FAQ stands for Frequently Asked Questions. You would find these pages on most websites whether they are selling a product or a service. These pages contain questions that customers most commonly ask the business’s representatives. To add a touch of self-help to the site and be user-friendly, the FAQ page is created to help customers navigate through some doubts they may have about the company’s products, services, or policies.
While you may be focusing on other aspects of your website like its homepage and services pages, the FAQ page might be one that attracts the attention of most website visitors and can even lead to more conversions if done correctly. Below are some of the reasons why the FAQ page is so important for your business.
An FAQ page that provides detailed and accurate information with the visitors has a better chance of converting them into customers. Generally, customers that land on the FAQ page are interested customers that need some information before making a purchase. They want to be informed buyers and are looking towards the FAQ page for the information that will help them make a call on buying or not.
Google loves well-detailed content. Your FAQ page gives you the chance to create keyword-rich content and includes long-tail keywords as well that would rank well on search engines, especially Google. The key is to create well-detailed answers to questions that you think will be helpful to all customers at different stages of the sales funnel. This will help do wonders for your website’s conversion rate and overall SEO.
When visitors land on your FAQ page, it is because they believe that they can get knowledge and information about a particular product, service, or overall industry from that page. In other words, they view you as an expert in the field. You can prove them right by giving detailed and lengthy answers to complex questions in a simple to understand language. This creates confidence in the customer’s eyes about your company and its expertise.
Now that you know the vast importance of creating FAQ pages for your site, it’s essential to learn the best practices while creating these pages so that you can get the most benefit out of them. They can be used by your in-house team or any web design company you hire to create your website.
a)Do Some Competition Research
Before writing the content of your FAQ page, check out the FAQ pages of some of your top competitors. Check out the questions they have covered and also what they have not. That way, you can jot down a comprehensive list of questions to add on your page that not only cover everything your competitors have but also everything they failed to add, hence making yours more in detail and complete.
b)Learn Popular Customer Issues
Your customer service team will know about all the common issues that customers face with your products and services. Also, learn about some common doubts and questions that are asked and induct all of them on your FAQ page as questions and their answers. This will give your FAQ page the level of insights and intelligence that it should have and also tell your company the issues customers face so that they can share them with their e-commerce web development company to fix them.
c)Take Customers to the Contact Page
No matter how in-depth you want to make your FAQ page, it cannot cover everything. That is why it is important to add a link to the FAQ page of your website’s contact page. This way, whatever unanswered questions the visitors may have, they can ask them via email or phone call, whichever may be the preferred method.
d)Internal Linking
The FAQ pages provide a good opportunity to add internal linking to the website, thus improving its SEO. Find whatever chance you can get to add links to internal pages that may be suitable in your answers if it can be helpful to customers. Do not forcefully insert these links if there is no place for them organically. Also, adding those links to anchor texts will further improve your chances of a better keyword ranking.
e)FAQ Schema
Once your FAQ page is set up, you want Google to be able to crawl all its vital information during the indexing process. For this, an FAQ schema markup is used. This structured data can help some of your answers rank at the top of Google search results if they are relevant enough to the questions the searchers are asking. You can create and add structured data to your FAQ page if you can or use a plugin or extension that can do it for you automatically.
A solid FAQ page can help your website increase its trust factor among potential customers as well as help its SEO efforts through structured data and internal linking. It can also be the deciding factor in a customer’s journey through the sales funnel. However, simply setting up an FAQ page is not enough, you need to execute it in the right way to get the most benefit out of it. Hopefully, the tips shared in this post will help you all out.
We all know that content is of utmost importance whether it is in the form of articles, newsletters, mailers and so much more but do you know what adds life to these content variations? Of course, the style and design it is presented in. The colorful graphics, animations, and illustrations highlight the content to stand bold in logos, brochures, and websites’ banners. Graphic designing has a vital role to play in this modern competitive business environment especially in eCommerce web development.
Businesses need the services of efficient and creative graphic designers to create something unique and that makes them different from other businesses. We can say that graphic designs enable a great way to shape our virtual markets. A reason for businesses’ increasingly demanding more graphic design-based items is to enhance engagement with the audience. Since more and more young start-ups and innovative minds are entering markets, it is generating more competition among all industry leaders. To cope up with the competition like this, it is obvious for businesses to communicate with their targeted audience effectively. And this is where the glaring graphic design trends would help them to do the same. So, first read some benefits of how graphic designing is important for your business:
Uniquely created graphic design can certainly help in enhancing sales. Audiences feel more connected and attracted to what pleases them aesthetically and visually. This means once they come to check your website and also like what you offer, it increases the chances of conversion.
Graphic designs help establish a company’s name in their niche market. When people see an attractive logo with eye-catching colors and texts, it starts appealing to them. Similarly, ads, websites, business cards are the designs we see daily. These designs help you to maintain your brand’s recognition.
Graphical designs are a great way of conveying a specific brand message to targeted customers. A professional designer first would understand the depth of a brand’s message and put it in its design so that customers would understand. The designer picks up specific colors and typefaces to evoke an intended emotion for the brand and customers. A perfectly-created design has the potential to build a sense of connection to a brand.
Now without doing any delay let’s head to check out the graphic design trends of 2020 that will rule the business world and beyond!
The 3D trend has already won many hearts in 2019 and it certainly won’t fade away so quickly. Moreover, to be more creative, designers will often combine it with other realities, such as bold images and 2D objects. The 3D design will be widely used in many industries because it is great at conveying information and considered to be enticing like watching a well-designed lava lamp with mesmerizing bubble shapes moving elegantly across the screen, instantly catches your attention and draws you into the information piece.
For product design and branding, shiny metallic designs are already established as a trend to use in graphic design. Being a little smart makes you a pro because this trend only falls on the metallic effect itself. Nowadays, designers mostly use gold and silver, as it conveys class and good taste. Metallic shades bring that lustrous and royal feel to the canvas. Using metallic materials in graphics has established an authentic trend for branding identity and product design. To make the effect even more impressive, branding specialists can combine this trend with relief engraving for brand identity materials such as business cards.
Decorated with various shapes, and more creative elements, artistic typography is certainly giving graphic designers a great hope to continue this trend in 2020. This trend has certainly proved as a stable one and we’ll keep seeing it even in 2020. When it comes to thickness, the rule is to have the thicker, the better. We can already see such designs in logos, posters, on web designs, as well as on package design. In maxi typography, the letters will be huge, and may even go beyond the composition’s edges.
Using illustrations in graphic design is not anything new. Designers often incorporate illustrations to convey concepts and ideas better. If we talk about graphic design trends 2020, simple or minimalistic illustrations will be a top choice. The lack of detailing allows designers to focus not on the art itself but the message it conveys. More detailed illustrations are emerging in various places where a story needs to be conveyed. Doodling is also an effective and interesting form of drawing that’s getting popular.
A new evolving trend into fully illustrated and animated line art patterns and designs are also in the queue. In its essence, line art is a simplified illustration style. As such, it is great for conveying ideas. It looks clean, elegant, and considerable. Line art is one of the preferred decoration styles in graphic design trends of 2020.
An effective graphic design completes the message of a brand to customers through visualization. From multiple color pallets to many design variations, search what suits your brand and product the best. So, don’t wait anymore and be up-to-date with the latest graphic design trends of 2020.
In this tech-savvy world, where all businesses across the globe aim for new tech innovations, Artificial Intelligence is a prime focus to stay ahead of the times. There is an uncanny desire for automated machines that can work like humans and reduce the extra cost of manpower.
With the gradual advancement of internet technologies in comparison to past time, automation is what every organization wants to implement to reduce work stress. The capabilities of AI can be combined with data to streamline different types of processes in the workplace.
Now, if we talk about the role of AI in web designing and development, this technology impacting this business rigorously these days. Take a deep look at it:-
Any designing company has taken into consideration its quality which is something that cannot be compromised. At this point, AI intervention sounds like a really good idea with a little bit of automation. A growing field of artificial design intelligence (ADI) tools is doing just that and powering a fundamental shift in the way websites are built. If you are a web design and development company, you have all the more reason to feel excited.
ADI is a third way where you do not hire a professional for building a website nor do it yourself. The process of object recognition, image classification, and deep learning will also become a lot more accurate with the help of AI. Apart from that, artificial intelligence offering real-time suggestions that are essential for the website designing process.
Here are the perfect example of some platforms implementing Artificial Design Intelligence:-
The favorable aspects of these AI-enabled tools, they provide thousands of options to choose from and never ask for extra-incurred charges.
In the past few years, chatbots that are AI-powered is capable of taking user engagement and experience to a greater level. This is accomplished by simulating an actual conversation and adapting actions and responses in an accurate way. Their speed and accuracy helped companies to enhance their user experience in a better way.
Artificial Intelligence empowered solutions giving e-commerce a new direction and tough competition with its immensely interesting feature that is real-time assistance to the customers. It enables e-commerce website owners to know more about the desires and wishes of users. This will, in turn, help them to offer the right products which match the requirements of their potential clients and existing customers.
AI eliminate communication barriers and make online shopping a pleasant experience. The presence of AI-based solutions will gradually make the online store experience of internet users a lot more personalized. In other words, the use of artificial intelligence in the field of web designing and development will help users to automate a number of basic tasks, which will in turn help developers to find an accurate solution.
Chatbots already made the conversation easy and impactful. But, a major portion of users wants to get information in a more simple way. This is one of the reasons for the immense popularity of voice searches among web users. Today, popular voice search solutions like Cortana and Siri are capable of providing information to users instantly and accurately without any sort of hassles.
Today, multiple numbers of famous and well-known enterprises have been working on artificial intelligence algorithms for a very long time for the purpose of designing websites. The AI assistant is capable of guiding users on decision making that is related to content, branding, layout, or design.
AI also a mechanism to power the next generation in website personalization, which could change the nature of the internet forever. It is necessary to get an idea of the same to know the latest trends. This has crossed the beginning phase and is expected to change the web design and development massively.
With the revolution of human interaction with technology and the internet, those everyday objects in our house that have in connection with the internet, bringing valuable changes to human lives. It is IoT (Internet of Things) that is forming a bond between real and virtual life to experience technology more realistic.
But out of daily routines, if we talk about websites, how the IoT leave an impact over designing of these online sites. First of all, let’s see what is the website designing in these days:
Website designing becomes a little bit complex in these days. A designer needs to present clean front-end interfaces that can easily communicate with different devices across the tech world. If the design is more flexible, it is easy to adopt by the array of devices that can be connected via IoT.
Frameworks that include back-end databases need to be strong so that data acquired from different gadgets corresponding to every user will have to kept securely and accessed according to the wants. For this, knowledge of top frameworks will add extra butter in popcorn basket.
User experience is the essential part and mobile-only interfaces are becoming more popular with increasing usage of smartphones. Simple designs are the best for these tiny devices as they are easy to load. Hence, important features of user experience designs and aid in personalization preferred to be put in it.
The loading speed of the design pages plays a crucial role. There will be a communicating leg between an IoT device and a web server. When it comes to design, it is better to implement the one that you generally prefer for slow designs.
One of the drawbacks of IoT is that it is endangered to attacks by hackers. If there are no essential security measures taken to protect your design connected with IoT, an attack can happen at any time from anywhere. And they can access the contents which sound scary. The most important point to keep in mind when integrating web design with IoT is that there is no loophole left out for a potential hacker to attack.
When we talk about IoT devices, an obvious fact strikes to mind i.e., Mobile, Laptops, Tablets and other battery-powered instruments. This requires full-fledged power management for them. It is common that when heavy programs run in the backend drain the massive battery which causes less user communication. So, the new layout should be designed to minimize excess power usage.
IoT is that smart technology that connects the smart devices and helps them to operate flawlessly. We all have had a chance to experience the IoT and its awesomeness at a particular point of time. Businesses have already started using certain specific technologies to help them track users, their behavior and patterns that go through the user journey when they land on a site as a visitor and later turn into a customer.
Personalized and unique service is what all users prefer at all times, and this is where an IoT device plays an important role in providing users with a customized experience. Web designers should have knowledge of creating well-managed and sophisticated web designs that are able to respond to users personalized data and can easily be integrated with web-enabled devices.
The IoT and its connection to web design have a long way to go and we can expect miracles to unveil over the years to come. Already people have started experiencing the advantages of these integrations and implementation of IoT devices, as these are making their lives simple and easy.
Investing a lot of time, money, and effort running your website can get disappointing when you get mediocre results in return. Maybe the surge of visitors you are expecting for is a mere trickle. Or maybe people are coming to your website only to leave without any action. So, what choice are you left with?
Well, you may try to find fault with your SEO, content, or marketing strategy, or may focus your attention on the bigger but often neglected issue; your site’s web design. Have you ever given it a thought how much web design mistakes can hurt your efforts?
From using hard-to-read fonts to blasting music on your homepage, there are a number of ways you can mess up your web design. And the thing is, you don’t even acknowledge these as a problem, you think of them merely as some ingenious ideas that seem pretty harmless.
Little do you know these are the ones responsible for sending your visitors running to close their browsers. That’s why I have compiled here a list of frequently witnessed web design fails along with tips on how to fix them.
Majority of people these days use smartphones to access the web, which is why Google has rolled-out its mobile-first index. But if you don’t have a responsive mobile site, you can still index the desktop version but not without negatively impacting your search rankings.
You can fix this by using Google’s mobile-friendly test tool to analyze the page i.e. how the page looks to Google on a mobile device along with any mobile usability problems that it finds.
Even if you have the most visually appealing website but not an equally appealing Call to Action, we all know where this is heading. Without an obvious call to action, you will just confuse your visitors and end up losing sales.
Always place your CTA above the fold (the top area of the screen visible before you start scrolling) and try to provide a sample contact form using only the fields that are important.
Your site’s navigation should be such that can make it easy for users to find what they are looking for whether its a list of services, contact pages, staff bios or business hours- all within a few intuitive clicks.
For instance, make sure to place your contact info i.e. your phone number in a prominent place on every single page (generally the footer). In short, provide useful and accessible information to your users to avoid any miscommunication.
The best way to show colors on your website is through the use of pictures. Just remember, authenticity is the key here. And we will always recommend you to use your own shots over stock images.
Also, keep professionalism in mind while doing so. That means using snapshots taken from your grandma’s phone is a strict no-no. But that doesn’t mean you need to hire a photographer for the purpose, a good camera, and a few images taken from the right angle will do the job just fine.
We understand you love to have a lot of fancy JavaScript animations on your website along with the latest technology (and don’t forget gimmicks) but the thing is when it comes to performance, it won’t be of much use since the majority of people out there won’t wait for the whole site to finish downloading.
Here’s what you can do. Firstly, use the Lighthouse tool to identify and fix any load speed issues. Then you can try optimizing the images (compressing them to at least 200 kb), and thirdly, choose a web hosting provider with a track record of speed and quality.
Minimalism not only works in real life but digital life too. In the online world, the design of your website should be such as to provide focus, guidance, and a content hierarchy. Pop-ups, presentations etc. look great but overdo them and users might just decide it’s not worth the effort and leave it.
What you can do instead is to keep things simple. Instead of thinking what you can add, concentrate more on what you can remove. Other things you can do are leaving sufficient whitespace around design elements, staying consistent throughout, and divide topics in the form of sections, subpages etc.
So have you checked your website? Which web design mistakes are you guilty of? I am sure you must have found a few. If it is so, then what are your plans? Are you one of those DIY kind of guys who believe in doing everything yourself?
Or you are as clueless about web designing as the majority of us are. Because in such case, you can take the help of a web design company Los Angeles to help you out.
Why Los Angeles?
Just a whim!