It costs triple to acquire a new customer than retaining an existing one. A good eCommerce Web Development Company always believes in developing a website that not only attracts customers but also retains them. Various strategies are being implemented by the major eCommerce Website Design agencies for Increasing Post Purchase Engagement. Having a simple checkout process, simple user interface and discounts are the basic elements attracting the customers.
It’s necessary to know the customer’s needs in order to boost customer retention. So, here are some tips for ensuring that a customer will come-back after completing a transaction.
Well-designed loyalty programs have a great impact on increasing customer retention. A good eCommerce web Design Company creates loyalty programs not only to focus on just sales but also on customer retention. It requires matching the needs of customers as well as providing exclusive benefits. For instance, Amazon offers free prime shipping as a benefit that other companies didn’t offer. The program should be compelling enough that new users can’t resist signing up to avail of the benefits. Hence, serving regular benefits helps to keep the customers engaged. If you’re a wholesaler looking to improve your B2B sales, you could take a look at these wholesale loyalty program basics and see whether this could be something that will help.
Some of the popular brands have grown by forming a community of like-minded persons. Social media is the perfect way to connect and stay in touch with a community. So, various SEO Services Los Angeles can help to develop a community of people on social media platforms with people having the same interests as per your services. Staying active by liking as well as providing useful information through comments and posts, you can keep your business in trend.
Return customers are more qualitative as well as quantitative than new joiners. Various eCommerce Website Design agencies use automatic product suggestions based on past browsing and buying history of the customer. Sending messages and emails based on the previous interactions also enhances the customer experience. You must choose the right eCommerce Development Company with high expertise in designing a customer-oriented website.
What strategy do you employ to demonstrate to customers that they are valuable? It’s as straightforward as soliciting their views and opinions about your products and services through mobile survey solutions . By asking customers for their valuable feedback, you show interest in what they want to say. This leads to brand loyalty and increases brand value. A key marketing point is to regularly interact and respond to customer reviews as well as ratings. Make sure to thank them and resolve their issues quickly. Have a look at this site https://www.qualtrics.com/blog/create-online-survey/ for a guide on creating a free survey for your customers to provide you with feedback.
If you possess customer information, it is wise to utilize it. For instance, major brands having loyalty programs wish customers a happy birthday via email or SMS if they have access to the customer’s birth date. eCommerce Web Development companies suggest sending coupons or discounts on the signup anniversary to encourage customer engagement.
This tip leaves the first and the last impression on the customer. At first, a simple UI helps customers during check-out. It is something a customer will keep in mind because it happens at the end of a transaction. Amazon is supremely holding the market with its decent UI and a lot of options for checking out. Customers remember when things are very easy or very hard, but only one of these leaves a positive impact.
Using push notifications rather than email notifications can engage in more traffic. Users are more likely to click push notifications than opening an email. It would be a great idea if you have a sale coming up, if you have a major website update, or you have a new stock. You can achieve more customer engagement by offering flash deals and great offers, not feasible elsewhere. Leading SEO Services Los Angeles uses attractive push notifications to provide true value to the customers.
Focusing actively on customer retention is a business strategy that can trigger profitability. Developing Brand Loyalty helps in customer retention by showing the customers how much the brand care for them meeting all their needs. Clap Creative, a leading Shopify Development Company uses various strategies for Increasing Post Purchase Engagement in Shopify Website Design. This provides a good kick to the businesses, increasing customer retention.
