Archive for the ‘Internet Marketing’ Category
How Much Does Link Building Cost?
March 6th, 2023What Are The Benefits Of Link Building
February 3rd, 2023What is interlinking, and how does it helps your SEO?
September 2nd, 2022Any link that resides on one page and leads to another page of the same website is considered an Interlinks. Interlinking is a crucial component of search engine optimization that is frequently disregarded (SEO). It assists with page discoverability first and foremost.
For Google to crawl and rank your website’s On page Seo results, internal links must inform Google which pages are on your website. Second, building internal links helps Google understand your site’s architecture—how each page of your website relates to the others—and Google gives pages with more internal links pointing to them a higher value.
In this blog post, we’ll examine What internal linking is In SEO and how does it work? And how does internal linking help SEO?
What are interlinks and interlinking?
Interlinking SEO strategy is a technique to build various connections in which things are connected. For example, if a website has a travel article, then that article is linked to other articles about travel through the popular platform. Interlink is a link that goes back and forth between two pages or assets on the same webpage. (White papers, case studies, blog posts).
In theory, interlinking is a Secret feature anytime there’s a connection between two pages on the same website (as opposed to connecting one page with another site or WAP web). You can create Internal linking for SEO by adding anchor text to an existing anchor tag or creating your anchor tag and adding an internal link to it.
Interlinking has a variety of advantages:
- Interlinking SEO gives your site more authority by creating more links from within your website. This can give you an edge over sites that link only externally.
- Interlinking SEO helps create a network of related content on your website, making it easier for users to navigate around your site.
- Links to more essential pages will add to that page’s authority, thereby increasing the PageRank of the linking page.
- Links to internal pages will give the internal page more importance in the search engine rankings.
- Sites with many internal links tend to load faster and easier for visitors.
How does internal linking help SEO?
It should be evident by this point that internal links are something to keep an eye on while planning your link-building strategy since they are essential for both end users and search engines. Internal links, in my opinion, are a fantastic and quick way to improve your SEO rankings. Let’s look at how exactly they help SEO.
Internal links spread link equity among pages:
Internal links help spread link equity which is the value of a website. (A backlink pointing to your website) When a blog post and other posts on your site have links, Google sees those as votes for that article or page. Google interprets this as a positive action and can give more value to that page.
Interlinking help Google establishes a contextual index:
Google is getting better and better at understanding the underlying meaning of words. The more pages are linked, the more likely Google will establish a contextual web index from that set of pages. That means when you create a link from one page to another, internal or external; Google can understand what your site is about because of this stimulus.
Internal links make it easier for search engine crawlers:
The spider can only crawl through a website if there are internal links on the site’s pages, so you have less work to do when making sure Google sees all of your content. This is another win for user experience and SEO internal linking —fewer wasted resources = more revenue for your business.
Search engines could use interlinking as a signal of relevance:
The increased volume of links within your site could eventually be recognized as a signal for Google to determine whether or not your website is relevant. This suggests that you should take this internal linking strategy seriously because you do not want to fall behind in the link-building game to influence search engines’ opinions about the relative importance of page pages on your website.
Internal linking creates a better user experience:
Internal links help improve the user experience. This is because the site’s layout is more streamlined, and users don’t have to leave and go to a different page whenever they want to read something new. When you start using internal linking, it will help your users get better acquainted with your website.
Internal linking is an easy way to increase traffic:
Internal links are beneficial because they help users navigate your site quickly and direct visitors from high-traffic pages to low-traffic pages. All that matters is that users find what they’re looking for, which means more traffic to your new website.
Internal linking could increase the number of outbound links:
Users can find more content as you link more within your site. Users will be interested in useful, quality content. They will be more likely to click on links that lead them to more content on your site. They may include relevant keywords within those links if they are interested in reading more about a specific topic. These links represent an opportunity for increased traffic at no cost, which means Making money for you.
Internal linking could lead to higher rankings:
Internal linking can help increase your rankings because search engines like Google value your internal linking strategy. Search engines do not consider the number of external links you have but will only look at the internal link ratio. This ratio is a way to measure a sufficient number of connections for a page in terms of how many links a page has within itself.
So now that we’ve explored how internal linking helps your SEO let’s look at some strategies you can use internally. These include:
Using interlinking anchor text:
This entails taking the anchor text that you would typically use for external links (e.g., inbound links) and using those exact words for internal links. If a keyword is essential to your site, it should also be necessary to your internal linking.
Using variations of the same keyword as anchor text:
It may very well be true that your product or service has many keywords associated with it that are equally relevant and appropriate in terms of usage on your website; using all those keywords as interlink anchor texts will help ensure that Google understands their relevance in the context of your site.
Using unique and relevant keywords:
You should avoid using the same keyword in all your internal links. Using individual words in your internal links will help signal to Google that multiple pages on your site are discussing the same topic. This signal to Google will lead to an increase in relevance over time.
Redirecting users from dark pages:
Suppose a visitor came to your site via an external link but wanted to find more information about what you had to offer. In that case, you should redirect them away from those external sites and onto the pages of your site that are most pertinent. This is helpful because it makes them feel like they are being taken care of and that you have met their needs.
Relating pages:
This brings us back to the idea of interlinking. You can also relate your pages so that they are more pertinent to each other by using similar keywords and phrases in the <h1> (the most significant text on the page) of each page and the link text.
Conclusion:
As previously mentioned, internal linking is a powerful strategy for improving your search engine visibility, ultimately helping you to improve your overall website optimization. It’s important to understand that the greater your investment in internal linking, the longer it will take to see results from this type of link building; however, if you are willing to wait and see how this type of link building can help in terms of SEO value over time, you’ll be more than pleased with the results.
You can take advantage of all internal linking offers by implementing the above mentioned techniques in your website design and development process. With increased visibility comes increased revenue—which we’re all looking for in our business ventures.
Telegram Marketing Strategy: Why Your Business Should Have One?
August 29th, 2022Telegram has recently grown into a Popular platform due to its security, support for all major operating systems, and ease of use. Telegram’s initial wave of adoption was fueled by features such as clear instant messenger, excessive security, and even private chats. Today Telegram is the world’s largest messaging platform with millions of users.
Regardless of how much value you place on Telegram’s security, there are some strategies you can employ to make your E-commerce more successful through its use. These strategies are not meant to replace traditional marketing channels but to provide a new channel for your campaigns.
In this Complete guide, we’ll cover everything you need to know about Marketing Telegram, from why you should use Telegram marketing for your company to the best ways to create an effective Telegram marketing campaign.
Why Use Telegram Marketing for Your Business?
Telegram Marketing software, like many social media channels, allows you to communicate directly with your audience. Because of the platform’s growing popularity, marketers can take advantage of many of the following benefits.
Allows marketers to keep their audience informed: Telegram has grown in popularity over the years due to its ability to provide users with the most up-to-date information. Telegram business groups allow marketers to share helpful information, products, and services with their audience. This is a great way to keep their audience up-to-date regarding your company’s latest news and information.
It helps marketers better communicate with their customers: You can quickly and easily reach your audience with the help of Telegram business groups. A large audience can receive messages from a Telegram promotion channel at once. As a result, it will be much easier for you to respond to inquiries from your audience and give them more information, which is an excellent opportunity to better communicate with their customers.
Allows brands to support customers 24/7: Telegram allows you to send marketing messages and other information 24/7. This allows your business to provide customer support 24 hours a day, seven days a week. This can significantly impact your customer’s ability to ask questions and receive answers.
Allows brands to drive traffic to a website: Most messaging services, including Telegram, allow you to include links within your messages. This is an excellent way to drive traffic to your website or Speed up your store/business by sharing helpful information directly in their Telegram promotion groups.
Increase user engagement: Telegram provides several features that can help you increase user engagement. These features include lists, polls, stickers, and games. Using these features, you can increase the interactivity of your users through Telegram Marketing Tools.
Telegram Marketing Strategies
In addition to understanding the Use of Telegram Marketing for Your Business, you should also understand the strategies you can employ to create a successful campaign. If you want to create an effective Telegram marketing strategy, consider implementing the following techniques.
8 Telegram Marketing Strategies for Your Business
1. Create a Telegram promotion channel:
Creating a Telegram promotion channel is an excellent place to start your strategy. This allows you to connect with your audience and helps you streamline your Business’s marketing. To create this channel, you must set up an account on telegram.org and download the app for either iOS or Android devices. After this, you’ll be able to create new groups and channels within Telegram and join groups other users have created.
This channel will allow you to create new promotional content and let users ask questions about your products or services. If possible, it is recommended that marketers include their business’ website URL in the profile section of their Telegram account.
2. Create a Telegram group:
Creating a Telegram group is another effective strategy that you can consider. If your audience is already on Telegram, it will be much easier to Integrate with them through the use of this group. The advantage of this channel is that it allows your Business to create an ongoing conversation with your audience.
To create a Telegram promotion channel through this method, you will need to contact an administrator for the channel and ask if it’s available for use. If your request is granted, you’ll then be able to take over control of the channel and begin posting content and interacting with users within that channel.
3. Create a Telegram bot:
Creating a Telegram bot is one of your Business’s most effective marketing strategies. This is because it leverages artificial intelligence, which can automate the creation and distribution of content. With this technology, you can create a Telegram bot that will automatically create and distribute helpful information, product, or service based on certain conditions.
If your Business already uses Twitter extensively, creating a Telegram bot will help you leverage its capabilities within your messaging platform. Bots are popular Telegram Marketing Tools for marketers today because they automate marketing activities on social networks such as Twitter and Facebook and online forums like Reddit.
4. Content Promotion for Telegram Marketing:
Content promotion is another effective strategy for your Business. Telegram marketing refers to the creation of helpful content which you can use to create better and more comprehensive telegram marketing campaigns. Marketers should create various promotional content for their Telegram promotion channel, including blog posts, ebooks, videos, and infographics.
This content will serve various purposes, helping you spread awareness with your audience, offer solutions to their problems, and engage in meaningful conversation with users within your Telegram promotion channel. If possible, it is recommended that you include your business’ website or social media channels within this content.
5. Telegram View Advertising:
Telegram View Advertising is one of the most effective marketing strategies for your Business, although it does require a lot of time and effort. This Telegram ads strategy refers to creating advertising messages for Telegram that are distributed via Telegram groups to drive more traffic to your website or social media channel.
This Telegram advertising can be distributed through channels created specifically for this purpose. If you’re able to create a strong campaign, then you may be able to increase your conversion rate by using these ads. You should provide links within these ads to drive users directly to your website or social media channels.
Engagement on Telegram channels and groups proves to be significantly more impactful than traditional advertising, offering a direct and interactive way to connect with audiences, enhanced further when combined with AI voice generator tools for a more personalized communication experience.
6. Influencer marketing by influencers:
Influencer marketing is a popular technique for many marketers, and you can use this strategy to enhance your Telegram promotion channels. This method refers to using influential people on Telegram (such as bloggers, celebrities, and other thought leaders) to enhance your marketing efforts.
If you can create a relationship with influencers, they may share information about your Business on their social media channels or within their Telegram groups. Influencers are highly respected by their followers and often receive attention for their opinions and viewpoints. If possible, it is recommended that you seek out influencers who have an Integrate in your industry or niche.
7. Engagement Is Stronger Than Advertising on Telegram
Why is engagement such a successful strategy for marketing your Business? Many ignore ads and do not pay significant attention to them. However, when users engage with your content, they are likely to notice what you have to say.
Why is this? Because they are more actively engaged with the content and are more interested in finding out what you have to say. By using Telegram paid promotion strategies within your campaign, you will be able to increase the reach of your advertisements on Telegram.
To increase engagement on Telegram channels, consider creating content that will attract attention and compel users to share it with others.
8. Constant advertisement on popular Telegram groups:
Another strategy for Telegram Marketing is to create advertisements for your Business, distributed through popular Telegram groups. This method requires that you contact existing administrators for the group and ask to post your content there. By doing so, you will have a direct line of communication with users who are members of the group.
Users within the group who see your content will then be able to click your links and visit your website or social media channels to learn more about what you’re offering. You should create unique content to encourage group members to engage with it.
Conclusion:
In conclusion, Telegram Marketing is one of the most effective marketing strategies. You can use this tool to expand your reach and help drive traffic to your Business. The best part about Telegram Marketing is that it’s easy to implement with a variety of Marketing approaches. Remember that it is more effective as a part of your overall marketing strategy. Get started today and start using Telegram for your Business!
How To Make Money With Shopify?
March 15th, 2022Shopify – An easy to use E-commerce platform
Shopify is one of the largest and most popular e-commerce platforms with almost 1 million stores. Store owners of e-commerce platforms have high growth and massive revenue generation opportunity as owners these days are shifting towards online shopping. Sellers find the most effective method to sell their products and services on the online platform and gradually build their online reputation and thus skyrocket their sales. But the question that arises here is is it that simple to make money from Shopify? Well, the answer is yes as Shopify is one of the most easy-to-use platforms for both retailers and buyers. The best thing about it is that the sellers required the least effort to put in to start with their online business and Shopify Website Design is always considered to be a secure website. Let’s dive in deep on how you can make money with Shopify.
Things to consider before starting a business on Shopify
- Make a business plan
- Validate your business idea before any investment
- Decide your e-commerce niche and target audience
- Define your digital channels to promote your products and services
- Plan your SEO strategies
How to make money with Shopify?
Here are some proven ways by which you can make money on Shopify and grow your business faster.
Start your E-commerce store –
If you are wondering how to start making money on Shopify, then start with your e-commerce store as it is one of the easiest platforms to set up your store without any hassle. There are different options that you can use choose to sell your products online such as handmade goods, smartphone accessories, car or bike accessories, furniture, etc. Shopify is an ideal e-commerce platform as customers can simply choose and add their products into the cart and purchase them with an easy checkout process. Moreover, you can also choose strategies to sell your product such as writing a blog post that has information about the products that you are selling so that you can bring more organic traffic to your site. You can also use Shopify apps to boost your sales and all you need to do is to find a best upsell app for your Shopify store and generate more revenue by upselling your products.
Become an affiliate marketer –
You can also choose affiliate marketing and join the Shopify affiliate marketing program. This program involves influencers, creators, educators, or individuals who mainly inspire the audience and make them buy your Shopify products or inspire them to start their entrepreneurship with Shopify. Like other affiliate marketing channels, this also works with commissions. You will receive a commission when any of your audience registers under a paid Shopify business plan. You can also use email marketing to strengthen your affiliate campaigns.
Start your clothing and accessory store –
Making money with Shopify is easier nowadays as the process involved in designing, manufacturing, and shipping printed clothes has become simpler than ever. You can enter into a clothing line in Shopify by creating your clothing and accessory designs with the help of apps like Printful where you can connect your Shopify store with the app, select the goods where you want to apply your designs, and then upload your designs. Here, you also don’t have to worry about the shipping as the app helps print and ship the product to customers themselves. Doesn’t that sound profitable?
Start your grocery store –
Another way of earning money with Shopify is to start an online grocery store. It is easy to sell your products locally with your website. Search engines like Google allow local stores to increase their visibility on the online platform by showing them on the Google maps, the hours of its operation, or information on snippets. This brings extra traffic to your site and thus increases your sales of grocery products.
Build a dropshipping business –
E-commerce and Shopify merchants make a lot of money with dropshipping. It is a popular business model where business owners outsource the products and sell them to your website. All you need to find is suppliers whose products are similar to your niche. The following steps are involved in dropshipping –
Step – 1: Customers place orders from your store
Step – 2: Your Shopify store sends all your order information to your dropshipping supplier
Step – 3: Dropshipping supplier performs the process of packaging and labeling if required
Step – 4: Dropshipping supplier delivers the order directly to the customer
Market your niche product –
Shopify is a platform that comes with various advantages apart from selling products. All you need to know is how to market your niche product to your target audience. This way you will get more knowledge about customers and the way to address them. A target audience is enough for you to market your product rather than a diverse group.
Monetize through your social media platforms –
It is more like an affiliate program where you earn revenue from your social media following. Shopify’s starting plan also focuses on social selling by which you add buy now links to your Instagram and Facebook accounts. You can generate an extra income from your social media campaigns and get an opportunity to make extra money with Shopify.
Conclusion
Now that we have conveyed to you a proper message on how to make money with Shopify using these methods, hopefully, now you are inspired to start your own Shopify journey. Clap Creative is a web development company that came to the conclusion that Shopify Development Company is the simplest e-commerce platform in terms of scalability and usability.
Improve Ecommerce Customer Experience in 2022
March 11th, 2022Whenever you go to your favorite retail store for shopping, you usually meet with a friendly salesperson that will help you choose the best products available as per your requirement. They also consider budgets and solve all your queries that you might face during your purchase process. In the end, you purchase a product and leave the store happily. This way you have a great offline customer experience. Let us discuss what is E-commerce customer experience.
What Do You Mean By Customer Experience?
Customer experience is a method by which a brand tries to communicate with its customers at each step during the buyer’s journey. As eCommerce store shopping is growing day by day, eCommerce stores need to find new methods so that buyers can visit and interact with their site and purchase the product.
Ecommerce customer experience refers to the digital experience of the overall sum of thoughts, engagement, or feeling that is experienced by customers from your brand. The goal here is to inspire, optimize and guide customers during the process of purchasing products and services.
How to Improve E-commerce Customer Experience?
Here’s a list of 8 ways to improve the E-commerce customer experience in 2022 –
Make a user-friendly website –
Customers always search for easy-to-navigate pages that enable them to browse through your products and services to find what they actually need. Categories in online stores should be organized just like the physical store. The search button should be easily identified and every product should be categorized and tagged in the backend. A user-friendly website has five aspects: efficiency, learnability, memorability, errors, and satisfaction. A user-friendly website is a part of an E-commerce web design that helps bring more visitors to your site and thus leads to more conversions.
Create a seamless checkout process –
It reduces the number of abandoned carts by customers. The shopping cart in your eCommerce site should be clearly visible on every page and payments should be safe and secure. You should also include different payment methods as customers always look for their preferred payment options to purchase a product. If you have a high abandoned cart rate, then quickly check for the issue on your website.
Personalize the experience of customers –
Personalization is a key element in providing a great customer experience through your eCommerce site. Use real-time information such as product browsing history and location to provide offers and recommendations through email and messages to each customer.
Provide online product support –
If customers purchase your product online, then they also want online customer support. For this, you can use multiple channels to provide support services like product support pages, live chats, forums, customer support outsourcing, etc so that your customers can get the answer to their questions easily. If you use just one or two mediums to communicate then your customers might not get answered quickly and then they may even search for other easy-to-understand sites.
Create compelling product pages –
A compelling product page should contain captivating visuals, descriptive copy, and clear navigation. On the product page, always include an image of a product, value proposition, product description, and pricing so that customers should be able to get an idea and know exactly how a particular product will help them. You should also include a copy of your product pages and reviews section to show its validity.
Check for mobile optimization –
Customers these days search more on mobile or any other hand-held devices. Thus, your E-commerce website should be completely mobile optimized and user friendly so that visitors will come to your site from time to time. You will always get a reward from a well-designed and visually appealing site.
Use compelling and educational content on your site –
Content is a resource that is used by the audience to continue to get advice on a specific topic. Content acts as a customer acquisition tool to build and grow your audience. If you want to provide value to a user’s life, then you should create trustable content so that users keep coming back to your site.
Follow-up and customer reviews –
After a purchase has been made by customers, you should always follow up with them just to make sure that everything went smoothly. You should also keep them updated by providing offerings and discounts or informing them about the arrival of a new product.
There should always be a review section on your website where customers can give ratings and reviews on their purchased product.
Conclusion
The cutthroat competition has saturated the pricing of products and their features in almost every organization. Customers now just no longer satisfied with excellent product offerings but they always look for the best e-commerce site so that they may have a great purchase experience. Clap Creative is a well-renowned company that provides the best E-commerce web development service. We create a unique and appealing E-commerce site for our clients so that customers get complete satisfaction from their offerings. Our services will set you apart from the rest of your competitors.
6 Link Building Strategies That Actually Works In 2022
March 9th, 2022Link building is a key element in Search Engine Optimization (SEO) as backlinks are considered to be the most important factor for ranking in Search Engines.
What is Link Building?
It is a process where you link your website with others’ websites. Business owners and marketers are interested in link-building strategies to generate more traffic and increase the authority of their websites. Google algorithms keep changing from time to time but backlinks will always be an important factor that will determine search engine rankings. Link building is a tactic that is used in SEO as it gives a signal to Google that your site contains a quality resource and is worthy of citation. Thus, websites with more backlinks rank high on the Search Engine Result Page.
There’s no right or wrong way to create links for your site but for long-term ranking, it is important to use a natural link-building strategy and choose the best SEO services for your business. It is a process where you earn links rather than buying them through different manipulative tactics as it comes under black hat SEO practice and your site can be banned from the search result. A natural link-building strategy might be difficult and time-consuming. To overcome this problem, Clap Creative has come up with 6 link-building strategies that actually work in 2022.
Collect data and statistics and write unique content –
The first strategy that is essential and foremost in quality link building is to collect the industry data and statistics that you will use in your content. It requires a little research on the topic and then compiling it in one page which will also help you save your time. Users these days are interested in reading more data-driven content so you can go from place to place, conduct surveys, and gather data and statistics that you want to focus on.
Shortcuts don’t work in creating backlinks and so the best strategy is to do some actual work and create unique content. This will help you get a high amount of backlinks and as a result, your blog will rank high in Google. A unique and original researched content is an ultimate checklist as it will add more value to your audience and become a source of credibility.
Write a guest post and offer backlink exchange –
Guest posting is to contribute content for other websites or a blog. When you write high-quality content for a well-known website or a blog that has thousands of followers, people will automatically start noticing you, and through which you will also get more traffic to your website. This way you will gain new audiences and improve the ranking of your website. It is also to be noted that if you write thin content in a guest post, Google will identify it and will consider it as spam.
Backlink exchanges are those sites that offer other websites to add their links and in return, they take links from them. This generates a reciprocal link program i.e. “I will add you only if you add me”. It also implies that both websites are comparatively on the same level in terms of audiences and authority. In this way, both websites will benefit from exchanging links and as a result, improve their search engine ranking.
Find out broken links and replace them –
Link sometimes breaks as linked pages get removed or there’s a crawling mistake. This is a major problem faced by website owners as due to broken links users get frustrated as they cannot follow the outgoing link and thus satisfaction level with the website declines. But this can be an opportunity for you to find out those links and offer a new replacement link to other websites.
Add your business information into directories –
It is one of the controversial topics of SEO. There are a lot of business directories that contain a lack of fake information. On the other hand, if business directories are used properly, it could become a valuable method of generating backlinks. The trick here is to choose those directories that are suitable for your business and location. One of the most important places where you can register your business is Google My Business as you get to add all the information about your business in one place. It helps to improve the ranking and also show your business in local map packs.
Keep an eye on your competitors –
It is an important link-building strategy where you should always spy on your competitors using various tools and techniques and check out the type of backlinks they are using for link building and see if you can obtain backlinks from those websites. Spying and checking out your competitors does not mean stealing their secrets but it will help you understand their strategies and audiences in a better way.
Reach out to journalists and engage with your network –
To incorporate this link-building strategy, you should always approach a relevant journalist and bring your interesting products and services to them to catch their attention. This way journalists can prepare an article with the content that you provide and link your website to that article.
Another organic method to generate an organic backlink is to reach out to your clients, business partners, bloggers, or social media influencers so that they can feature you on their website or in their blog posts.
Conclusion
When it comes to backlinks, quality always matters more than quantity and a search engine always ranks a website that has quality content in it. Clap Creative is a trusted and reputed SEO company in Los Angeles that provides an expert SEO service to its clients. We focus on using organic link-building strategies and those links represent an actual connection with other entities in your market.
6 Notable Google Algorithm Updates That Will Impact Your Ranking In 2021
August 27th, 2021Google’s search algorithms are a complex set of rules that enables Google to find data from its search index and instantly return the most relevant results for a specific query. Google revises its search algorithm multiple times a year. Usually, Google algorithm updates are just minor to notice. But, once every year, Google comes up with a major as well as a fundamental change that alters the way we do SEO. In this article, we’ll confer the 6 notable Google algorithm updates that will put a great impact on your website ranking in 2021. So, have a look at these major updates.
The 6 Key Google Algorithm Releases in 2021
Several updates to Google Search results focus on reforming specific categories of search results. However, in the case of core algorithm updates, it targets the whole search. Moreover, core algorithm updates are tailored to enhance the complete relevancy of search results. That’s the difference between simple updates and core updates. Let’s discuss the 6 major updates in depth.
- Passage Ranking Update (Feb 10, 2021)
Passage Ranking is brought in for searches in English-language in the USA. As per Google, passage ranking doesn’t imply indexing only sole passages independent of WebPages. However, Google still index pages and deal with content in the pages for ranking. In addition, now Google also sees passages as an extra ranking factor.
- Product Reviews Update (April 8, 2021)
Product Review update was launched to reward product reviews that share deep analysis, rather than minor content that just sums up a group of items. In Google’s product review update release, Google also shared 9 handy questions to look at while writing as well as publishing product reviews. The questions are as follows:
- Express sound knowledge about products where necessary?
- Show how the product looks and how you can use it, with unique content besides what a manufacturer offers?
- Offer quantitative analysis about how an item measures up in various grades of performance?
- Explain what differs a product from its competitors?
- Explain which products might be the best for specific uses or situations?
- Discuss the perks as well as drawbacks of a specific product, based on research into it?
- Describe how a product has emerged from prior models or releases to offer enhancements, reduction in address issues, or help users in formulating a purchase decision?
- Recognize main decision-making factors for the product’s type and how the product functions in those areas?
- Describe main choices in how a product has been drafted and their impact on the users other than what the manufacturer says?
- Broad Core Update (June 2, 2021)
Google issued another crucial broad core algorithm update in June 2021, accompanied by another major core update in July. Google indeed planned to involve more into June 2 update, but couldn’t get everything handy in time. So, that’s the reason for bringing two broad core updates one after another in June and July. This update intends to enhance the quality of search results. In addition, the effect of a core update is more remarkable than other updates.
- Page Experience Update (June 15, 2021)
Another much-anticipated Page Experience update has started releasing out from Jun 15, 2021. As per Google, sites should not foresee witness serious amendments as a result of this update. However, any abrupt drops should be reduced by the steady rollout process. This update will be concluded by the end of August. Here’re the signals to gain a “good” page experience score.
a)Core Web Vitals
b)Mobile usability
c)Security issues
d)HTTPS usage
e)Ad Experience
- Spam Update (June 23, 2021)
The spam update begins to roll out by June 23, 2021 and was done on the same day. However, the second piece of the spam update was out by the next week and was finished on the same day as well. Google usually releases spam updates to maintain the quality of its search results.
- Link Spam Algorithm Release (July 26, 2021)
Google announced an algorithm update that aims to identify as well as nullify link spam on July 26. After this update, sites taking part in link spam tactics could see a ranking downfall. There was a visible impact on sponsored, guest, and affiliate content. Google said that the algorithm update should be fully released within two weeks and will affect various languages.
The Bottom Line
To conclude, we can say that the development, as well as the evolution of the SEO Industry, is never going to cease. There’re several algorithm updates yet to come to keep the quality of Google search results. At Clap Creative, our diligent team of digital marketing experts always keeps themselves updated with the latest algorithm updates. They are always handy to update your sites based on the latest update releases. So, feel free to get in touch with our Digital Marketing firm in Los Angeles in case you require any help in your projects.
Is Guest Blogging Still The Best Inbound Marketing Strategy?
June 1st, 2021According to the renowned SEO Services Los Angeles, inbound marketing is surely a thing that pulls someone in and generates traffic or leads. It spawns leads effectively through marketing practices as well as relevant content. For an E-commerce Web Design, inbound marketing usually involves things such as websites, emails, blogging, and social media. However, if you want to pull the most out of the blogging part of your inbound marketing tactic, you need to incorporate guest blogging.
What is Guest Blogging?
Guest blogging is the practice of writing blog posts on another company or blogger’s website with high DA. It’s a mutually beneficial marketing strategy as the company gets free content for its website or blog page and the guest blogger attains access to a new crowd and generates backlinks that intensify the search engine rankings of their own site. In other words, guest blogging is actually an investment in networking. It also needs some copywriting skills and basic knowledge of SEO. As per the leading SEO Services, Los Angeles like Clap Creative, the more DA the publisher’s website has, the more value you will get.
However, there’s a secret about guest blogging that some people don’t know. Some people think that guest blogging is an obsolete tactic from the past and it is dead now. No, a big ‘No’! When Google had put an end to spammy guest posting strategies in 2014, it’s been crystal clear that high-quality, original, and genuine guest blogging is still alive and will work. Google just wants to have quality as well as originality in content. If you’re producing high-quality as well as plagiarism-free content relevant to the guest blogging site, you won’t have to worry at all. Rather you will get much out of it.
The Perks of Guest Blogging
When you follow the best guest blogging practices, it leverages multiple perks to the guest blogger. These perks include:
- Enhanced Reach as well as Exposure
When you post a piece of content on your own blog page, your traffic, as well as viewers, are bound by the strength of your own audience. For instance, if you only have exposure to 20,000 users, then it’s not feasible to reach more than this. However, if you post on a guest blogging site, you readily add a new audience to your traffic funnel. Thus, you can not only share the blog link with your own audience, but also you’re able to hit into the regular visitors of the site where your blog is posted. Clap Creative, a leading SEO Company Los Angeles claimed that if your post has high-end content, the guest posting site might even share your post on social media channels, which boosts exposure even more.
- Drive Referral Traffic
Far reach as well as exposure is nice, but you have to divert people back to your website. A well-optimized, as well as top-quality guest post, will direct referral traffic back to your site and offer you an opportunity to generate leads, especially if you have an E-commerce Web Design.
- Maximize in Search Rankings
One of the key goals of guest posting is to generate more and more backlinks. Backlinks help to upsurge search rankings and also hike your site’s SEO profile. As per SEO Services Los Angeles, the more authoritative the guest blogging website, the more SEO juice you will squeeze.
- Networking
It’s not all about lead conversions, branding, or SEO. The practice of guest blogging is also a type of investment in competent networking. As you proceed and secure guest blogging opportunities, you’ll concurrently develop bonds with mighty and successful people in the industry.
- Social Influence
Assume being able to proudly say that you’ve been featured in XYZ Publication. When you write a guest post for a premier website, you can laud it as social proof and influence your audience. That’s the exposure you can’t get without guest blogging.
Give Your Marketing Strategy a Spark
Guest blogging needs immense patience as well as discipline. It’s not something that spawns results or a swift flow of traffic overnight. However, when you hold to it over weeks, months, or years, it’s sure to deliver subtle results outlined above. Most SEO Services Los Angeles have been trusting guest blogging for a decade.
If you can’t bear the burden of periodic guest posting on your own, you can always hire Clap Creative, a leading SEO Company Los Angeles. We offer top-notch SEO Services Los Angeles that includes guest blogging on the top. We will work according to your inbound marketing strategy but with more tweaks on your behalf.
Google BERT Algorithm Affecting Websites Ranking
May 10th, 2021Google’s BERT algorithm was released in October 2019. As always with a major update i.e. BERT, digital marketing executives as well as Los Angeles SEO companies intently foresee its impact on content, site traffic, and search engines, sparking the following questions:
- Will BERT put a negative impact on search rankings?
- What methods can be used to retain visibility?
- How should content be written moving forward?
So to help our clients with Google BERT, we at Clap Creative, a leading Los Angeles SEO company will explain some of the most relevant facts about it. We will also cater tips on how to use this algorithm to keep the search rankings high.
What’s Google BERT?
BERT refers to Bidirectional Encoder Representations from Transformers. It’s a Natural Language Processing algorithm that Google involves to boost the accuracy as well as the relevance of the search results. It was October 21, 2019, when Google officially released BERT for English-language queries as well as featured snippets.
BERT combines with former Google algorithms to better understand the searches users make by allowing the system to better detect the natural language patterns. This enables Google Search to recognize as well as deliver more apt info as a result that matches the user’s input. It does not negotiate or act as an alternative for another algorithm but rather builds on the frame base laid by previous releases including Fred, Hummingbird, Possum, Pigeon, Penguin, and Panda.
BERT knows to portray a single word in multiple ways, based on its tone. For instance, look at these two phrases:
- “Home furniture store”
- “store furniture in a warehouse”
The word “store” has two distinct senses. Humans can easily detect the difference. However, a search engine would face difficulty while differentiating. Thus, Google BERT came into existence to detect these kinds of implications, thereby allowing Google to produce more relevant results. Thus, the focus is on longer as well as more casual searches in which words such as “to” and “for” are primary in the entire search meaning.
How Google BERT Will Impact Websites Ranking?
Some content creators may see a modest upsurge in the visitor’s count, while others may observe a downfall. Such outcomes will rely on many factors. So, consider observing other sites that rank above or below your site for the same keywords. You have nothing to worry about if you offer high-quality as well as relevant content on your website.
Usually, the first thing on the search results page is just to draw the most visits. Thus, the site that claims the #1 position on the first page of search results will prevail because of the relevance of its content to what the user is trying to search. BERT mainly affects informational queries as they involve more vagueness than other queries.
As per various Los Angeles SEO companies, SEO will not focus on keywords anymore but on brief as well as relevant writing that answers users’ queries. As per the previous Google updates, the best technique is clearly to keep providing quality content that offers the answers users are looking for. Search traffic flows for all target keywords, and focus on users to get them what they want. As per Clap Creative, a premier Los Angeles SEO company, here’re some tips to take full advantage of BERT.
Tips to Extract the Most from Google BERT
- As usual, aim to publish quality content.
- Use long-tail keywords as content that is more relevant to a user’s search will display at the peak of the search results.
- Aim at delivering only relevant content that reads well, and is easily understood by users.
- Adjust the length for vast topics that need more info to be understood.
- Create content that offers direct answers to queries.
- Make sure you are offering precise answers.
Now, let us answer our original questions briefly:
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Will BERT put a negative impact on search rankings?
Yes, only if your content is of low quality as well as irrelevant to your readers.
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What methods can be used to retain visibility?
Just quality content, nothing else.
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How should content be written moving ahead?
Just continue publishing content that readers want and that directly matches the input search terms.
At Clap Creative, a renowned SEO Company Los Angeles, we have adapted BERT to bring Google Search one step closer to its goal of offering users the outcomes they want on the first page of search results.
