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Posts Tagged ‘Ecommerce Web Development’

The Ultimate E-commerce Web Development Checklist for Web Store in 2021

June 15th, 2021

Setting up a new store with E-commerce Web Development is a terrifying task. Several things require your care and there’s just a little surety of success. However, it’s not a valid reason for not launching a web store. Support is present in the form of articles, videos, and expert advice. The problem is that all the info is so dispersed that it takes much effort as well as time to gather and ingest the knowledge.

To help beginners who are thinking to dive into the e-commerce pool, here’s a checklist that covers all crucial aspects of going live with an e-commerce store.

   1. Web Design as well as Layout

It’s a fact that an online store has not more than 5 seconds to appeal to the visitors. So, the design, as well as the layout of the web store, plays a crucial role in this challenge. Here’re two key tips in this context.

  • Design Better Interfaces

Website design is the foremost point of contact between your web store and the potential buyers. Thus, to succeed, you need a design that is appealing, colorful, and non-intrusive.

  • Simple as well as attractive UI

You can create appealing UI as well as store layouts to engage more users. For this, you can either add a creative banner at the top or just display small icons to represent store categories in your E-commerce Web Development.

   2.  Content and SEO

Without proper content as well SEO, your web store has no possibility of being at the apex of SERP. Store optimization can be classified into two basic aspects.

  • Create Engaging Content

E-commerce Web Development is all about eye-catching content that fascinates the visitors. Web stores have three main types of pages i.e. landing pages, product description pages, and policy pages. The content on all these pages needs a different tone, readability, and intricacy.

  • Optimization for Organic Search

Once you finish creating the content, the next step is to optimize it for a higher ranking in search results. This mainly needs some tweaks in the content structure, adding relevant keywords, and adding visual components such as videos and images.

   3. Product Details Pages

The vast majority of the users land on the item description page because here they get a glimpse of the features of the product. Thus, you have to be cautious about the two areas that affect the success of these pages:

  • Add Outstanding Item Display

E-commerce stores need to display the items remarkably with fascinating visuals as well as in-depth descriptions. To help the users make good decisions, consider showing the price and time of the product graphically. The other thing you can do is display the competitor’s price for the same product for a comparison showing that you are offering the lowest price.

  • Visual Elements Boosts Sales

A renowned Magento Development Company or a Shopify Development Company like Clap Creative can make product pages more engaging by integrating multiple product images. Moreover, video product review adds up more credibility to the item and inspires the buyer to buy it.

  4. Checkout Process

  • Make it Smooth and Simple

As per Baymard.com, over 30 % of users abandon their cart before checkout because of its intricacy. So, here’s what we can do. According to the major E-commerce Web Development companies, the checkout steps should not serve more than three clicks. It should be simple throughout the final transaction 

  5.  Support Pages

Most store owners do not know the usefulness of support pages in the entire context of store management. But it’s crucial to maintain support pages, here’s how.

  • Keep Support Pages Simple

The privacy policy, return, or refund policy pages should notably mention the details of the entire process. Just make sure that the policies are simple as well as easy to read so that the users do not have to reach customer support for help.

   6. Digital and Paid Marketing Strategy

Without a proper marketing tactic, your web store is just like a boat without oars in the middle of the sea. Thus, the store’s digital marketing tactic should involve a mix of organic as well as paid marketing tactics.

  • Combine SMM, SEM, and Influencer Marketing

Too much focus on one form of marketing could easily void the impact of other tactics. So, you have to be creative with your blend of SMM, SEM, and influencer marketing.

  • Paid Marketing for Utmost Impact

Most online stores build the hype, but don’t chase it with paid targeting. This sometimes leads to a downfall of the marketing plan. Since stores do not have apt SEO and marketing grip initially, paid marketing could prove to be quite beneficial.

  7.  Site Analytics as well as Tracking

Most store runners neglect analytics as well as tracking of store statistics as it appears too far away from the business operations of the store. However, it provides info that is the key for formulating strategies. Here’s what you can do

  • Implement Analytics Tools

Analytics tools are a great option for measuring the performance of the store. These tools help to track traffic, user activity, and the user journey till the end.  On the major side, Google Search Console tracks a lot of data such as indexed pages, the number of clicks daily, and much more.

Winding Up

It isn’t too tough to succeed in launching an e-commerce store in 2021. You have to choose the right E-commerce Development Company and must have patience. You can always reach Clap Creative, a leading Magento Development Company for easy store set up.

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Categories: digital marketing, Ecommerce, Magento, Shopify

Why it’s Good to Use a Minimalist Web Design for Your Website

May 3rd, 2021

Minimalism consists of reducing a website design to its crucial components. Minimalism is ruling the internet these days. Most of the websites, even the small ones, now use a minimalist web design. You may have seen countless popular websites with minimalist esthetics, even if you have never designed a site in such away. Such websites with a minimalist design feature fewer colors, textures, links, font style, clickable buttons, images, menus, and other useful elements than their equivalents.

Perks of Minimalist Web Design

If you’re thinking about adopting a minimalist web design, then you might be pondering what perks it offers. Switching to a new web design needs smart work, and choosing a minimalist web design is a smart move. However, incorporating minimalism can improvise your website’s ranking and its success level in countless meaningful ways.

Fewer Errors

A minimalist web design will guard your site against errors. Errors are usually ascribed to bad source code. So, If a visual component isn’t coded properly, it may provoke an error message alert when requested by users. For instance, bad links can result in a 404 error if they point to a null URL. Whereas images may fail to load if they have an invalid address.

By using a minimalist web design, your website will have only necessary visual elements. Thus, there’re fewer chances for errors to occur. Site visitors will be able to navigate across your website without facing any error. So in turn, you’ll foster a more faithful as well as satisfied audience.

Quick Loading Time

A website may load in the blink of an eye if it uses a minimalist web design. Loading time is directly proportional to the number of visual elements. The more visual items a page has, the more time it will take for loading. When a user loads a page, the entire page’s visual elements take time to download. Thus, minimalism ensures that your web pages are free of unnecessary visual aspects that would otherwise surge their loading time.

Lower Bounce Rate

A minimalist web design can retain your website’s bounce rate under control as it offers a quick loading time. Bounce rate is a metric for the percentage of users who leave after visiting a single page. Some users may visit half-dozen pages before leaving. However, others may visit only a single page and then leave. Users who fall under the latter category will add to a higher bounce rate.

You can optimize your website for a minimum bounce rate by using a minimalist web design. As per econsultancy.com, two in five users will quit a site if it takes more than 3 seconds to load. Thus, with fewer visual items, users won’t have to wait for your site to load. They’ll also be able to navigate easily across web pages, thereby lowering the bounce rate.

Easy Maintenance

Compared to complex types of web design, a simple and minimalist web design is much easier to maintain. It usually needs less or no upkeep, in fact. Even if you update your website’s CMS as well as its server, your site should proceed to work flawlessly. All credit goes to its minimalist web design.

However, a complex web design with more visual items will make it hectic to maintain your site. You may perform a regular CMS or server update, only for it to break some visual elements. You’ll then have to detect and fix the broken elements. Thus, if you’re tired of such issues after periodic updates, you should opt for a minimalist web design.

Better Multi-Device Compatibility

A minimalist web device can optimize your website for multi-device compatibility. Users today are no longer confined to use a typical desktop PC or laptop. Other portable mobile devices such as smartphones, tablets, smart wearables, and other infotainment systems can connect to the web. Different devices use diverse technologies to load as well as to display website content. Your website might be compatible with PCs as well as laptops. But, when a user attempts to access it on a mobile device, they may face compatibility issues. Some of your site’s elements may load outside of the viewport, whereas others may load in a minute size that makes them impossible to view on a mobile screen.

Minimalist web design is a prerequisite for better multi-device compatibility. It will widen the range of devices with which your website is compatible. With a minimalist web design, your website will only have basic as well as necessary elements. Thus, your website will be compatible with a variety of devices.

Higher Search Engine Rankings

Another potential asset of using minimalist web design is higher rankings in search engines. Google and other search engines use a site’s loading time as a ranking signal. As a website with minimalist web design loads faster, so it will align better with search engine ranking algorithms.

A minimalist web design can also allow your website to engage more backlinks. While visiting your site, other webmasters won’t be fascinated by its visual elements. Instead, they will focus solely on your site’s content, which may force them to link to your website after leaving it. More backlinks help to improve your website’s rankings. It’s a fact that users will stay longer if your website uses minimalist principles. They’ll surely navigate across pages, and they’ll spend more time viewing your content. As your website’s usual session time increases, so will the ranking authority.

Whether you’re going to launch a new website, or you’re just looking to give your existing site an overdue makeover, you should always consider a minimalist web design. Besides being easy to create as well as implement, it offers a diversity of benefits such as fast loading time, fewer bugs, a lower bounce rate, less care, better multi-device compatibility, and SEO friendliness. At Clap Creative a Magento development company, we can help you with the minimalist web design in Los Angeles for your website.

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Categories: Web Design, Web Development

How E-commerce Web Design Help Web Stores To Uplift Ordinary Products and Brands

March 22nd, 2021

The E-commerce industry is a highly promising business with great returns. The e-commerce businesses have seen huge growth during the COVID-19 lockdown. It is because of transport restrictions. Thus, online shopping is the only alternative if the local market is unavailable due to the lockdown. However, even with a flourishing E-commerce business or a well-established E-commerce Web Design company, being able to sell all products is very challenging. Although some products might be highly useful yet they may fail to reach that high standard. That’s where the image of big brands becomes so important.

Let’s take the example of Apple. Apple’s bold as well as sharp marketing strategy has been emblematic for decades. Apple usually rolls out a slight update or a similar product with just a slight change in the feature, yet yields huge sales just because it’s Apple. Thus, a brand’s image plays an important role in product selling. Some E-commerce Web Design tactics can drive the sale of normal products and the brand’s image.

Elaborating Product Descriptions

The selling rate of products is directly proportional to their usefulness as well as after-sales support. In the e-commerce sector, the after-sales service is usually handled by the seller. This imparts trust in the consumers, whereas the usability of a product is a more abstract matter. Products that have useful functions have high orders online. However, those that do not have real benefits can be optimized for orders by elaborating the descriptions. Thus, the compelling description serves the readers with better awareness about the product and its uses.

For instance, in a menu for a small restaurant, you’ll see just sober item descriptions such as “Cheesy Chicken burger with a large drink” it’s fine if you’re quite hungry and not in the mood to go very far. But, it’s not at all interesting for a little choosy people. On the other hand, in a rich lounge, the same item could have a very compelling description as “A crispy ground chicken patty seasoned with sauces and smoked paprika with a melting cheese slice packed in a soft bun, served with a large exotic drink”. Thus, how you describe an item matters to increase sales.

Writing SEO-Oriented Content

Online marketing is nothing without Search Engine Optimization. SEO practices in E-commerce Web Development involve publishing informative as well as appealing blogs about the products on the website. Some articles also compare the products using infographics and images, giving detailed reviews to help the buyers. Ecommerce Web Design companies know the impact of video and graphical content so they also publish product videos. Moreover, writing a piece of FAQs about the product that you want to sell can bring relevant traffic and increase the sales rate.

Some products have enough hype in the market, so they are preferred by the users due to their brand image. However, some products need more awareness in the market to influence the users.SEO is the only way that helps a product or its brand get the hype in the market. Thus, E-commerce web design with SEO from a leading Shopify, BigCommerce, or Magento Development Company can trigger the sale of each product in the listing.

Making Bundles of Tempting Deals

Customers showing interest in a specific product will surely buy it. If a customer needs one product, then he might need other related items too. But, sometimes customers are not mentally prepared to checkout with the new items as well. Thus, providing a neat bundle of related items can be a good approach for increasing sales, especially for those items that do not easily get hype among users. Moreover, adding suggestions of some items during checkout may also work to an extent.

Let’s say you want to sell a range of grooming products for men. Suppose you have a beard shampoo, beard oil, beard cream, razor, comb, and a pair of scissors from a new brand, and none of these items have that level of sales. So, there’s a way to add these items in suggestions for the users buying other similar stuff. But, the more influencing way is to add the items into a grooming kit for men with 10% off the whole price. Seeing all the items in a bundle with a discount will surely change the mindset of the customers. Thus, selling less inspiring items becomes easy as a bundle.

Creating detailed as well as Unique Brand Profiles

Besides improving product sales, boosting the brands can also escalate customer engagement and, thus, sales rate. Presently, most brands have their persona, a unique logo, and a tagline. An instinct of uniqueness attracts people to explore the brand more. However, some companies are not well-established brands but have an excellent range of products. So, creating detailed profiles of such a brand can be a great move to attract users. It also helps to raise the brand’s and its products’ market worth

Although an exclusive brand profile adds up to the sales rate in an e-commerce business yet you need to focus on the after-sales service. This will blow trust for the brand in the potential customers. As per various e-commerce Web Design companies, such a marketing scheme will help you with the sales in the short as well as long run.

Summing Up

Having a good e-commerce business can help you come out with flying colors. However, using the proper marketing strategies can help you get the best output in sales. As an ambitious e-commerce company, selling only high in demand products will not help you excel. So, you also have to sell less attention-grabbing products. With the help of Clap Creative, a leading company for Web Design Los Angeles, you can get help for increasing product sales and improving the brand’s image.

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Categories: Ecommerce, Internet Marketing, Magento, Shopify
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