Posts Tagged ‘internet marketing’

Pay Per Click Marketing: Introduction & How It Works?

March 24th, 2023

How Much Does Link Building Cost?

March 6th, 2023

Importance Of Voice Search – SEO trends In 2019

February 2nd, 2019

Talking to your cellphone is a booming trend these days. Either iOS or Android both giving us an experience like farfetched science fiction movie where people talk to their screens, gadgets and much more. The trend of voice searches is in growing pace with recognizable names – Siri, Cortana, Alexa, and Google Assistant. As a result, SEO rules also adjusted to meet the needs of this dynamic approach.

With the changing trend of search based on speech, the SEO needs to get ready to turn itself with market swing. But, first of all, let’s see what the voice search is and how it impact over SEO?

What Voice Search is?

Searching through your speech is a new generation voice recognition technology that works with your smartphones or portable devices. Through this technology, a user can speak their queries using digital assistants and get results without typing a single word.

What are the Devices?

Voice Activated Speakers:- As technologies drastically changed, the smart voice-activated speakers are becoming a more common household thing across the globe. Apart from Alexa and Siri, a number of new products like Amazon Echo, Apple HomePod, Google Home have revolutionized the market with its smart speech system.

Smartphones:- Anyone using a smartphone is very much familiar with Hey Siri and OK Google. Where Siri struggled with a majority of accents, Google Assistant is presented with more improved technology and now available in 60+ languages. Google’s speech recognition system is more accurate than ever. No matter if you using iOS or Android, both operating systems are able to understand user’s behavior with available data to help the consumer more effectively.

Computers and Smart Gadgets:- Cortana in Windows 10 is Microsoft’s new power voice search technology in its devices from computers systems to Xbox One. Chrome browser to Google Maps, every new update comes up with the inbuilt voice search feature. The phrase “near me” on Google changed the businesses drastically over the past few years.

Voice Search and Its Impact over SEO

Not only Google, although China’s iFlytek also giving speech recognition system with 98% accuracy. Perfecting the voice search becoming a global movement that means marketers will have to fine-tune their approach with developing trends to optimize voice search as a regular part of the SEO strategy.

Voice search changed the way of SEO is done and how it attracted the traffic to your websites as well as on mobile apps. The trend of search by speech is growing bigger day by day which demands from brands to adopt new plans and strategies to optimize their customer experience to give an edge to competitors.

SEO Strategies to Adopt for Voice Search

Content Quality and Using Long Tail Keywords:- There is a huge difference between the content used for written searches and voice searches. While written search more focused on the phrases and structuring of sentences, speech search is more conversational. People don’t ask voice assistant the same way they type into a search engine. Searching with voice allows us to ask queries more directly to get relevant answers. So, this is where long-tail keywords come in handy instead of short-tail keywords. Voice searches often in the form of questions so to address the specific questions you need high-end content typically to answer what, when, who, where of topics. Beyond this, follow up questions can creatively consider benefiting your ranking in voice search engine page.

Develop an Informal Tone to your Content:- Voice search is often colloquial. It is not as direct as the text search. So, to match up the tone of speaking, content must be generated more informal and conversational. This completely changes the way SEO works with keywords. Thus, replacing phrases with questions make it more familiar to a search query on voice assistant.

Structured Data:- Using structured data enables content to be accessible to search engines. Optimizing the data using Schema Markup also improves SEO. This plays a crucial role to enhance your voice search results.

Local Searches:- The revealing fact is that searches with the phrase “near me” plays a major part to increase the ranking of businesses. The local searches made by people looking places like “SEO Company Los Angeles”, “Best restaurant nearby me” and items around their location enhances the outreach of local SEO. If you run a local business it is more important to optimize your site according to speech search properly.

Conclusion:-

As voice search continues to rise in use, it impacts the SEO trends and strategies towards gathering search engine results. Your virtual assistant is friendly with your natural language and voice which added a new layer to the search components. This shape the SEO in a new form by creating the needs of websites to appear in the voice search results as well as results in the typed queries.

It might extremely early days for this technology, but the future of voice-based technology has huge potential. Savvy business and brand owners need to be prepared for this new movement where voice devices as a search channel gain revolutionary popularity. It is also predicted that by 2020, statistics will rise 50% of the searches performed via voice.

Digital Marketing Trends that will Hold Sway in 2018

April 23rd, 2018

With the unfolding of modern technologies, businesses whether small or large scale, are doing everything in their power to match up, be it bringing their brick and mortar businesses to an online platform or escalating the current marketing strategies with the help of digital marketing techniques. But whatever the effort, the central idea behind every marketing technique will always be the same, to capture the attention of as many viewers as possible.

For it is this process of attracting audiences (whether online or offline) that will differentiate a successfully thriving business from a failed one. And I am not talking about receiving tons of daily traffic as it will be equally useless if you are unaware of the art of converting leads into sales. What I am talking is identifying and keeping up with the current trends in digital marketing that will hold sway in 2018 to unleash its full potential. But what are these trends we should keep up to? Let’s find out –

Video Marketing

I understand video marketing is nothing new, but it is certainly proving itself to be one of the most powerful tools of digital marketing now more than ever. And it seems convenient as well, I mean why spend 15 mins reading an article when you can watch its video in 2 mins. But that’s not all,

  • Videos attract viewers like magnets and that’s why search engines love videos.
  • Using a video to promote your brand will triple your chances with conversions.
  • Implementing video strategy into your email marketing campaigns will dramatically increase open rates along with decreasing unsubscribe rates.
  • Eye-catching videos bore much higher chance of getting shared by consumers.

Chatbots

Brands have relied on semi-intelligent chatbots for user engagement for a long time now, but chats, with the help of Artificial Intelligence, are about to take digital marketing strategies to a whole new level this year. For e.g. we can expect chatbots to better understand users’ inquiries via Natural Language Processing Technology.

Also, chatbots are being upgraded to offer more human-like responses while interacting with customers. By offering a standardized customer service, interactive bot plays the key role when it comes to improving your site’s design and architecture for marketing purposes.

Social Media Advertising

2017 was the year you could have expected organic reach to provide steady traffic and customer engagement but those days are long gone since. Now, in order to gain any traction, you must advertise on social media. Unfortunately, it’s an expensive process. Though it doesn’t seem much expensive when you consider the Return on Investment which is roughly around 11 times more as compared to traditional digital marketing strategies. Nevertheless, this advertising cost is something you will have to bear if you wish to offer seamless UX to your visitors.

Voice Optimization

In 2017, you must have come across certain virtual assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana etc. Well, this year there contribution to digital marketing is only going to get sky high with over 60 million people currently using these digital assistants in the US alone. Moreover, in coming years, websites optimized for text-based searches will give way to voice-based queries.

Personalised Marketing

As the year 2018 is progressing, so is the need to personalize the shopping experience of consumers. Automation has always been used as an effective marketing tool to help branch out people according to their behaviors, interests, and demography. Now, digital marketing is ready to take one step further by providing a personalized experience throughout the customer’s buying journey. Below are listed some such tips to help you with personalization,

  • Using customized landing pages for different campaigns.
  • Recommending products and services based on purchase history.
  • Analysing visitor’s behavior and sending out lead nurturing emails accordingly.
  • Offering customized games and other interactive features.
  • Conduct personalized surveys and offer rewards for completing it.

Content Marketing

Content marketing will continue to gain even more importance this year and with it, the creation and distribution of content will also change radically. Some of these changes include laying more emphasis on remarketing technique to help with lead generation, creating more niche content that is extremely in-depth or creative, producing shorter and visually rich content to meet the ‘shorter than goldfish’ attention span of millennials, offering complete transparency with brand advertising and much more.

Conclusion

The time has come to shed old techniques and replace them with tools and strategies that will bring your business some jaw-dropping results. With the help of these above-mentioned trends, you will not only tell unique stories about your brand to your audiences but will also be able to provide astonishing experiences to your target customers. Though for this to happen, you too will have to keep a close eye on the latest features of the popular marketing platforms to create innovative campaigns for your audience.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey

June 4th, 2016

The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.

The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.

Key findings of the survey are given at the end of this post.

General Information

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
So, total quantities of followers of the mentioned above platforms differ greatly, as it clearly demonstrated on the diagram above.

Audiences Overlaps: – 

But to be absolutely realistic this diagram should look like the following:
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:

  • PrestaShop & Shopify – 3.2%;
  • Magento & Shopify – 8.3%;
  • Magento & PrestaShop – 14.2%;
  • All platforms – 2.2%.

The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.

  • Marketers – 10%;
  • Developers – 20%;
  • Digital companies – 25%;
  • Non topical – 15%;
  • Abandoned – 15%;
  • Other – 15%.

All three platforms have 2.2% of followers, who follow all the platforms at the same time. We analyzed a 10% sample of randomly chosen following accounts from that array, and got the next results:

  • Abandoned accounts – 40%;
  • Digital companies – 15%;
  • Independent developers or consultants – 25%;
  • E-commerce news – 5%;
  • Other – 15%.

The quantity of abandoned accounts is significant in this sample and makes up to 40%, but we can disregard them. The companies and independent developers working at the junction of platforms or with all three platforms simultaneously constitute 40% of the total quantity, and this is the main relevant group.

Main Interests of the Audiences: –

The study of top keywords from the audiences profiles determines them as the following:
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
The main finding from the table above is that PrestaShop and Magento followers are much similar to each other. The structures of their main interests match each other greatly. More clearly we can demonstrate in on the diagram below.
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

As you see, Magento and PrestaShop Twitter followers are interested in almost the same topics and to the same extent. Their followers like “web” and “marketing” topics, while the Shopify audience subjects of interest are more diversified and directed towards “design” issues.How can we explain those similarities of Magento and PrestaShop Twitter followers? Clearly, the platforms themselves and their peculiarities can explain this phenomenon.

Magento and PrestaShop are both open-source e-commerce solutions written in PHP, what allows PHP developers work with them both extending their functionality. While Shopify is a SaaS e-commerce platform designed for SEM businesses and mostly attracts theme designers.

So, now we know that Magento and PrestaShop twitter followers have much similar and the Shopify Twitter audience differs from them in many aspects. But we can find out even more insights about those audiences, which greatly present the entire platform business communities.

Audiences Activity: –

Analyzing the frequency of posting on Twitter by those audiences we discovered that the Shopify Twitter audience is the most active. Almost 60% of its followers had tweets last week, while only 51% of Magento followers and 49% of PrestaShop Twitter fans tweeted within the same period.
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
And again, the distribution of tweets by days and weeks is greatly similar for the Magento and PrestaShop audiences (see the diagram below).
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Audiences Distribution by Time Zones: –

45% of the PrestaShop Twitter audience is located near Paris, Berlin, Amsterdam, Rome, Madrid, Stockholm, and some other nearest European cities, while other locations are minimal for this platform.

The Magento audience is primarily described by three main geographical areas: Western Europe, the U.S., and northern India, near New Delhi. The European area of Magento is more widely distributed to the west and east, compared to PrestaShop, and the Eastern Time zone is the most popular in the U.S. for Magento.

The same as Magento, Shopify is interesting for New York, Ohio, Pennsylvania, Georgia, North Carolina, New Jersey, etc. residents, however, the Indian share it has is three times larger than Magento has in that region. Perhaps, it is explained by the policy of the platform striving to get leadership in India and South Asia.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Conclusion: –

So, the analysis of Twitter audiences gave us much information about the followers of the platforms and can be interpreted, to some extent, as a description of the platforms communities.

Key Findings: –

  • Shopify is the most active on Twitter;
  • Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3;
  • Magento and PrestaShop Twitter audiences overlap by 14.2%;
  • All three platforms have the 2.2% Twitter audiences overlap;
  • Magento and PrestaShop have almost the same structure of their Twitter audiences interests primarily addicted to “web” topics;
  • The Shopify Twitter audience is the most active on Twitter;
  • Magento and PrestaShop followers post in the same manner by the frequency of posting;
  • PrestaShop is popular among users from Paris, Berlin, Amsterdam, Rome, Madrid, Stockholm, and some other nearest European cities;
  • The Magento audience is primarily located in Western Europe, the U.S., and northern India, near New Delhi;
  • Except the U.S. and Western Europe, the Shopify Twitter account is very popular in India, much more than Magento and PrestaShop accounts.

Note: The data is obtained using Simplymeasured.com

Introducing Keyword Explorer tool by MOZ

May 18th, 2016

Keywords, hmm, the holy grail of online marketing! To go with them or not, is a complex matter even for the experienced marketers. But the truth is that whether its paid search campaigns or in-house content optimization, keywords are critical for your success. They work everywhere from social media to site visitors.

Keyword search is by and large a manual process although some tools are available. Mostly, it is the human perspective that counts in the end. So, it is time consuming. Tools like Google Keyword Planner and SEMRush are good in their own sense. Now, MOZ has jumped on the bandwagon and launched its very own Keyword Explorer Tool. Here is complete low down on what it is and should you go ahead and use it.

Introduction

MOZ is known for its insights into the actionable SEO. So, their Keyword Explorer tool carries high expectations. Here, they have created a tool that gives valuable suggestions to users backed by actionable data. As per “Rand Fishkin”, this tool gives you a holistic approach to keyword finding process right from keyword discovery, list building and prioritizing keywords as per campaigns.

Keyword Suggestions

Preliminary keyword suggestions can generate hundreds of keywords which you can categorize as per relevance, volume or topic. Keyword filtering process is easy and you just have to simply your search further using filters.

SERP Analysis

Keyword Explorer Tool provides comprehensive SERP analysis. You can check the volume as per monthly searches, opportunity levels and difficulty level of a keyword. Users also get potential score of a keyword that reflects the potential results or return-on-investment for a particular keyword. This section is an awesome in a way that you can have a fairly good idea whether or not a keyword will support your campaign. Competitor research is also well founded when you back the SERP analysis with solid data from KWE.

KWE Suggestions

Keyword Suggestions originate from other fellow tools like Google Suggest, Keyword Planner data etc. and can be categorized in KWE suggestions. This makes it a wholesome tool that serves multiple purposes. Exporting and importing keyword lists is another area this tool leads. User can upload their current list of keywords and simply check them against a set of pre determined metrics like difficulty, volume and relevance. Built with power users in mind, this tool is ideal to explore your keyword’s real world performance figures.

The Verdict

Moz Pro subscribers can access this tool right away. Standalone subscription to this tool can be had in two various levels starting from $600 per year and $1,800 per year. 2 daily free searches are available to any visitor.

What is LinkedIn sales navigator, How to use its benefits?

November 19th, 2015

Sales and marketing has been the holy grail of the digital marketing industry today. With this as background, the question is whether LinkedIn sales navigator has all the benefits it promises to offer? With a mountain of data worth gold lurking in LinkedIn, it sure promises an enormous marketing potential.

What is it and how does it Work?

Sales Navigator is a great weapon for those looking for potential prospects for their products on the LinkedIn platform. LinkedIn user community is very diverse and if targeted right, it can deliver the right results. The company aims to connect sales representatives with better prospects through their productive Sales Navigator tool having social selling at its very heart.

It is a paid service that gives you access to the relative user data as per your product.

Benefits of Sales Navigator

  • Automated Lead Suggestions – The platform gives you the best suggestions according to the search criteria. This helps immensely in the overall sales efforts. The company is constantly upgrading the suggestions algorithms to ensure the best prospects are filtered out and delivered to the users.
  • Standalone Product – Sales Navigator can be accessed through the regular LinkedIn account. However, it is also offered as a dedicated service with its very own separate login for a special sales experience. So, you can skip the normal fuss of LinkedIn and get started with the true sales aspect of the entire service.
  • InMail Messages – What if you don’t know the prospects or not connected to them already? There’s a way out now. You can search the LinkedIn network deeper and better with this tool and a premium account.
  • Merge Salesforce Contacts – Users can import the current contacts from their Salesforce account. They can be used to better search the existing database of users and find potential prospects. Microsoft Dynamics can also be integrated in Sales Navigator. It is so much better than cold calling with the potential to use your entire contact itinerary.
  • Connect a Template – Wish to interact with a large list of contacts? You can use a template and send it to the list with a customized message. Changes can be made to the template and the users still experience personalized messages that certainly helps in the marketing efforts.
  • Premium Profile Options – Social selling is the core foundation of the premium option. When you go premium, you have access to a wide range of premium features that help in the overall marketing efforts. Background images and premium large head shots are some benefits you avail.

Yes, it’s a premium offering with prices starting at $79.99 per month. However, the benefits far outweigh the cons since you get access to one of the best user database in the world along with a host of other sales and marketing tools.

How to Extract Maximum Performance from 1 Keyword

July 2nd, 2015

Some businesses fail to realize that search engine optimization (SEO) does not bring results over night – rather it’s an ongoing process. Optimizing for single keyword may sound as one of the simplest SEO tasks, but just like all processes it takes time. Businesses who cut corners to seek instant results usually fail at such attempts. Nothing beats hard work and a consistent, strategical process with a clear plan of action.

If you are trying to extract maximum performance from a single keyword, here are the 4 steps you should follow to ensure quality results.

  • Step 1

Keep it simple. You can devote many web pages to only one keyword but not vice-versa.

  • Step 2

Add content to that page. Although SEO has no limit set, you should be setting limits to ensure perfect balance between content and user experience. For instance, you can use a tabbed navigation on a web page to have huge amounts of content rather than throwing at a user’s face a massive page of text. Keep originality and quality in mind.

  • Step 3

This step is the most important. The web page should only talk about that one keyword you want to target. Do not make the mistake of targeting something and writing about another. This will nullify all your efforts. No kidding.

  • Stage 4

Repeat the targeted keyword in your content more times than you repeat any other explanatory words or phrases. This may sound like a common sense, but this step is actually something you should plan out and not just think about only at the time of creating content. If you’re going to craft an article targeting for instance, the keyword “Lamborghini” – make sure not to repeat the word “engine” etc… many times otherwise they will overpower your keyword and this will also cause major search engines to get confused. On the other side, you shouldn’t be stuffing your targeted keyword all over the page more than required either. Balance is the key here. Add just enough to be the most cited word, nothing more.

Optimize the Page

Here is a checklist that can come handy while optimizing a page.

  1. Choose the keyword
  2. Write the page markup
  3. Add a title tag with the exact targeted keyword as the first section. Include a subtle marketing pitch to improve the clickthrough rate as the second section.
  4. Create a description of the page and offerings for the meta description tag.
  5. Link to the page from other web pages on your site that are relevant to your targeted keyword
  6. Get other websites to link directly to the page having keyword as the anchor text. Do this every month and as many times as required.

It’s not the count that’s important. It’s the location and spread of your targeted keyword. Follow the above mentioned steps to maximum performance from 1 keyword.

Best Strategies to Kick Start your marketing campaign in 2015

January 23rd, 2015

2014 would be remembered as a subtle year in digital marketing. The trends were slow and predicable but impressive nevertheless. This slow change is going to be continued in the next year. And if you are a webmaster planning for 2015 marketing strategies, your branding plan has to be approached in a whole different manner.

Here are some tactics for 2015 that will define the way businesses achieve online success.

  1. Original Video Content

Videos were big time in 2014 and the trend is going to be carried over into this year as well. More and more websites are using videos not only for their YouTube channels but also on their home pages, services pages and much more. Video promotion will see big opportunities since more and more platforms now support direct video streaming and are reaching their clients on smartphones better. Whatever your brand is involved in, charity or services, a video can generate huge response within minutes.

  1. Mobile-First Marketing

Businesses are now rising to the mobile challenge and approach has shifted dramatically. So much so that some businesses devote a major chunk of their budget only to the mobile marketing strategy. You would be hard pressed to find a business that does not pay much attention here. So, from mobile responsive websites to fast loading speed for smartphones, the trend has yielded significant returns for brands. But mobile marketing keeps you on your toes due to its highly dynamic nature. If apps were a major hit in 2014, the coming year will shift focus on more personalized approaches.

  1. Ultra personalization

Personalized ads and much more use of cookies to deliver the most relevant content will be all the rage in 2015. Algorithms are used to track more data and convert into meaningful information on a personal level to be used for personalized marketing campaigns. Location targeting and retargeting will be more in focus to achieve a cohesive Internet experience.

  1. More Millenial Targeting

Millenial generation is much more interested in online everything and they have got the money. So, the targeting will be more biased towards Millennial generation. This age group will create the largest online consumer group in the coming years and 2015 will lay the groundwork into that very direction. The spending power will be much more channeled due to more digital platforms.

  1. Don’t Neglect Local SEO

People still prefer to buy on brick and mortar business especially when it comes to larger purchases. So, do no ignore the local SEO. Make sure that your clients are better targeted at a local scale.

  1. Credibility and Authenticity

People have started to trust credible online sources much more than general sources. So, you better move in fast and build credibility. Make sure that you are well in sync with the authentic references and they support your business well.

2015 has just started. If you want to improve your exposure and get more conversion, this is the time to act. Plan your strategies and get the right people to implement it in the right manner.