Archive for the ‘Web Design’ Category
What Are The Different Types Of Web Designing?
May 22nd, 20236 Benefits Of Web Design & Factors Affecting It
May 9th, 2023Why it’s Good to Use a Minimalist Web Design for Your Website
May 3rd, 2021Minimalism consists of reducing a website design to its crucial components. Minimalism is ruling the internet these days. Most of the websites, even the small ones, now use a minimalist web design. You may have seen countless popular websites with minimalist esthetics, even if you have never designed a site in such away. Such websites with a minimalist design feature fewer colors, textures, links, font style, clickable buttons, images, menus, and other useful elements than their equivalents.
Perks of Minimalist Web Design
If you’re thinking about adopting a minimalist web design, then you might be pondering what perks it offers. Switching to a new web design needs smart work, and choosing a minimalist web design is a smart move. However, incorporating minimalism can improvise your website’s ranking and its success level in countless meaningful ways.
Fewer Errors
A minimalist web design will guard your site against errors. Errors are usually ascribed to bad source code. So, If a visual component isn’t coded properly, it may provoke an error message alert when requested by users. For instance, bad links can result in a 404 error if they point to a null URL. Whereas images may fail to load if they have an invalid address.
By using a minimalist web design, your website will have only necessary visual elements. Thus, there’re fewer chances for errors to occur. Site visitors will be able to navigate across your website without facing any error. So in turn, you’ll foster a more faithful as well as satisfied audience.
Quick Loading Time
A website may load in the blink of an eye if it uses a minimalist web design. Loading time is directly proportional to the number of visual elements. The more visual items a page has, the more time it will take for loading. When a user loads a page, the entire page’s visual elements take time to download. Thus, minimalism ensures that your web pages are free of unnecessary visual aspects that would otherwise surge their loading time.
Lower Bounce Rate
A minimalist web design can retain your website’s bounce rate under control as it offers a quick loading time. Bounce rate is a metric for the percentage of users who leave after visiting a single page. Some users may visit half-dozen pages before leaving. However, others may visit only a single page and then leave. Users who fall under the latter category will add to a higher bounce rate.
You can optimize your website for a minimum bounce rate by using a minimalist web design. As per econsultancy.com, two in five users will quit a site if it takes more than 3 seconds to load. Thus, with fewer visual items, users won’t have to wait for your site to load. They’ll also be able to navigate easily across web pages, thereby lowering the bounce rate.
Easy Maintenance
Compared to complex types of web design, a simple and minimalist web design is much easier to maintain. It usually needs less or no upkeep, in fact. Even if you update your website’s CMS as well as its server, your site should proceed to work flawlessly. All credit goes to its minimalist web design.
However, a complex web design with more visual items will make it hectic to maintain your site. You may perform a regular CMS or server update, only for it to break some visual elements. You’ll then have to detect and fix the broken elements. Thus, if you’re tired of such issues after periodic updates, you should opt for a minimalist web design.
Better Multi-Device Compatibility
A minimalist web device can optimize your website for multi-device compatibility. Users today are no longer confined to use a typical desktop PC or laptop. Other portable mobile devices such as smartphones, tablets, smart wearables, and other infotainment systems can connect to the web. Different devices use diverse technologies to load as well as to display website content. Your website might be compatible with PCs as well as laptops. But, when a user attempts to access it on a mobile device, they may face compatibility issues. Some of your site’s elements may load outside of the viewport, whereas others may load in a minute size that makes them impossible to view on a mobile screen.
Minimalist web design is a prerequisite for better multi-device compatibility. It will widen the range of devices with which your website is compatible. With a minimalist web design, your website will only have basic as well as necessary elements. Thus, your website will be compatible with a variety of devices.
Higher Search Engine Rankings
Another potential asset of using minimalist web design is higher rankings in search engines. Google and other search engines use a site’s loading time as a ranking signal. As a website with minimalist web design loads faster, so it will align better with search engine ranking algorithms.
A minimalist web design can also allow your website to engage more backlinks. While visiting your site, other webmasters won’t be fascinated by its visual elements. Instead, they will focus solely on your site’s content, which may force them to link to your website after leaving it. More backlinks help to improve your website’s rankings. It’s a fact that users will stay longer if your website uses minimalist principles. They’ll surely navigate across pages, and they’ll spend more time viewing your content. As your website’s usual session time increases, so will the ranking authority.
Whether you’re going to launch a new website, or you’re just looking to give your existing site an overdue makeover, you should always consider a minimalist web design. Besides being easy to create as well as implement, it offers a diversity of benefits such as fast loading time, fewer bugs, a lower bounce rate, less care, better multi-device compatibility, and SEO friendliness. At Clap Creative a Magento development company, we can help you with the minimalist web design in Los Angeles for your website.
What Is SSL Certificate and Why It’s a Must For Your Website?
April 3rd, 2021SSL is an acronym for Secure Sockets Layer. As the name suggests, SSL is a security layer that secures the data passage between a server and a web browser. SSL is a protocol that helps insecure as well as encrypted communication over a computer network. SSL certificates are digital data files that encrypt the website with SSL/TLS when installed on a website server. This SSL/TLS encryption is feasible because of the public-private key pairing that SSL certificates contain along with the website’s identity and other related information.
A website with an SSL certificate on its server has padlock and HTTPS before its URL. Thus, an SSL certificate transfers a website from HTTP to HTTPS, making it more secure. Although the SSL protocol was succeeded by TLS in 1999 yet people refer to these related security protocols like SSL or SSL/TLS. All major Los Angeles SEO companies consider a website insecure as well as non-SEO-friendly if it lacks an SSL certificate.
The Need for an SSL Certificate
If you own a website, especially an e-commerce website with integrated payment gateways, SSL is a must. An SSL certificate is not a luxury anymore as Google has been flagging sites without an SSL certificate. Thus, it’s a fundamental need nowadays. The majority of Los Angeles SEO firms have seen online data beaches in e-commerce websites that are gradually increasing over the internet. So, to encrypt user’s info, every website owner must use an SSL Certificate to provide a safe as well as a secure platform to the users. Therefore, here are some reasons for fulfilling the need for an SSL certificate for every website.
- Better Search Engines Rankings
Google made some changes to its algorithm in 2014 to give the upper hand to secure HTTPS-enabled websites. In his study, Brian Dean, founder of Backlinko has shown a positive bond between HTTPS and search engine rankings. Thus, as per various studies by Los Angeles SEO experts, almost all sites at the top of Google search results possess SSL certificates.
- Impact on Customer’s Trust
Apart from encryption and security, SSL certificates are also crucial for gaining customer trust. Having an SSL certificate will show up your country in green beside your website’s URL. This will instigate trust in your site visitors and they will consider your business a genuine one. Thus, they will feel free to fill and save their sensitive information like credit or debit card numbers, PINs, etc. As a result, you will see a hike in the conversion of visitors into paid customers.
- Financial Support in Case Of Fraudulent Transactions
SSL certificates leverage a warranty of a certain amount. The use of stolen credit cards is rising day by day. It’s common with e-commerce sites, but various e-commerce platforms like Magento support SSL certificates. So, in case of such transactions, banks usually reward the user of the card in case of a chargeback claim. However, if your site is secure with an SSL certificate, that amount doesn’t need to come from your wallet. If the transaction value is within the warranty of your certificate, then your SSL certificate service would cover it.
- SSL Helps to Meet PCI/DSS Requirements
If your site accepts online payments, you must know about PCI/DSS requirements. Your website must be PCI/DSS compliant to receive online payments. Thus, having an SSL certificate on your site is the major requirement set by the Payment Card Industry. As per top Los Angeles SEO companies, SSL is mandatory for a site, especially an e-commerce site accepting online payments.
Winding Up
SSL certificate is not just a comfort anymore. Google has been flagging sites lacking an SSL certificate since 2018. No user will proceed with your site if the browser shows it as “Not Secure”. Thus, it’s crucial to have an SSL certificate installed. If you are confused about the most relevant SSL certificate for your site, feel free to contact Clap Creative, the best SEO Company Los Angeles.
How to Choose the Right CMS Platform for Your Brand’s Success
February 25th, 2021With the majority of the current web design market moving to host CMS platforms for both small and large businesses, it is imperative that you know what you are getting into before entering the arena. Many companies make the mistake of believing that a pre-made template will provide them with everything they need to create an effective website. While it is true that most CMS platforms offer templates that can be altered to fit your company’s particular business needs, there are still many details that should not be left out of your final product. A web design services provider that is capable of handling both templates and custom web design should be your number one choice.
Choose An Experienced Company
One of the first things you should look for in a web design and development company is experienced in the various components of web design and CMS. When you are in the early stages of establishing your online presence, you may not have the budget to invest in hiring top of the line developers to work on your website. However, by developing your site with a CMS that you have chosen, it can allow for a level of flexibility that would otherwise be impossible. Even if you decide to hire a professional web development company, you should be working with someone whose primary focus is on web design
SEO Friendly CMS
When it comes to web design, another thing to consider is whether or not the service provider will be handling both SEO and eCommerce development. A good web development company will work closely with an eCommerce development company to help you create an e-commerce shopping cart. The development company should also work closely with you to ensure your web site is user friendly and easily navigable. The cart should have all the features you need to create an efficient e-commerce shopping experience so your buyers can quickly purchase products from your website. If your e-commerce development company is handling the development of your website, then you do not have to worry about this either.
The last aspect to consider is whether or not your chosen web development company will handle your web site’s content management system. Content management systems are becoming more popular as companies realize they are a great way to help manage web content more effectively. Depending on how big your company is and the types of products or services you sell, it is likely that you will want to work with a CMS platform. A good developer should be able to offer you a variety of different CMS packages, but the one that you choose should include a lot of features such as SEO, database integration, CRM, and analytics. You want your web pages to load quickly and have lots of great content that is organized in an easy to navigate manner.
Another important thing to consider when choosing leading CMS platforms for 2021 is the security of the websites. You want to work with a company that has an established reputation for security and reliability. A web development company that deals with this aspect of running websites know how dangerous it can be for customers to have their information stolen. They will take the time to perform security checks on all websites before incorporating them into the code. They should also update security techniques on a regular basis to stay on top of new threats.
Conclusion
Web development companies have come a long way over the past few years. They can offer you the tools you need to run a successful E-commerce operation on the Internet. There are many different aspects to a successful E-commerce operation, including marketing strategies, web development, and web hosting. With a quality web development company behind you, these tasks will come together and be easier to manage and operate. By working with a web development company you can take advantage of their years of experience and develop a business that will pay off in a big way down the road.
You will want to think about your online image and how you want to build it. You can use a CMS platform to create a more professional image for your business that will attract more customers and increase profits. It’s important to think about how everything will work with web development and find a way to integrate everything so that everything works smoothly. CMS platforms for the future are exciting times for businesses and it will be critical to make the right decisions in order to succeed in the online world.
An Easy Guide to Buying a Domain & Pointing at a Website
February 3rd, 2021Every website needs to be catchy enough that they settle and imprint its address in the mind of the people. Now to do that one needs to have a domain name. Now, how to buy the domain name? Well, that’s simple! The whole process of making the domain name is quite simple. All you need to do is just do the complete research work first and then buy the whole domain.
Before going any further, let’s understand deeply and stepwise how to buy a domain? But before that, there are certain steps that you can follow to get that catchy name for your website:
Complete Research needed
Before you buy any domain name, make sure that you are well aware of the products or the niche you are working in. Because this way you would know what are you are putting out there. Alongside, you would be well aware that the website is something that is trending.
Use a simple name
Using a catchy brand name that is easy to remember is something that you should opt for. A catchy brand name increases the chances of the website being seen and noticed by the audience.
Opt for .com only
The .com extension is one of the famous and widely used extensions in domain names. Using this will help the users to recognize and know the website.
Avoid numbers and Hyphens
The numbers and hyphens make the domain difficult to find and remember. The numerics can be misunderstood in the name of the alphabetic. Like 2 for two.
Discuss and talk to the people around you
The more ideas you get, the more horizons you would open. The people around you might have some ideas which you never thought and talking to people and discussing things with everyone will lead you to innovative names.
Let’s understand, how to buy a domain name?
Once you know how to choose the correct name for your website, now you need to know how to buy the domain name. Here are some of the steps which you need to follow to get the complete information.
Find a domain checker
The first step after you select a suitable name for your business is to check the name in the domain checker. There are various web design companies that offer the option to check the domain name. If it is available then you can buy the same.
Run a name search
You need to run a name search and search for a name for your website. If the domain is available then you can opt for the same, if not then you can switch to some other name and repeat the whale process.
Pick your domain
Once you finalize your name, now is the time to choose and pick a suitable domain.
Complete the payment and domain registration
The next step is to complete the payment and pay to choose your selective gateway. You’ll be redirected to the control panel to set up your domain. Make sure to fill in all the details correctly as these details will be saved in the official domain ownership database.
Ownership verification
After this, you need to verify the domain ownership through the email address once you register. Usually, a verification email arrives within 15 minutes, and in case you didn’t receive the same, you can just verify the whole thing again.
These are some of the easy steps to buying a domain. Isn’t this easy? Now, you can easily get your domain by following these easy steps.
Now once we are done with the domain let’s understand in-depth how we can point the domain at a website. To point a domain at your website you need 2 things:
1. Registered Domain name
2. A web hosting account
One thing is certain you cannot point a domain at a website if you have not registered a domain name. From the above points, you now know how to register the domain name.
A web hosting account is an account where you need a host to provide you with the DNS Settings. The DNS settings mean Domain Name System. Now when we talk about a host or hosting account it means a web host is a place where all your website’s files will be kept.
Here is the detailed stepwise guide to help you get a domain point at a website.
Find your domain name with the server settings
Whenever you join a domain name, you get a confirmation email. In that welcome email, you might also get the domain name server addresses. These addresses often look like “whatever.example.com” or some might have a series of numbers in the same. In case you have not received this email then you have other options as well. These options include logging in to the admin account with the username and password available or you can simply contact the people from support and get your queries resolved within 1 day or sometimes less than 24 hours.
Save your name with the registrar
Once you have your servers ready, then you have to log in to the registrar admin panel. Discover the space you need to set up and then copy-paste the worker addresses into the DNS Settings or Domain Name System Server Setup region. This further progression happens for each host, yet the vast majority of them will be marked as either DNS, Name Servers, or Domain Name System Servers. If you truly can’t discover where to spare your DNS settings then you simply need to raise a help ticket with your register requesting their assistance.
Wait for the settings to update
This process takes 48-72 hours for the DNS to update. This whole process is called DNS propagation. When this happens people will then be able to visit your domain name. In some cases, the changes can happen in 30 minutes to one hour because of the advancements in the technology which has been happening around. Once it’s done the whole process of pointing the domain at a website is completed.
Once this is done, you need to replace the default website which is currently shown with the new website. You can just develop a website in simple steps. Website development was not easy but now there is much software that has made the whole process easier and you can get things done in just a few steps.
Now, you won’t need a professional web development company to write a code for your website when you can just follow some simple steps and get going with your website.
Conclusion
Well, here are different processes explained in a simplified manner. Everything is explained from how to buy a domain, what things are mandatory before you buy a domain, and then how can you point a domain at a website. Don’t indulge in the clutter of what should I do or How should I do things, just follow these steps and get going easily.
Importance of FAQ Page and How to Create It Beneficially
January 19th, 2021FAQ stands for Frequently Asked Questions. You would find these pages on most websites whether they are selling a product or a service. These pages contain questions that customers most commonly ask the business’s representatives. To add a touch of self-help to the site and be user-friendly, the FAQ page is created to help customers navigate through some doubts they may have about the company’s products, services, or policies.
Importance of FAQ Page
While you may be focusing on other aspects of your website like its homepage and services pages, the FAQ page might be one that attracts the attention of most website visitors and can even lead to more conversions if done correctly. Below are some of the reasons why the FAQ page is so important for your business.
- Helpful in Sales Efforts
An FAQ page that provides detailed and accurate information with the visitors has a better chance of converting them into customers. Generally, customers that land on the FAQ page are interested customers that need some information before making a purchase. They want to be informed buyers and are looking towards the FAQ page for the information that will help them make a call on buying or not.
- Beneficial for SEO
Google loves well-detailed content. Your FAQ page gives you the chance to create keyword-rich content and includes long-tail keywords as well that would rank well on search engines, especially Google. The key is to create well-detailed answers to questions that you think will be helpful to all customers at different stages of the sales funnel. This will help do wonders for your website’s conversion rate and overall SEO.
- Show Off Your Product/Industry Knowledge
When visitors land on your FAQ page, it is because they believe that they can get knowledge and information about a particular product, service, or overall industry from that page. In other words, they view you as an expert in the field. You can prove them right by giving detailed and lengthy answers to complex questions in a simple to understand language. This creates confidence in the customer’s eyes about your company and its expertise.
How to Setup an FAQ Page The Right Way
Now that you know the vast importance of creating FAQ pages for your site, it’s essential to learn the best practices while creating these pages so that you can get the most benefit out of them. They can be used by your in-house team or any web design company you hire to create your website.
a)Do Some Competition Research
Before writing the content of your FAQ page, check out the FAQ pages of some of your top competitors. Check out the questions they have covered and also what they have not. That way, you can jot down a comprehensive list of questions to add on your page that not only cover everything your competitors have but also everything they failed to add, hence making yours more in detail and complete.
b)Learn Popular Customer Issues
Your customer service team will know about all the common issues that customers face with your products and services. Also, learn about some common doubts and questions that are asked and induct all of them on your FAQ page as questions and their answers. This will give your FAQ page the level of insights and intelligence that it should have and also tell your company the issues customers face so that they can share them with their e-commerce web development company to fix them.
c)Take Customers to the Contact Page
No matter how in-depth you want to make your FAQ page, it cannot cover everything. That is why it is important to add a link to the FAQ page of your website’s contact page. This way, whatever unanswered questions the visitors may have, they can ask them via email or phone call, whichever may be the preferred method.
d)Internal Linking
The FAQ pages provide a good opportunity to add internal linking to the website, thus improving its SEO. Find whatever chance you can get to add links to internal pages that may be suitable in your answers if it can be helpful to customers. Do not forcefully insert these links if there is no place for them organically. Also, adding those links to anchor texts will further improve your chances of a better keyword ranking.
e)FAQ Schema
Once your FAQ page is set up, you want Google to be able to crawl all its vital information during the indexing process. For this, an FAQ schema markup is used. This structured data can help some of your answers rank at the top of Google search results if they are relevant enough to the questions the searchers are asking. You can create and add structured data to your FAQ page if you can or use a plugin or extension that can do it for you automatically.
Conclusion
A solid FAQ page can help your website increase its trust factor among potential customers as well as help its SEO efforts through structured data and internal linking. It can also be the deciding factor in a customer’s journey through the sales funnel. However, simply setting up an FAQ page is not enough, you need to execute it in the right way to get the most benefit out of it. Hopefully, the tips shared in this post will help you all out.
Characteristics of Effective Web Design
January 11th, 2021Whether you aim to increase the brand’s online presence or to sell a product or service, effective web design from a leading Web Design Company Los Angeles can make a huge difference. A website with quality content and relevant visuals help users know what your brand is all about. However, a poorly designed website diverts website visitors from becoming customers. Here are some characteristics of effective web design that you must incorporate in your website to increase conversion rates.
Customized Coding
Businesses and brands offer quick and simple websites that are made using the same type of code. They’re easy to search because similar businesses have the same look as well as simple functions. Although templates are already available, yet there is a need for custom coding. It’s necessary to deliver outstanding results for both you as well as your visitors. You can also give your website a unique appearance that makes it stand ahead of its competitors. Finally, you can make any customization you want with custom coding. You can also choose a good Web Design Company, Los Angeles, for this purpose.
Brand Enhancing Design
One of the major issues with the default web design template is that it won’t have much to do with and for your brand. Simply, you will be able to change only small things like typography and color combinations, but you can’t make anything unique and major. We come across various websites and can instantly see which ones have an impactful design that’s strengthening their brand. Thus, a brand-boosting design from expert Web Design Los Angeles companies can help your business to stand out among the competitors.
Smooth and Easy Navigation
Top-notch sites may seem complex, but they flourish due to simplicity, especially in navigation. From the user’s viewpoint, the website navigation should be seamless from beginning to end. This can be achieved through vast storyboarding as well as site structure planning. You won’t get robust as well as smooth navigation unless you hire expert web designers with a deep understanding. Usually, a simple navigation bar at the top of a webpage is sufficient to let any user find what they need on your website.
Sturdy Website Architecture
The website’s architecture should be not only instinctive and adaptable but also simple and clean. So, the code you use should be minimized into what you only require. Every competitive web design company in Los Angeles like Clap Creative will provide your site with a sturdy infrastructure that loads swiftly. Most of the templates have a weak structural design because they are common for every business, not for a particular business as per your need.
Plenty of Space for Your Content
Content is the supreme element of every website. Content on the Internet involves articles, blog posts, videos, images, and info-graphics. You must have enough space for all the content you want on your website. This not only implies the number of pages but also what they have to represent. Top-notch websites savagely display their content on WebPages with particular topics. This keeps every page focused on a specific subject, allowing users to get what they are searching for. Templated websites can bound you with a limited number of pages you can create. Thus, it’ll limit your content, which may affect user experience as well as SEO potential.
SEO-friendly Elements
It’s crucial to keep up your website on trends in the SEO industry. So, adding SEO-friendly elements to your website is too vital for every business. For example, using relevant keywords in the SEO title is a useful SEO strategy that makes your website SEO-oriented. As the search engine bots crawl your website, they have to learn the relevance of each webpage. So, if your website isn’t SEO-friendly, search engines won’t be able to rank your site correctly. Thus, visitors can’t find you in search results which decreases your traffic as well as conversion rate.
Custom Functions
If your business is unique, then your website should be exclusive, too. The functions and features you need in your website should be different from the functions another organization requires. A responsive website design will allow you to differentiate between important functions and those which are not so important. You just need to choose a relevant model and an experienced web design company Los Angeles.
Responsive Layout and Compatibility
One of the major problems with many websites is that they aren’t optimized for different devices especially smartphones. For instance, a non-responsive website may look superb on desktops or laptops, but it could appear scrambled, and uneven on a Smartphone’s display. Thus, in most cases, users simply leave. This leads to a negative impact on users. So, it’s important to make sure that your website must have responsive layouts and designs. You must choose the right web design company, Los Angeles, for this purpose.
Maintenance Preplanning
When you invest in an exclusive website, do not forget about its maintenance planning. Just as you would never ignore the maintenance of your office or your home, similarly you should never neglect your website’s maintenance. Various problems in the site can occur from simple link errors to major issues caused by unexpected challenges. So, having a safe maintenance plan helps to eradicate these problems on time.
Incorporating Attractive Images
While it can be engaging to just use stock images in your website. But, if you are going to raise the budget for a top-notch website design, you should go for professional photography. Every innovative website on the Internet has visually alluring images that knot up with its brand as well as overall appearance. You must incorporate only professionally photographed or graphically designed images owning the copyright to set your business apart.
The Crux
Getting a web design seems easy but in actual it’s a cumbersome job. You have to make the right decisions and put in some efforts to get an effective website. For this, you must speak with a strategist about web design services from Clap Creative, a leading Web Design Company Los Angeles. Here you will get all that makes your site look appealing, function smoothly, and offer versatility to the users.
Need for Website Redesign From a Web Design Company in 2020
November 12th, 2020Owning a website, you may know how important it is for users to interact with you and your brand. To hook up with visitors, your website should be user-friendly as well as simple. With the rapidly increasing trend of digital marketing, having an outdated website can lead to a negative impact on your business. Hence, there is a need for a website redesign from a proficient Web Design Company. The need for website redesigning arises if a business is altering its branding or having difficulty ranking high in searches. But still, many other reasons are fulfilling the need for website redesigning. The reasons may vary in terms of requirements, depending on the reason captured for website redesigning. The reasons described below then determine if your website just needs some changes and structure update or full redesigning.
Change in Target Audience
You may be targeting a specific user group with your website. But, with the release of a new service or product, you’re switching your target customers or marketing strategy. Each type of user that you’re targeting may have specific needs. So, a website redesign is needful from a leading Web Design Company like Clap Creative. Thus aligning your website according to the expectations of your audience.
Updating Brand Message
It’s vital to show a consolidated as well as consistent brand message throughout your website. The brand message includes slogans, tag lines, brand USP, and motto. All these are the critical factors that determine how your website reflects your brand as well as business. If your website lacks these core branding components, it gives a good reason to get your website redesigned.
Change in the Website’s Purpose
If there is a change in your website’s purpose, then it may require a website revamp. For instance, if your aim is to produce more lead generation content, you may need to reconstruct webpages to get more leads. In such a case, you don’t need to do a full website redesign while you just change the marketing goals. But, in some cases, you may need to hire a good Web Design Company for a full website redesign.
Getting Complaints from Users
Working with your customer support team is a perfect way to detect issues with your website. Your website structure and content strategy need optimization if your customer support team is getting calls complaining about the things like:
- I can’t find the “x” product.
- Your website is not opening on a mobile phone.
- I am unable to check out.
- Products are not adding up to the cart.
- Money got deducted but the order is still pending
- I can’t avail of the cashback offer
Change in Industry-Specific Trends
In this competitive world, you have to look that if your website design is as per current market trends. With industry-specific web design styles changing every few years, a website that is two to three years old will appear outdated if compared to a competitor website that is up to date having the latest design trends. So, if you think that competitors are taking advantage of just due to new trends, then you must go for a website redesign. It must be done by a Web Design Company like Clap creative, a well-known name in Web Design Los Angeles.
Outcomes of a Website Redesign
Website redesign not only improves your online presence but also boosts the conversion rate. Matching up with the latest trends, you will get the following benefits out of website redesign.
Enhanced user experience:
User experience relies on the website design. With website redesigning as per the latest trends, users will have a seamless experience on a website. Smooth website UI will deliver successful UX.
Get more attention:
A website redesign process must be SEO-centric. The more SEO-friendly features a website possesses, the more it will be able to upraise in major search engines. Thus getting more attention.
Mobile site optimization:
User-friendly mobile site optimization is the major goal of the website redesign process. Good connectivity, high download speed, and SEO in mobile sites is the best outcome of the website redesign for mobile device users.
Enhanced website performance:
With user-focused features, users can interact with the website smoothly. A quality designed website from an expert Web Design Company helps to develop trust among the visitors. Hence improving website performance.
Higher conversions:
An efficient website redesign can surely boost the conversion rate. When users visit a website, they see the features as their real-life benefits. Therefore, redesigning is a wise approach that helps in boosting conversion rates.
In the nutshell, a website redesign process helps in improving user experience with modern layouts as well as trending features. Here at Clap Creative, we provide the best solutions for Web Design Los Angeles with years of hands-on experience. We are the best Web Design Company providing top-notch website redesign solutions. Our professional website redesign services are sure to drive traffic to your website, increasing conversions. Our redesign services focus purely on boosting our clients’ online presence.
Enhance Your Website Engagement with These Effective Color Palette Tips
September 4th, 2020Visualization plays a vital role in engaging customers or enhancing viewership. And, what adds to the potential of this visualization technique? There could be so many aspects to add in this list but colors are the one that remains on the top. Colors are not just limited to an artistic zone but should be an important business decision as well. Yes, you read that right! Your business website represents you and your offerings online. So, it must have the parts that affect everything from customers’ perceptions about a brand to what they think of your products when they scroll through your website. Thus, it is highly important to use the right color schemes and palettes to achieve your goals and be perceived by your target the way you want.
How do colors possess superpowers?
A study suggests that people make a subconscious judgment about the product within 90 seconds of initial viewing and 90% assessment is based on color alone.
There is a lot to take into consideration while designing a website like a layout, the planning, graphics or picking a suitable domain name, setting up the back-end, picking a theme, perfecting the content for your value proposition, and so on. And in all this, colors play an inevitable role. Color is an efficient way to grab the attention of your prospects and consumers while communicating them on an emotional or a subconscious level. There are particular colors that match your brand identity better whereas some are preferable for the background.
Primary colors for your website
These colors are the ones that you can use to highlight the important information on your website. The primary colors will help you to call your viewers’ attention so you can guide them across your website. Use the primary color when you don’t your user to miss important things like:
- Brand Logo
- Title and headlines
- Call to action
- Header
- Icons
- Graphs
Secondary colors for your website
Secondary or accent colors are more often used because you can employ them to highlight secondary information or to support content like a testimonial or more CTAs and other things like
- Subtitles and subheadings
- Highlight secondary information box
- Footer and icons
Colors have a way to start building your brand in the mind of the consumer before using a single word or sentence. No color tells the same story to the customers so the most popular brand colors depend from industry to industry such as:
Blue:
It conveys trustworthiness and dependability. The industries where consumer trust is vital and professionalism and reliability are key selling points, blue is often used as a primary branding color. It is not based on spontaneity or emotion but initiates a calm and logical decision-making process for industries like Banking, Airlines, Communications, Consumer finance, Hotels, Pharmaceuticals and so on.
Red:
This color conveys attention, hunger and passion. Industries that rely on emotions and impulsive decisions often use red as a primary color that is thought to stimulate hunger and is most common in the industries like Restaurants, Beverages, Food retail, Real-estate, Apparel.
Whatever the colors you will choose for your brand’s logo design would always indicate a symbol of your brand’s identity. It is like people would identify your site’s colors with your identity and it’s something you should devote some time to. To reach an absolute decision, you need to consider several aspects, do some color research and check how colors influence how others feel.
How do colors alter your website conversions?
The truth about colors is that they have a lot to do in purchasing decisions and influence ours wants to buy things. Some colors have the ability to make us feel calm and safe while others provoke excitement and give us a sense of urgency. And that is how you can take complete advantage of colors in web designing. For instance, if you visit a website that employs colors you don’t like and colors that are not appealing, you won’t visit the site again. On the contrary, if you visit a web page or a landing page of a brand that makes you feel active, excited, you will probably end up buying a product from there.
After considering the above aspects, here are some of the best website color palettes of 2020 for you to get an idea of which color scheme or contrast you can go with:
- Wind Glider
- Pink Autumn
- Trusted source
- Swanky
- Rustic Riverbed
- Neopolitan Bliss
- Thunder Storm
- Neon Sunset
- Lavendar Blush and so on.
Have a look at these color generator tools mentioned below to create your color palette theme from scratch:
Coolors.co
It comes up with decent color schemes. Moreover, it is a web and mobile-based app that helps you generate palettes from scratch. It has shade alternatives for each color option and other advanced tools that help you make efficient decisions about your color schemes.
Paletton
You can add and drag around the selector on the color graph to find colors easily. Choose the type of palette you want whether adjacent colors, a triadic color scheme or others.
Colorspace
It generates color palettes based on a primary color that you put there and offers a wide variety of style options that give you more flexibility.
Summing up
There are always so many aspects when deciding on color themes on a website because your brand should not lag behind in today’s competitive era. So, it is crucial to think and act as per your brand requirement. You can always reach out to web designing services to get assistance in creating your website seamlessly and as per your requirements.
