Posts Tagged ‘magento development’

The Ultimate E-commerce Web Development Checklist for Web Store in 2021

June 15th, 2021

Setting up a new store with E-commerce Web Development is a terrifying task. Several things require your care and there’s just a little surety of success. However, it’s not a valid reason for not launching a web store. Support is present in the form of articles, videos, and expert advice. The problem is that all the info is so dispersed that it takes much effort as well as time to gather and ingest the knowledge.

To help beginners who are thinking to dive into the e-commerce pool, here’s a checklist that covers all crucial aspects of going live with an e-commerce store.

   1. Web Design as well as Layout

It’s a fact that an online store has not more than 5 seconds to appeal to the visitors. So, the design, as well as the layout of the web store, plays a crucial role in this challenge. Here’re two key tips in this context.

  • Design Better Interfaces

Website design is the foremost point of contact between your web store and the potential buyers. Thus, to succeed, you need a design that is appealing, colorful, and non-intrusive.

  • Simple as well as attractive UI

You can create appealing UI as well as store layouts to engage more users. For this, you can either add a creative banner at the top or just display small icons to represent store categories in your E-commerce Web Development.

   2.  Content and SEO

Without proper content as well SEO, your web store has no possibility of being at the apex of SERP. Store optimization can be classified into two basic aspects.

  • Create Engaging Content

E-commerce Web Development is all about eye-catching content that fascinates the visitors. Web stores have three main types of pages i.e. landing pages, product description pages, and policy pages. The content on all these pages needs a different tone, readability, and intricacy.

  • Optimization for Organic Search

Once you finish creating the content, the next step is to optimize it for a higher ranking in search results. This mainly needs some tweaks in the content structure, adding relevant keywords, and adding visual components such as videos and images.

   3. Product Details Pages

The vast majority of the users land on the item description page because here they get a glimpse of the features of the product. Thus, you have to be cautious about the two areas that affect the success of these pages:

  • Add Outstanding Item Display

E-commerce stores need to display the items remarkably with fascinating visuals as well as in-depth descriptions. To help the users make good decisions, consider showing the price and time of the product graphically. The other thing you can do is display the competitor’s price for the same product for a comparison showing that you are offering the lowest price.

  • Visual Elements Boosts Sales

A renowned Magento Development Company or a Shopify Development Company like Clap Creative can make product pages more engaging by integrating multiple product images. Moreover, video product review adds up more credibility to the item and inspires the buyer to buy it.

  4. Checkout Process

  • Make it Smooth and Simple

As per Baymard.com, over 30 % of users abandon their cart before checkout because of its intricacy. So, here’s what we can do. According to the major E-commerce Web Development companies, the checkout steps should not serve more than three clicks. It should be simple throughout the final transaction 

  5.  Support Pages

Most store owners do not know the usefulness of support pages in the entire context of store management. But it’s crucial to maintain support pages, here’s how.

  • Keep Support Pages Simple

The privacy policy, return, or refund policy pages should notably mention the details of the entire process. Just make sure that the policies are simple as well as easy to read so that the users do not have to reach customer support for help.

   6. Digital and Paid Marketing Strategy

Without a proper marketing tactic, your web store is just like a boat without oars in the middle of the sea. Thus, the store’s digital marketing tactic should involve a mix of organic as well as paid marketing tactics.

  • Combine SMM, SEM, and Influencer Marketing

Too much focus on one form of marketing could easily void the impact of other tactics. So, you have to be creative with your blend of SMM, SEM, and influencer marketing.

  • Paid Marketing for Utmost Impact

Most online stores build the hype, but don’t chase it with paid targeting. This sometimes leads to a downfall of the marketing plan. Since stores do not have apt SEO and marketing grip initially, paid marketing could prove to be quite beneficial.

  7.  Site Analytics as well as Tracking

Most store runners neglect analytics as well as tracking of store statistics as it appears too far away from the business operations of the store. However, it provides info that is the key for formulating strategies. Here’s what you can do

  • Implement Analytics Tools

Analytics tools are a great option for measuring the performance of the store. These tools help to track traffic, user activity, and the user journey till the end.  On the major side, Google Search Console tracks a lot of data such as indexed pages, the number of clicks daily, and much more.

Winding Up

It isn’t too tough to succeed in launching an e-commerce store in 2021. You have to choose the right E-commerce Development Company and must have patience. You can always reach Clap Creative, a leading Magento Development Company for easy store set up.

The Ultimate Guide for Magento Migration

March 8th, 2021

Magento had officially declared the termination of Magento 1 software in June 2020. As a result of which the Magento 1 software support has ended on June 30, 2020. Therefore, no new features, no security updates, no cloud onboarding assistance and customer support will be there for Magento 1 users. However, Magento 2 has arrived with the latest features and new functionalities that allow web store owners to offer an engaging experience to the customers. Magento 2 came up with new features and benefits not only for the store owners but also for users and developers, raising the level of the eCommerce industry.

Magento Migration Service

 

We hope the above guide for Magento migration will be helpful for you. We at Clap Creative provide professional Magento migration services that help you upgrade your e-commerce site from Magento 1 to Magento 2. For more information, contact us today.

Manage Customers in Magento Store Properly

February 15th, 2021

If you are running a Magento shop and looking for ways on how to manage customers in Magento, then read this article. In this Magento e-commerce website Building guide, we will be discussing the important steps that you should follow in order to manage customers on your business website. Managing customer is an essential part of every business. Therefore, it is very important that we learn how to do it effectively.

 

Magento development Company

 

Managing customers in your online store involves a lot of factors. These factors include everything from managing refunds to creating excellent customer service. It is very important to know what these things are before starting to manage a customer base in an online business. There are many ways in which you can go about this task.

Manage Customers With Magento Free Themes

There are many free Magento themes available for use in your store. These free themes are usually designed with the intention of helping you manage your customers easily. However, if you plan on having more sophisticated features, then you may have to spend some money on their acquisition. Keep in mind that you are already facing financial difficulties at this point. Spending money on such unnecessary expenses may only worsen your situation and could lead to you closing your online business.

A good way to manage your customers is through user authentication. User authentication allows your customers to log in to your site using their usernames and passwords. This helps you protect their security especially when they make purchases online. Also, you will be able to track all incoming and outgoing orders accurately. You will know which orders were made and completed as well as which customer was the cause of delays.

To manage your customers in Magento, it is essential that you provide them with plenty of information whenever they make orders. This will allow them to place another order or contact you for future questions. For instance, you can tell your customers about any available promotions. You can also inform them about the status of a particular order. By doing this, you give your customers enough information to make the best decision.

It is also essential for you to keep in touch with your customers. You can add them to your mailing list using your account settings. You can also send them occasional newsletters to stay informed about the most important events in your company. By sending them messages from time to time, you will be able to engage your customers and stay in touch with them.

Magento has made it easy for you to manage your customers. Through this open-source e-commerce platform, you will be able to save valuable time that you can use for other tasks. With this system, you will also be able to save a lot of money since you don’t need to invest in complex software. Instead, you can save on the development cost since Magento offers a free 30-day trial period.

Magento gives you the power to update your products as well as your store. You can do so through a secure login. You can even change the look of your website from time to time if you want to. All of these features make Magento an ideal platform for businesses who aim to make their customers happy. Even better, you will be able to increase the number of your customers. This is because you will be able to provide them with updates on different aspects of your business.

If you want to earn more profit, you must build a strong relationship with your customers. This is possible through excellent customer support. Since your customers are relying on you to provide them with the best services, it is important to respond immediately to their needs. And one way to keep them happy is to manage their shopping cart properly.

Magento is not only beneficial for small businesses but large companies as well. Its easy accessibility means that a large percentage of its customers are individuals who are looking for easy ways to manage customers in Magento. They are more comfortable using a more personal platform, which means that they will be more likely to become repeat customers. In fact, according to a survey, a high percentage of new users prefer to use Magento than any other eCommerce solution. These users know how to interact with its easy-to-use tools and manage customers in Magento.

Conclusion

Your Magento store should provide a positive experience for customers, otherwise, they will not be likely to come back to you again. Your Magento store should be designed in a way that enables customers to access information and buy products easily. We Clap Creative provides The best business web design service for your firm. This is how you attract new customers as well as retaining your existing customers. With the right approach, you will be able to manage customers in Magento properly and bring in more profits for your business.

Emerging Utilities of Artificial Intelligence in Magento Development

June 12th, 2020

Since Artificial Intelligence is becoming more prevalent in today’s digital era, every industry is keen to thrive with it. AI is becoming a trailblazer, especially for the myriad of eCommerce giants to bring frictionless shop and user experience for their tech-lover customers.

How does it work?

Artificial Intelligence (AI) is the simulation of human intelligence for streamlining processes by machines. It focuses on the development of such machines that think and work like humans in ways like Speech Recognition, Natural Language Processing (NLP), and Machine Vision. It combines a massive amount of data with rapid iterative processing and smart algorithms, enabling the machine to learn automatically from data patterns or features.

Being an avid part of Artificial Intelligence and Machine Learning, chatbots are serving at the frontline for streamlining every online service. There is no surprise that chatbots nowadays are the major industrial trend that combines creativity with innovation. The smart bot enables the opportunity of live-chat functionality, allows customers to browse, filter and search various products and interacts with them while understanding their emotions. Without much human intervention, chatbots empower organizations to add an individual cum smart touch to the connection between customers and businesses. As we are talking about eCommerce businesses, how the platform which empowers the millions of online stores could be left behind? Speaking of which, the major eCommerce development platform Magento is going forward at a great pace with the help of Artificial Intelligence. Let’s throw some light on how AI is backing Magento in providing remarkable user experience.

There is a multitude of AI-driven tools and extensions available now in the Magento website development beyond its quintessential features. Magento development eases the way for its customers by offering to deploy automated as well as intelligent product recommendations across their storefronts, assisting brand website’s customers to discover relevant products throughout the shopping experience while creating proactive engagement, increasing conversion, and driving revenue. With this, fast-growing Magento merchants can easily automate product recommendations to deliver a seamless eCommerce experience. This also frees up valuable time for the eCommerce stores to focus resources on other ways to grow the business.

What else can we expect from AI-driven Magento development services? 

Enhanced Search Functionality

 Search is the vital aspect of eCommerce development because only a store that provides easy search functionalities is likely to be much successful in customer experience. Magento development company can effectively execute the use of an AI extension to enhance this functionality that focuses on Natural Language Processing (NLP), which serves multiple combinations of words and delivers results that are a perfect match for the user’s search intent.

Faster Resolution of Complaints

AI also enables faster resolution of complaints and return requests. It strengthens the customer support function with a set of predefined scripts that allow the system to handle the purchase-related or any other query. This leads to improved customer experiences with AHT reduced to the minimal.

 Fraud Prevention

These significant challenges in securing financial assets cannot be ignored. AI fortifies the store’s security by using behavioural analysis to identify false claims and enhance the decision-making process.

 Furthermore, Magento merchants can integrate the Product Recommendations feature and benefit from:

  • Auto-Distributed Page Tagging and Catalog Sync  

Storefronts are instantly tagged with no coding or development required. This ensures everything is deployed correctly while making it effortless for Magento development merchants.

  • Different Recommendation Types

Merchants can choose from various functionalities that are powered by Sensei and place them across their storefront such as “Trending”, “Viewed-Bought”, “More Like This”, “Most-Purchased”, or “Recommended for You”. 

  • Embedded Merchant Experience

An integrated user interface allows merchants to easily create, curate, and deploy product recommendations directly from Magento Admin while staying on top of dedicated metrics such as impressions, views, clicks and more.

  • Streamlined User Workflow 

A well-organized workflow simplifies creating product recommendations into clear, well-defined steps. This means once the feature is activated, merchants can start recommending products to their shoppers in minutes.

Certainly, all these features can be achieved if you understand what is great for your business and which Magento development services will help you to get it done!

Disruptive innovation that will reshape eCommerce development

Summing up, the continuous advancement in digital technology has made AI tools such as Siri, Alexa, and Cortana. AI proves to be helpful for eCommerce companies because it empowers the business to analyze and manage the available customer data completely. Considering the immense benefits, the merchants should make the move sooner or later. The best way would be to hunt and hire the best Magento development services in the market with apt skills and expertise to keep standing firm in the competition.

Guidelines for Choosing the Right Magento Development Services

April 23rd, 2020

E-Commerce is all the rage these days and has been for the past decade. The e-commerce sector has seen a boom like no other industry over the last ten years. A major reason for this was the growth of technology-enabled services and the integration of retailers with logistics partners. Retailers also realized the several benefits of e-commerce like expanded reach across the country or even the world, along with saving on real-estate costs of a brick and mortar store. There are several platforms to choose from when retails opt for e-commerce development. Magento is one of the most popular platforms for e-commerce today. In this article, we will go over some of the guidelines for choosing the right Magento development services providers for your business.

Qualities Magento Development Services Providers Should Possess

Regardless of your own business requirements, there are some basic requirements that you should seek for choosing the right Magento development services for you. Below are listed some of those desired qualities.

  • Certified Magento Developers

It is the age of expertise. You cannot be expected to trust the future of your online business in the hands of amateurs. One of the basic requirements when choosing a Magento development company is a company that has an expert team of certified Magento developers. This will give you the peace of mind that your site will be worked on by professionals that know what they are doing so that you would not need to micromanage every single aspect of your site’s development.

  • Impressive Portfolio

The next requirement in good Magento development service provider is having an impressive portfolio containing a list of Magento based e-commerce sites they have created. This will give you a clear idea of the type of work they have done in the past. You would be able to judge their creativity as well as efficiency through this portfolio. It becomes easier for any business looking to hire them to see if their vision matches the level of expertise and creativity of the development agency. If things click, then you can take it further from there.

  • Awards and Recognition

There are several awards in the web development industry. Many well-renowned organizations announce rewards for top web development or Magento development agencies across the world. It will be an added bonus to work with an organization that has been recognized as being a leader in the industry and has been awarded for the same, whether based on satisfied clients or industry critics. Award-winning agencies will obviously give you a better quality of work for your money.

  • Reviews and Testimonials

Reviews can help you know directly from the agency’s previous or existing clients how their performance has been. Whether these are reviews on sites like Yelp or Trust Pilot or reviews on their own Google My Business Page, they all are helpful in understanding the performance and work-culture of the Magento development agency. This inspection will help you get a list of companies with good reviews and happy clients so that you can confidently work with them.

Internal Business Factors

Apart from the qualities that the development agency possesses, there are certain internal factors that businesses need to think about as well before they choose as Magento development company. These are listed below.

Budget

Your company must have designated a budget for developing its Magento e-commerce site. You have to take that into consideration while choosing an agency. There is always some negotiation that occurs but you need to make sure that whomever you choose to work with can get the job done within your budget and does not go overboard.

Location

Even though these days with the internet there is no need to physically visit an agency’s office for a meeting, some companies may still want to drop in from time to time to check on the progress. In such a case, you may want to choose an agency that is located in your city for easy meetings. Otherwise, you can easily communicate via video conferencing and phone calls to make updates of the project and see where the progress has been made.

References

Sometimes a reference from within the company or from a vendor you work with can also influence your decision when it comes to web development companies. If you have a trusted vendor or supplier that recommends an agency that worked for them and did a good job, you could be more inclined to look them up rather than an unknown company.

Conclusion

So, we hope that from the above article you got the awareness needed to make the informed decision that can really have a huge impact on how your e-commerce journey gets launched. At Clap Creative, we understand how important your e-commerce projects are and have had years of experience creating amazing e-commerce sites for our clients. For any information, please contact us today.

Magento is All Set with 2.4 Upgrade – What’s in Store?

February 14th, 2020

Ecommerce has revolutionized the way of customer shopping experience by mingling it with the comfort of home. However, the challenge arises when you as a retailer wants to relish the growth of the online customer base but not aware of the technical know-how of e-commerce development. At this time, among many others, an open-source platform “Magento” comes as a rescue. While backing numerous industry leaders for effortless online servicing, Magento as an e-commerce development platform has been intact due to its enticing features and range of themes as well as extensions.

According to a report from Magento itself, there are more than 250,000 merchants rely on their vigorous platform to run their online business.

Magento keeps on updating its features every quarter so that the Magento community people can avail of most of the platform benefits. Moreover, it was already announced by Magento in the previous year about its new update 2.4 release in the First Quarter of the year 2020. So, the Magento users who run their businesses on version 1 and want an upgrade of Magento 2 have to gear up. The release of update 2.4 will bring new advancements, great quality as well as hassle-free product stability. Thus, if you are planning to stay ahead in eCommerce competition, here is what you can expect from Magento update 2.4 –

GraphQL Improvisations

Magento 2 GraphQL, acts as an alternative to “REST” and “SOAP” web APIs for frontend Magento development. For Magento 2.4 release update, a team of community engineers is working to build-up a new microservice architecture with the following features that will improve GraphQL:

  • GraphQL coverage will rely on all new Storefront APIs for orders, checkout and, My account.
  • Highly-performing GraphQLfunctionality.
  • The catalogue, customer as well as cart modules will be the first to be restructured.
  • Full GraphQL coverage for the B2B scenarios.

Adobe Stock Integration

Along with other improvements, the one we can expect from this update release is the integration with other Adobe products. Many more built-in connections are planned for the several next updates but the most notable one is the integration of Magento 2 with Adobe Stock. This integration with Magento 2 provides a searchable interface to the admin part. With this, the administrators will have the extended use of stock images inside WYSIWYG editor and page builder. Magento 2.4 gets this feature, it will be much easier to preview, explore and utilize visual content efficiently. These features will save time and efforts of the administrators.

Magento 2 PWA

Eliminating the need for any new app installations, PWA (Progressive Web App) brings together the features of web and native apps. Magento 2 PWA lets you provide customers with the ease of store pages with no reloads which you may not get by the other means of shopping experience. If we look according to the perspective of Magento 2.4 update, there would be certain features given below which may become the part of Magento 2 PWA roadmap.

  • Peregrine Hooks library
  • Veniacomponents
  • Modularity
  • Project Scaffolding
  • Extended GraphQL support
  • Extensibility Discovery with Marketplace support
  • Setup improvements

The top two components will amplify the shopping experience associated with PWA. Peregrine Hooks library would be improved in areas such as Product & Category details, Checkout, Payments, Shipping, Navigations and Payment methods. The Veniacomponent will emphasize on enhancements including Toast Notifications and Category Filters.

Asynchronous Import

Another vital feature that would probably be added to the next major update is Asynchronous import. The reason could be the weaker import/export functionality. We are hoping for better reforms to strengthen the Magento 2.4 platform update. Store administrators will be able to import objects seamlessly through the Asynchronous approach like:

  •  You upload a file of any particular format;
  •  The extension receives it, validates and return it as File UUID;
  •  Then, you use file UUID to import data through customer parameters;
  •  The module then parses the file;
  •  Next, it splits into single messages and sends to the Asynchronous API;
  •  You request the status of import & resubmit objects which failed during the data transfer.

Magento 2.4 & CIF

Commerce integration framework (CIF) is Adobe’s recommended tool to integrate and extend commerce services from Magento or other third-party commerce solutions through experience cloud. It enables customers with a more personalized omnichannel shopping experience. Furthermore, it simplifies several Magento 2 integrations with core Adobe products. Though it is for demo purposes, a similar solution is expected to be made for Magento 2.4.

MSI Improvements

Other improvements are perhaps lined-up in the store of Magento 2.4 is for the Multi-source Inventory (MSI) which enables inventory management in different locations, but with the help of third-parties. However, there is a possibility that with Magento 2.4, there will be no need for third-party modules and customizations with MSI. Besides this, the other enhancements will be:

  • “Select All” mass action issue
  • Reservations clean-up
  • Low stock report improvements
  • The unique stock Name-field
  • Slow inventory saves via web API

And many other enhancements are expected!

Summing up, with the release of Magento 2.4, every merchants’ expectations are high with all those mentioned modifications that could help in streamlining e-commerce processes. For that, the idea is to have some support at disposal which can ensure a great deal of work and prevent any obstacles during the migration process to Magento 2.4. A professional Magento Development Company with the right skills and expertise can really help merchants in achieving the desired results of the Magento development.

Magento 2: Increasing Revenue Growth in Businesses that Have Migrated

August 5th, 2019

Magento has already announced that it will be ending support for Magento one in June of 2020. Even we at this blog have mentioned that fact many times in some of our older posts. Due to this end of support for Magento 1, many online store owners have already migrated successfully to Magento 2. A few months back, Magento themselves hired the consultancy firm of Stax to research the impact this migration has had on those businesses and the results were very positive. 

Increases Revenue in Magento 2

According to the findings of the research. The companies that have migrated to Magento 2 has seen a major increase in overall revenue and their average order value. This research was run on companies across various geographical areas as well as considered e-commerce businesses of various sizes, from the small-time local area serving stores to large scale operations that sell products across the country or even internationally. 

According to Stax, migrating to Magento 2 also leads to increased conversion rates and website traffic along with the improved revenue mentioned before. The sites that have migrated have also seen a cost saving of up to 62%. The reason is that Magento 2 makes it easier for marketers to create new content and add new products thus letting your technical staff focus on more core objectives. 

Magento 2’s Extension Store

Another point of saving is Magento 2’s new extension store. According to Magento, compared to a competitive e-commerce platform, Magento 2’s extensions are 10 times cheaper or more economical. This is a major plus point of migrating to Magento 2 as well as considering choosing Magento 2 whenever going for a new Magento website development. The Magento 2’s extension store also has a premier section where users can get extensions that help automate very crucial tasks thus saving time. 

Why Customers Switched?

According to Stax, the leading reason that people switched from other competing platforms to Magento 2 was its high level of customization. Not only did they find Magento 2 to be rich in technology but found it to have an open environment as well that allowed for a lot of extensions leading to automation and customization when it came to new content implementation and existing content’s optimization.

Customers can use Magento 2 more flexibly as compared to other e-commerce solutions. Other contributing factors were the high-security standards maintained by Magento 2, their native B2B functions and multi-site capability. 

Going forward 

According to Magento, the future for Magento platform users will only be brighter as they move towards their integration with Adobe’s cloud suite of products. They ensure that their expertise will lead to an even more improved post-purchase experience and enhance overall customer experience which has been one of their key priorities for several years. 

Conclusion

If you still have not migrated your Magento 1 site to Magento 2 E-Commerce, you should consider doing so before this year is over to continue enjoying support from Magento’s end. Choosing the right migration partner is extremely important in this endeavor. We at Clap Creative have helped several sites upgrade their platforms and even switch from one platform to another successfully. Contact us to get expert help in migrating to Magento 2.

Going to Choose Magento 2 for M-Commerce? – Here are the Top Reasons…

June 15th, 2019

M-Commerce is revolutionizing the shopping world with its exceptional customer satisfaction features. With the increasing number of mobile phones, techies these days trying to provide each and everything in the hands of people with one device. No doubt, this technology has been changing our daily life routines day-by-day. And if you are going to establish your online store, mobile commerce is the latest buzz to be considered in the important notes.

Now, if you want your online mobile shopping to have more flexible options that enhance positive customer experience, you need to choose the right platform. Being a mobile-optimized platform, Magento Development Services will be the right one to opt out. And with its latest version Magento 2.3.1, the platform offers more flexibility to online stores. Here are some reasons why Magento 2 is considered best for your mobile store:

Enhanced Admin Panel

Magento 2 comes-up with a simple and self-explanatory admin panel. No one would like to manage any complicated back-end for their e-store. Magento is the platform that understands your need very well and offers an enhanced admin panel. Its painless user interface makes it easy to handle for non-techies so that they manage their online stores efficiently.

Easy-Going Platform

Business owners and retailers often look for a platform that is easy to use. For instance, if they start with a small number of products to be sold online for the first few months, and want to expand their store in the future, Magento 2 can easily accommodate those requirements. With its scalability and flexibility, it is a trusted choice of millions of retailers across the globe.

Budget Friendly

Magento mobile commerce is the most preferred choice of numerous e-store owners as it is considered to be a budget-friendly platform. It offers a free version that can be used by small businesses to start their online store. Plus there is no monthly subscription and so, you can get an affordable M-commerce solution. On a plus note, there is no restriction for selling the number of products, transactions, or others.

Easy to Customize

With its flexible clicks, you can move your online store the way you want to. The good point of Magento mobile stores is you do not need any advanced technical knowledge for managing your M-commerce business. Even a college pass out can make the changes to the store and change the layout and functionality according to the need. There are thousands of plugins and extensions available for Magento 2 and a huge community of experts available to help you if you get stuck somewhere.

Secure and Reliable

Magento 2 is considered one of the most secure and reliable solutions for e-business. With its latest version, you can definitely protect your mobile store from hackers. Magento 2 comes with an in-built security feature that makes it a trusted platform. Such stores can accept secured payment through different gateways without any hassles.

Boost-up Your Sales

Mobile phones are a new way to reach maximum customers across the globe with the enlargement of its features. Magento 2 offers increased conversion rates and maximized profit with mobile-friendly characteristics. No matter, you sell a less or wide range of products under different categories, Magento 2 is the right choice to grow your business.

Winding Up

Magento 2 is the source that helps you to grow your mobile business with simplicity. The rich features of Magento E-commerce Development, this platform maximize your sales of the web store. Either you are a small business or big giant of the shopping market, Magento 2 Services is the right choice for your mobile version of the buy-and-sell store.

Everything You Need to Know About the New Magento 2.3.1 Release

April 2nd, 2019

The release of Magento 2.3.1 has been of significant importance for the Magento community this year 2019. Not only this new version has added new tools to help merchants grow their business but has also empowered developers to fulfill client expectations with more concrete results.

With the help of Magento 2.3.1, stores would be able to provide a higher level of services to their customers along with an increase in revenue and the growing number of satisfied customers. So, without wasting any further time, let’s go through its features and see how Magento 2.3.1 adds more value to Magento stores.

  • The PWA or Progressive Web Apps come up to date with full Venia B2B and B2C themes.
  • GraphQL with the coverage of B2B APIs.
  • Built-in click along with collect functionality and shipment cancellations are some improvements you will find in Magento shipping.
  • It has also introduced the Page Builder tool in Magento Commerce edition.
  • Updates in the integrations with Klarna, Dotmailer, Amazon Pay, and Vertex.
  • Magento Global Shipping has partnered with FedEx, UPS, and DHL Express to benefit customers as well as merchants.
  • The Authorize.net extension has been included as a part of M5 Hash End of Life and Signature Key Replacement.
  • Also included the Amazon Sales channel through the Magento Sales and Advertising Channels system.
  • Certain B2B enhancements such as a user-friendly admin, improved performance and the ability to handle up to 3000 addresses on B2B customer accounts.
  • Enhancement in the order creation from the admin panel.
  • Released Inventory Management with the help of in-store pickup fulfillment options, Distance Priority Source Selection Algorithm, and Elastic Search 6.0

To help deal with security issues, Magento 2.3.1 comes with 30 security enhancements including security patch PRODSECBUG-2198 to address the SQL injection vulnerability. Also, it has the patch to secure the Payflow Pro payment method against fraud activities besides security fix to close Arbitrary Code Execution, Cross-Site Scripting, Remote Code Execution, and sensitive data disclosure vulnerabilities.

To help develop attractively designed store pages, Magento 2.3.1 comes with Page Builder Tool. It eliminates the necessity of coding for developing pages to visitors. Moreover, you can check the live previews during the storefront design, form editors for easy data collection including content block editors for updated and enhanced designed content. It also includes the drag and drop content creation feature and much more.

To help with cart and checkout, Magento 2.3.1 comes with a flawlessly functioning “Clear Shopping Cart” button, unlike the previous version. Other improvements include no more mini-cart layout issues, or expired gift cards applied to a customer’s account, or infinite loading indicator for the error during checkout. Also, the counter values for the grid and accurate pagination are correctly displayed in the cart price rule page.

Wrapping Up:

Till now, from what we have gathered, this Magento 2.3.1 release appears to be a step in the right direction. Not only it comes with new features and upgrades to the existing components but also this new release will help increase the Magento’s market share besides improving the experience for both the visitors and merchants.

Adobe’s Acquisition of Magento & the Future of E-Commerce

June 4th, 2018

Adobe finally acquired Magento Commerce on 30th May, 18 for a whopping amount of $1.68 Billion after its announcement a week ago. This purchase has given Adobe a missing e-commerce platform piece that is expected to fit nicely in the company’s Experience Cloud in the context of both B2B and B2C marketing.

Magento was originally released in 2008 by Varien Inc. under the foundership of Roy Rubin. Later it was acquired by eBay in 2011 for an estimated sum of $180 Million but after the break up of eBay itself on 18th July, 15 Magento went private once again with the help of $200 Million in funds by Permira private equity later that year.

Brad Rencher, Executive Vice President, Digital Experience, Adobe has already confirmed that after the acquisition, the Magento team will continue its work as part of Adobe’s Digital Experience business under the supervision of Mark Lavelle, Magento’s existing CEO.

Regarding the acquisition, Brad Rencher stated, “Adobe is the only company with leadership in content creation, marketing, advertising, analyzing and now, commerce enabling real-time experiences across the entire customer journey… Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”

Adobe Systems Inc., since its establishment in 1982, has acquired 25 companies, divested 6 companies and purchased stakes in 5 companies so far, and with Magento this year, Adobe has made the biggest acquisition of the decade.

Between the two, Magento and Adobe shared many joined customers such as Coca-Cola, Nestle, Warner Music Group, Cathey Pacific etc. who are expected to benefit the most from Magento’s integration into Adobe’s Experience Cloud. Some of these benefits include the enhanced capability to handle online purchases, build and run online stores, shipping and returns along with using social media for product marketing.

In addition, Magento’s community which is already flourishing with thousands of pre-built plugins and extensions that cover everything from tax to logistics to payments to shipping etc. will give businesses, according to Adobe, the ability to iterate and quickly ramp up their commerce capabilities.

Moreover, the Magento’s Commerce Cloud, which includes predictive intelligence, order management and most importantly, digital commerce will enable Adobe to easily integrate e-commerce into its Experience Cloud in order to enhance both B2B and B2C shopping experience along with industries like consumer-packaged goods, wholesale, manufacturing, retail and the public sector as well.

End Thoughts:

With the coming together of Magento as the world’s most popular e-commerce platform and Adobe as a world leader in designing and delivering great digital experience, businesses will be given the golden opportunity to not only create and deliver compelling real-time experiences along with the freedom to transact anywhere across the customer journey for both B2B and B2C marketing but also the resources to engage with customers across every touchpoint.