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Posts Tagged ‘Graphic Designing’

10 Graphic Design Rules To Never Break

April 13th, 2022

Graphic design plays an important role in the modern marketing environment and has created a competitive edge for various companies all over the world. We researched some relevant graphic design rules that can be used for creatives.

Graphic design is the art of planning and projecting your ideas into the visual or textual form of content. It helps to communicate messages or ideas in a visual way that attracts the attention of customers and conveys the message of your product, event, project, or campaign.

Graphic designing is used by different companies to promote their products and services and sell them through advertisements on websites or social media platforms. It conveys complicated information through a well-designed format using infographics and helps the brand to develop its own identity and stand out in the competitive market. 

Importance of graphic design

Today, every business needs a professional graphic designer to create marketing materials such as website designs, social media designs, travel brochures, logo designing, and many more to convey the message effectively to the target audience. 

Graphic design rules are a set of principles that are followed by the graphic designer to create an impressive design and leave a powerful impact on the audience. The importance of graphic design can be summed up as.

  • An impressive graphic design creates a powerful first impression in the minds of your prospective customers. 
  • A well-planned strategy in graphic design establishes a brand image and identity that remains consistent in the competitive marketing environment.
  • Graphic designs communicate the story of your brand to new and potential audiences in the form of images, charts, and reports and grab their attention towards your product offerings.
  • A brand that can be seen by people helps to build trust and credibility.
  • Effective visualization of your brand builds a long-term relationship with customers.
  • A good graphic design will gain more visibility and thus lead to an increase in sales. Attractive visuals, higher visibility, and effective communication of ideas generate more traffic and build credibility.

10 Graphic design rules to never break

Graphic design makes your brand visually appealing and gives value to your content. Here’s a list of rules that you can follow while developing your brand in the online market.

1. Design with consistency

  • Color Palette – It’s best to use not more than 5 colors in your design
  • Font – You should never use more than 3 fonts in your design. This will also give uniformity to your text and thus it will maintain the consistency of your brand.

2. Avoid more legibility and readability

The primary purpose of your design is to communicate with your audience and thus legibility and readability become your top priority.

E.g.

  • To use low contrast between your text and your background, so always keep your contrast high
  • Overuse of capital letters – By using more caps, readers feel like they are being YELLED AT. This is because all the letters in caps have the same height and block-like shape but in lower case, letterforms are uniquely shaped and each letter can be easily identified and read by users. 

 So avoid these mistakes and improve the readability and legibility of your design.

3. Have a purposeful hierarchy

Hierarchy is the arrangement of visual elements to inform the importance of your design. More elements are given more attention such as color, scale, types, etc. and the least important elements are given the least attention. Even by making the smallest adjustments in your design such as weight, color, or size, the information becomes much easier and more meaningful. 

4. Use short text lines

A body copy line should contain a minimum of 6 words in each line and about 30-40 characters (including spaces) in each line. You should always use only a few words and maintain the word limit in your design by using only those keywords that describe your design. 

5. Maintain your alignment

A messy design will always look unprofessional and will hurt your brand. A simple rule that can be applied here is to pick a line on your page and try to align your text and graphics with it. Your line could be vertical or horizontal and always make sure that your graphics or text don’t appear just randomly. One method to do this is to simply add a left alignment on your page as it will give it an order. 

6. Choose a logical color palette

Color is one of the most powerful tools for all designers, thus a properly chosen consistent palette would be an important step in doing graphic designing. When you compile your color palette, you should always check your past uses of colors and color theory. Your color theory can greatly impact your customers. For example – the Orange color stimulates appetite, so the orange color is commonly used in food designs. Always follow certain conventions and codes in choosing a color to convey attractive and punchy designs that convey your message.

7. Embrace your whitespace

Whitespace is a perfectly normal and most desirable part of graphic design. Whitespace is called a negative space of your page that contains nothing on it such as no words, no pictures, or no graphic design. Whitespace makes your page look clean and professional. Due to clear spacing on your page, it becomes easy for your audience to navigate through your webpage. 

8. Check for your grammar mistakes

Too many punctuations, grammar, or spelling mistakes can quickly disappoint your audience. It’s a sign that you just created a design but didn’t take time to completely go through it and screaming unprofessionally to your readers. You should always take a few minutes to check your work completely after making your design. Grammarly and Hemingway are great software tools that check your grammatical errors.

9. Use the right tools

It is one of the important rules of graphic design as a good graphic designer should know what tools can be used in different situations. Different tools come up with various formats and options which you can choose from and create designs for different purposes. Some of the tools for graphic design such as Adobe Photoshop and Adobe Illustrator are used widely by designers. 

10. Design for your audience

Every design is created for your specific audience who will be viewing and engaging with them. Creating a colorful and bright design will always be more eye-catching and attractive.

Conclusion

If you add poor graphics on your page, you will lose your customer as they may find you unworthy of what you are offering to them. But if you follow all the above rules of graphic design carefully, you will never lose your target audience and build engagement and trust in your competence. Rules are meant to be broken but if you carefully abide by all the above rules, you will build your brand digitally that will reach more people. 

Clap Creative offers a great graphic design service to its clients such as banner design, logo design, and brochure design that are created by professional graphic designers who are consistent and deliver optimal performance. We know how to grab the attention of the audience through high-quality designs and by following the rules of graphic design.

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Categories: Graphic Design

Top Graphic Design Trends that will rule in 2020

April 7th, 2020

We all know that content is of utmost importance whether it is in the form of articles, newsletters, mailers and so much more but do you know what adds life to these content variations? Of course, the style and design it is presented in. The colorful graphics, animations, and illustrations highlight the content to stand bold in logos, brochures, and websites’ banners. Graphic designing has a vital role to play in this modern competitive business environment especially in eCommerce web development.

Businesses need the services of efficient and creative graphic designers to create something unique and that makes them different from other businesses. We can say that graphic designs enable a great way to shape our virtual markets. A reason for businesses’ increasingly demanding more graphic design-based items is to enhance engagement with the audience. Since more and more young start-ups and innovative minds are entering markets, it is generating more competition among all industry leaders. To cope up with the competition like this, it is obvious for businesses to communicate with their targeted audience effectively. And this is where the glaring graphic design trends would help them to do the same. So, first read some benefits of how graphic designing is important for your business:

Boost Sales

Uniquely created graphic design can certainly help in enhancing sales. Audiences feel more connected and attracted to what pleases them aesthetically and visually. This means once they come to check your website and also like what you offer, it increases the chances of conversion.

Establish Brand name and Goodwill

Graphic designs help establish a company’s name in their niche market. When people see an attractive logo with eye-catching colors and texts, it starts appealing to them. Similarly, ads, websites, business cards are the designs we see daily. These designs help you to maintain your brand’s recognition.

Convey Brand’s Message

Graphical designs are a great way of conveying a specific brand message to targeted customers. A professional designer first would understand the depth of a brand’s message and put it in its design so that customers would understand. The designer picks up specific colors and typefaces to evoke an intended emotion for the brand and customers. A perfectly-created design has the potential to build a sense of connection to a brand.

Now without doing any delay let’s head to check out the graphic design trends of 2020 that will rule the business world and beyond!

3D Depth and Realism

The 3D trend has already won many hearts in 2019 and it certainly won’t fade away so quickly. Moreover, to be more creative, designers will often combine it with other realities, such as bold images and 2D objects. The 3D design will be widely used in many industries because it is great at conveying information and considered to be enticing like watching a well-designed lava lamp with mesmerizing bubble shapes moving elegantly across the screen, instantly catches your attention and draws you into the information piece.

Metallics

For product design and branding, shiny metallic designs are already established as a trend to use in graphic design. Being a little smart makes you a pro because this trend only falls on the metallic effect itself. Nowadays, designers mostly use gold and silver, as it conveys class and good taste. Metallic shades bring that lustrous and royal feel to the canvas. Using metallic materials in graphics has established an authentic trend for branding identity and product design. To make the effect even more impressive, branding specialists can combine this trend with relief engraving for brand identity materials such as business cards.

Typography

Decorated with various shapes, and more creative elements, artistic typography is certainly giving graphic designers a great hope to continue this trend in 2020. This trend has certainly proved as a stable one and we’ll keep seeing it even in 2020. When it comes to thickness, the rule is to have the thicker, the better. We can already see such designs in logos, posters, on web designs, as well as on package design. In maxi typography, the letters will be huge, and may even go beyond the composition’s edges.

Illustrations

Using illustrations in graphic design is not anything new. Designers often incorporate illustrations to convey concepts and ideas better. If we talk about graphic design trends 2020, simple or minimalistic illustrations will be a top choice. The lack of detailing allows designers to focus not on the art itself but the message it conveys. More detailed illustrations are emerging in various places where a story needs to be conveyed. Doodling is also an effective and interesting form of drawing that’s getting popular.

Line Art

A new evolving trend into fully illustrated and animated line art patterns and designs are also in the queue. In its essence, line art is a simplified illustration style. As such, it is great for conveying ideas. It looks clean, elegant, and considerable. Line art is one of the preferred decoration styles in graphic design trends of 2020.

Summing Up:

An effective graphic design completes the message of a brand to customers through visualization. From multiple color pallets to many design variations, search what suits your brand and product the best. So, don’t wait anymore and be up-to-date with the latest graphic design trends of 2020.

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Categories: Graphic Design

How the Future of User Interface (UI) will Redefine your Life

April 30th, 2018

There has always been a connection between the user and the thing in use regardless of it being simple, a mechanical handle or something with complex, digital display, in short, for every technology there’s always been an interface. And these interfaces are created with the help of user-centered designs which is currently the best practice for shaping technology to support people based on the understanding of their goals, needs, and capabilities.

In other simple words, a User Interface (UI) should be something of a conduit between human and computer interaction in order to complete certain tasks effectively. Not only that, but a successful UI is also expected to be –

  • Efficient so as not to create any additional or unnecessary friction.
  • Intuitive so that it doesn’t require any training to operate.
  • And above all, be enjoyable to use i.e. user-friendly.

Abraham Lincoln once said that the best way to predict the future is to create it. So, what is this future the User Interface Designers are so keen on creating? Well, imagine a time when the user interfaces will be integrated into your everyday life instead of being trapped within a screen when you can hold actually hold conversations with your computer rather than poking fingers in your screen.

Can you imagine this future where user interfaces will be personalized to your needs and can appear anywhere you want? Well, these technologies are still in their developmental phases but at least we can have a look at what the future of User Interface holds for us.

Voice User Interface (VUI)

Currently, Voice Interaction is mostly used for setting appointments and browsing the internet but in the upcoming years, the adoption rate of speech recognition will be sky-high and it seems plausible as well considering the size of screens which are getting smaller day by day. Apart from this, other benefits of VUI includes,

  • Drastically reduce the size of devices.
  • Provide a better option for the handicapped.
  • Helps in creating portable devices.
  • Help those who are slow in typing.

There is no denying that ‘touch’ will continue to dominate our mobiles for a long time to come, however, interacting with our devices through voice commands will eventually overtake ‘touch’ in the long run.

Gesture Interface

Have you seen ‘Iron Man’ series or ‘Minority Report’ by Tom Cruise? Remember how both our protagonists manipulated images, videos, and datasheets just by performing various gestures through their hands? In that case, you are already well aware of what Gesture Interface is all about.

Gesture recognition is basically the practice of interpreting human gestures by computers through mathematical algorithms.  Put in simple words, it helps humans to communicate with the machines via gestures that are originated from any bodily movement, most preferably with the help of face and hands.

Gesture Interface comes in two types i.e. Offline (gestures are processed after User Interaction with the object) and Online (involved in direct manipulation such as scaling or rotating a tangible object) and can be used in a number of ways from sign language recognition to affective computing to alternative computer interfaces.

VR/AR User Interface

There is certainly a lot going on in the field of Augmented and Virtual Reality based technologies, it won’t be an overstatement to claim that the next decade is going to be an exciting one for the User Interface designers. And you, in turn, shouldn’t be surprised if in a few years you come across Google Map directions projected on the roads right in front of your eyes or walking into a restaurant and seeing the menu floating in the air.

Yes, it may sound like a plot from a science fiction movie but the way these AR/VR technologies are giving rise to so many unique interactions, using our natural environment to create user interfaces with the help of projections that can be displayed on almost anything, the day is not far when these interfaces will be free from being trapped in tiny screens to take the place beside ourselves in our three-dimensional world. seoPaslaugos.com SEO paslaugos Vilniuje ir visoje Lietuvoje, reklama internete, pardavimų skatinimas

Tangible User Interface (TUI)

TUI is the interaction between a person and the digital system with the help of physical objects that are directly linked to the said system. In other words, it enables the recognition of real-world objects by fusing the physical environment with the digital realm. The most common example is the mouse, yes, the one you’re currently scrolling this blog post with. Another example is Microsoft PixelSense that can identify objects on its own that is placed on its screen. Seeing this, its safe to assume that the future of TUI is bright and shining.

Conclusion:

The more these technologies become natural and intuitive for our next generation, the better we will be treated to a more immersive computing experience. The future User Interfaces are definitely in for some overwhelming and exciting changes and it will be something worth looking forward to when some of these ground-breaking technologies hit the market.

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Categories: Graphic Design
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