How To Integrate Google Analytics Into WordPress?

You may be thinking about how to integrate Google Analytics into WordPress. It’s the major part of WordPress Support and Maintenance Services. It’s a relatively simple process and is available both free as well as paid. In actuality, analytics tools such as Google Analytics make it extremely easy to generate the highly-targeted data-driven decisions that will help your e-commerce site succeed.

If you’ve ever been intimidated by Google Analytics before, do not worry! Going to show you how to add Google Analytics into your WordPress blog is going to show you how to add Google Analytics into your WordPress website. The process is really simple. However, there are a few things you need to keep in mind to ensure your success!

Different Ways To Integrate Google Analytics Into WordPress

There are several different ways to get the Google Analytics tracking code into WordPress, and it can be tricky for someone who does not know exactly what they are doing.

• Using Official WordPress Plugin 

If you don’t want to tamper with your theme, you can use a third-party plugin to add Google Analytics in WordPress. It’s not only easier but also minimizes the risk of altering the code. Since there are a lot of useful Google Analytics plugins to choose from, but the best option available in the market is MonsterInsights. More than 2 million users are relying on this robust GA plugin for their marketing needs. Its greatest benefit lies in its ability to develop customized reports based on your parameters preferences.

Here are the steps to integrate Google Analytics with MonsterInsights:

1. From your WordPress dashboard, navigate to Plugins and click on Add New.
2. Search for ‘Google Analytics Plugin by MonsterInsights’. Download and activate it.
3. Now, go back to your WordPress dashboard. Here, a new Insights option should pop up.
4. Scroll down; you’ll see the ‘Launch the Wizard!’ button. Click on it and follow the instructions. Here you’ll have to connect MonsterInsights to your GA account.
5. Continue as per the instructions and fill in the info. Now, you’ll see the ‘Finish Setup & Exit Wizard’ button.
6. Congrats, you have completed the process! You can now go to Insights > Reports to see your site’s performance.

• Integrate Google Analytics Into WordPress Manually

One of the easiest ways to get the code into WordPress is to simply visit Google and sign up for an account. Once you have your account set up and ready to go, you just need to get the tracking code and insert it into your WordPress site. However, to add the GA code to the functions.php file, you must have a child theme installed.

Getting Google Analytics Tracking Code

Once the signup process is completed, the service will redirect you to the Google Analytics code. However, if you want to recall the steps, here’s how to obtain the tracking code manually:

1. Log into your Google Analytics account, then move to the Admin menu on the bottom left.
2. Click on the Tracking Info. Then, open the Tracking Code sub-menu.
3. You will see your Tracking ID and Global Site Tag. Save both of these codes as you may need them later.

Once you got the tracking code, you can log into your WordPress admin to insert the tracking code there.

Conclusion

Google Analytics is a free yet powerful web analytics tool. It collects all the vital information regarding your site performance as well as your target audience. By getting web analytics insights, you can forge out strategies and make decisions to boost your WordPress site efficiently. You can choose Clap Creative, a top-notch company offering WordPress Support and Maintenance Services to match your needs. We hope you will find this guide helpful on how to integrate Google Analytics into WordPress. If you still have any queries in your mind, feel free to reach us.

Written By Dhruva Khanna

A seasoned technology writer and marketing consultant with over a decade of experience helping businesses grow online. I specialize in content marketing, SEO, web design, and e-commerce development. I am enthusiastic about using cutting-edge technology to acquire high-quality traffic, generate leads, and increase sales for my clients.