Since Artificial Intelligence is becoming more prevalent in today’s digital era, every industry is keen to thrive with it. AI is becoming a trailblazer, especially for the myriad of eCommerce giants to bring frictionless shop and user experience for their tech-lover customers.

How does it work?

Artificial Intelligence (AI) is the simulation of human intelligence for streamlining processes by machines. It focuses on the development of such machines that think and work like humans in ways like Speech Recognition, Natural Language Processing (NLP), and Machine Vision. It combines a massive amount of data with rapid iterative processing and smart algorithms, enabling the machine to learn automatically from data patterns or features.

Being an avid part of Artificial Intelligence and Machine Learning, chatbots are serving at the frontline for streamlining every online service. There is no surprise that chatbots nowadays are the major industrial trend that combines creativity with innovation. The smart bot enables the opportunity of live-chat functionality, allows customers to browse, filter and search various products and interacts with them while understanding their emotions. Without much human intervention, chatbots empower organizations to add an individual cum smart touch to the connection between customers and businesses. As we are talking about eCommerce businesses, how the platform which empowers the millions of online stores could be left behind? Speaking of which, the major eCommerce development platform Magento is going forward at a great pace with the help of Artificial Intelligence. Let’s throw some light on how AI is backing Magento in providing remarkable user experience.

There is a multitude of AI-driven tools and extensions available now in the Magento website development beyond its quintessential features. Magento development eases the way for its customers by offering to deploy automated as well as intelligent product recommendations across their storefronts, assisting brand website’s customers to discover relevant products throughout the shopping experience while creating proactive engagement, increasing conversion, and driving revenue. With this, fast-growing Magento merchants can easily automate product recommendations to deliver a seamless eCommerce experience. This also frees up valuable time for the eCommerce stores to focus resources on other ways to grow the business.

What else can we expect from AI-driven Magento development services? 

Enhanced Search Functionality

 Search is the vital aspect of eCommerce development because only a store that provides easy search functionalities is likely to be much successful in customer experience. Magento development company can effectively execute the use of an AI extension to enhance this functionality that focuses on Natural Language Processing (NLP), which serves multiple combinations of words and delivers results that are a perfect match for the user’s search intent.

Faster Resolution of Complaints

AI also enables faster resolution of complaints and return requests. It strengthens the customer support function with a set of predefined scripts that allow the system to handle the purchase-related or any other query. This leads to improved customer experiences with AHT reduced to the minimal.

 Fraud Prevention

These significant challenges in securing financial assets cannot be ignored. AI fortifies the store’s security by using behavioural analysis to identify false claims and enhance the decision-making process.

 Furthermore, Magento merchants can integrate the Product Recommendations feature and benefit from:

• Auto-Distributed Page Tagging and Catalog Sync  

Storefronts are instantly tagged with no coding or development required. This ensures everything is deployed correctly while making it effortless for Magento development merchants.

• Different Recommendation Types

Merchants can choose from various functionalities that are powered by Sensei and place them across their storefront such as “Trending”, “Viewed-Bought”, “More Like This”, “Most-Purchased”, or “Recommended for You”. 

• Embedded Merchant Experience

An integrated user interface allows merchants to easily create, curate, and deploy product recommendations directly from Magento Admin while staying on top of dedicated metrics such as impressions, views, clicks and more.

• Streamlined User Workflow 

A well-organized workflow simplifies creating product recommendations into clear, well-defined steps. This means once the feature is activated, merchants can start recommending products to their shoppers in minutes.

Certainly, all these features can be achieved if you understand what is great for your business and which Magento development services will help you to get it done!

Disruptive innovation that will reshape eCommerce development

Summing up, the continuous advancement in digital technology has made AI tools such as Siri, Alexa, and Cortana. AI proves to be helpful for eCommerce companies because it empowers the business to analyze and manage the available customer data completely. Considering the immense benefits, the merchants should make the move sooner or later. The best way would be to hunt and hire the best Magento development services in the market with apt skills and expertise to keep standing firm in the competition.