Whether you already have a Shopify store or are looking to create one, it’s essential to understand the importance of implementing the Shopify Referral Program. A beautiful Shopify website design is not enough; you need people there! The more people that come from your referrals, the higher your chance of making more sales.

One of the simplest ways to attract new customers to your Shopify store is through a referral program. In addition to attracting new clients, you can keep current clients by enticing them with rewards. Thereby ensuring revenue stability.

Running a referral program will give you organic word-of-mouth advertising unlike anything else can. To begin, choose the appropriate referral plugin. This article will look at A Complete Guide to Shopify Referral Program. We’ll also examine how to set up a Shopify Referral Program.

What is a Shopify Referral Program?

Running a referral campaign in your Shopify store is one of the activities included in the Shopify Referral Program. You can encourage current customers to spread the word about your brand while gaining new clients through word-of-mouth marketing.

You need a Referral plugin to manage a Referral program in your Shopify store. The plugin must be fully automated and packed with customer engagement tools like referral emails, multiple referral bonuses, and more.

To reward referrals and boost client loyalty, you can provide a percentage discount, a cash discount, and a free shipping coupon.

Let’s quickly review why you require a referral program before moving on to the setup process.

Why is a Shopify Referral Program necessary for your store?

There are many reasons why you should have a Shopify Referral Program.

Attract new clientele

Bring the word about your store to your existing clients, thereby increasing the number of visitors and shoppers. They can spread the word using publishing a review, posting on a social networking page, sharing on Instagram, or using other sharing channels.

Loyalty building tool

A referral program is a tool to build customer loyalty and motivate clients to recommend you to others. Shopify apps Allow you to use different Shopify marketing Strategies for rewarding your existing customers, including cash rewards for successful referrals and discounts for their friends. Customers will be motivated by loyal values and will keep returning for more! 

Grow your sales

With a Shopify Referral Program, you can get free leads. This is a great way to compete with eBay and Etsy, which charge for their merchant account. Shopify allows you to Speed up your Shopify store with free referral programs, so you won’t have to pay upfront fees.

Encourage repeat visits

By rewarding customers with cash or discounts, you can increase client visits and repeat purchases by encouraging them to return. With the right promotion tools, large-scale campaigns can target specific groups or products. This can be particularly effective and profitable to those who run seasonal campaigns.

Boost your brand image and recognition

As a merchant, you have the power to market your products uniquely by providing Shopify Referral app incentives. This will help boost brand awareness and increase sales as you’ve added another distribution channel to sell your products.

What advantages does a Shopify Referral Program offer?

If reading the previous section has already captured your attention regarding the benefits a referral program can provide for your business, wait until you read this one. The benefits of a referral program for a Shopify store go beyond just bringing in new customers. Here is a list of those benefits.

• You can feel comfortable having a referral program in your Shopify store because it’s free. So if you’re looking to test out a new Shopify marketing strategy, consider starting with a referral program.

• Shopify allows you to create a customized referral list. This means you can give gifts and rewards to each member on your list, so make sure to customize them. Here’s an example of how Shopify has done this for a particular customer:

• You can see the number of referrals from Shopify clients for a certain period, which you can use as a measurement tool.

• Shopify apps will provide dedicated customer support and helpdesk, which is nice regarding a referral program.

• Referral program Shopify merchants have access to targeted email templates that they can use to customize communications with their customers. This will help you create a strong relationship with your clients and better understand their needs.

How do I set up a referral program on Shopify?

As a Shopify store owner, you can set up a referral program in just a few simple steps by using the Shopify Referral Program plugin. This article will walk you through setting up Shopify Referral Program.

Installation:

1. Search for Retainful in the Shopify App Store and select “Add app” to add it.

2. When the “Login to your Shopify store” popup appears, type the URL of your store and click “login.”

3. You’ll see this menu in your store once you log in. Before you click “Install App,” you must enable a crucial option.

4. In your store, go to Settings Checkout Customer accounts.

5. Click “install app” to add Retainful to your Shopify store after enabling it.

6. You’ll now be taken to Retainful, where you can access the ‘Create your account menu.

7. Click “Create” after entering a password. After your account has been created, you will be taken to the Retainful dashboard.

Now that Retainful has been installed, you are only a few clicks away from developing a Referral program.

Creating the Referral Program:

1. Click “Referrals” on the Retainful dashboard’s left side to create a Referral program.

2. There will be a referral section where you can set the rewards.

3. Two rewards—the Advocate and the Friend rewards—need to be set up.

• Advocate – A current client who will recommend a friend to you (Referrer).

• Friend – new client entering your store via the referral link (Referral).

4. Make an Advocate reward by clicking “Add reward.”

5. You will see a popup where you can select the reward type.

6. When you click on the reward you want to offer, a menu with configuration options will appear.

On this screen, you can configure your reward.

• Value of Reward: Decide what percentage you want to give as a reward.

• Necessary minimal amount: You can specify a minimum purchase threshold for your reward.

• Discount code prefix: Establish a deadline for your reward.

• Validity of reward: Establish a deadline for your reward.

To create the reward after finishing configuring it, click “create.” A bonus for advocates has been made.

Your referral program is now operational. Customers can now earn rewards by sharing their referral links with friends. Let’s examine the Referral dashboard now.

Referral Dashboard and Referral emails

You can find all the referral information you require on the referral dashboard. Track your referral members, revenue, and issued referrals in real time.

You can inform customers about their Referral rewards by sending them emails using Retainful. The process of configuring these Referral emails is simple.

1. Referral emails are located in the Referral dashboard under “Referral email notification.”

You can alter the subject line and choose how frequently to send emails.

2. To access the email editor where you can edit your email, click “Customize.”

3. The drag-and-drop email editor will appear as shown. You can add content blocks here, as well as Name, Logo, Address, and more. Utilize our visual editor to make your emails appear appealing.

4. once you’ve finished editing. To save and close, click.

5. To publish your emails, go to the Referral email page and click “Save & Set live.”

For all of your referral emails, the procedure is the same. The email will be sent at the appropriate intervals once your Referral is operational.

How does the Shopify Referral Program Work?

The way referrals work in Shopify is straightforward. Here’s a step-by-step breakdown of the process:

1. Your clients receive a unique link with a referral code that they can distribute to their contacts.

2. Using the Referral link, the friend or Referral visits your Shopify store.

3. The Referral makes his first successful purchase using his Referral code, which comes with a 5% discount (as was previously offered in the process).

4. Your devoted customer will also receive a 5% discount (as offered in the process above) for their subsequent purchases as long as the Referral completes his purchase.

5. The Referral and the Advocate both receive rewards. This way, you could gain new clients while keeping your current ones.

Conclusion:

Shopify encourages you to test their referral program and provide the company with feedback. Based on the results of your efforts, you can adjust its Shopify Site Support and build a lucrative referral program for your clients.

With the Referral program Shopify, you have an opportunity to gain new customers while keeping the old ones. You also have the opportunity to promote your brand with a dedicated emailing list of motivated customers.

Shopify is an Integrate e-commerce suite that facilitates all aspects of online business planning and operations with the help of Shopify web designers. It seamlessly integrates commerce, marketing, retailing, and management into one platform. It’s among the most popular e-commerce platforms used by customers worldwide.