Let’s start with a surprising fact: Around 80% of US consumers search for local businesses online on a weekly basis. Meanwhile, 32% of them search on a daily basis. This data indicates it is highly essential for local businesses to work on improving their online visibility.
The most effective way to achieve this goal is by listing your business on local directories. However, while listing, brands often neglect one major factor that is domain authority. It is an SEO metric that is capable of skyrocketing visibility.
You will often see many local SEO gurus recommending that you only list your business on sites that have high domain authority.
Wondering why? Then keep reading this until the end.
Domain authority (DA) is basically a score designed and developed by Moz. It ranges from 0 to 100 and is used to determine the ranking potential of a website in the SERP as compared to other websites.
The higher the DA score, the more chances that the website will dominate the SERP in the targeted niche.
Now, you may be thinking, how exactly can domain authority be measured? The only way is by checking it through a domain authority checker. Just paste the URL of the targeted website, hit the button, and get results.
We are also attaching a screenshot for a better understanding!
Now, let’s move on to the main topic.
Here are some of the key reasons why the domain authority score is considered useful for local listings.
Keep in mind that search engines like Google usually assess a website’s credibility and authoritativeness when rewarding it with a ranking.
So, when your local business gets listed on a site that has a good DA score, all of its link juice will be transmitted to your domain health.
Additionally, getting listed on a reputable website will act as a vote of confidence, giving a good indication to the search engine about your site. This ultimately boosts your brand’s website ranking…which is the primary goal.
As a business, you will always be in a hurry to beat your competitors to experience maximum sales and conversions. Fortunately, this is possible.
You just have to approach a high domain authority website and get your local business listed on it. Try to list your business site on as many authoritative websites as possible. With this approach, your site’s backlink profile will become stronger than that of your competitor, and you will end up outranking it.
Remember, backlinks are a confirmed Google ranking factor, so never ever underestimate the power of a backlink coming from a high-DA website.
This is the final reason we will be discussing today. High DA listing websites usually have a bunch of visitors on a daily basis, all because of their credibility and authority.
So, when your local business gets listed on such a website, there is a strong probability that your website will also start experiencing more visitors as a result of adding that listing. Obviously, more visitors mean more lead generation and sales.
So, after going through these few reasons, we think you will now have an idea of why domain authority matters for local business listings.
There are numerous ways to boost your local business’s visibility in the SERP. The most effective one is listing it on a high-domain authority website. Doing so will not only contribute to increasing your business’s visibility but also drive referral traffic to boost sales and conversions.
In this blog post, we have explained some of the key reasons why DA score matters when it comes to listing your business on other websites.
Local business listings are basically online profiles that contain essential information about the business, such as
Name
Address
Contact details
Website
Opening & Closing hours
These listings usually appear on dictionaries and search engines, helping customers to easily find and connect with the local businesses.
There are multiple ways through which the DA score impacts local business listings. For instance, when a brand gets listed on high-authority sites, all the link juice of that site is transferred into the listed one. Ultimately, it boosts its overall visibility in the SERP.
No, Google has never officially recognized or stated that domain authority is a ranking factor. However, it is commonly believed that the search engine does unofficially take the DA score into consideration when evaluating a website’s ranking.
There are numerous free online DA checkers available that will help evaluate the DA score of any site with a few clicks.
A seasoned technology writer and marketing consultant with over a decade of experience helping businesses grow online. I specialize in content marketing, SEO, web design, and e-commerce development. I am enthusiastic about using cutting-edge technology to acquire high-quality traffic, generate leads, and increase sales for my clients.
