What are Google’s Call Ads and How are they Useful

Call Ads

Google ads the advertisement platform offered by Google for advertisers that want to market their products and services on one or all of Google products like Search, Youtube, Playstore as well as Google’s partner sites. There are different types of ads that we can run in Google ads, defending upon our requirements. These include text ads, responsive text ads, video ads, shopping ads, display ads, and call ads. In this post, we shall learn about call ads, what they are, and how they can be useful for your business.

What are Call Ads?

Before understanding how call ads are helpful and for whom, it is important to understand what are call ads. Call ads are ads that only show on mobile devices like smartphones and tablets. They do not show on desktops. The point of the ad is to get customers to call your business instead of visiting your website. There are a few things you need in order to set up a call ad.

First, you need to have a dedicated phone number for your business. This number needs to be present on your landing page or website for Google to verify. This can be a mobile number, landline number, or a toll-free number. Creating a call-only campaign is as simple as any other campaign. You simply need to select phone calls to your business as the primary objective for your campaign during the initial setup.

Then, once your ad group is set, you simply click on create a new ad and begin the setup. On top you need to enter the phone number you want customers to call. Then, you add your two headlines and two description lines for the ad. You need to enter the name of your business so that it may also appear in the ad. A verification URL is needed for the page that contains your phone number for verification. Google has recently introduced the display URL option as well to make your call ads seem more visually appealing.

Call Reporting

Call reporting is an account level function in Google meaning that its settings remain the same for all campaigns of the account. In call reporting, you can get to know the number of calls you have received against your clicks. A click is not equal to a call in call ads. A click is when a customer clicks on your ad and gets a prompt to call you or click cancel. Regardless of which option they choose, you have been charged for the click. A call is when the customer clicks on the call option and then you receive the call on the given number.

In call reporting, you can track both your clicks and calls. For this, the call first lands on a Google number, which then redirects to your phone. If call reporting is on, you will not be able to see the caller’s number but a Google number on your caller id. If seeing the customers’ numbers is important to you, its best to leave this setting off.

Who can Call Ads Benefit?

Call ads benefit any business whose goal is to get customers to call their business for sales or appointments. If you are running ads for keywords that have a majority of searches on mobile devices, then call ads can be the best option for you. These ads generally suit local businesses as well as businesses that cater their services all across the country. It depends on your marketing strategy if you only want to run call ads or to combine that with your other type of ads to maximize your profits.

Conclusion

Call ads are the perfect way for marketers to capitalize on mobile searches for their relevant product or service keywords. They can help you diversify your marketing strategy and understand your customers’ behavior and response rate across multiple devices. If you need any help with your PPC campaigns or need a free consultation, contact us today.

Share