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website maintenance

Why Routine Website Maintenance is Critical for your Business

The importance of having a website is a fact that is well understood by the majority of business owners worldwide. However, what they fail to understand is that maintaining their websites at regular intervals is equally important than simply creating and launching. Ignore the proper maintenance of your website for too long and it won’t just cost you your valuable clients and customers but will severely affect your business’ bottom line.

Why maintaining your website is important?

There are several reasons why website maintenance is considered so important for the growth of your business. For one, it helps with the updating of codes/software of your website which keeps the site’s data as well as your visitors’ info safe and secure.

Updating the site also helps with eliminating the chances of any broken links or links that redirect to any unrelated pages. This, in turn, keep your customers engrossed and prevent them from getting frustrated and switching over to the competition with their better-maintained websites. Moving on, let’s have a look at some of the-

Major Benefits of Website Maintenance

Nowadays, no one can boast that their site is ‘complete’. It doesn’t matter how much time you contribute, how much money you pour in, there’s always some room left for improvement. That’s why it is highly recommended to update your website with fresh content and on a regular basis to help engage and grow your audience.

Providing a Backup of Your Data and Essential Files

Backing up all of your site’s files is one of the primary tasks of website maintenance services which can be accomplished either manually or included in the automated services offered by your web hosting provider. And it is essential too, considering the time and money it will consume in rebuilding your website from scratch in the case of any mishappenings such as a natural disaster or any malware attack. Believe me, losing all your site’s information (that you spent months working on) in the blink of an eye is the last thing you want to happen.

A tip: backing up your data once a month is sufficient for simple informational websites, however, more complex e-commerce websites require backing up more frequently.

Maintaining the Interest of Your Visitors

There is a variety of things a good website maintenance firm can do for your business. Things such as adding new and valuable content on a regular basis along with adding and changing images, links, maybe the overall layout of your website.

Not only this, it can also help you with updating the content of your webpages or your blogs to keep it fresh and facilitate regular visits by past and present visitors and can make excellent use of links to the social media to suit your interests.

As I said, a good web design company is what you need to become the preferred choice for information in the eyes of Google as well as the people within your niche.

Handling Security Issues for Your Website

Majority of websites nowadays depend on specific software and run on thousands of lines of code and as we know, these codes come with their own set of vulnerabilities. What hackers do is take the advantage of these vulnerabilities in order to exploit such sites.

What you can do to prevent this from happening to your site is updating your website’s software as well as your web hosting server’s software with security patches and latest releases. Though getting your site hacked with all the security measures in place can never be ruled out as an impossibility. But, if that happens, you will be in a far better position to recover yourself if you have followed the protocols and kept up with regular maintenance.

Improving Your SEO Rankings to Drive more Traffic

It’s a well-known fact that search engines love active websites that are fast, error-free, well maintained and add fresh content regularly. Again, hiring a web development company for website maintenance will ensure that the content being uploaded is correct and up to date. Also, it includes the regular cleaning up of cache that automatically increases the loading speed of your website.

Just keep in mind that the SEO is directly proportional to the site maintenance, the more often you maintain, the better your search engine rankings will be. Ignore it and the rankings will degenerate, who knows Google might even remove your site from its search results if it happens to detect any malware due to negligence.


As I have said before, there are several reasons why regular maintenance is crucial for your site. I have tried to cover as many as possible but still, when you fall into the practice of maintaining your website, you will realize there is much more to this than meets the eye. The key is just to run regular check-ups on your site to ensure everything is as it should be. But how can you be sure of that? Unless you partner yourself with experts who can help you build your dream website that can guarantee long-term success.

At Clap Creative, we offer a full range of professionally managed hosting and maintenance services including WordPress Maintenance, Shopify Maintenance, Magento maintenance etc. It doesn’t matter IF you are setting up a personal blog or running a complex e-commerce webstore, our team at Clap Creative will keep your website up and running 24/7.

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