Posts Tagged ‘seo company’

6 Ultimate Website Auditing Tools for Effective Analysis

July 13th, 2020

Today, every small- and large-scale business is focusing on making their presence online. And to fulfil every requirement to stand out as a unique product or brand, it is essential to know about your strengths and weaknesses. Similarly, it goes with the website which is the face of your brand. It needs plenty of time to discover the pages, or content which is doing good, the things that need improvement and attention to strengthen its search ranking. Website auditing demands a keen eye to the details which will cause an expansion of your brand’s website.

Why is website auditing needed?

There could be several reasons behind implementing the need for website auditing like:

  • Search engines such as Google, Yahoo or Bing keep on updating their algorithms, so your business has to be aware of these changes to present or adjust the content accordingly.
  •  The content present on your website should not be outdated. It is vital that you not only provide fresh but unique and relevant content to the website so that search engines have reason to draw attention towards it. If there is no or less traffic on your website in 6 months, it is time to re-test the content or get rid of it.
  • Websites should not have an error message or broken links, or that will expose these errors during auditing will lead you to redirect them and recover lost traffic.
  • Website auditing is not limited to the sites you own, with certain auditing tools you can even check your competitor’s website and understand their keywords, backlinks, strategy, etc.

There are numerous tools available in the online market that make auditing much easier. Audit tools can help you identify the problems with your website. However, it is essential to note that using website auditing tools alone will not help you identify the problems in your system. Are you thinking about Google for searching the best website auditing tools? Don’t worry! Here is the list of the best website auditing tools that we have compiled for you to utilize and implement. Let’s get started.

Ahrefs

With Ahrefs site audit, when you see an issue unclear to you, you can check Ahrefs’ dashboard to understand what’s wrong and how to make it right. The aspect that makes the site more convenient than it is a cloud-based tool and not a software to install. With insights gained through Ahrefs, you can identify the traffic which might have better chances to rank and get shares.

WooRank

WooRank is a great website auditing tool to perfect your digital marketing strategy and increase online visibility.  It is the best option if you want to work on your website’s SEO, research keyword opportunities. The elements included in this website auditing tool are keyword identification and tracking, competitor analysis, individual page analysis and much more. It offers API integration for larger products.

HubSpot’s Website Grader

A free website performance and SEO audit tool that generates personalized reports to analyze your page’s site, speed, and key SEO metrics. With actionable insights, you can improve a website’s performance to drive more traffic.

Moz Pro

Moz Pro has been a reliable site audit tool for digital professionals. It provides the essential information you need to optimize your website like a Crawl Test to analyze your site and deliver a detailed report directly to your email.

SEMrush

Another long-time veteran of the website optimization world is SEMrush. This tool is a consumer-facing product, thanks to its useful UX design features. It is extensively used to track the organic keywords, competitor research, backlinks, PPC keywords of the competitors.

Raven Tools

Raven Tools is the best option to get quality reports with all technical SEO issues and recommendations. With this tool, you can get all the suggestions related to site page speed, social media reputation, backlinks and online reputation management (ORM). This tool is easy to use and helps you easily sort through the most important information with customizable widgets.

Wrapping up

To avoid any weaknesses or difficulties in your website, you need to analyze and declutter the things. Site auditing tools bring out the issues and clarify what needs to be done for improvement. With regular monitoring and enhanced performance, the importance of website auditing should not be ignored. So, if you are planning to maximize your search results and need maintenance for your site, get in touch with the companies providing excellent SEO optimization services. We at Clap Creative provide WordPress SEO optimization and SEO services across Los Angeles to keep businesses set and run their website smoothly

The Importance of SEO and Digital Marketing During the COVID-19 Outbreak

April 13th, 2020

The world we live in is facing a massive shift in priorities as well as protocol due to the deadly coronavirus outbreak that has made the world come to a standstill. With many businesses having to temporarily close down their doors and others working in a limited capacity, the future of the economic world hangs in the balance as there seems no near end in sight to this pandemic. During all of this, businesses are turning to digital marketing even more than ever. Digital marketing agencies all over the world are coming up with strategies on how best to serve their clients during this time that will give a long term benefit to them in the post-COVID-19 world.

Here are some ways businesses can make use of digital marketing during this time –

Business Updates

In times of uncertainty, your customers want to hear from you more than ever. If your business is operating with limited resources, communicate that with your customers through a blog post or email marketing. Let them know that you are still operational and how they can contact you with their issues during this time. You can also share important offers with them to help them out during this time.

Google My Business

GMB updates are crucial for any local SEO of a business. There are many businesses that have temporarily closed. It is important to update your business page as temporarily closed so that you do not continue to get calls from customers with orders. If you are operational but your timings have changed, it is very important to make these changes in your GMB page so that you don’t leave your customers in a confusion.

Gain Competitive Advantage

There is a good chance that the competitors that have been ahead in the game from you would have paused their digital marketing activities during this time. By keeping your SEO and social media activities going, you can create a gap between you and them in the search rankings during this time period. You can check organic search trends to see which terms are being searched the most and can create content around that to gain more organic traffic.

Keeping Social Media Presence Up

Businesses should never underestimate the power of social media. In tough times like these, social media presence is especially important to let your customers know you are there and what you are doing. For example, if you are doing any sort of charity work or helping out your staff that cannot work, there is no shame in sharing that with your followers on social media to grow your goodwill. The same goes for just giving out socially conscious messages to your followers about keeping themselves safe during this time.

Audit Your Website

This is also a good time to focus on your website for any technical issues and to do a check of all the content assets you have. During the day to day operations, your website’s health, as well as maintenance, can take a back seat. Now that you have the time for it, do a thorough audit of your website for any technical SEO and non-SEO issues. Do a speed test to ensure the loading time of your pages is good. Make sure to update all relevant schema markup to go with any changes in your business. A content audit will help you know which piece of content needs to be updated and which is performing best for you.

Write More and Publish More

This is also a good time to create new relevant content for your website. This is the time when people in lockdown across the world will look for interest articles in their niche to read about to grow their knowledge. Show your industry expertise to those readers by creating helpful content for them that will draw traffic. The content published during this time can bring you great benefits in months to come when the world begins to reach normally hopefully.

Continue Gaining Customers

Regardless of the conditions today, there are still customers out there who are looking for products or services that you may be offering. While other traditional marketing techniques have been halted, digital marketing can still continue to rope in those customers for you. This will keep the business moving in a positive direction that will help you keep your staff paid. Identify which digital marketing agency you have gained the best results from in the past and capitalize on them.

Looking Ahead

As the world has now entered the fourth month of this global pandemic, the future holds a lot of uncertainties for businesses and customers alike. While we are all keeping a positive and hopeful attitude, continuing the digital marketing efforts for businesses might be what makes the difference between which businesses would survive and thrive after the dust settles.

Reasons Why SEO is Important for Your Small Business

June 26th, 2019

If you own a small business, you might think why SEO is important and how it will affect your business to gain popularity on an online platform?… Well, surely it is important because your visitors will have fantastic user experience with the help of SEO services.

Many companies and brands know they need search engine optimization for their websites. This certainly improves a website’s overall searchability and visibility, but what other real value does it offer?… Check Below:-

Builds Trust and Credibility

The goal of an experienced SEO is to establish a strong foundation for a user-friendly website with a clean, effective user experience that is easily discoverable in search. And to build trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. But authority is accrued over time as a result of elements.

Establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight so, it is earned and built over time.

It Enhances Your User Experience

Search engines have learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. Quality SEO company incorporates a positive user experience, leveraging it to work in a brand’s favor.

It Increases Engagement, Traffic, and Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success. Here comes the Local SEO that aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

SEO Helps You Understand the Environment of the Web

With the always changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

Conclusion:

Google’s algorithm has many ranking signals. They have made noticeable efforts in the past few years to emphasize the signals related to engagement. Metrics like dwell time, time on site, pages viewed per session, and page load speed all been emphasized as having greater importance for Google to rank websites. And all is the part of Search Engine Optimization. With it, your local small business grows and expand to the worldwide market.

E-Commerce Marketing Tactics for Driving Traffic to your Webstore

March 9th, 2018

So, finally, you have created your e-commerce webstore and set-up your social media profile. Now what? No audience seems to be flocking to your site with cash in hand as you might have expected. In fact, creating your website and social media presence is only the first and most probably the easiest step towards driving traffic to your store.

The rest is a long and tiring journey that can take ages to complete, extracting a large chunk out of your investments along the way.

Just kidding…

But it isn’t piece of cake either, simply knowing where to start while creating a winning digital marketing strategy for ecommerce can get pretty tricky in itself and the only thing harder than marketing your e-commerce store effectively is trying to do it with outdated ineffective techniques.

One thing to understand here is, when it comes to ecommerce marketing tactics, there are good ways and there are better ways. There are also bad ways that should be avoided at all costs. Don’t worry, here we will try to cover every possible tactic to help you along your journey to success. Let’s get started.

Craft your Content as Best as You can

As high-quality content entices users to continue clicking, reading and exploring, therefore creating and distributing content that is entertaining, informative and helpful to potential customers help build positive associations with your brand. Its various benefits include-

  • Content adds value to your brand
  • Helps you know your customers through feedback
  • Establishes your brand as an authority
  • Helps build a loyal customer base

Always remember, a well written, appealing content that is error-free, structured and reader-friendly demonstrates your business’s competence.

Never Underestimate the Power of Influencers

I assume you are familiar with the saying, ‘it’s not what you know but who you know that counts’. That maxim is the age-old secret for marketers trying to build awareness and loyalty for their products and services. It also safeguards your website from cynicism associated with traditional marketing and advertising methods.

Since you can back your product or services with glowing reviews from influential bloggers or with stellar celebrity endorsement, the chances of people making a purchase increase tenfold as they are often seen as genuine and authentic. Targeting influencers also let you reach out to their loyal followers or audiences.

Use KPIs to your Advantage

Establishing KPI or Key Performance Indicators should perhaps be the most important stage for your digital marketing strategy as it helps in setting strategic goals and ensures those goals remain aligned with the company’s interests. Some of the most important KPIs for digital marketing include-

  • Number of unique site visitors
  • CTR or Click Through Rate
  • Return visits to websites
  • CLV or Customer Lifetime Value
  • Total Revenue
  • ROI or Return On Investment
  • Total conversions
  • CPA or Cost Per Acquisition

Ditch the dot-com Domain Name

As the dot-com domain is getting more and more crowded these days due to the influx of online businesses with their long and confusing URLs, it only seems viable to carve out your own digital nook by ditching the dot-com domain and going for something that’s more in compliance with what you do such as dot-me (.me), dot-lifestyle (.lifestyle), dot-boutique (.boutique) etc. It’s also a great way of telling the world who you are and what you do.

Abstain from Two/Three-word Key Phrases

The problem with going for two or three-word key ranking phrases is that they are highly competitive since they tend to have high search volumes and because everybody wants a piece of the action. Unless and until, you have months to spare on it, going after key phrases that you may not stand a chance of ranking is a futile effort.

For e.g. it’s useless to rank for the term  ‘web development’ because you are a web development company as you will never be able to crack the competition among giants fighting for it. Instead, narrow it down using ‘ecommerce web development’ or even better, providing a location such as ‘ecommerce web development Los Angeles’. it will ultimately bring more targeted and organic traffic to your site compared to ‘web development’.

Unleash the Power of SEO

SEO or Search Engine Optimization is the process of improving the visibility of your website through search engines. SEO is single-handedly one of the biggest factor responsible for the success of your e-commerce store, apart from generating traffic, it also enables you to turn this driving traffic into potential customers or subscribers.

Below are mentioned some such tips to improve your SEO rankings (apart from the ones mentioned above)

  1. Avoid duplicity while publishing content as you can get penalized by search engines.
  2. Do not forget to add product reviews.
  3. Instead of copy-pasting manufacturer’s product descriptions, create a unique and search engine friendly description for each product.
  4. Optimizing product images by adding related keywords into the ALT tags of every image.
  5. Keep product content only a link away from your homepage in order to make it easy for users to find products.
  6. Create unique meta-descriptions for every webpage

Getting Started

If earlier you were clueless about where to begin, now you have learned some creative and uniquely practical tactics to drive traffic to your webstore. Always remember, you should never take ecommerce marketing lightly as your sales and the overall success of your company depends on it.

Panda 4.2 is Rolling-Out – Should You Be Worried?

August 3rd, 2015

Yes, Google Has let its Panda loose again. Albeit this time, the teeth aren’t that sharp. For the past week since around July 24th, the Panda has started rolling and it will continue for the upcoming months. What’s different, however, is that this time around Google has specifically mentioned the number of queries that may be affected to be around 2-3%. This figure is lower than the previous updates where the range of queries affected is usually around 3-7%. This makes it more like a refresh rather than a full blown update.

Don’t forget that a refresh may affect a significant number of your website’s pages and cause loss of rankings.

You Can’t Do Much Now

Panda Rollout 4.2Typically, once the update/Refresh algorithm rolls out, the changes you make aren’t counted. It is too late to apply any changes during the algorithm roll out time frame. All the previous changes had a cut-off date after which you cannot salvage your website from any potential losses.

That said, a webmaster must always look forward to continually update the content on the website. In case you have been noticing some ranking changes, you need to implement changes. However, these new changes will make their impact on the next Panda update.

Roll-Out will Go On for Several Months

Coming months can mean that the roll-out can be very gradual. It can take around 8-12 weeks even to complete. This means you may not primarily know whether or not your website has been affected by the update.

Who Will Be Affected?

The problem with slow updates is that it becomes difficult to track the exact algorithmic changes. Winners and losers cannot be normally predicted. It is too early to make a conclusion on how the new Panda works.

Updates will be Gradual and Intertwined with Each Other

This gradual update roll out will further make it difficult to clearly differentiate between the various updates. Isolating the effects of every update independently will become difficult. For example, Panda and Penguin could be rolling out simultaneously and you won’t be able to differentiate them.

The best approach in this case is to be aware of the start of the roll out and track every minute change. The casual relation between the various updates will be more organic. The thrust of these updates will be more on quality content creation and organic value delivery. Search engine updates will soon be working on a fundamental analytical level rather than plain-in-sight number crunching.

As usual, if your entire domain is affected, the recovery is going to be excruciatingly painful. Landing pages with weak content will be affected and needs to be optimized.

Conclusion

As yet, the Google Panda is pattern-less. There is no decipherable activity to predict any losers and winners. No concrete analysis with specific points can be discussed. You have to observe the slightest changes in ranking to ascertain this Panda update. SERPs will soon start reflecting the algorithmic changes.

We will keep you posted in case this Panda takes out its teeth or claws.

Simple Yet Effective SEO Tips for BigCommerce

April 16th, 2015

Having a great online store with tons of great products is…great! But it only makes sense if shoppers are able to find you. Leaving your competition choke on  dust when it comes to search engine rankings is quite simple actually – only if you take the right steps in order to make that happen.

It is important to come up with a powerful strategy for having a better marketing plan on BigCommerce sites: because you target an audience with diverse tastes and choices. Here are simple yet effective SEO tips for your Bigcommerce store to get started.

Tip #1: Do Appropriate Keyword Research

Knowing the keywords that shoppers are actually looking for is an important first step to getting your website rank higher. Good thing is, Google provides webmasters around the world an interesting and easy-to-use tool to suck the complexity out of this process—the AdWords Keyword Planner. Simply log on, add a few words or phrases that best describe your ecommerce store, click submit, and the planner will take care of the rest. You’ll have a list of the top search results with the number of people who use them. Think of this tool as a cheat sheet for your remaining Bigcommerce SEO efforts.

Tip #2: Know Your Competition

One of the factors most overlooked to optimizing a website is reviewing what the competition is already ranking for. The simplest way to do this is to open up your web browser, and Google the exact keyword you want to target. Then, look at the search results that show up.

Tip #3: Add Alt Images to Every Product Photo

To understand how product photos affect organic search results, think of search engines as visually impaired. When it comes to creating ideal Bigcommerce SEO environment, you have to realize that search engines can see only text and not images. In order to improve your rankings, it is important that every image—including product photos—have keyword-optimized tags in them. This is where giving each image an alt tag comes handy.

Tip #4: Keep It Relevant

Stuffing your Bigcommerce website with irrelevant keywords is a strict no-no. Google and other major search engines actually consider this as a sin worthy of drooping your site’s ranking even further. Thus, it is crucial that you choose one or two keywords per page that sufficiently describe what products and/or services you’re selling, and what your brand is all about.

Tip #5: Ditch the META Keywords

Bygones are Bygones. And, that goes for META keywords. While there is an interesting box in the Bigcommerce back end that allows you to place META keywords, don’t even think about it. Google and Bing ditched looking at these terms back in 2009, making filling these keywords a waste of your valuable time.

Tip #6: Never Use Duplicate Content

When you have a line-up of products, it can feel easy to use the same product description and/or content given by the manufacturer. Never do this. And, we mean… Never. Do. This. Why? You will give search engines the same content that they found on your competitor’s or manufacturer’s website, causing you possible penalization for using duplicate content from a higher-ranking page. Make sure to write the descriptions yourself and add one or two highly targeted keywords into the page. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/

Tip#7: Think Like a Shopper

When it comes to search engine optimization, thinking like a shopper really helps. One of the easiest ways to improve your ranking is to open up Google (or any other search engine) and type in keywords as if you are shopping for products similar to what your site sells. Notice what comes up and whether your page is listed or not. Then, put these keywords into the process explained in the steps above and start working on them.

It is super, super, super important to remember that search engine optimization shouldn’t be a second thought. Rather, it makes perfect sense to consider it during the ecommerce website design process itself. Good Luck!

 

2015’s Best SEO Tips for Startups

March 31st, 2015

2015 is shaping up to be an excellent year for search engine industry. The mobile developments are taking things to the next level and we are witnessing a steady rise in number of Google updates. All of which means that startups need to be on their toes for 2015.

Startups already have a lot going on. With limited budgets, marketing and SEO in general are their biggest concerns. So, here are some tips that will help you this year and possibly beyond even.

  1. Optimize for One Keyword

Optimize for One Keyword | 2015's Best SEO Tips for Startups | ClapCreative

Keyword stuffing has been declared dead many years ago. The use of excessive exact match keywords is next. Optimize all your pages around a central keyword and insert important on-page elements for an organic look. Ensure keywords are present in heading, image alt text, page title and other vital areas. Most importantly, write for humans with focus on one topic.

  1. Keywords Are Vital but Not Crucial

Google detached PPC from its reliance on exact match keywords in 2014. And it is going for the search now. Do not go for exact match keywords in your content. Rather, create a holistic list of semantic variations which add organic elements to the content. Such an approach also helps in appearing in results where misspellings are common.

  1. Short and Clean URLs

Short and Clean URLs | ClapCeative | 2015's Best SEO Tips for Startups

If you want your website to be categorized well, URL structure should be short. Each URL should cleanly reflect its purpose and help to categorize your website. This greatly helps in determining the page rank since good URLs are easy to crawl. Short URLs are also beneficial from a user experience point of view.

  1. Optimize Image Alt Text

Image Alt texts are gaining prominence. Make sure your image alt texts contain vital keywords.

  1. Increase Site Speed

Increase Site Speed | 2015's Best SEO Tips for Startups | ClapCreative

Site loading time is now a critical factor in determining the ranking on major search engines. With emphasis on user experience, site speed plays an important part in deciding the ranking. Fast load times make sure that your website works well with slower internet speeds. HubSpot or in-built CMS tools can be used to test site speed. Avoid over loaded web servers, large media files, many plugins, excessive image use and uncompressed images.

  1. HTTP vs. HTTPS: Why They Matter

HTTP vs. HTTPS: Why They Matter | 2015's Best SEO Tips for Startups | ClapCretive

Google is giving a big push to HTTPS instead of HTTP. This newer and more secure platform provides for more encryption and better data security. In 2015 and beyond, this is the standard that most large corporations will follow. If you can afford it, go for it.

  1. Mobile Search Implications

Mobile search is an ever increasing realm. Instead of optimizing your website for mobile, design with mobile in mind. Responsive themes and templates are widely recommended by every major search engine. Follow Google’s general guidelines for mobile optimization.

  1. Go For Other Search Engines

Bing, Yahoo and DuckDuckGo are raising stars of the SEO industry. You should look to optimize for them since their annual search share is increasing. This means more marketing and sales channels. This will help you increase your visibility. Also, the SEO is comparatively easy for these search engines.

In 2015, SEO will be more about conversion rather than just keywords. Focus on metrics instead of ranking for a set number of keywords. Look for other revenue channels. Focusing all your guns on search engines will drain your marketing budget sooner. Rest assured, these SEO tips are definitely going to help you for the remaining 2015. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/

10 Reasons Why Magento Rocks for Ecommerce Development

March 11th, 2015

WordPress may be the undisputed king of today’s web world but Magento is the choice when it comes to ecommerce websites. It ranks as the refactor choice if you want to build high performance estores that deliver value to customers. No wonder some of the biggest brands, including Fox Connect, Vizio, Samsung, Nespreso, all use Magento as their platform of choice.

Are you a startup looking to get maximum impact out of its first ecommerce venture? Well, Magento has what it takes to launch you the right way?

Here are 10 Reasons Why Magento is Best Ecommerce Websites

  • Integration – You can easily integrate Magento with 3rd party sites and still run the core ecommerce features effectively. Payment gateways and shipping services work better with Magento.
  • Features & Tools – Being feature-rich and offering specialized tools are the primary characteristics of Magento. Whether is in-built SEO other online marketing tools, it takes the effort out of web promotion.
  • Multi-Store Capacity – Unlike WordPress, you can go beyond single online stores. Magento offers you the ability to run multiple estores using your trusted backend interface. The singular admin panel gives you all the basic information at one place.
  • Well-Backed – PayPal owns Magento and which in turn is owned by ebay. So, you can expect heavy investments to maintain its quality. It is constantly updated to meet the growing expectations of the ecommerce industry.
  • Awesome Community – If you stumble upon an issue, simply contact the community developers. You will most likely find that your problem already has a solution. The worldwide Magento community has grown significantly and now more connected than ever.
  • Flexibility – What you get with Magento is full-fledged flexible platform with functionality that traverses normal standards. Developers can provide solutions that work in accordance to client’s business goals.
  • SEO Friendly – Dynamic Google sitemap, SEO friendly URLs, most viewed products, in-built content management system and SEO features all make Magento a ready-to-use platform.
  • Easy Migration – Developers can easily move your current website from obsolete platforms onto a brand new Magento ecommerce store. The porting and migration capabilities are smoother compared to rivals.
  • Open Source – This open source community project ensures you have all the power at your hands. Developers can customize it the way they want. Need to tailor functionality as per your store’s products? Magento delivers that and much more.
  • High Performance – Magento offers faster page load speeds. You can meter other performance parameters along with competitors and see that it outperforms competition very well.
  • Scalable – You can employ Magento for small business estores or larger enterprises and still get the same performance out of it. It emerges out the winner no matter what scale you apply it for.

As you can see, there are more than 10 reasons to go the Magento way. Yes, you can have other platforms as well but nothing works like magic as Magento for ecommerce stores.