BigCommerce Development Tips for Starting Out Your E-Commerce Journey
When it comes to e-commerce stores, design plays a crucial role regardless of the platform you use. It should be something that makes your site look visually appealing but should also hold the potential to lead in prospects and turn them into loyal customers. Though there are plenty of e-commerce platforms in the market to choose from, BigCommerce is the one you will find standing taller above everything else, all thanks to its attention to detail and dedication towards creating a superior design custom build for improving conversion rates.
How? Well, when you see your customers navigating your site without any difficulty, easily finding products that they seek, later on quickly adding those products to the cart and at last, finishing their checkout procedure without any complications, you will realise that you have made a website that will drastically improve your chance of staying ahead of the conversion game. And to help you out I have mentioned seven such tips for starting out your BigCommerce store, follow these and you will be off to a great start.
Get a Professional Looking Logo
To begin with, if you are selling products online without having a brand name, it can easily set you several steps behind your competition. It’s highly crucial that you look professional even in your starting days. Getting a professional looking logo at this point will greatly help your customers gain confidence in you.
And it doesn’t even have to cost you arm and leg, services such as DesignCrowd and 99designs can easily get your logo done within a week and at an affordable price.
Adjust Your Favicon
For those who do not know, a favicon is a small icon that appears on the tab of the browser of your website. Now the by default favicon on BigCommerce is the ‘B’ icon but you should create your own custom icon that represents your brand. Just keep in mind to make it a shorthand version of your logo and get it made while designing your logo.
Follow these steps to upload a custom favicon in BigCommerce-
- Go to Design and click More > Favicon
- Click Browse and Select the Favicon Image
- Click Upload Favicon
Ensure Social Media Icons Open Up
Forgetting about social media icons is one of the most commonly ignored thing store owners do in the beginning. You should ensure that these icons must open in new tabs, also check if they open in the same window or simply redirect the visitor because in this case, visitors tend to get distracted no matter what social media icon they clicked thus, it serves as a surer way of sending them away from your e-commerce store.
Also, put interesting and up to date content on your social media page to engage users that click on these social media icons.
Simplify the Checkout Process
Long and complicated checkout process has been listed as one of the biggest reasons for high cart abandonment rate. Fortunately, BigCommerce already comes with a one-page checkout that’s as simple as they get. You can further allow your visitors the freedom to check out as guests. Another way to simplify the checkout process is to ask the customers only for required information and nothing more.
Display Large Product Images
Many people do not know but large product images can actually increase your conversion rate by 9% when compared to smaller images. And it seems reasonable as well. For e.g. when you browse through an actual store, you can do a close inspection of any of the products present on the shelves. Having large product images give your online visitors a similar feeling of closeness.
Add Product Reviews
Enabling the product previews or quick view is another great way of improving the shopping experience for your customers. By simply clicking on any product, users can instantly view all the product related information such as description, price, images etc. This saves an ample amount of time on the customer’s part especially if they are in a hurry and want to quickly check out the products or deals you have to offer.
Summing It Up
By now, you already must have realized how crucial BigCommerce development is for converting visitors into buyers. It not only helps you establish a brand and build trust but also let your customers have a smooth shopping experience throughout the time they spend on your website. so, use these above-mentioned tips to create an amazing BigCommerce store.