What is the need of having a blog when your key objective is to set up shop online and sell goods?
Well, with the millions of people scrolling online content every day, it is no secret that business blogs benefit a lot from increasing online traffic, However, what is even better is the fact that because many e-commerce sites are not taking advantage of having a business blog, your eCommerce site with a blogging part on it can set your site away from the rest. For instance, you have a great product or your services have the great potential to solve some complex issues for the customers. The only problem is that your potential customers don’t know anything about you and most of them would never find you in search engine result pages. You know the reason right? A blog is going to bring you rapid engagement because your website will have more content and the keywords will indicate the search engine to include you in every niche that your brand is about. Moreover, good research on trending words and using them will be a game-changer for your eCommerce site. And if your website lacks content with needed keywords, then it might get difficult for you to grow as there are a plethora of similar services as you in the market.
Thus, to get your message across and turn a potential lead into a paying customer you need bulk of content on your eCommerce site. Not only, it is suitable for every major marketing goal but includes raising brand awareness, increasing sales, fostering brand loyalty, and keep your company on top of customers’ minds. And if your content is engaging and persuading, it will be like the cherry on the cake for your brand. Valuable information is gold and always will be. You have to make sure that your online store is outfitted with a high-quality blog that is regularly updated, provides loads of valuable information for your users, genuinely address their concerns as well as provide news, entertainment, and insight into the management of your business.
The primary goal of your website will be to drive traffic to your products, there are other multitudes of reasons and benefits highlighted below that why adding a blog to your e-commerce site is beneficial. Take a look:
Having a blog on your online store is the fact that a well-established one can help you increase comprehensive sales funnel that pushes users to certain specific products after weighing their benefits. As you publish quality content on your blog, you will see an increase in your organic traffic and if you continuously create high-quality and informative content that revolves around specific products, Google and other search engines will serve your content specifically to people that are curious to buy these products based on search intent. The better your website utilizes SEO, the higher the chances that you will attract potential customers.
Google, the king of search engine world, adores regularly updated content, and typically takes the volume of posts of a website into consideration as a ranking signal when determining your site’s visibility. That is how a blog provides you with a strategy to help boost your rankings. Although you know that there is unlimited freedom with blogging that you don’t have on product or category pages, it’s vital not to spam your readers or over-post as a means to manipulate your SERP rankings.
Blogs give you the opportunity to further boost your SEO by building internal and external links from and within your site. Typically, natural link building is still one of the most effective methods to increase visibility. So, spending time increasing links to higher ranking non-competitor websites and linking back to products on your own site will increase your site authority, thus improving your ranking on Google and promote your products on-site at the same time.
In today’s world where everything is online and virtual, a good social presence plays a key role in ensuring a wider reach. By building a blog on the eCommerce site, you can easily share it across platforms and you can expect good engagement while gaining more followers and leads.
The visitors on your site may have many questions about your business, your brand, or your products. An on-site FAQ page could be a classic and effective way to tackle the common questions asked. However, a blog will allow a business to address their common concerns more extensively while starting a conversation with their visitors and earning their trust.
Regardless of how many tactics you try to increase your eCommerce business or whatever will be your marketing budget, your blog is a highly effective form to engage customers in every aspect. While you may choose to pay to promote some of your blog posts, each post with knowledgeable content will garner an ongoing stream of organic traffic. We hope that the above-mentioned reasons were effective enough for you to understand the importance of blogging in an eCommerce website.
In case, you get any issues in your e-commerce web development, reach us out at ClapCreative to make us assist you in creating or maintaining your eCommerce website. We provide services in website development in Los Angeles and have great expertise with multiple industries.
