The web design sector is the most competitive and saturated one in the world today. The reason for that is because several individuals have learned how to code and have developed the skills needed to create web sites on their own. These developers make their living off of developing websites as freelancers for their clients. While this benefits the clients by giving them competitive pricing and a choice in hiring developers, it can leave a little something to be desired in the final product. Hiring a web design agency, on the other hand, can give these clients more value for their money. In this blog post, we will explore why hiring a web design agency is better for your business compared to hiring a freelancer.
Web design agencies offer some obvious and some not so obvious advantages over freelancers for businesses of all sizes. Here are some of them –
One of the biggest advantages you have, when you hire a web design company is professionalism. Freelancers work according to their own time-table. Some of these freelancers work for several clients at the same time. This may be good for them as they make more money but for the client it means you get their divided attention.
Another factor is that some of these freelancers have full-time jobs as well and only work for you during their free time. This may not be suitable for you because you want to communicate with them during business hours and check up on their progress. A web design company works during business hours and sometimes even beyond that for you if needed. They have a team of developers and can assign a dedicated developer only on your project, regardless of how many clients they have.
Web design agencies offer more stability compared to freelancers. Freelancers can decide to shut down their operations or change their line of work at the drop of a hat. Another factor to consider is that a freelancer is a single person. If any personal emergency or health issue arises, then this can leave your project hanging in the middle.
Web design agencies have more stability because they have made an investment in their manpower and infrastructure. You can be sure that they will not shut their doors without any prior notice and will not leave your project incomplete. The manpower available ensures that your project remains undisturbed even if a developer is unavailable.
A freelancer can be well trained and have expertise in several aspects of web development. However, an agency with its abundance of resources and staff members can provide you a more comprehensive expert service. An agency can hire a separate team for the design aspects of the project and another team for the PHP coding or development aspect.
Another expertise in high demand these days is e-commerce development. E-commerce developers that excel in Magento, Shopify, BigCommerce, and WooCommerce can be offered by web design agencies as part of their services.
A freelancer is a contract based person whose responsibilities end when the project is completed and the website goes live. More often than not, they do not take any responsibility for anything that happens after that. In other words, there is no such thing as after-sales service in web development from freelancers.
Web development companies, on the other hand, promise you support and maintenance of their website for minor to major issues depending on the agency. Some even offer website maintenance services as part of their plans or offer separate services for support altogether.
As competitive as the web design sector has become, there will always be certain players that will stand apart from the rest. It will all come down to companies that offer a unique experience to their clients, bring ease of doing business to their lives, and creates solutions that are both technologically advanced and user friendly. In the coming future, technologies like IoT, VR, and AR will become the differentiating factors between web developers as well as web development agencies.
A seasoned technology writer and marketing consultant with over a decade of experience helping businesses grow online. I specialize in content marketing, SEO, web design, and e-commerce development. I am enthusiastic about using cutting-edge technology to acquire high-quality traffic, generate leads, and increase sales for my clients.
