structured local data and logo optimization that still carry significant importance. Not to forget that mobile experience is paramount. Mobile users are now equivalent to desktop users and this market simply cannot be ignored.
Hope you had plenty of information to get started. When it comes to SEO, sky is the limit and you simply have to keep exploring. Happy 2015 SEO!