To convert a visitor into a buyer, marketers often deploy abandoned-cart emails. These emails are triggered when a shopper is about to leave a website without buying anything. The Shopify abandoned cart email strategy will help you to convert more customers in the future!
Many customers might abandon their carts because they don’t want to go through the trouble.
They may have forgotten to add something or had enough and decided not to purchase anything. You end up losing a lot of potential sales without ever knowing about it. You can use the abandoned cart email Shopify to recover these lost sales and boost your ROI(Return On Investment).
This guide will teach you how to create an abandoned cart email strategy on Shopify that helps you convert lost prospects into loyal buyers, so let’s get started.
The abandoned cart email strategy aims to persuade customers to finish their purchases by assisting them in resolving the issues that prevented them from completing the checkout process. Let’s look at best practices for Shopify abandoned cart emails now:
Customers are busy and often don’t get the chance to return to the website and purchase items they had previously left in their carts. To close these sales, you should send several follow-up emails, so they don’t lose interest.
A series of emails can be a great way to keep customers interested in your store. You can send follow-up emails to entice the customers to check out their items.
The subject line of the Shopify abandoned cart email should be clear and to the point. It should be tempting enough to encourage the customer to open it. Subject lines must grab customers’ interest and make them click on them. Include a discount offer or time-sensitive promotion in the subject line.
You must explain to them why they should come back. The first reason is to purchase what they already left in their carts, but you should also tell them how they can benefit from returning to your store.
The call to action to purchase items in the cart should be clear and easy for them to take. It would help if you asked them to click on the shop now link to take them back to the items they want, or you can include a link directly there. The CTA should be relevant, grab their attention and generate a sense of urgency.
Abandoned cart email strategies are a great way to show customers what others have purchased and what they left in their carts. Social proof is powerful and helps persuade hesitant customers to finish their purchases. You can include a testimonials section with the names, encouraging them to purchase the items they left in the carts.
The abandoned cart email strategy aims to persuade customers to finish their purchases by assisting them in resolving the issues that prevented them from completing the checkout process. Let’s look at best practices for Shopify abandoned cart emails now:
Send Several Emails To Keep Customers Interested:
Customers are busy and often don’t get the chance to return to the website and purchase items they had previously left in their carts. To close these sales, you should send several follow-up emails, so they don’t lose interest.
Send a cart reminder a few hours after the cart was abandoned.
Send a follow-up after 24 hours
Abandon-cart email to be sent as a one-day follow-up.
A series of emails can be a great way to keep customers interested in your store. You can send follow-up emails to entice the customers to check out their items.
Include A Catchy Subject Line In Your Email:
The subject line of the Shopify abandoned cart email should be clear and to the point. It should be tempting enough to encourage the customer to open it. Subject lines must grab customers’ interest and make them click on them. Include a discount offer or time-sensitive promotion in the subject line.
Inform Them Of What They Have Left Behind:
You must explain to them why they should come back. The first reason is to purchase what they already left in their carts, but you should also tell them how they can benefit from returning to your store.
Add a Clear Call To Action:
The call to action to purchase items in the cart should be clear and easy for them to take. It would help if you asked them to click on the shop now link to take them back to the items they want, or you can include a link directly there. The CTA should be relevant, grab their attention and generate a sense of urgency.
Include Social Proof In Your Emails:
Abandoned cart email strategies are a great way to show customers what others have purchased and what they left in their carts. Social proof is powerful and helps persuade hesitant customers to finish their purchases. You can include a testimonials section with the names, encouraging them to purchase the items they left in the carts.
You will need to set up a sequence of emails in your abandoned cart email strategy and then add variables that identify the customer. Since each abandoned cart email should include a different discount or offer, you must modify the variables accordingly.
To Edit The Abandoned-Cart Emails On Shopify, Use The Drag & Drop Email Editor:
Once we go through them, we’ll demonstrate how to utilize the email editor’s editing options in your templates.
BLOCKS
The Section, Elements, & Store element choices are under this menu.
STYLES
You can modify the appearances to match the related blocks under the Styles section.
These are your choices in the drag-and-drop email editor, and integrate Shopify with Drag & Drop email editor; you can watch the adjustments to the abandoned cart email template in real time. Additionally, you can leverage them to improve conversion by customizing Shopify’s abandoned cart email and making money with Shopify’s abandoned cart email to increase sales.
To see how your Shopify abandoned cart email template will seem on various devices, choose one of the symbols in the top left corner of the email editor.
When you’re done customizing, you can view the abandoned cart email and select “Save” to store the Shopify abandoned cart email template.
To close the editor, click “Close.”
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For Shopify merchants, you can turn off your abandoned cart email anytime in your store’s settings.
To turn off Shopify abandoned cart email, follow these steps.
The Shopify abandoned cart email approach is a robust sales funnel that can help you to boost your store’s sales. The best part is that it’s automated, so you don’t need extra work other than managing the process and setting it up once.
When combined with “bounce-back” coupons, abandoned cart emails can help to recover lost sales and increase your revenue by a significant percentage. With a Shopify left-cart recovery strategy in place, you can quickly recover those lost sales, watch your business grow, and drive more traffic towards your business.
The conclusion is that it’s crucial to keep your customers interested if you want to increase your overall sales. Email marketing is one of the most efficient ways to gain customers and increase sales. You can use an abandoned cart email strategy when customers check out on your website but leave their items in the cart at checkout.
You send them an automated email with a special discount for any items they leave behind as soon as they go. Shopify development company can help you manage your Shopify store’s abandoned cart recovery strategy.
Shopify abandoned cart email templates are essential for every store owner because it allows you to broadcast almost anything to your audience and let them know that you are aware of their shopping history. Use the advice from this guide to optimize your Shopify abandonment email template and create an automated process that will make you more money over time.
