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What is interlinking, and how does it helps your SEO?

September 2nd, 2022

Any link that resides on one page and leads to another page of the same website is considered an Interlinks. Interlinking is a crucial component of search engine optimization that is frequently disregarded (SEO). It assists with page discoverability first and foremost. 

For Google to crawl and rank your website’s On page Seo results, internal links must inform Google which pages are on your website. Second, building internal links helps Google understand your site’s architecture—how each page of your website relates to the others—and Google gives pages with more internal links pointing to them a higher value.

In this blog post, we’ll examine What internal linking is In SEO and how does it work? And how does internal linking help SEO?

Interlinking SEO strategy is a technique to build various connections in which things are connected. For example, if a website has a travel article, then that article is linked to other articles about travel through the popular platform. Interlink is a link that goes back and forth between two pages or assets on the same webpage. (White papers, case studies, blog posts).

In theory, interlinking is a Secret feature anytime there’s a connection between two pages on the same website (as opposed to connecting one page with another site or WAP web). You can create Internal linking for SEO by adding anchor text to an existing anchor tag or creating your anchor tag and adding an internal link to it.

Interlinking has a variety of advantages:

  • Interlinking SEO gives your site more authority by creating more links from within your website. This can give you an edge over sites that link only externally.
  • Interlinking SEO helps create a network of related content on your website, making it easier for users to navigate around your site.
  • Links to more essential pages will add to that page’s authority, thereby increasing the PageRank of the linking page.
  • Links to internal pages will give the internal page more importance in the search engine rankings.
  • Sites with many internal links tend to load faster and easier for visitors.

How does internal linking help SEO?

It should be evident by this point that internal links are something to keep an eye on while planning your link-building strategy since they are essential for both end users and search engines. Internal links, in my opinion, are a fantastic and quick way to improve your SEO rankings. Let’s look at how exactly they help SEO.

Internal links help spread link equity which is the value of a website. (A backlink pointing to your website) When a blog post and other posts on your site have links, Google sees those as votes for that article or page. Google interprets this as a positive action and can give more value to that page.

Interlinking help Google establishes a contextual index:

Google is getting better and better at understanding the underlying meaning of words. The more pages are linked, the more likely Google will establish a contextual web index from that set of pages. That means when you create a link from one page to another, internal or external; Google can understand what your site is about because of this stimulus.

The spider can only crawl through a website if there are internal links on the site’s pages, so you have less work to do when making sure Google sees all of your content. This is another win for user experience and SEO internal linking —fewer wasted resources = more revenue for your business.

Search engines could use interlinking as a signal of relevance:

The increased volume of links within your site could eventually be recognized as a signal for Google to determine whether or not your website is relevant. This suggests that you should take this internal linking strategy seriously because you do not want to fall behind in the link-building game to influence search engines’ opinions about the relative importance of page pages on your website.

Internal linking creates a better user experience:

Internal links help improve the user experience. This is because the site’s layout is more streamlined, and users don’t have to leave and go to a different page whenever they want to read something new. When you start using internal linking, it will help your users get better acquainted with your website.

Internal linking is an easy way to increase traffic:

Internal links are beneficial because they help users navigate your site quickly and direct visitors from high-traffic pages to low-traffic pages. All that matters is that users find what they’re looking for, which means more traffic to your new website.

Users can find more content as you link more within your site. Users will be interested in useful, quality content. They will be more likely to click on links that lead them to more content on your site. They may include relevant keywords within those links if they are interested in reading more about a specific topic. These links represent an opportunity for increased traffic at no cost, which means Making money for you.

Internal linking could lead to higher rankings:

Internal linking can help increase your rankings because search engines like Google value your internal linking strategy. Search engines do not consider the number of external links you have but will only look at the internal link ratio. This ratio is a way to measure a sufficient number of connections for a page in terms of how many links a page has within itself.

So now that we’ve explored how internal linking helps your SEO let’s look at some strategies you can use internally. These include:

Using interlinking anchor text:

This entails taking the anchor text that you would typically use for external links (e.g., inbound links) and using those exact words for internal links. If a keyword is essential to your site, it should also be necessary to your internal linking.

Using variations of the same keyword as anchor text:

It may very well be true that your product or service has many keywords associated with it that are equally relevant and appropriate in terms of usage on your website; using all those keywords as interlink anchor texts will help ensure that Google understands their relevance in the context of your site.

Using unique and relevant keywords: 

You should avoid using the same keyword in all your internal links. Using individual words in your internal links will help signal to Google that multiple pages on your site are discussing the same topic. This signal to Google will lead to an increase in relevance over time.

Redirecting users from dark pages: 

Suppose a visitor came to your site via an external link but wanted to find more information about what you had to offer. In that case, you should redirect them away from those external sites and onto the pages of your site that are most pertinent. This is helpful because it makes them feel like they are being taken care of and that you have met their needs.

Relating pages: 

This brings us back to the idea of interlinking. You can also relate your pages so that they are more pertinent to each other by using similar keywords and phrases in the <h1> (the most significant text on the page) of each page and the link text.

Conclusion:

As previously mentioned, internal linking is a powerful strategy for improving your search engine visibility, ultimately helping you to improve your overall website optimization. It’s important to understand that the greater your investment in internal linking, the longer it will take to see results from this type of link building; however, if you are willing to wait and see how this type of link building can help in terms of SEO value over time, you’ll be more than pleased with the results.

You can take advantage of all internal linking offers by implementing the above mentioned techniques in your website design and development process. With increased visibility comes increased revenue—which we’re all looking for in our business ventures.

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Categories: digital marketing, SEO Services

10 Tips to build an effective website for a business

April 14th, 2022

Need for a Website

Whether you are a photographer, baker, hardware store owner, or any other small business, then it becomes mandatory for you to have an effective website for your company’s success. In this digital age, some business owners don’t even realize that majority of customers purchase products online through different websites rather than searching for physical stores. In this blog, we will guide you on the tips to build an effective website for your business.

 

People should have a strong online presence to generate more revenue for their business. Although there are many businesses under your niche who are having a website and if you want to stand out from the competition, your website should be able to provide clear and quality information about your products to your consumers. 

Having a website not only brings potential customers but new users also get attracted and come to your site and thus website traffic also increases. It will allow you to make the first impression on your customers.

10 effective tips to build a website for a business

1. Create a mobile responsive website for a business

To create an effective and appealing website, it must be mobile-friendly. More than 50% of users do all their shopping with mobile phones. If you have a mobile responsive website, then your users will get a positive experience from your business. If a potential user lands on your website and finds it difficult to navigate or read from their mobile devices, then they may bounce back from your site and check your other competitors. It will also have a huge impact on rankings on search engines. 

2. Make your site easy to navigate

It is also advisable to limit your top-level navigation menu i.e. up to 5 labeled tabs along with related pages organized under it. Sometimes user wants to go to the home age of your site, but a Google search may take them to some other page.

You should always offer a clear way to users to go back to the home page of your site.  Always use the dropdown menu in every top-level category so that you may have a clean and organized navigation. 

3. Make your site easy to find

You need to obtain a domain name that either describes your company or matches your company’s name. Clap Creative is a web design company in los Angeles that offers the best technical SEO service and practices such as content marketing, web designing, keyword research, and many more so that your website gets more traffic. It helps to make your website easy to find.

4. Make sure that web pages are uncluttered

Your page on the website should not contain too much information as it overloads the mind of users and they might be unable to retain the new information. Thus, always make sure that you have a clean page and a good balance of graphics and text in it.

5. Use your contact information

If you want people to contact you or connect with you, then always put your contact information on your website. Your contact details such as phone number and address should be clearly visible and placed at top of the home page. If you have social media accounts, then put them in the header or footer section of the home page. 

6. Improve the speed of your site

A study shows that 88.5% of users will bounce back from your site if it loads too slowly. This will affect the purchase decision of almost 70% of online shoppers. So, always make sure that you have a smooth functioning website by optimizing your software, videos, images, and content. Clap Creative is a web development company that will help you to completely optimize your site.

7. Make sure to use accurate information

Using inaccurate information on your website will simply turn off your users, whether it is a wrong contact number, outdated product information, or grammatical errors. You should always proofread each page of your site before it goes live or checks them after making any updates on your site.

8. Use a call-to-action button

Each page of your site should tell the customer to do something or take an action from it. Your landing pages should encourage your potential users to take an action such as buy a product, download now, call your company, etc. so that it can benefit your business.

9. Make sure your website is customer-oriented

You should be able to build trust and provide value to your customers from your website. Potential customers always come to your website to get certain information from your blogs, and articles or to gain knowledge about your products and services. Thus, you should always provide relevant information to maintain the engagement of your users.

10. Incorporate SEO practices

SEO includes both on-page and off-page optimization. In on-page SEO you can change the elements of your website and in off-page SEO, you can create backlinks to increase the authority of your website. This also helps to improve the ranking of your website.

Conclusion

After reading this blog, you might have understood that it may not be as simple to create a website but if you follow all the above points carefully, you will have an excellent chance to succeed in the online market.

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Categories: digital marketing

Top 10 SEO Trends You Should Know in 2022

March 29th, 2022

What is SEO?

Before we hop into SEO trends of 2022 let’s just have an overview of SEO.

t is a set of methods by which you optimize your website to achieve higher rankings in organic search engine results. It is a process by which you increase the visibility of your website and get more traffic. Following good SEO practices can make your website faster, easy to navigate, and user-friendly. Some of the important tasks in SEO are:

  • Identifying what users are looking for and if it is related to your products and services
  • Creating quality content for users
  • Providing the right signals to search engine algorithms and crawlers with various SEO techniques

 Why is SEO important?

SEO has been highly important in today’s online market. Search engines provide answers to millions of users per day. SEO helps to provide free targeted traffic to your website. Choosing the right company that provides the best SEO services is highly important to rank your website on the first page of the Search Engine Results Page (SERP).  The importance of Search Engine Optimization can be summed up as:

  • A correct and powerful SEO strategy can help your site rank on the first page in the Google search engine where almost 85% of users click on the topmost suggestions  
  • It helps to improve the user experience  SEO improves the loading time of your website 
  •  It also keeps you ahead in the competition

Top 10 SEO trends to know in 2022

The world of search engine optimization is always changing and 2022 is already showing up to be an exciting year in the SEO industry. SEO trends of 2022 focus on machine learning, link building, accessibility, mobile-friendliness, and overall user experience. Here are the top 10 SEO trends you should know in 2022.

1. Role of machine learning and artificial intelligence

RankBrain is one of the most pivotal SEO trends in 2022. RankBrain is a search engine algorithm that uses artificial intelligence and machine learning to help Google show results as per the user’s needs. RankBrain depends on the user’s experience with a web page. The amount of time spent on a website and click-through rate (CTR) are two major factors to rank high in SERP.

2. Use of long-form content

Over the last decade, there is a number of brands that are prioritizing long-form content for their website. In today’s internet hooked era, long-form content includes the use of credible resources, short paragraphs, and content that grabs the attention of the audience from the very first sentence. Your content should contain internal and external links, call to action (CTA) buttons, keywords, and links to your social media accounts.

3. Mobile-friendliness website

By the year 2025, over 1.3 billion people will access different websites from their mobile phones. It is one of the most important SEO trends as your mobile site should always be in top-notch condition. Google first indexes your mobile sites and then determines the ranking of your page. The future of SEO depends on the mobile-friendliness of a website.

4. Page speed and optimization

It is very important that your site should be opened in less than 3 seconds no matter from where it is being accessed i.e. either from smartphones or from laptops. Online users are low on patience and if your web page stumbles or stutters, then it will lead to a negative user experience and low traffic. Always work for technical SEO and optimize the content and graphics of your web page.

5. Focus on search intent

It’s not just about finding the right keyword and stuffing it into your article but also trying to focus on your competitor’s content, keywords, and strategies and mold it into a useful online material that stands out. Focus on what users are searching for and then create content accordingly.

6. Use of video content

“Show, don’t tell” is a key feature and future of SEO. A video component in your content will enhance user experience and increase your ranking. Begin with your video on the landing page and then expand it on your YouTube channel. Users prefer to watch short videos that summarize the content of your page.

7. Follow EAT principle

It stands for expertise, authoritativeness, and Trustworthiness. While developing content, always keep users’ traits and demographics in mind as it tells a lot about the type of content they would be interested in reading. Your content should contain quality links in it. Adhering to EAT principle is one of the latest SEO trends of 2022 that you can adapt and stay in the game.

8. Optimize your Google my business profile

Digital Marketing Agencies use Google My Business companies to rank their website in local search results and map packs. It includes optimizing the information about their business such as location, description, product names, and features, keywords, postings, images, and many more.

9. Focus on Omnichannel marketing

Google easily identifies Black Hat SEO practices and it no longer works. Using multi-channel marketing will enhance your rankings. Your SEO strategy should include social media posting, pay-per-click ads, and social media ads as SEO is all about making your users aware of your online presence. A solid omnichannel marketing blueprint can build your brand further.

10. Continued importance of backlinks

Google has always given more value to the backlink equity in rankings and won the trust of searchers. A backlink is a fundamental and valuable SEO strategy as it helps to gain the trust of Google and users to rank high on search engines.

Backlinks have always been the game changer from an SEO point of view. A link that comes from another website to your website can impact the ranking of your site on the search engine result page. Backlinks also increase the domain authority of your website as when a website chooses to link your content, Google automatically gets a signal that your content is worth being recommended.

Conclusion

If you would like to get ahead in the competition and work according to the SEO trends of 2022, then you need to focus on content that is honest, informative, and uplifting. Google’s algorithm will keep changing from time to time but what will remain constant is your top–quality content. It is also important to always stay up-to-date and gain knowledge about Google’s changing algorithm.

SEO is something that every business should prioritize and provide accurate, interesting, and helpful content to people. If you follow all the above trends carefully, then you will stay ahead of your competitors.

Categories: digital marketing

Vital WordPress Support and Maintenance Tasks for Your Site

August 7th, 2021

Today, WordPress is powering nearly 38.8% of websites all over the world. If you are running a
WordPress site, it’s crucial to look after its maintenance. Though WordPress is a powerful CMS,
it still requires proper attention and care to ensure 100% uptime for your site. A fully optimized
website is sure to get viewers and turn them into paying customers. It sounds quite simple, but
most brands overlook WordPress Support and maintenance checklist while focusing on other
business tasks. On the other hand, some brands hire companies offering WordPress Support Services.

Helping you DIY, let’s look at some of the major WordPress Support and Maintenance tasks you
can perform regularly. Here‘re some crucial WordPress maintenance tasks that every webmaster  should perform periodically:

1. Update Your WordPress Files

It’s important to update WordPress files such as plugins, themes, and the WordPress core updates itself. Failing to update these files can lead to severe functionality as well as security issues in the website. It may also hinder the site’s performance. Thus, it’s advised to log in to your WordPress accounts daily to check and update all plugins as well as themes to the latest version. While updating plugins, you need to deactivate them. But, for updating the core files as well as themes, it’s not necessary to deactivate them. You can always hire a WordPress Support Services provider for keeping an eye on vital updates.

2. Audit Your Website

Every webpage on your site provides visitors with all the info they need. So it’s crucial to keep
the content is up to date on each page such as contact details, about us, awards, products, services, portfolio, and other info. While checking WebPages for content, you should also evaluate the loading time of each page. Research shows that around 50% of users will leave a webpage if it takes more than 3 seconds to load. So, try to decrease the size of images and clear away any useless heavy media files such as videos or audio that can hinder the page loading speed. Various firms offer a curated WordPress Care Plan in their services for boosting speed.

3. Backup Your Site Regularly

Data loss or site crashes do not occur usually but can create a huge mess when it does. Thus,
having a ‘Plan B’ for such cases is wise. For such unfortunate cases, keeping site backups is one
of the crucial WordPress maintenance tasks. You can either install a WordPress plugin or hire
WordPress Support Services to perform daily site backups. Some of the common site backup
plugins are VaultPress, BackupBuddy, and BlogVault, etc.

4. Search and Fix Broken Links

Link building is a significant SEO strategy that gets your site on high rankings in Google search
results. Almost 92% of market analysts believe that link building will remain a vital chunk of
digital marketing for the next 5 years. Thus, to leverage an outstanding UX to your site visitors,
you must ensure that all links on your site are working. Testing links for 404 errors as well as
malicious redirects is also a vital task for site owners. Firms offering WordPress Support and Maintenance services offer various plugins like Broken Link Checker and Link Checker to examine broken links automatically.

5. Update Passwords and Site Security

Website security is another crucial aspect to have a highly rewarding as well as lucrative website.
Scammers and hackers are always ransacking the web for sites as well as accounts with poor
security. Thus, keeping tight security on your site will help to keep your site secure from any
malicious activity. One of the easiest ways to equip up your WordPress Care Plan with the right
security customs is to do periodic password updates to your dashboard, hosting servers, domain service providers, and any other third-party apps linked to the website. While creating passwords, make sure to use a combination of numbers, text, and special signs for extra security.

6. Comments Moderation

User Engagement is necessary while building sites, especially those steered by blogs. Getting
comments on blogs can bring a lot of charm to a company, but in actual all comments aren’t that good. At times, comments can hit in the form of bots or spam that can be inimical to a website or a brand. Thus, investing time in comments moderation can filter and wipe out the spammy comments while approving the genuine ones. It adds up a lot to your website and promotes great community building that can raise visitors counts. ChatGPT’s usefulness extends to language learning. Whether it’s practising conversational skills or rapidly translating between languages, ChatGPT aids individuals in acquiring proficiency in a foreign language. By generating dialogues and simulating interactive conversations, with ChatGPT you can create a productive learning environment accessible to everyone at any time.

7. Check Contact Forms as well as E-mails

The most recurrent call to action to any website is to get users to either subscribe to an email
newsletter or drop a query through a contact form to inquire about the products or services. So, it can create a problem if site owners don’t check emails or contact forms on the site. You can miss a huge amount by not interacting with leads as well as prospects through email. Using an SMTP service from a WordPress Care Plan helps to prevent email disconnections. But even with an SMTP, it should be common practice for site owners as well as content creators to manually check out all forms on a website regularly.

8. Update Content Regularly

Apart from all the technical tasks, content is the backbone of every business. So, make sure you post unique as well as relevant content on your website on regular basis. If you manage content on multiple WordPress sites, you can use WordPress Support and Maintenance tools to carry out regular content updates and unify your content production channel.

Creating a website for your brand adds a lot of perks to your company. However, an obsolete or faulty website could indeed do more harm than good. One of the best features of WordPress as a CMS is that it allows regular updating with little effort. Clap Creative, an ace of WordPress Support and Maintenance services offers a curated WordPress Care Plan to meet all your needs of site optimization, performance, and security.

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Categories: digital marketing, Wordpress

Clutch Names Clap Creative Among Los Angeles’ Top Web Design Companies in 2021

July 13th, 2021

Over the years, Clap Creative met the most discerning demands of our clients with an impeccable track record. We believe in delivering value to our clients and that makes us stand out from other web solutions providers in Los Angeles. We have built successful websites using various platforms like WordPress, Shopify, Magento, and BigCommerce. The website that we built are mobile-friendly and search engine optimized to help you rank easily. Our services have helped our clients increase their revenues. We treat our clients as partners and measure our success with the success of our clients.

We’ve recently been informed that Clap Creative has been highlighted in Clutch’s 2021 list of the best companies in the web design space.

If you’re not familiar with Clutch, it’s a B2B research firm that helps businesses connect with the best-fit service providers they need for their next project.

Only the top-performing companies are given the Clutch Leaders Awards and we are truly grateful for this wonderful award. Being recognized as one of the top companies is no easy feat. This entails performing at our absolute best and providing exemplary service to our clients.

We would like to thank all the people that have become a part of this journey, especially our wonderful clients for their continued trust and support. Heat what they had to say about working with us:

“DK claimed they could do the job in less than a month and he kept his word. The site went through a dozen sessions of edit and corrections, with 2-3 days at the most between edits.” – Network Administrator, Canoga Perkins

“Everything has been completed on time and we successfully launched the website. We’re satisfied with the work they’ve produced for us.” – President, Retail Company

To learn more about us and our past projects, please visit our profile on Clutch.

We can bring your ideas to life. Contact us today to get started.

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Categories: digital marketing, Ecommerce, Web Development

The Ultimate E-commerce Web Development Checklist for Web Store in 2021

June 15th, 2021

Setting up a new store with E-commerce Web Development is a terrifying task. Several things require your care and there’s just a little surety of success. However, it’s not a valid reason for not launching a web store. Support is present in the form of articles, videos, and expert advice. The problem is that all the info is so dispersed that it takes much effort as well as time to gather and ingest the knowledge.

To help beginners who are thinking to dive into the e-commerce pool, here’s a checklist that covers all crucial aspects of going live with an e-commerce store.

   1. Web Design as well as Layout

It’s a fact that an online store has not more than 5 seconds to appeal to the visitors. So, the design, as well as the layout of the web store, plays a crucial role in this challenge. Here’re two key tips in this context.

  • Design Better Interfaces

Website design is the foremost point of contact between your web store and the potential buyers. Thus, to succeed, you need a design that is appealing, colorful, and non-intrusive.

  • Simple as well as attractive UI

You can create appealing UI as well as store layouts to engage more users. For this, you can either add a creative banner at the top or just display small icons to represent store categories in your E-commerce Web Development.

   2.  Content and SEO

Without proper content as well SEO, your web store has no possibility of being at the apex of SERP. Store optimization can be classified into two basic aspects.

  • Create Engaging Content

E-commerce Web Development is all about eye-catching content that fascinates the visitors. Web stores have three main types of pages i.e. landing pages, product description pages, and policy pages. The content on all these pages needs a different tone, readability, and intricacy.

  • Optimization for Organic Search

Once you finish creating the content, the next step is to optimize it for a higher ranking in search results. This mainly needs some tweaks in the content structure, adding relevant keywords, and adding visual components such as videos and images.

   3. Product Details Pages

The vast majority of the users land on the item description page because here they get a glimpse of the features of the product. Thus, you have to be cautious about the two areas that affect the success of these pages:

  • Add Outstanding Item Display

E-commerce stores need to display the items remarkably with fascinating visuals as well as in-depth descriptions. To help the users make good decisions, consider showing the price and time of the product graphically. The other thing you can do is display the competitor’s price for the same product for a comparison showing that you are offering the lowest price.

  • Visual Elements Boosts Sales

A renowned Magento Development Company or a Shopify Development Company like Clap Creative can make product pages more engaging by integrating multiple product images. Moreover, video product review adds up more credibility to the item and inspires the buyer to buy it.

  4. Checkout Process

  • Make it Smooth and Simple

As per Baymard.com, over 30 % of users abandon their cart before checkout because of its intricacy. So, here’s what we can do. According to the major E-commerce Web Development companies, the checkout steps should not serve more than three clicks. It should be simple throughout the final transaction 

  5.  Support Pages

Most store owners do not know the usefulness of support pages in the entire context of store management. But it’s crucial to maintain support pages, here’s how.

  • Keep Support Pages Simple

The privacy policy, return, or refund policy pages should notably mention the details of the entire process. Just make sure that the policies are simple as well as easy to read so that the users do not have to reach customer support for help.

   6. Digital and Paid Marketing Strategy

Without a proper marketing tactic, your web store is just like a boat without oars in the middle of the sea. Thus, the store’s digital marketing tactic should involve a mix of organic as well as paid marketing tactics.

  • Combine SMM, SEM, and Influencer Marketing

Too much focus on one form of marketing could easily void the impact of other tactics. So, you have to be creative with your blend of SMM, SEM, and influencer marketing.

  • Paid Marketing for Utmost Impact

Most online stores build the hype, but don’t chase it with paid targeting. This sometimes leads to a downfall of the marketing plan. Since stores do not have apt SEO and marketing grip initially, paid marketing could prove to be quite beneficial.

  7.  Site Analytics as well as Tracking

Most store runners neglect analytics as well as tracking of store statistics as it appears too far away from the business operations of the store. However, it provides info that is the key for formulating strategies. Here’s what you can do

  • Implement Analytics Tools

Analytics tools are a great option for measuring the performance of the store. These tools help to track traffic, user activity, and the user journey till the end.  On the major side, Google Search Console tracks a lot of data such as indexed pages, the number of clicks daily, and much more.

Winding Up

It isn’t too tough to succeed in launching an e-commerce store in 2021. You have to choose the right E-commerce Development Company and must have patience. You can always reach Clap Creative, a leading Magento Development Company for easy store set up.

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Categories: digital marketing, Ecommerce, Magento, Shopify

Is Guest Blogging Still The Best Inbound Marketing Strategy?

June 1st, 2021

According to the renowned SEO Services Los Angeles, inbound marketing is surely a thing that pulls someone in and generates traffic or leads. It spawns leads effectively through marketing practices as well as relevant content. For an E-commerce Web Design, inbound marketing usually involves things such as websites, emails, blogging, and social media. However, if you want to pull the most out of the blogging part of your inbound marketing tactic, you need to incorporate guest blogging.

What is Guest Blogging?

Guest blogging is the practice of writing blog posts on another company or blogger’s website with high DA. It’s a mutually beneficial marketing strategy as the company gets free content for its website or blog page and the guest blogger attains access to a new crowd and generates backlinks that intensify the search engine rankings of their own site. In other words, guest blogging is actually an investment in networking. It also needs some copywriting skills and basic knowledge of SEO. As per the leading SEO Services, Los Angeles like Clap Creative, the more DA the publisher’s website has, the more value you will get.

However, there’s a secret about guest blogging that some people don’t know. Some people think that guest blogging is an obsolete tactic from the past and it is dead now. No, a big ‘No’! When Google had put an end to spammy guest posting strategies in 2014, it’s been crystal clear that high-quality, original, and genuine guest blogging is still alive and will work. Google just wants to have quality as well as originality in content. If you’re producing high-quality as well as plagiarism-free content relevant to the guest blogging site, you won’t have to worry at all. Rather you will get much out of it.

The Perks of Guest Blogging

When you follow the best guest blogging practices, it leverages multiple perks to the guest blogger. These perks include:

  • Enhanced Reach as well as Exposure

When you post a piece of content on your own blog page, your traffic, as well as viewers, are bound by the strength of your own audience. For instance, if you only have exposure to 20,000 users, then it’s not feasible to reach more than this. However, if you post on a guest blogging site, you readily add a new audience to your traffic funnel. Thus, you can not only share the blog link with your own audience, but also you’re able to hit into the regular visitors of the site where your blog is posted. Clap Creative, a leading SEO Company Los Angeles claimed that if your post has high-end content, the guest posting site might even share your post on social media channels, which boosts exposure even more.

  • Drive Referral Traffic

Far reach as well as exposure is nice, but you have to divert people back to your website. A well-optimized, as well as top-quality guest post, will direct referral traffic back to your site and offer you an opportunity to generate leads, especially if you have an E-commerce Web Design.

  • Maximize in Search Rankings

One of the key goals of guest posting is to generate more and more backlinks. Backlinks help to upsurge search rankings and also hike your site’s SEO profile. As per SEO Services Los Angeles, the more authoritative the guest blogging website, the more SEO juice you will squeeze.

  • Networking

It’s not all about lead conversions, branding, or SEO. The practice of guest blogging is also a type of investment in competent networking. As you proceed and secure guest blogging opportunities, you’ll concurrently develop bonds with mighty and successful people in the industry.

  • Social Influence

Assume being able to proudly say that you’ve been featured in XYZ Publication. When you write a guest post for a premier website, you can laud it as social proof and influence your audience. That’s the exposure you can’t get without guest blogging.

Give Your Marketing Strategy a Spark

Guest blogging needs immense patience as well as discipline. It’s not something that spawns results or a swift flow of traffic overnight. However, when you hold to it over weeks, months, or years, it’s sure to deliver subtle results outlined above. Most SEO Services Los Angeles have been trusting guest blogging for a decade.

If you can’t bear the burden of periodic guest posting on your own, you can always hire Clap Creative, a leading SEO Company Los Angeles. We offer top-notch SEO Services Los Angeles that includes guest blogging on the top. We will work according to your inbound marketing strategy but with more tweaks on your behalf.

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Categories: digital marketing, Ecommerce, Internet Marketing, SEO Services

Google Ads Announces $340 M for SMBs in COVID-19 Crisis

June 19th, 2020

As we all have experienced the devastating consequences of the Coronavirus outbreak in every industry, the future is still uncertain.  From the healthcare sector to the economic leaders, no one is assured of their business strategies. But one thing is certainly keeping all things lively and that is the utilization of digital platforms. Online marketing, Video conferences, digital marketing have not let any type of business go in vain during these crises. The digital industry pioneers have also started empowering businesses to strengthen their presence online. The best example we could see, when as a part of a huge financial commitment, Google came forward to announce its support in March through a variety of programs. Out of which, $340 million were announced as Google Ads Credits meant for the eligible small and medium businesses (SMBs) so that the businesses could stay in touch with their customers in these unprecedented times. So, let’s see how all this will play out!

Who is eligible?

This credit program is intended to support existing and dedicated advertisers who have been affected by the COVID-19 crisis but had run Google Ads campaigns in 2019 and in January or February of 2020. It does not matter if the campaigns were run in Google Ads account directly or through a partner. Google states that SMBs are a pre-identified business type by them. Thus, they already have a global team that helps these customers daily. Eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The brand-new accounts Google Ads accounts made in 2020 won’t be eligible.

Why is this being phased in? 

Google had a coupon program for the new advertisers, but the company had to build a new infrastructure to support this credit program. This phasing process will ensure a smooth rollout for the new system and see that the ad credits are applied seamlessly to accounts globally, across languages and currencies to provide the best customer experience.

How many credits businesses will get?

Each eligible advertiser will get one credit. It is issued at a customer level, so multiple accounts or types would be treated as one eligible credit entity. The amount of the credit worth will vary by customer. Google doesn’t release any specific details of the calculation, instead specify that it’s based on historic Ad spend levels, and also their country and currency. The credits can be used across the Google ecosystem, including Search, Display, YouTube and other campaign types. This ad credit can be used throughout the year and must be utilized by 31st Dec 2020. After 31st December 2020, the ad credit will expire and any unused portion of it will be removed from your Google Ads account.

Other programs and commitments by Google include:

  • Ad grants to help the World Health Organization (WHO)
  • $200 M investment fund to support NGOs and Financial Institutions
  • $20 M Google Cloud Credits for academic institutions and researchers to curb Covid-19
  • Direct financial support to increase the production of PPE and life-saving medical devices

To summarize, small and medium enterprises are particularly vulnerable during this crisis as they experience less engagement and sales. This is why the credits are aimed at supporting and active existing customers. SMBs globally can fully utilize this opportunity and expand their marketing strategies.

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Categories: digital marketing

What are Google’s Call Ads and How are they Useful

May 21st, 2020

Google ads the advertisement platform offered by Google for advertisers that want to market their products and services on one or all of Google products like Search, Youtube, Playstore as well as Google’s partner sites. There are different types of ads that we can run in Google ads, defending upon our requirements. These include text ads, responsive text ads, video ads, shopping ads, display ads, and call ads. In this post, we shall learn about call ads, what they are, and how they can be useful for your business.

What are Call Ads?

Before understanding how call ads are helpful and for whom, it is important to understand what are call ads. Call ads are ads that only show on mobile devices like smartphones and tablets. They do not show on desktops. The point of the ad is to get customers to call your business instead of visiting your website. There are a few things you need in order to set up a call ad.

First, you need to have a dedicated phone number for your business. This number needs to be present on your landing page or website for Google to verify. This can be a mobile number, landline number, or a toll-free number. Creating a call-only campaign is as simple as any other campaign. You simply need to select phone calls to your business as the primary objective for your campaign during the initial setup.

Then, once your ad group is set, you simply click on create a new ad and begin the setup. On top you need to enter the phone number you want customers to call. Then, you add your two headlines and two description lines for the ad. You need to enter the name of your business so that it may also appear in the ad. A verification URL is needed for the page that contains your phone number for verification. Google has recently introduced the display URL option as well to make your call ads seem more visually appealing.

Call Reporting

Call reporting is an account level function in Google meaning that its settings remain the same for all campaigns of the account. In call reporting, you can get to know the number of calls you have received against your clicks. A click is not equal to a call in call ads. A click is when a customer clicks on your ad and gets a prompt to call you or click cancel. Regardless of which option they choose, you have been charged for the click. A call is when the customer clicks on the call option and then you receive the call on the given number.

In call reporting, you can track both your clicks and calls. For this, the call first lands on a Google number, which then redirects to your phone. If call reporting is on, you will not be able to see the caller’s number but a Google number on your caller id. If seeing the customers’ numbers is important to you, its best to leave this setting off.

Who can Call Ads Benefit?

Call ads benefit any business whose goal is to get customers to call their business for sales or appointments. If you are running ads for keywords that have a majority of searches on mobile devices, then call ads can be the best option for you. These ads generally suit local businesses as well as businesses that cater their services all across the country. It depends on your marketing strategy if you only want to run call ads or to combine that with your other type of ads to maximize your profits.

Conclusion

Call ads are the perfect way for marketers to capitalize on mobile searches for their relevant product or service keywords. They can help you diversify your marketing strategy and understand your customers’ behavior and response rate across multiple devices. If you need any help with your PPC campaigns or need a free consultation, contact us today.

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Categories: digital marketing

Creating a Landing Page that Improves Your Conversion Rate

May 15th, 2020

Landing pages are used by digital marketers all over the world for their various campaigns. Many marketers like to take their traffic generated from paid marketing to specialized landing pages instead of their website pages. The purpose behind this is to capture a lead or to get the visitor to perform a specific function like signing up for a webinar. So, in many ways, the success of your online marketing activities depends upon how well optimized your landing page is which is why some companies specialize in the landing page design such Linear who can be found here https://lineardesign.com/services/landing-page-design/. In this post, we will do a deep dive into what landing pages are, the types of landing pages, and how to create a landing page that improves your conversion rates.

What are landing pages?

Landing pages are usually not part of your website’s menu or architecture. They are standalone pages that are created on sub-domains to target a particular set of audience members. They can be pages regarding certain products or services, they can be targeting specific sectors in case of B2B marketing, they can even be different variations of the same page for the purpose of A/B testing.

These pages are used with various marketing campaigns like email marketing, social media marketing, and search engine marketing like Google and Bing ads. Under common circumstances, the purpose of these pages is to capture leads through the contact us form. That is why most landing pages have a contact form right at the top banner under the header. These pages do not have any internal linking with any pages of your website. They are designed to keep the customer in the ecosystem of that page and leave them with only one way of getting in touch. Through the form.

Some landing pages can be created for the purpose of getting visitors to sign up for webinars, online classes, download software or mobile applications, etc.

Types of Landing Pages

There are different types of landing pages that serve their own unique purpose for your campaigns. Below are some of the most common types of landing pages.

  • Lead Capturing Landing Page

This is the most common landing page type there is. We have already discussed this sort of page in the earlier section of this post. This is a basic page that drives visitors to take the action of filling the contact form. The page contains information about your product that you deem to be its USP. This USP, it impresses the visitors and will make them want to get in touch with you through the form.

  • Click-Through Landing Page

Earlier I had mentioned that landing pages do not have internal linking and are designed to keep the visitor on that page only. Well, the click-through landing page is an exception. It acts like a gateway that lets customers go through to the final page, which in most terms is the payment page or the download page. This page provides visitors with the required information and the sales pitch. The customers that are convinced by the content of the page, click through to the next phase of conversion.

  • Coming Soon Landing Page

When a company is about to launch a new product but want to start creating a buzz about it early on in the market, they use the coming soon landing page. This page is usually linked to a social media ad and it takes customers to a page where they can pre-book the product or sign up for an email about the launch date of the product. This works great for the B2C product segment like launching new smartphones or laptops.

  • Viral Marketing Landing Page

This landing page has two purposes. One is to capture the lead through the contact form and the other is to get the visitors to spread the message about their page through social media. These pages are generally used with social media ads. They have social media share buttons embedded in the page to make sharing them easy for the visitors. We live in the age of viral marketing and these sort of landing pages play a crucial role in that.

There are several other types of landing pages but these are the most common types for your knowledge.

Elements of a good landing page

Every landing page has certain basic elements that form its structure. It is important that every landing page has at least these elements for a good start.

a)Relevant and Keyword Rich Headlines

Whether you are using the page for social media marketing or for Google ads, the headline of the page has to be the most important content. You have to be able to capture your visitor’s attention in the first ten seconds of landing on the page. If your headline is not compelling and is not relevant to your target audience, it will lead to a high bounce rate. Having keywords in the headline also improves your landing page experience and quality score in Google ads.

b)Contact Form

Of course, the contact form is an essential element of the landing page. You need to make sure that the form is available at the top of the page right near your headline. Another thing to consider is the fields of that form. You need to decide which information is necessary for you and make sure those fields are added and made compulsory.

c)USP

How do you get visitors to fill your contact form? You utilize the USP of your product or service to show them a unique value proposition. This will be enough to lure your prospects to the contact form.

d)Call To Action

A strong call to action is a must for the conversion rate of your page to be good. It should be clear to the visitors what you want them to do. Whether its to contact you through the form or sign up for a class or call you for a special discount, it should be used keeping in mind the relevance of your page.

How to create landing pages that convert more

Creating landing pages is not a challenge. Even adding the basic elements given above is not challenging. The challenge is to get a majority of your landing page visitors to convert into leads or customers. For this, you need to use certain analysis of your target audience as well as your own offering. Come up with the right mix of words and images to reach the customers’ hearts. Below are some ways you can do that.

  • Understanding Your Customer

If you are in digital marketing, you know what buyer personas are. They are artificial customers we create that have a certain amount of knowledge about their own needs as well as the options out there in the market. You need to understand what your customer’s persona is and create the landing page content accordingly so that it is the most relevant to the right people.

  • Avoid Multiple CTAs

Keep your landing page decluttered. Do not add multiple CTA that would confuse your visitors and make them avoid taking any action altogether. Remember, decision paralysis is a real thing. Your message should be clear to your audience from the getgo and they should be able to tell what you want them to do.

  • Mobile-Friendly Pages

We operate in a mobile-first world. Customers are on their mobile phones more than they are on their computers. So, for any B2C marketer, in particular, it is important to make the landing page mobile-friendly so that the user experience is a good one. Not just for B2C, these days many professionals who are on the go prefer to browse the web on their mobile devices so a mobile-friendly landing page works for B2B as well.

  • Target Specific Landing Pages

Just like your marketing campaigns, make your landing pages target specific. For example, if you are running ads targeting different sectors, then it is better to create a specific landing page for each target sector instead of a generic landing page for all of them. Targeted landing pages have a better chance of converting as they speak to the target audience’s industry concerns. The same strategy can be applied to direct consumers as well because different consumers may have different needs so targeted pages work best with them as well.

  • Perform A/B Testing

For a better conversion rate, its always advisable to create multiple versions of your pages with minor differences. These differences can be in the headline, call to action, banner image, etc. Then use both versions in your campaigns to see which page your audience responds to the most. If one page is clearly outperforming the other, you can solely start using that page in all your campaigns.

Conclusion

In the end, I hope that the information shared above will be useful to you in your online marketing campaigns. Better converting landing pages ensure that your advertising dollars are being put to good use and lets you make the most of your budget. If you have any questions or want assistance with your digital marketing, you can contact Clap Creative at any time for a consultation.

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