Website Maintenance, SEO and PPC Management for Tiny Home Builder

Backyard Workroom

portfolio
Client Name
Backyard Workroom
Website
https://backyardworkroom.com/
Year
2022
Industry
Home shed builders
Visit Live
  • Company

    Backyard Workroom

  • Employees

    --

  • Location

    Plano Texas

Overview

Backyard Workroom provides a quick sustainable living options for your outdoor work or other activities. They design top-quality and eco-friendly sheds at an affordable price delivered right to your home.

With their prefab kits, you’ll get a fully furnished and move-in-ready room with no additional costs or hidden fees. They cater to all the needs and requirements of their clients so that they can comfortably move in and enjoy living in their backyard room on the same day.

Kicking Off

The Challenge

Being an innovative and growing company, Backyard Workroom aimed to promote its brand, reach a large online audience and increase its sales. They approached Clap Creative to widen their business’s online reputation and improve local rankings in search engines.

Our main challenge was to improve their keywords, provide quality leads, build site authority, boost organic traffic, and create an ultimate Google Business Profile.

Solution

The Approach

To optimize their website from an SEO point, we first performed their website audit based on various SEO factors and worked on the areas that require changes. Initially, we performed competitor analysis by identifying the leading competitors and the strategies used by them. After this, our SEO expert team slowly started optimizing their website by changing different on-page elements that were present on their site.

To improve their website’s ranking on search engines, we focused on performing keyword research and its analysis as per their niche. By using tools such as Google Keyword Planner and Ahrefs, we found the high volume keywords which we added to headings and content of their website. To improve their local visitors’ count, we popularized their brand by creating a local business listing and adding correct business details under it.

We created high-quality backlinks from different websites which were in the form of blog commenting, classified submission, social bookmarking, and guest blog posting, and removed all unwanted internal and external links. Through Google Analytics, we continuously monitor the performance of their site.

As a result, with a proper SEO strategy by Clap Creative, Backyard Workroom has seen dramatic growth in its organic traffic and lead generation. Their audience can now easily find their business on local listing and their website on the first page of the search engine.

Achievement

The Outcome

  • 2878
    Website clicks

    From Business Profile

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    2985
    Interactions from

    Business Profile

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    21
    Calls made

    from Business Profile

  • 33%

    increase in
    organic search rankings

  • 28%

    increase in
    new website visitors

  • 8%

    increase in
    bounce rates

  • 20%

    increase in
    retention rate

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