(323) 863 - 2896

Posts Tagged ‘Web Design California’

Google BERT Algorithm Affecting Websites Ranking

May 10th, 2021

Google’s BERT algorithm was released in October 2019. As always with a major update i.e. BERT, digital marketing executives as well as Los Angeles SEO companies intently foresee its impact on content, site traffic, and search engines, sparking the following questions:

  • Will BERT put a negative impact on search rankings?
  • What methods can be used to retain visibility?
  • How should content be written moving forward?

So to help our clients with Google BERT, we at Clap Creative, a leading Los Angeles SEO company will explain some of the most relevant facts about it. We will also cater tips on how to use this algorithm to keep the search rankings high.

What’s Google BERT?

BERT refers to Bidirectional Encoder Representations from Transformers. It’s a Natural Language Processing algorithm that Google involves to boost the accuracy as well as the relevance of the search results. It was October 21, 2019, when Google officially released BERT for English-language queries as well as featured snippets.

BERT combines with former Google algorithms to better understand the searches users make by allowing the system to better detect the natural language patterns. This enables Google Search to recognize as well as deliver more apt info as a result that matches the user’s input. It does not negotiate or act as an alternative for another algorithm but rather builds on the frame base laid by previous releases including Fred, Hummingbird, Possum, Pigeon, Penguin, and Panda.

BERT knows to portray a single word in multiple ways, based on its tone. For instance, look at these two phrases:

  • “Home furniture store”
  • “store furniture in a warehouse”

The word “store” has two distinct senses. Humans can easily detect the difference. However, a search engine would face difficulty while differentiating. Thus, Google BERT came into existence to detect these kinds of implications, thereby allowing Google to produce more relevant results. Thus, the focus is on longer as well as more casual searches in which words such as “to” and “for” are primary in the entire search meaning.

How Google BERT Will Impact Websites Ranking?

Some content creators may see a modest upsurge in the visitor’s count, while others may observe a downfall. Such outcomes will rely on many factors. So, consider observing other sites that rank above or below your site for the same keywords. You have nothing to worry about if you offer high-quality as well as relevant content on your website.

Usually, the first thing on the search results page is just to draw the most visits. Thus, the site that claims the #1 position on the first page of search results will prevail because of the relevance of its content to what the user is trying to search. BERT mainly affects informational queries as they involve more vagueness than other queries.

As per various Los Angeles SEO companies, SEO will not focus on keywords anymore but on brief as well as relevant writing that answers users’ queries. As per the previous Google updates, the best technique is clearly to keep providing quality content that offers the answers users are looking for. Search traffic flows for all target keywords, and focus on users to get them what they want. As per Clap Creative, a premier Los Angeles SEO company, here’re some tips to take full advantage of BERT.

Tips to Extract the Most from Google BERT

  1. As usual, aim to publish quality content.
  2. Use long-tail keywords as content that is more relevant to a user’s search will display at the peak of the search results.
  3. Aim at delivering only relevant content that reads well, and is easily understood by users.
  4. Adjust the length for vast topics that need more info to be understood.
  5. Create content that offers direct answers to queries.
  6. Make sure you are offering precise answers.

Now, let us answer our original questions briefly:

  • Will BERT put a negative impact on search rankings?

Yes, only if your content is of low quality as well as irrelevant to your readers.

  • What methods can be used to retain visibility?

Just quality content, nothing else.

  • How should content be written moving ahead?

Just continue publishing content that readers want and that directly matches the input search terms.

At Clap Creative, a renowned SEO Company Los Angeles, we have adapted BERT to bring Google Search one step closer to its goal of offering users the outcomes they want on the first page of search results.

Tags: , , ,
Categories: Internet Marketing, SEO Services

Why a Website is Needed to Grow Your Medical Practice?

July 27th, 2020

What happens when you want to search for a product, a company or even a person. You simply visit regarding the things you wanted to know. Today, every small or big service has a website and even the medical practices are not lagging behind. Imagine, a physician not having a website? How would the people get to know about the services, because not everything is clearly discussed over the phone? If a patient wants to search for medical treatment around him, he would definitely surf the internet and your website is what they need to see first.

According to research, eight out of ten online health inquiries start with a search engine. The reason they spend 80% of the time is that it’s easy and they can get an answer in seconds from your website.

But many doctors and medical practitioners fail to see the value of standard marketing growth practices like having a website. They think it as a mere advertising strategy and fall prey to the conventional notion that advertising makes them appear desperate about providing services. Thus, what makes for a well-designed medical website? A splendid website provides a clear message about the services and communicates the practice’s value proposition that makes you attractive to the customers. It improves your medical practice’s digital or online image, seamlessly drive patient inquiries, build the name of trust among patients, and reduces paper-based information load.

What should a good medical website feature?

Many doctors work at several clinics and may offer a mix of private or government services. But none of the organizational websites will display your medical practice unless you create your own online presence and make it easy for you as individual practitioners to be found.

Clear Navigation

The people and mainly the patients visiting a doctor’s website need to find specific information quickly. So, the clear navigation, effortless website designing is essential. Having a website with certain information about your practice, expertise and online appointment forms reduce the time of the staff while allowing more time to focus on patients and improve how the practice operates. In order to improve that experience for patients, website navigation has to be seamless. A good website development company having strong skills in effortlessly curating the website can assist in achieving these results. Enabling patient forms online can reduce the amount of time a patient has to spend in the waiting room.

Responsive Design

This is the age of state-of-the-art technology and rather than relying on a device like a PC or a laptop, people prefer to use everything over the phones and tabs. So, any website which is only made for the big screen and cannot work over the phone might not attract and engage people. Moreover, if your medical practice website is not user-friendly and mobile responsive, it would impact the decision of people about your services as well.  For that, your website needs to adapt to any screen size and make it easy for mobile users to quickly access the information they search. The medical Practitioners may need a proper and skilled website development services and maintenance designing team to run and administrate their website.

Explanation of Services

It is always a great idea to include an explanation about your services and procedures on your website because it will help potential patients find you easier when searching online for those specific services. Also, they would get a thorough list and explanation of a specific treatment that may help potential patients realize. Sometimes, individuals search online for symptoms that they experience, a practice that can lead them to inaccurate information. By providing information on illnesses, conditions, and procedures on your website, you can also help to stop the misinformation out there and cut down on the number of patients being misinformed.

For any speciality practice in the medical field, it is important to tell people what your service is all about so that patients especially the potential ones can get help on time with your great services. Other website development strategies that you need on your medical website to stand out in competition are as mentioned below:

  • Implement a good color scheme to enhance readability
  • Customized patient portals so that they can easily access their health data
  • Use white space to make the page easier to look at and minimal
  • Limited use of multimedia, animation, and other elements as these can slow down a site
  • Show clear, sharp photos of the office infrastructure, amenities etc
  • Virtual appointment website pages to make patients understand your service offerings and criteria

Ending remarks

Need to know what people think about your treatment and services? Easy! Through a website, you can control and manage your online reputation by having integration with social sites. You can control it by having access to content moderation services as well. Your medical website development can be made by having website development services at your disposal who will make the job easy for you. When you have a team of experts who are good in website development services, you can focus on your job of taking care of your patients and website development team will do the task of creating or improving your website, creating and moderating content, implementing search engine optimization, and much more.

We at Clap Creative take the utmost responsibility of streamlining website development services across Los Angeles and match to the standards of multiple industries by being effective in what we do.

 

Tags: , , , ,
Categories: Web Design

Top 6 Innovative Website Design Trends of 2020

March 4th, 2020

2020 has already showered plenty of power-packed additions and advancements in multiple industries. Especially for the ones who have strived to perform qualitatively as per their needs of online business growth. Every trend can work well for business owners and even for start-ups if they know which type of website design trend, they should follow to make an impact on consumers.

The best website design actually makes you stop and observe. You may scroll it all day and then something captures your attention. It could be an engaging graphic, a phenomenal photo or something that is creative enough to keep you hooked for a longer time on that website. You know why? The visually appealing things can instantly grab anyone’s focus, especially the organized ones. In other words, it is all about user experience with the brand and on which level a business can add value to the customer journey. Therefore, create a site after knowing your audience, think about what will work well in aesthetics or if your potential customers would like something minimal and not bold animations?

Stay on top in the website design race by understanding these website design trends 2020 and see what suits you –

DarkMode

The dark mode is so hot right now!  With such a trending title and position across social channels, business websites and entertainment apps, dark mode are continuing with its influence on market leaders even in 2020. This dark UI or theme emits a low level of light while maintaining a high standard of usability. It appears to be an interactive website design as it reduces the strain on the eyes when users look at the screen. What makes the dark theme so exceptional that it complements the bright coloured typography over it which ensures that text is thoroughly readable and eye-catchy.

Ultra-Minimal Navigation

Over the years, website navigation has become better and less complex to optimize for the user. The shift towards this focus on how the user interacts with the website will continue to influence how we approach design in general. The secret is to engage the user and make the experience as seamless as possible so that the user keeps coming back for more intuitive experiences. Instead of emphasizing on using plenty of stock and high-definition images, the focus should be more on using minimum imagery and less text. In the same context, the quality of the image is of utmost importance. Moreover, minimalism in 2020 is encouraged by large swaths of white space and not just in the images you would expect. The best advantage of going minimalist in design is that not only it gives a tidy look to the website but makes visitors understand and engage through elegantly designed content.

White Space Frames

Neatly structured websites create a satisfying sense of order that help to arrange all different segments of a page. There have been days when full-bleed layouts were in huge demand among the designers but now, they are gravitating towards complete structures playing with different ways of utilizing white space and clean framing to give their designs stability and a canvas to spark. As per trending website designs in 2020, we will see wide and splendid frames of white space; allowing generous amount space to each element available on the website. The white frames, if strategically used, can grab the attention of users without making it too obvious or irritating. However, white space is often referred to as negative space and it could be seen as an inefficient waste of space. When in fact, it is giving the website content and design an enriching feel with organized separate sections. We would see white space and frames giving larger than life look to the websites with a pleasing appearance.

Artistic Illustrations

Illustrations possess a huge capability to narrate your products or services features in an enticing way. With hints of colours, designer’s imagination and coordination of animated elements, artistic illustrations are a perfect blend of creating whimsical effects on users and website visitors. Illustrations appeal to them in a way like they are reading a story instead of just scrolling through the website. In addition to this, 2020 has brought a rule-breaking trend of combining photos and illustrations. So, who would not love a little doodle mingled with finest of imageries, messy patterns and realistic storytelling to convey the brand’s personality?

3D Elements

Enticing cinema-like graphics, videos, animations and what not playing interactively in motion when you are scrolling through the website. With the web designing becoming more mature, web designers are creatively encouraging the trend of 3D art in website development. Undoubtedly, 3D visuals are able to engage people without showing much textual content. The digital 3D images can adorn websites in luminous, neon-coloured shades. Artworks such as these are capable enough to capture visitors’ attention. Combined with fluorescent shades, the outcome of 3D website designing appears as futuristic and energetic, infusing any site with impressive representation. As in 2020, with the trendy website designs, it is essential that you keep an eye on 3D designs to bridge the gap between reality and digital space.

Typography

Along with motion images and effects, there is a need for expertly-executed typography, that appear to be floating freely in space. 2020 is the year in which all the web designers will break the conventional methods of typography. The reason behind this transformation will be that this typography would be more on designing and art purposes and not for information. Also, the new trending typography will make stronger statements, enhancing the minute details. Furthermore, the chance to show your background through the text is an interesting and dynamic way done in outlined typography. And of course, you need to be a bit more comfortable in using colours and patterns as you are relying on the background for text clarity.

Conclusion

To summarize, web design trends 2020 are an absolute amalgamation of visualization, creativity and ever-evolving technology. Web designers across the world are getting incredibly productive in creating and implementing new designs that will enhance your website’s quality while keeping it highly-maintained and functional from time to time. The modern elements and styles, when arranged properly can work well with each other to make something trendy and sophisticated. Such trends are becoming popular and are getting overwhelming feedback from web designers in Los Angeles and many other areas who utilize these trends to the max. Thus, if you are looking to maximize the proficiency of your business and reach to the users, make sure you choose the web designing services that match with your preferences and taste.

Tags: , , , ,
Categories: Web Design, Web Development
MENU