Google’s search algorithms are a complex set of rules that enables Google to find data from its search index and instantly return the most relevant results for a specific query. Google revises its search algorithm multiple times a year. Usually, Google algorithm updates are just minor to notice. But, once every year, Google comes up with a major as well as a fundamental change that alters the way we do SEO. In this article, we’ll confer the 6 notable Google algorithm updates that will put a great impact on your website ranking in 2021. So, have a look at these major updates.
Several updates to Google Search results focus on reforming specific categories of search results. However, in the case of core algorithm updates, it targets the whole search. Moreover, core algorithm updates are tailored to enhance the complete relevancy of search results. That’s the difference between simple updates and core updates. Let’s discuss the 6 major updates in depth.
Passage Ranking is brought in for searches in English-language in the USA. As per Google, passage ranking doesn’t imply indexing only sole passages independent of WebPages. However, Google still index pages and deal with content in the pages for ranking. In addition, now Google also sees passages as an extra ranking factor.
Product Review update was launched to reward product reviews that share deep analysis, rather than minor content that just sums up a group of items. In Google’s product review update release, Google also shared 9 handy questions to look at while writing as well as publishing product reviews. The questions are as follows:
Google issued another crucial broad core algorithm update in June 2021, accompanied by another major core update in July. Google indeed planned to involve more into June 2 update, but couldn’t get everything handy in time. So, that’s the reason for bringing two broad core updates one after another in June and July. This update intends to enhance the quality of search results. In addition, the effect of a core update is more remarkable than other updates.
Another much-anticipated Page Experience update has started releasing out from Jun 15, 2021. As per Google, sites should not foresee witness serious amendments as a result of this update. However, any abrupt drops should be reduced by the steady rollout process. This update will be concluded by the end of August. Here’re the signals to gain a “good” page experience score.
a)Core Web Vitals
b)Mobile usability
c)Security issues
d)HTTPS usage
e)Ad Experience
The spam update begins to roll out by June 23, 2021 and was done on the same day. However, the second piece of the spam update was out by the next week and was finished on the same day as well. Google usually releases spam updates to maintain the quality of its search results.
Google announced an algorithm update that aims to identify as well as nullify link spam on July 26. After this update, sites taking part in link spam tactics could see a ranking downfall. There was a visible impact on sponsored, guest, and affiliate content. Google said that the algorithm update should be fully released within two weeks and will affect various languages.
To conclude, we can say that the development, as well as the evolution of the SEO Industry, is never going to cease. There’re several algorithm updates yet to come to keep the quality of Google search results. At Clap Creative, our diligent team of digital marketing experts always keeps themselves updated with the latest algorithm updates. They are always handy to update your sites based on the latest update releases. So, feel free to get in touch with our Digital Marketing firm in Los Angeles in case you require any help in your projects.
