Posts Tagged ‘web development’

A Complete Guide On Website Redesign Services

June 22nd, 2023

Importance of FAQ Page and How to Create It Beneficially

January 19th, 2021

FAQ stands for Frequently Asked Questions. You would find these pages on most websites whether they are selling a product or a service. These pages contain questions that customers most commonly ask the business’s representatives. To add a touch of self-help to the site and be user-friendly, the FAQ page is created to help customers navigate through some doubts they may have about the company’s products, services, or policies.

Importance of FAQ Page

While you may be focusing on other aspects of your website like its homepage and services pages, the FAQ page might be one that attracts the attention of most website visitors and can even lead to more conversions if done correctly. Below are some of the reasons why the FAQ page is so important for your business.

  • Helpful in Sales Efforts

An FAQ page that provides detailed and accurate information with the visitors has a better chance of converting them into customers. Generally, customers that land on the FAQ page are interested customers that need some information before making a purchase. They want to be informed buyers and are looking towards the FAQ page for the information that will help them make a call on buying or not.

  • Beneficial for SEO

Google loves well-detailed content. Your FAQ page gives you the chance to create keyword-rich content and includes long-tail keywords as well that would rank well on search engines, especially Google. The key is to create well-detailed answers to questions that you think will be helpful to all customers at different stages of the sales funnel. This will help do wonders for your website’s conversion rate and overall SEO.

  • Show Off Your Product/Industry Knowledge

When visitors land on your FAQ page, it is because they believe that they can get knowledge and information about a particular product, service, or overall industry from that page. In other words, they view you as an expert in the field. You can prove them right by giving detailed and lengthy answers to complex questions in a simple to understand language. This creates confidence in the customer’s eyes about your company and its expertise.

How to Setup an FAQ Page The Right Way

Now that you know the vast importance of creating FAQ pages for your site, it’s essential to learn the best practices while creating these pages so that you can get the most benefit out of them. They can be used by your in-house team or any web design company you hire to create your website.

a)Do Some Competition Research

Before writing the content of your FAQ page, check out the FAQ pages of some of your top competitors. Check out the questions they have covered and also what they have not. That way, you can jot down a comprehensive list of questions to add on your page that not only cover everything your competitors have but also everything they failed to add, hence making yours more in detail and complete.

b)Learn Popular Customer Issues

Your customer service team will know about all the common issues that customers face with your products and services. Also, learn about some common doubts and questions that are asked and induct all of them on your FAQ page as questions and their answers. This will give your FAQ page the level of insights and intelligence that it should have and also tell your company the issues customers face so that they can share them with their e-commerce web development company to fix them.

c)Take Customers to the Contact Page

No matter how in-depth you want to make your FAQ page, it cannot cover everything. That is why it is important to add a link to the FAQ page of your website’s contact page. This way, whatever unanswered questions the visitors may have, they can ask them via email or phone call, whichever may be the preferred method.

d)Internal Linking

The FAQ pages provide a good opportunity to add internal linking to the website, thus improving its SEO. Find whatever chance you can get to add links to internal pages that may be suitable in your answers if it can be helpful to customers. Do not forcefully insert these links if there is no place for them organically. Also, adding those links to anchor texts will further improve your chances of a better keyword ranking.

e)FAQ Schema

Once your FAQ page is set up, you want Google to be able to crawl all its vital information during the indexing process. For this, an FAQ schema markup is used. This structured data can help some of your answers rank at the top of Google search results if they are relevant enough to the questions the searchers are asking. You can create and add structured data to your FAQ page if you can or use a plugin or extension that can do it for you automatically.

Conclusion

A solid FAQ page can help your website increase its trust factor among potential customers as well as help its SEO efforts through structured data and internal linking. It can also be the deciding factor in a customer’s journey through the sales funnel. However, simply setting up an FAQ page is not enough, you need to execute it in the right way to get the most benefit out of it. Hopefully, the tips shared in this post will help you all out.

How to Tell if Your Website Needs Redesigning

September 10th, 2018

Every business needs an effective website since it not only serves as a hub for all your online marketing activities but without it, you won’t see any significant results for any online marketing campaigns. The fact is websites, like everything else, wears down with time, that’s why they need an upgrade every few years, just like your cell phone.

But unlike your cell phone, upgrading a professional website goes way beyond than just a ‘digital facelift’ in order to make it look more attractive online. The thing is, how to determine yourself if your website actually needs a complete overhaul or just some minor twerks or falls somewhere in between. Let’s find out-

You are running a visually outdated website

If you are among those who’ve been using the same site since 90’s or even 00’s, then its time you should seriously reconsider website redesign. A visually outdated website not only shows you are not in touch with the current trends but more importantly, you don’t care either.

And a visually appealing one? Besides being much more click-friendly, it actually appears to be a higher quality resource. An updated and modern design isn’t just for show either, it plays a critical role in your customer’s purchasing decision.

The purpose of your site has changed

Web design may be an important part of your brand but it isn’t everything, your brand matters just as much. It goes way beyond adding a new logo and updating your colors. Your website needs to reflect your brand messaging along with its core values.

And it should be done with such a precision that every visitor who visits your website should be able to tell exactly what you do and how your business can help them. Redesigning your website at this point can help you provide an accurate reflection of your brand messaging.

Your site loading takes forever

It might be that your website runs slow on certain browsers or devices, or it is simply slow. In general, it takes around 8 sec to capture the attention span of any human brain, just about enough time to convince him/her on a special offer or a clear CTA.

Slow loading time is nothing but toxic for a great user experience. Most probably, an outdated theme or template is the reason behind the slow loading. if this is so, your website needs a serious software update and quickly, as Google too penalizes slow loading sites.

Users cannot find your website

Think, if users cannot discover your website, how do you expect the new clients to find you? Today, you cannot simply rely on word-of-mouth for publicity because people as soon as they hear about you will want to Google your business.

So, if your site hasn’t been set up for SEO, it means you aren’t showing up on the first page of search engine results either, in short, you are losing out on all the important traffic. Just remember your website’s design and performance directly affect these rankings.

Your website isn’t optimized for mobile

If your site isn’t responding well on mobiles, then it’s definitely time to consider redesigning. Over the past few years, a mobile responsive site has become more of a necessity than a luxury. More and more searches are being conducted on mobiles now more than ever.

 And a huge number of these searches result in a purchase. So, if your website isn’t responsive to different screen sizes, how can you expect your site to have any kind of success among consumers. With mobile responsive design, you won’t ever sell yourself short on any traffic.

Your website no longer converts

Whether you operate a blogging site where you promote visitors to sign up to receive your exclusive content, or you run an e-commerce site where you work hard to get consumers to make a purchase, conversion has always been your primary goal.

So, if your conversion rate is low, it either means users are coming to your website but unable to find what they are looking for, they bounce back, or your website being completely outdated is a huge turn off for them. Another reason your site needs redesigning.

Closing Thoughts:

Identifying with one of the above-mentioned scenarios shouldn’t be much of a cause to worry, but if you realize a few hits close to home, then it definitely means its time to get cracking on a new design. You can redesign either to improve functionality or to update tools or to simply (as most businesses do) stay fresh and give your clients something new.

It’s also important to note here that redesigning your website doesn’t always require you to change every single one of your graphic design elements. Sometimes, making small functional modifications here and there are enough to do the trick.

Things to Consider Before You Launch Your Website

March 22nd, 2018

Launching a brand new website, redesigning an existing one via Web Design Company or moving a site onto a new CMS (Content Management System) for a client is all about a staggering number of small ways to not screw up. It also includes managing many moving parts as well such as content, design, marketing, and the technical side. To make sure you miss out on nothing, here are a few things to consider if you wish to make your website launch a success. First of all, you should,

Figure Out the Launch Schedule

It includes everything from setting a launch date (which should at least be a month prior to give you enough time for research, design and development) to preparing for worst-case scenarios (prepare a list of ‘what could go wrong’ and device a backup plan) to setting up a staging site (to edit and work with updates in an identical environment).

Now that you have a month before your big day, let’s check out some other issues you might face and how to avoid them.

  1. Check Content

Let’s start with content, after all, content is king. Here’s what you have to look out for-

  • Grammar and Spelling which includes capitalization, tense/style of writing, variations in words, recurring phrases etc.
  • Typography and Layout which includes checking for punctuation marks, headings and orphan terms in important paragraphs.
  • Test Content should not be present anywhere on site, check it out and trash it wherever you find it.
  • Proof Read which includes reading everything, again and again, to pick out anything you missed (A tip: get others to read as well).
  1. Check SEO

SEO or Search Engine Optimization means to analyze and optimize your website to ensure a high ranking. Here’s what you can do-

  • Use Proper Meta SEO Tags to help web crawlers (which read your website to understand content in order to help search engines display your website on appropriate places) understand your site by tilting and describing your pages. Here you have to focus on –

       a) Meta Title which translates to the linked text that appears on search results (use relevant keywords)

       b) Meta Description is a short sentence which describes what your website offers (keep character limit under 160).

  • Use Proper Semantic Structure to help web crawlers such as Google bots to crawl over your site. The key here is to use traditional (such as h1-h6 for heading, p for paragraphs and ul/ol for unordered and ordered tags) as well as new HTML5 semantic tags (such as <header>, <footer> etc) in your language to help them better understand.
  • Open Graph Setting includes three pieces of content namely title, description and an image where the title and description follow the same rules as their SEO counterparts but with one major difference, they appear on social media platforms when shared. Same goes for images too.
  1. Check Design

Web design plays a crucial role in the production and maintenance of websites. The things you should checkout are-

  • 404 Page is the most commonly overlooked defensive design element. Make sure to set up a custom 404 page on your website to direct your users to the home page or any other page they may be interested in.
  • Mobile Device Testing is essential as it ensures your site’s proper working on multiple screen sizes. You can check this by going to Page Audit module in Website Auditor and look through the page usability information (A tip: implement AMP to load faster on mobile devices).
  • Scan Site Speed regularly to serve content quickly to your users as your page load speed will directly affect the overall website’s Google ranking. A few ways to fix page load speed include –

a) Opt for a faster hosting solution.

b) Enable compression to reduce bandwidth by zipping large files.

c) Minify HTML/JavaScript/CSS

d) Store media files on a CDN (Content Delivery Network)

Checking live URLs and Links manually to make sure they work alright is manageable provided you have a small business website with a few pages but if you own a large commercial website, then the URL check should be automated (A tip: use WebSite Auditor tool to scan and resolve URL related issues).

Launch

Now, before your big day arrives, repeat all the above-mentioned checks yourself or with the help of any Web Development Company to see if you haven’t missed out on anything. Certain things will go wrong but the important thing to keep in mind is that these are minor issues which can be fixed in real time. The last step would be to spread the word about your website launch via different platforms and you are all set.

5 Web Design Myths to Avoid in 2018

March 5th, 2018

Ever since childhood, myths have become such an inseparable part of our lives that it doesn’t matter what you do, there are always some myths associated with it. Our online world is no exception, and since the design of your website acts nothing less than the face of your online business, it is highly imperative to have a clear perception regarding these myths and frame your websites accordingly keeping in mind that they should not only be visually appealing but also easy-going on the customers.

During my long working experience in a website design company, I have come across many myths associated with web design over the past few years. In this article, together, we will explore five such myths which I still see influencing many decisions and how to avoid these in order to improve the quality of our web designs.

Myth 1. White Space is Wasted Space

White space or negative space which is extremely important but often overlooked and neglected is the space between graphics, columns, images, margins etc.

In general, it is the portion of a page that is left blank in order to make it appear more elegant or just to smooth things out. Its other benefits include-

  • White space simply attracts
  • It improves readability and comprehension
  • Gives emphasis and direction
  • It helps create balance
  • Gives an upscale aura to your brand

Myth 2. Minimalism is the Key to Simplicity

Minimalism (reduction in elements) is often confused with Simplicity (reduction in complexity) which is a key to great and innovative design. Though we cannot deny that minimalist design looks appealing, it is, however, not the best choice for every occasion.

For e.g. minimalism may not be the right choice while designing a website if what you’re looking for is driving attention to multiple elements.

So, if you are thinking about opting minimalism for your web design, do consider these following questions beforehand-

  • Are you leaving any key elements out in your pursuit of minimalist web design? If yes, then I strongly recommend not to.
  • Does your web page include all the relevant information? If so, you might consider minimalist approach without impacting its usability.

Myth 3. The homepage is the Most Important Element

For a long time, I myself have believed that homepage was the most important of all elements, way back when homepage used to serve as the main director, but not anymore. Things have changed dramatically since. Nowadays visitors often miss the homepage altogether by landing directly on the product page from the link provided.

Now, don’t get me wrong. There are still people who head straight to the homepage or visitors who after navigating through your site for the desired content, go directly back to the homepage.

So, I am not suggesting here that homepage doesn’t matter at all, it sure does but having a consistent design throughout your website is rather more important than putting all the design focus on the homepage alone.

Myth 4. Mobile Users are Always Distracted

When it comes to mobile users, there are almost always certain misconceptions floating around regarding their short span of attention or even them suffering from MUADD or Mobile User Attention Deficit Disorder. The central logic behind this myth being, you should streamline mobile designs to keep things simple since you are targeting distracted crowd.

While that may be true up to some extent but so are the distractions caused while sitting in front of the TV, operating computers or driving cars. Distractions are everywhere these days no matter what you do, and you should simply accept it as a way of life. Here’s what you can do as a web designer-

  • Stripping down your website for mobile users is a big no-no since the myth regarding distracted mobile users isn’t wholly true.
  • Optimize your web design keeping mobile users in mind.

Holding back on your web designs isn’t necessary anymore as more and more devices these days provide browsing experience equal to that of smartphones or computers.

Myth 5. Apply 3-Clicks Rule for Maximum Conversions

Another myth circulating about the web design is the unofficial three clicks rule which states that the visitors will leave your site unless they find the desired information using no more than three mouse clicks.

Though contrary to the popular belief, it is found that people do not leave the site after three or more clicks. In fact, getting to relevant information within few clicks is not only impossible to apply to all sites but also misleading as a general web rule.

Though web designers are often directed to follow the three clicks rule, following the criteria listed below will help make sure the usability of the site is not compromised.

  • Provide accurate and relevant results by optimizing site-search tools.
  • Use well-labeled links to inform users exactly where they are.
  • Create a task path to let users know they are getting close to the information.

Wrapping Up:

Above are mentioned five of the most common myths (trust me, there are several others out there) that I have seen many web designers or companies such as web design Los Angeles or elsewhere cling to esp. the beginners.

But what’s important is to understand here is that myths are just baseless assumptions, that’s why they are called myths.

Transforming UX Through Implementing Human Faces in Web Design

February 12th, 2018

How would you describe a face given an opportunity?

Is your answer something resembling, “let us recognize and identify people”?

Well, it’s true. But a face does much more than that, let’s find out-

  • Faces help in identifying the person’s ethnicity.
  • Faces show the person’s genetic inheritance.
  • Apart from identity, faces reveal gender and age as well.
  • Faces portray a variety of emotions such as anger, distress etc.

And that’s why human faces are considered very powerful. Whenever we see a face, we are automatically drawn towards that person or feel empathy. And what happens when we don’t see one? Like a headless mannequin outside a clothing store? We subconsciously substitute ourselves for the mannequin due to the lack of human in it. That’s the power of human face.

That’s ok, but what incorporating human faces in web designing has anything to do with transforming UX or user experience? Let’s find that out too-

  1. The First Impression is the Last Impression

First impression always plays an important role in deciding whether or not we like that person. Something similar works for digital products. The worse a product’s image can do is to create a negative impression.

So, how to ensure positive first impression? By using a human face. Humans have a tendency to notice other human faces whenever they open a webpage way before than any other content irrespective of how beautiful it is.

  1. Carefully Navigating the Line of Vision

Apart from grabbing the user’s attention, human faces do an excellent job of navigating their vision of sight in a particular direction. Studies also support this fact by claiming that the orientation of attention mediated by gaze is highly automatic.

Navigating your user’s line of vision through human faces prompts them to perform the desired action by focusing on the content of your site without even being aware of it.

  1. Striking the Emotional Cord

Communication on an emotional level starts with the phrase ‘a picture is worth a thousand words.’ One great thing about emotional expressions such as smiling, scowling, crying etc. is that they defy cultural barriers and are universally understood.

Conveying emotions by using an emotional expression on the human face through web design is not only possible but highly effective as well. That is simply because users tend to feel similar emotions as expressed by images they are viewing.

  1. Engaging the User Experience

Corporate branding with a bunch of logos and an unchanging color scheme does very little to engage the user. Most of the time they seem impersonal.

Including some human faces to your corporate branding can help break the ice. As we have learned earlier, faces whether your own or a stranger’s has the potential to be very captivating. These faces, most importantly, can add the much-needed life and energy that your boring site might be lacking.

  1. Setting a Positive Environment

‘Two is always considered better than one’, this saying has never been truer than implementing human faces in web designing. Just imagine, if a single face can accomplish this much, what a group of human faces will do to your web design?

Just by portraying happiness through more than one humans on your webpage will create a very powerful impact on your users by setting an environment of positivity which every user would like to be part of.

  1. Building Faith

There are only a handful of strategies that work faster than incorporating a human face in your web designs when it comes to building trust with your users and as we are already well aware, trust is the key to maintaining a loyal customer base.

This is one of the major reasons why the faces of celebrities and other famous personalities are so often used in advertising and web development Los Angeles and elsewhere. Public figures promoting a brand will only help to make the product much more desirable to the target audience.

  1. Visually Appealing

Visual appeal is simply what meets the eye and here a significant amount of product’s success can be directly attributed to the visual appeal. One can always use human face to improve aesthetic aspects of his web design. The theory behind it is that whenever people have a choice, they prefer an attractive choice over an ugly one.

Conclusion

The main idea that works behind using human faces in web design is that people just love to see other people, they all want to be part of something. That is why companies like website development Los Angeles and elsewhere show people interacting with your company’s product or service to create an authentic, emotional connection with users.

Launched a Start-up? Great! Now Get Your Website Developed

December 12th, 2017

So, you have finally decided to make it on your own. You have left your 9 to 5 job and have decided to become an entrepreneur. You have an office space (even if it is your basement), you have a small team ready to go, and you have a business plan all set up. Is there something missing? What about your website? We live in a truly digital world where no matter what industry your start-up belongs to if it does not have a website, it is not going to be taken seriously.

This is not in any way an exaggeration of facts. A website is a basic aspect of your company that potential clients or customers look towards to know more about your brand and company mission. Your website has to resonate with who you and your team are. It is a matter of brand image or brand persona.

Do you need convincing?

Honestly, I don’t think anyone needs to be convinced these days of the benefits of having a website. There are over 2 billion people that are present on the internet. That is a huge pool of potential customers. Nearly half of these users use the internet for making various purchase decisions. In fact, nearly 50% of internet users have at one point or another made an online purchase. This gives you a small idea of how the internet has become a global marketplace for businesses.

Need more reasons to have a website developed?

If you want to learn some more benefits of availing website development services and set up your business’s online identity, here they are –

  • It is a competitive world

No matter which industry your business belongs to, you will have competitors. For a start-up, chances are that your competition would already be an established organization with a large customer base. These competitors are all going to have websites as well. These websites would be loaded with information about their offerings and portfolios to attract visitors into becoming customers. In order for your start-up to stay alive in the market, it needs a website to help in this competition.

  • Gives major boost to branding

For a company that is starting out, you need to quickly make a name for it. Branding plays a big part in that. You cannot carry out any branding activities these days without having a website. Your website is where you talk about what makes you different, what makes you stand out. Everything else branches out from there. Whether it is digital promotions and marketing or social media, your website is the backbone of these efforts.

  • It opens a world of opportunities

The cost of having a website developed is not that high these days. You can have a professional and interactive website designed and developed at a competitive rate even by an experienced website development company. But once you have it taken care of, the potential of what you can gain with your new website is limitless. The initial investment in the development and the cost of web hosting will seem like a small investment that gives you huge returns once your website starts generating business.

  • E-Commerce benefits await you

Through a website, you will have the option of implementing an e-commerce like the business model that will let you handle transactions through the website itself. These days the types of companies that use this business model range from software services companies to companies selling physical products overseas. Your website will not only be like a giant billboard attracting customers but will also become a tool for generating revenue.

I am sure you are convinced now!

Now that you know all the benefits that your start-up can gain from having its very own website, time to make a decision and hire a website development company. You need to partner with a company that can guide you as per which platform will be the best for your new website. Whether it is WordPress, Magento, Shopify or any other, whichever is best suited for your start-up, will be used to create your site.

A good web development company would also be able to create a responsive website for you that perform perfectly on all devices since a majority of internet users are now choosing to browse the web using their smartphones.

If you finally ready to get your website created, contact Clap Creative to get a free quote today.

Is Your E-Commerce Store Ready for the Holiday Season?

November 15th, 2017

The holiday season is upon us and for the e-commerce sector, it is the time of the year when they make their chunk of the annual sales. The two big days that are Black Friday and Cyber Monday are days when the profits of an online store can grow anywhere up to 20% as per a research by Deloitte. This time of the year, your websites need to be prepared to handle the excessive traffic that will be landing on it. There are many things that you must do to prepare your online store for these days. Everything from ensuring the site does not crash to optimizing its design. You cannot afford to miss this opportunity for making the most of this season.

Here are some steps you can take to ensure your website’s preparedness –

Spread the Cheer through Design

Your website may already have a very peppy design but you want it to look different on Black Friday. You want the visitors to feel like it is a special day and you know it. Adding some holiday-related stock images on the site and changing up the design of your homepage to make it look more holiday like can be an added advantage. Remember that design has a big impact on visitors and your homepage is like the cover of the book that most people judge your site by.

Ensure Proper Loading Speed

With so many websites to choose from, if prospective customer clicks on your link and the site take forever to load, that customer is never returning. A quick load speed is necessary to ensure a positive user experience and can lead to more returning visitors to the site. The loading on mobile devices is very important as a majority of shoppers use their smartphones for making online purchases these days. You do not want to miss out on sales simply because your site does not load fast enough on mobile devices.

Test for Malware

Malware can cause your website to slow down and also disrupt its many functionalities. Even though you may have a protocol in place for regular malware testing, you can do a few days before the big day to make sure there is no malware infecting the website and hampering its overall performance. If any malware is detected, you must work on removing it and recovering your site in time.

Online Promotion

Proper Internet marketing is needed to get the word out about the various discounts your online store is offering. Capitalize on social media to entice your followers to visit your site on Black Friday and Cyber Monday by strategically planning your posts for times when people are most likely online. Leave no platform behind. Update posts every way on Facebook, Twitter, Instagram to Pinterest, Snapchat and even Tumblr.  Run paid promotions as well to gain a competitive edge.

Create A Sense of Urgency

This is something you can tie-up with your online promotions. Whenever there are any exclusive sales coming up, you must create a sense of urgency about it. Use words like “limited period offer” or “once in a lifetime deals” etc on social media or in your email campaigns. This creates a Psychological impact on the shopper’s mind. You can also use such terms on your website or landing page’s content.

So, these were some of the steps you can all take to make sure you have a profitable Black Friday weekend as well as a prosperous holiday season ahead with your e-commerce store. For any help with your online marketing, website maintenance, and web design, contact Clap Creative today.

How Web Design Has an Impact on Website Conversions

November 6th, 2017

There are many factors that determine the conversion rate of any website. One factor that can sometimes go overlooked is website design. That’s right, the design of the website has a lot to do with the conversion rate of any website. In fact, there are many designers that do not think of this aspect when designing a website.  Read on below to know exactly how your website’s design can impact its conversion rates.

Pick the Right Color

The colors that you choose for your website are important because they can be psychological triggers that can drive your visitors to perform certain actions on the site. That is why picking the right color scheme is critical.  Use contrasting colors that bring out the designs beautifully against the background of the website.

When choosing the color of the call to action button, choose a color that is not already present on the page. This will make the button stand out and draw more attention towards itself. A case study performed by Hubspot confirmed that call to action buttons that are of non-dominant colors performed better than those of dominant colors. This same theory can be applied to the colors of the various hyperlinks on your pages.

Bring Focus to Call to Action

The ultimate goal of bringing a potential customer to your website is to get them to perform some action. That action can be filling a contact form, creating a new account, signing up for a newsletter etc. Your website’s design must be such that it draws attention to that particular call to action. In the above point, I already stated how the colors of the CTA can impact conversion. Apart from the colors, there are other elements to consider.

These elements include – graphics, borders, textures etc. Use these elements to create a design around your call to action button to draw interest towards it.

Test Various Different Styles

Before you settle for one particular layout for your website, don’t be afraid to try out various different styles, designs, themes, layouts etc. Perform A/B testing by creating two separate pages that have different themes, designs, layouts and compare their performance. You bring traffic to both these pages and then try to judge their response based on which pages they spend more time on and how they interact with you through those pages.

When using images on the page, it is better to use the image of real-life human beings rather than random graphics as real images evoke more emotions and improve conversion.  There is an old saying – “two heads are better than one”, this is true in the case of determining your web design as well. Involve more people in the process to get an understanding of which overall style works best for you.

Attention Grabbing Content

Most people do not think about content when talking about web design. However, content can have a deep integration with the design of the website as well as with the conversion rate. The content of the headline of the site or the content on the banner image is the first thing your website’s visitors read when they land on your site. This content should contain the hook that engages customers.

Even the content of the call to actions that I have repeatedly mentioned in this post should have content that really speaks to your prospect customers. As human psychology goes, words like “free trial, free quote, free consultation” get more people to click the CTA buttons.  Apart from the actual words, the font and color of the content of the page also matter. Make the font size large of the banner text and also make it bold to capture more attention and make more impact.

Conclusion:

Whether you hire a web design company or design your site yourself, these above pointers need to be kept in mind to ensure that your website’s conversion rate meets your expectations. Even if you have an old site but want improved conversion rates, hire a web development company like Clap Creative that has an understanding of the concept of conversion rate optimization to make the necessary changes.

5 Common Myths about E-Commerce Web Development

October 30th, 2017

A good e-commerce website is very critical for the survival of any online store. There are so many new e-commerce websites that are launched every week on the internet. However, not all are successful. In fact, approximately half the e-commerce websites launched across the world shut down within the first year. A major reason behind that is a list of common misconceptions people have about e-commerce web development. Recognizing these myths and misconceptions will get you closer to coming up with a better and concrete e-commerce strategy.

Myth 1. All platforms are the same

There are so many platforms that can be used to create e-commerce sites. Magento, Shopify, and BigCommerce are a few of them. If you believe that it does not matter which of these platforms you use to create your website, you are seriously mistaken. Each and every one of these platforms has their own unique features and advantages for e-commerce web development.  Know your online store’s requirements and understand the features of these platforms to make an informed decision about which platform to develop your site on.

Myth 2. The cheaper the better

Most online store owners believe that the key to e-commerce success is reducing the prices of the products. The ideology is that customers flock towards inexpensive goods and increase their sales in the process. Although e-commerce is a very competitive business and price point gives companies advantages, it is not the only factor. There are other factors like product availability, the popularity of the brand, customer loyalty, customer service etc that give an online store competitive edge.

Myth 3. Traffic will come by itself

If you believe that all you need to do is to make your website live and customers will automatically flock towards it, you are completely wrong. In order to bring traffic to your website, there are so many activities that need to be carried out. Some of these are – Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO) and many other activities for online promotion.  Along with generating traffic, the important thing is to generate relevant traffic to the website to increase conversions.

Myth 4. E-Commerce business does not cost that much

Although running an e-commerce store does not have all the expenses that are involved in operating a brick and mortar store, it can still burn a hole in your pocket if you are not careful.  You need to have long-term business plans and focus on the customer journey. The key areas of expenditure are usually in marketing, logistics, inventory procurement and inventory management. Make sure you do not overstretch your budget.

Myth 5. One size fits all

If your website targets an international audience, then you must modify a few things or add additional features on your website to make it more appealing to the customers of your target country. Even though English is considered a universal language, visitors will have more trust in your site and would purchase products from you if your website supports their local language as well.

Once you recognize these myths, you can create a better and more informed e-commerce web development strategy that will reap you benefits for years to come. A good understanding of your target audience and their needs are just as important as knowing which platform to choose for your webstore. If you need any further assistance with setting up your new e-commerce store, contact Clap Creative today for a free quote.