Posts Tagged ‘bigcommerce’

What Is Bigcommerce: A Complete Guide For You

April 24th, 2023

5 Apps that Help Boost Conversions for BigCommerce Stores

October 12th, 2017

In my previous blog posts, I have discussed why choosing BigCommerce platform for creating your online store is a good option. I have even discussed which qualities to look for when choosing a BigCommerce development company. In this post, I will be discussing the 5 best apps available today that can help your BigCommerce store increase its profits by increasing the conversion rate of their website. Let’s face it, the ultimate goal that any business has is conversions or sales. Without that, all the time and effort that went into designing and developing the e-commerce site is all wasted.

Sometimes minor adjustments here or there can make the difference in your conversion rates. However, using certain apps does make the process quicker and more effective. Below are the top 5 apps that help your BigCommerce site increase conversions –

Compass

Compass is an all in one analytics dashboard for your BigCommerce store. There is nothing else that gives you more insights into your website than analytics. Compass has over 30 metrics that are displayed on a single dashboard. Some of the details that are displayed there are – cost of customer acquisition, customer lifetime value, repurchase rate etc.

This tool gives you accurate reports on all the metrics that let you understand your website and its traffic so that you can make informed decisions that help improve your webstore.

You can get this app here – https://www.bigcommerce.com/apps/compass/

Yotpo

Yotpo is an app that lets users write reviews on your website for various products. Over 70% of all online customers check the reviews of the products online before making the decision to purchase the item. The best part about Yotpo is that it sends emails to customers that have made purchases, encouraging them to write reviews of the products.

These reviews can be used to bring more traffic onto the website and encourage new users to make purchases.

You can get this app here – https://www.bigcommerce.com/apps/yotpo-social-reviews/

Sweet Tooth

Sweet Tooth lets you create custom reward programs and membership benefits for your customers. If you look at any successful online store, they are offering reward points to customers or are running some sort of loyalty program to keep their customers returning back to them. This is a great technique for getting repeat customers, inspired by the brick and mortar stores loyalty cards.

You can award your customers when they complete various actions like registration, referring friends, completing purchases, sharing on social media etc.

You can get this app here – https://www.bigcommerce.com/apps/smile-io/

Sellbrite

Sellbrite lets you list and sells your BigCommerce products on various channels to expand their reach. It a cloud-based, multichannel platform that lets you control and manage your inventory, fulfill orders and provide you with multichannel reporting that gives you an overview of your online sales and activities.

Some of the sites where your listings can be published are Amazon, eBay, Etsy etc.

You can get this app here – https://www.bigcommerce.com/apps/sellbrite/

Boost Sales

Boost Sales app is an app that facilitates up-selling and cross-selling by generating pop-ups of related products when your customers make a purchase or are in the process of making a purchase. This app increases conversions by informing customers of related products that they can purchase along with their products. For example, a customer purchasing a smartphone will receive a pop-up of a screen guard or a matte finish back cover to purchase along with the smartphone.

You can get this app here – https://www.bigcommerce.com/apps/boost-sales/

 

Along with using these 5 apps, you should also think about re-doing your BigCommerce website design to make it seem more attractive to your customers and simple to use. You can keep watching this space to know about more developments in BigCommerce stores and their optimizations.

Bigcommerce vs. Shopify – How to Choose Among Giants

May 4th, 2015

If you are looking to open an online store then you are probably asking yourself which is better: Bigcommerce or Shopify.

Online retailers are no longer building sites from scratch, and are turning to these platforms to host their shops. These platforms allow individuals with no knowledge of HTML or CSS set up their online store in mere minutes.

Both Bigcommerce and Shopify have their own advantages and disadvantages. Here is a Bigcommerce Vs Shopify run-through of what you can expect from each platform to make the right decision for your online business.

The Design Differences

When it comes to customizing the look, Shopify is easy hands down. You can certainly customize the look of Bigcommerce but it is a bit difficult and a bit more involved, and if you decide to hire a designer – significantly more expensive.

Simplicity of Use

Both platforms are extremely powerful but for straight forward, ease of use, it is better to go with Shopify. Shopify has simplified the processes as much as possible and has decided to impress the users by just working. Bigcommerce, on the other hand, looks like it was designed by a marketing team looking for another feather in their cap.

Product Management

Bigcommerce wins here hands down. Shopify has just the simplest of product management options (which may as well suit your needs), but if you are selling anything that requires your customer to select an option opt for Bigcommerce. It is much simpler to manage products and inventory.

Reporting

As already mentioned, the marketing team designed the interface for Bigcommerce and the biggest advantage of this is the back end reporting. It is very powerful and easier to use. Shopify includes the basics and will probably suit most users, but if you are looking for information and graphs go for Bigcommerce.

Aesthetics

Since you will be using your shopping cart quite frequently, make sure to consider aesthetics as part of your decision. Unfortunately, it is a bit difficult to compare. The simplicity and cleanliness of Shopify will win your heart, and the application interface of Bigcommerce will greatly appeal to you.

Stability and Longevity

Shopify takes the cake on this one. Bigcommerce is still a new product, and Shopify has been doing it long enough to successfully take away the points.

Price

Both of them offer free trials – although Shopify is offering a trial double the time period of Bigcommerce. Both of them are priced pretty much the same and that won’t change anytime soon.

Try them both!

Honestly, you might have an idea of what you think will be right choice for your store, but you won’t truly know until you try and test both of them yourself. Set up your website through free trials offered by both Shopify and Bigcommerce and see how well they perform.

Simple Yet Effective SEO Tips for BigCommerce

April 16th, 2015

Having a great online store with tons of great products is…great! But it only makes sense if shoppers are able to find you. Leaving your competition choke on  dust when it comes to search engine rankings is quite simple actually – only if you take the right steps in order to make that happen.

It is important to come up with a powerful strategy for having a better marketing plan on BigCommerce sites: because you target an audience with diverse tastes and choices. Here are simple yet effective SEO tips for your Bigcommerce store to get started.

Tip #1: Do Appropriate Keyword Research

Knowing the keywords that shoppers are actually looking for is an important first step to getting your website rank higher. Good thing is, Google provides webmasters around the world an interesting and easy-to-use tool to suck the complexity out of this process—the AdWords Keyword Planner. Simply log on, add a few words or phrases that best describe your ecommerce store, click submit, and the planner will take care of the rest. You’ll have a list of the top search results with the number of people who use them. Think of this tool as a cheat sheet for your remaining Bigcommerce SEO efforts.

Tip #2: Know Your Competition

One of the factors most overlooked to optimizing a website is reviewing what the competition is already ranking for. The simplest way to do this is to open up your web browser, and Google the exact keyword you want to target. Then, look at the search results that show up.

Tip #3: Add Alt Images to Every Product Photo

To understand how product photos affect organic search results, think of search engines as visually impaired. When it comes to creating ideal Bigcommerce SEO environment, you have to realize that search engines can see only text and not images. In order to improve your rankings, it is important that every image—including product photos—have keyword-optimized tags in them. This is where giving each image an alt tag comes handy.

Tip #4: Keep It Relevant

Stuffing your Bigcommerce website with irrelevant keywords is a strict no-no. Google and other major search engines actually consider this as a sin worthy of drooping your site’s ranking even further. Thus, it is crucial that you choose one or two keywords per page that sufficiently describe what products and/or services you’re selling, and what your brand is all about.

Tip #5: Ditch the META Keywords

Bygones are Bygones. And, that goes for META keywords. While there is an interesting box in the Bigcommerce back end that allows you to place META keywords, don’t even think about it. Google and Bing ditched looking at these terms back in 2009, making filling these keywords a waste of your valuable time.

Tip #6: Never Use Duplicate Content

When you have a line-up of products, it can feel easy to use the same product description and/or content given by the manufacturer. Never do this. And, we mean… Never. Do. This. Why? You will give search engines the same content that they found on your competitor’s or manufacturer’s website, causing you possible penalization for using duplicate content from a higher-ranking page. Make sure to write the descriptions yourself and add one or two highly targeted keywords into the page. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/

Tip#7: Think Like a Shopper

When it comes to search engine optimization, thinking like a shopper really helps. One of the easiest ways to improve your ranking is to open up Google (or any other search engine) and type in keywords as if you are shopping for products similar to what your site sells. Notice what comes up and whether your page is listed or not. Then, put these keywords into the process explained in the steps above and start working on them.

It is super, super, super important to remember that search engine optimization shouldn’t be a second thought. Rather, it makes perfect sense to consider it during the ecommerce website design process itself. Good Luck!