Talking to your cellphone is a booming trend these days. Either iOS or Android both giving us an experience like farfetched science fiction movie where people talk to their screens, gadgets and much more. The trend of voice searches is in growing pace with recognizable names – Siri, Cortana, Alexa, and Google Assistant. As a result, SEO rules also adjusted to meet the needs of this dynamic approach.
With the changing trend of search based on speech, the SEO needs to get ready to turn itself with market swing. But, first of all, let’s see what the voice search is and how it impact over SEO?
Searching through your speech is a new generation voice recognition technology that works with your smartphones or portable devices. Through this technology, a user can speak their queries using digital assistants and get results without typing a single word.
Voice Activated Speakers:- As technologies drastically changed, the smart voice-activated speakers are becoming a more common household thing across the globe. Apart from Alexa and Siri, a number of new products like Amazon Echo, Apple HomePod, Google Home have revolutionized the market with its smart speech system.
Smartphones:- Anyone using a smartphone is very much familiar with Hey Siri and OK Google. Where Siri struggled with a majority of accents, Google Assistant is presented with more improved technology and now available in 60+ languages. Google’s speech recognition system is more accurate than ever. No matter if you using iOS or Android, both operating systems are able to understand user’s behavior with available data to help the consumer more effectively.
Computers and Smart Gadgets:- Cortana in Windows 10 is Microsoft’s new power voice search technology in its devices from computers systems to Xbox One. Chrome browser to Google Maps, every new update comes up with the inbuilt voice search feature. The phrase “near me” on Google changed the businesses drastically over the past few years.
Not only Google, although China’s iFlytek also giving speech recognition system with 98% accuracy. Perfecting the voice search becoming a global movement that means marketers will have to fine-tune their approach with developing trends to optimize voice search as a regular part of the SEO strategy.
Voice search changed the way of SEO is done and how it attracted the traffic to your websites as well as on mobile apps. The trend of search by speech is growing bigger day by day which demands from brands to adopt new plans and strategies to optimize their customer experience to give an edge to competitors.
Content Quality and Using Long Tail Keywords:- There is a huge difference between the content used for written searches and voice searches. While written search more focused on the phrases and structuring of sentences, speech search is more conversational. People don’t ask voice assistant the same way they type into a search engine. Searching with voice allows us to ask queries more directly to get relevant answers. So, this is where long-tail keywords come in handy instead of short-tail keywords. Voice searches often in the form of questions so to address the specific questions you need high-end content typically to answer what, when, who, where of topics. Beyond this, follow up questions can creatively consider benefiting your ranking in voice search engine page.
Develop an Informal Tone to your Content:- Voice search is often colloquial. It is not as direct as the text search. So, to match up the tone of speaking, content must be generated more informal and conversational. This completely changes the way SEO works with keywords. Thus, replacing phrases with questions make it more familiar to a search query on voice assistant.
Structured Data:- Using structured data enables content to be accessible to search engines. Optimizing the data using Schema Markup also improves SEO. This plays a crucial role to enhance your voice search results.
Local Searches:- The revealing fact is that searches with the phrase “near me” plays a major part to increase the ranking of businesses. The local searches made by people looking places like “SEO Company Los Angeles”, “Best restaurant nearby me” and items around their location enhances the outreach of local SEO. If you run a local business it is more important to optimize your site according to speech search properly.
As voice search continues to rise in use, it impacts the SEO trends and strategies towards gathering search engine results. Your virtual assistant is friendly with your natural language and voice which added a new layer to the search components. This shape the SEO in a new form by creating the needs of websites to appear in the voice search results as well as results in the typed queries.
It might extremely early days for this technology, but the future of voice-based technology has huge potential. Savvy business and brand owners need to be prepared for this new movement where voice devices as a search channel gain revolutionary popularity. It is also predicted that by 2020, statistics will rise 50% of the searches performed via voice.
The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.
The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.
Key findings of the survey are given at the end of this post.
Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.
We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:
The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.
All three platforms have 2.2% of followers, who follow all the platforms at the same time. We analyzed a 10% sample of randomly chosen following accounts from that array, and got the next results:
The quantity of abandoned accounts is significant in this sample and makes up to 40%, but we can disregard them. The companies and independent developers working at the junction of platforms or with all three platforms simultaneously constitute 40% of the total quantity, and this is the main relevant group.
As you see, Magento and PrestaShop Twitter followers are interested in almost the same topics and to the same extent. Their followers like “web” and “marketing” topics, while the Shopify audience subjects of interest are more diversified and directed towards “design” issues.How can we explain those similarities of Magento and PrestaShop Twitter followers? Clearly, the platforms themselves and their peculiarities can explain this phenomenon.
Magento and PrestaShop are both open-source e-commerce solutions written in PHP, what allows PHP developers work with them both extending their functionality. While Shopify is a SaaS e-commerce platform designed for SEM businesses and mostly attracts theme designers.
So, now we know that Magento and PrestaShop twitter followers have much similar and the Shopify Twitter audience differs from them in many aspects. But we can find out even more insights about those audiences, which greatly present the entire platform business communities.
45% of the PrestaShop Twitter audience is located near Paris, Berlin, Amsterdam, Rome, Madrid, Stockholm, and some other nearest European cities, while other locations are minimal for this platform.
The Magento audience is primarily described by three main geographical areas: Western Europe, the U.S., and northern India, near New Delhi. The European area of Magento is more widely distributed to the west and east, compared to PrestaShop, and the Eastern Time zone is the most popular in the U.S. for Magento.
The same as Magento, Shopify is interesting for New York, Ohio, Pennsylvania, Georgia, North Carolina, New Jersey, etc. residents, however, the Indian share it has is three times larger than Magento has in that region. Perhaps, it is explained by the policy of the platform striving to get leadership in India and South Asia.
Note: The data is obtained using Simplymeasured.com
Keywords, hmm, the holy grail of online marketing! To go with them or not, is a complex matter even for the experienced marketers. But the truth is that whether its paid search campaigns or in-house content optimization, keywords are critical for your success. They work everywhere from social media to site visitors.
Keyword search is by and large a manual process although some tools are available. Mostly, it is the human perspective that counts in the end. So, it is time consuming. Tools like Google Keyword Planner and SEMRush are good in their own sense. Now, MOZ has jumped on the bandwagon and launched its very own Keyword Explorer Tool. Here is complete low down on what it is and should you go ahead and use it.
MOZ is known for its insights into the actionable SEO. So, their Keyword Explorer tool carries high expectations. Here, they have created a tool that gives valuable suggestions to users backed by actionable data. As per “Rand Fishkin”, this tool gives you a holistic approach to keyword finding process right from keyword discovery, list building and prioritizing keywords as per campaigns.
Preliminary keyword suggestions can generate hundreds of keywords which you can categorize as per relevance, volume or topic. Keyword filtering process is easy and you just have to simply your search further using filters.
Keyword Explorer Tool provides comprehensive SERP analysis. You can check the volume as per monthly searches, opportunity levels and difficulty level of a keyword. Users also get potential score of a keyword that reflects the potential results or return-on-investment for a particular keyword. This section is an awesome in a way that you can have a fairly good idea whether or not a keyword will support your campaign. Competitor research is also well founded when you back the SERP analysis with solid data from KWE.
Keyword Suggestions originate from other fellow tools like Google Suggest, Keyword Planner data etc. and can be categorized in KWE suggestions. This makes it a wholesome tool that serves multiple purposes. Exporting and importing keyword lists is another area this tool leads. User can upload their current list of keywords and simply check them against a set of pre determined metrics like difficulty, volume and relevance. Built with power users in mind, this tool is ideal to explore your keyword’s real world performance figures.
Moz Pro subscribers can access this tool right away. Standalone subscription to this tool can be had in two various levels starting from $600 per year and $1,800 per year. 2 daily free searches are available to any visitor.