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Posts Tagged ‘Web Design Company Los Angeles’

Clutch Names Clap Creative Among Los Angeles’ Top Web Design Companies in 2021

July 13th, 2021

Over the years, Clap Creative met the most discerning demands of our clients with an impeccable track record. We believe in delivering value to our clients and that makes us stand out from other web solutions providers in Los Angeles. We have built successful websites using various platforms like WordPress, Shopify, Magento, and BigCommerce. The website that we built are mobile-friendly and search engine optimized to help you rank easily. Our services have helped our clients increase their revenues. We treat our clients as partners and measure our success with the success of our clients.

We’ve recently been informed that Clap Creative has been highlighted in Clutch’s 2021 list of the best companies in the web design space.

If you’re not familiar with Clutch, it’s a B2B research firm that helps businesses connect with the best-fit service providers they need for their next project.

Only the top-performing companies are given the Clutch Leaders Awards and we are truly grateful for this wonderful award. Being recognized as one of the top companies is no easy feat. This entails performing at our absolute best and providing exemplary service to our clients.

We would like to thank all the people that have become a part of this journey, especially our wonderful clients for their continued trust and support. Heat what they had to say about working with us:

“DK claimed they could do the job in less than a month and he kept his word. The site went through a dozen sessions of edit and corrections, with 2-3 days at the most between edits.” – Network Administrator, Canoga Perkins

“Everything has been completed on time and we successfully launched the website. We’re satisfied with the work they’ve produced for us.” – President, Retail Company

To learn more about us and our past projects, please visit our profile on Clutch.

We can bring your ideas to life. Contact us today to get started.

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Categories: digital marketing, Ecommerce, Web Development

Google BERT Algorithm Affecting Websites Ranking

May 10th, 2021

Google’s BERT algorithm was released in October 2019. As always with a major update i.e. BERT, digital marketing executives as well as Los Angeles SEO companies intently foresee its impact on content, site traffic, and search engines, sparking the following questions:

  • Will BERT put a negative impact on search rankings?
  • What methods can be used to retain visibility?
  • How should content be written moving forward?

So to help our clients with Google BERT, we at Clap Creative, a leading Los Angeles SEO company will explain some of the most relevant facts about it. We will also cater tips on how to use this algorithm to keep the search rankings high.

What’s Google BERT?

BERT refers to Bidirectional Encoder Representations from Transformers. It’s a Natural Language Processing algorithm that Google involves to boost the accuracy as well as the relevance of the search results. It was October 21, 2019, when Google officially released BERT for English-language queries as well as featured snippets.

BERT combines with former Google algorithms to better understand the searches users make by allowing the system to better detect the natural language patterns. This enables Google Search to recognize as well as deliver more apt info as a result that matches the user’s input. It does not negotiate or act as an alternative for another algorithm but rather builds on the frame base laid by previous releases including Fred, Hummingbird, Possum, Pigeon, Penguin, and Panda.

BERT knows to portray a single word in multiple ways, based on its tone. For instance, look at these two phrases:

  • “Home furniture store”
  • “store furniture in a warehouse”

The word “store” has two distinct senses. Humans can easily detect the difference. However, a search engine would face difficulty while differentiating. Thus, Google BERT came into existence to detect these kinds of implications, thereby allowing Google to produce more relevant results. Thus, the focus is on longer as well as more casual searches in which words such as “to” and “for” are primary in the entire search meaning.

How Google BERT Will Impact Websites Ranking?

Some content creators may see a modest upsurge in the visitor’s count, while others may observe a downfall. Such outcomes will rely on many factors. So, consider observing other sites that rank above or below your site for the same keywords. You have nothing to worry about if you offer high-quality as well as relevant content on your website.

Usually, the first thing on the search results page is just to draw the most visits. Thus, the site that claims the #1 position on the first page of search results will prevail because of the relevance of its content to what the user is trying to search. BERT mainly affects informational queries as they involve more vagueness than other queries.

As per various Los Angeles SEO companies, SEO will not focus on keywords anymore but on brief as well as relevant writing that answers users’ queries. As per the previous Google updates, the best technique is clearly to keep providing quality content that offers the answers users are looking for. Search traffic flows for all target keywords, and focus on users to get them what they want. As per Clap Creative, a premier Los Angeles SEO company, here’re some tips to take full advantage of BERT.

Tips to Extract the Most from Google BERT

  1. As usual, aim to publish quality content.
  2. Use long-tail keywords as content that is more relevant to a user’s search will display at the peak of the search results.
  3. Aim at delivering only relevant content that reads well, and is easily understood by users.
  4. Adjust the length for vast topics that need more info to be understood.
  5. Create content that offers direct answers to queries.
  6. Make sure you are offering precise answers.

Now, let us answer our original questions briefly:

  • Will BERT put a negative impact on search rankings?

Yes, only if your content is of low quality as well as irrelevant to your readers.

  • What methods can be used to retain visibility?

Just quality content, nothing else.

  • How should content be written moving ahead?

Just continue publishing content that readers want and that directly matches the input search terms.

At Clap Creative, a renowned SEO Company Los Angeles, we have adapted BERT to bring Google Search one step closer to its goal of offering users the outcomes they want on the first page of search results.

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Categories: Internet Marketing, SEO Services

How E-commerce Web Design Help Web Stores To Uplift Ordinary Products and Brands

March 22nd, 2021

The E-commerce industry is a highly promising business with great returns. The e-commerce businesses have seen huge growth during the COVID-19 lockdown. It is because of transport restrictions. Thus, online shopping is the only alternative if the local market is unavailable due to the lockdown. However, even with a flourishing E-commerce business or a well-established E-commerce Web Design company, being able to sell all products is very challenging. Although some products might be highly useful yet they may fail to reach that high standard. That’s where the image of big brands becomes so important.

Let’s take the example of Apple. Apple’s bold as well as sharp marketing strategy has been emblematic for decades. Apple usually rolls out a slight update or a similar product with just a slight change in the feature, yet yields huge sales just because it’s Apple. Thus, a brand’s image plays an important role in product selling. Some E-commerce Web Design tactics can drive the sale of normal products and the brand’s image.

Elaborating Product Descriptions

The selling rate of products is directly proportional to their usefulness as well as after-sales support. In the e-commerce sector, the after-sales service is usually handled by the seller. This imparts trust in the consumers, whereas the usability of a product is a more abstract matter. Products that have useful functions have high orders online. However, those that do not have real benefits can be optimized for orders by elaborating the descriptions. Thus, the compelling description serves the readers with better awareness about the product and its uses.

For instance, in a menu for a small restaurant, you’ll see just sober item descriptions such as “Cheesy Chicken burger with a large drink” it’s fine if you’re quite hungry and not in the mood to go very far. But, it’s not at all interesting for a little choosy people. On the other hand, in a rich lounge, the same item could have a very compelling description as “A crispy ground chicken patty seasoned with sauces and smoked paprika with a melting cheese slice packed in a soft bun, served with a large exotic drink”. Thus, how you describe an item matters to increase sales.

Writing SEO-Oriented Content

Online marketing is nothing without Search Engine Optimization. SEO practices in E-commerce Web Development involve publishing informative as well as appealing blogs about the products on the website. Some articles also compare the products using infographics and images, giving detailed reviews to help the buyers. Ecommerce Web Design companies know the impact of video and graphical content so they also publish product videos. Moreover, writing a piece of FAQs about the product that you want to sell can bring relevant traffic and increase the sales rate.

Some products have enough hype in the market, so they are preferred by the users due to their brand image. However, some products need more awareness in the market to influence the users.SEO is the only way that helps a product or its brand get the hype in the market. Thus, E-commerce web design with SEO from a leading Shopify, BigCommerce, or Magento Development Company can trigger the sale of each product in the listing.

Making Bundles of Tempting Deals

Customers showing interest in a specific product will surely buy it. If a customer needs one product, then he might need other related items too. But, sometimes customers are not mentally prepared to checkout with the new items as well. Thus, providing a neat bundle of related items can be a good approach for increasing sales, especially for those items that do not easily get hype among users. Moreover, adding suggestions of some items during checkout may also work to an extent.

Let’s say you want to sell a range of grooming products for men. Suppose you have a beard shampoo, beard oil, beard cream, razor, comb, and a pair of scissors from a new brand, and none of these items have that level of sales. So, there’s a way to add these items in suggestions for the users buying other similar stuff. But, the more influencing way is to add the items into a grooming kit for men with 10% off the whole price. Seeing all the items in a bundle with a discount will surely change the mindset of the customers. Thus, selling less inspiring items becomes easy as a bundle.

Creating detailed as well as Unique Brand Profiles

Besides improving product sales, boosting the brands can also escalate customer engagement and, thus, sales rate. Presently, most brands have their persona, a unique logo, and a tagline. An instinct of uniqueness attracts people to explore the brand more. However, some companies are not well-established brands but have an excellent range of products. So, creating detailed profiles of such a brand can be a great move to attract users. It also helps to raise the brand’s and its products’ market worth

Although an exclusive brand profile adds up to the sales rate in an e-commerce business yet you need to focus on the after-sales service. This will blow trust for the brand in the potential customers. As per various e-commerce Web Design companies, such a marketing scheme will help you with the sales in the short as well as long run.

Summing Up

Having a good e-commerce business can help you come out with flying colors. However, using the proper marketing strategies can help you get the best output in sales. As an ambitious e-commerce company, selling only high in demand products will not help you excel. So, you also have to sell less attention-grabbing products. With the help of Clap Creative, a leading company for Web Design Los Angeles, you can get help for increasing product sales and improving the brand’s image.

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Categories: Ecommerce, Internet Marketing, Magento, Shopify

Top 6 Innovative Website Design Trends of 2020

March 4th, 2020

2020 has already showered plenty of power-packed additions and advancements in multiple industries. Especially for the ones who have strived to perform qualitatively as per their needs of online business growth. Every trend can work well for business owners and even for start-ups if they know which type of website design trend, they should follow to make an impact on consumers.

The best website design actually makes you stop and observe. You may scroll it all day and then something captures your attention. It could be an engaging graphic, a phenomenal photo or something that is creative enough to keep you hooked for a longer time on that website. You know why? The visually appealing things can instantly grab anyone’s focus, especially the organized ones. In other words, it is all about user experience with the brand and on which level a business can add value to the customer journey. Therefore, create a site after knowing your audience, think about what will work well in aesthetics or if your potential customers would like something minimal and not bold animations?

Stay on top in the website design race by understanding these website design trends 2020 and see what suits you –

DarkMode

The dark mode is so hot right now!  With such a trending title and position across social channels, business websites and entertainment apps, dark mode are continuing with its influence on market leaders even in 2020. This dark UI or theme emits a low level of light while maintaining a high standard of usability. It appears to be an interactive website design as it reduces the strain on the eyes when users look at the screen. What makes the dark theme so exceptional that it complements the bright coloured typography over it which ensures that text is thoroughly readable and eye-catchy.

Ultra-Minimal Navigation

Over the years, website navigation has become better and less complex to optimize for the user. The shift towards this focus on how the user interacts with the website will continue to influence how we approach design in general. The secret is to engage the user and make the experience as seamless as possible so that the user keeps coming back for more intuitive experiences. Instead of emphasizing on using plenty of stock and high-definition images, the focus should be more on using minimum imagery and less text. In the same context, the quality of the image is of utmost importance. Moreover, minimalism in 2020 is encouraged by large swaths of white space and not just in the images you would expect. The best advantage of going minimalist in design is that not only it gives a tidy look to the website but makes visitors understand and engage through elegantly designed content.

White Space Frames

Neatly structured websites create a satisfying sense of order that help to arrange all different segments of a page. There have been days when full-bleed layouts were in huge demand among the designers but now, they are gravitating towards complete structures playing with different ways of utilizing white space and clean framing to give their designs stability and a canvas to spark. As per trending website designs in 2020, we will see wide and splendid frames of white space; allowing generous amount space to each element available on the website. The white frames, if strategically used, can grab the attention of users without making it too obvious or irritating. However, white space is often referred to as negative space and it could be seen as an inefficient waste of space. When in fact, it is giving the website content and design an enriching feel with organized separate sections. We would see white space and frames giving larger than life look to the websites with a pleasing appearance.

Artistic Illustrations

Illustrations possess a huge capability to narrate your products or services features in an enticing way. With hints of colours, designer’s imagination and coordination of animated elements, artistic illustrations are a perfect blend of creating whimsical effects on users and website visitors. Illustrations appeal to them in a way like they are reading a story instead of just scrolling through the website. In addition to this, 2020 has brought a rule-breaking trend of combining photos and illustrations. So, who would not love a little doodle mingled with finest of imageries, messy patterns and realistic storytelling to convey the brand’s personality?

3D Elements

Enticing cinema-like graphics, videos, animations and what not playing interactively in motion when you are scrolling through the website. With the web designing becoming more mature, web designers are creatively encouraging the trend of 3D art in website development. Undoubtedly, 3D visuals are able to engage people without showing much textual content. The digital 3D images can adorn websites in luminous, neon-coloured shades. Artworks such as these are capable enough to capture visitors’ attention. Combined with fluorescent shades, the outcome of 3D website designing appears as futuristic and energetic, infusing any site with impressive representation. As in 2020, with the trendy website designs, it is essential that you keep an eye on 3D designs to bridge the gap between reality and digital space.

Typography

Along with motion images and effects, there is a need for expertly-executed typography, that appear to be floating freely in space. 2020 is the year in which all the web designers will break the conventional methods of typography. The reason behind this transformation will be that this typography would be more on designing and art purposes and not for information. Also, the new trending typography will make stronger statements, enhancing the minute details. Furthermore, the chance to show your background through the text is an interesting and dynamic way done in outlined typography. And of course, you need to be a bit more comfortable in using colours and patterns as you are relying on the background for text clarity.

Conclusion

To summarize, web design trends 2020 are an absolute amalgamation of visualization, creativity and ever-evolving technology. Web designers across the world are getting incredibly productive in creating and implementing new designs that will enhance your website’s quality while keeping it highly-maintained and functional from time to time. The modern elements and styles, when arranged properly can work well with each other to make something trendy and sophisticated. Such trends are becoming popular and are getting overwhelming feedback from web designers in Los Angeles and many other areas who utilize these trends to the max. Thus, if you are looking to maximize the proficiency of your business and reach to the users, make sure you choose the web designing services that match with your preferences and taste.

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Categories: Web Design, Web Development
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