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Archive for the ‘SEO Services’ Category

6 Link Building Strategies That Actually Works In 2022

March 9th, 2022

Link building is a key element in Search Engine Optimization (SEO) as backlinks are considered to be the most important factor for ranking in Search Engines.

What is Link Building?

It is a process where you link your website with others’ websites. Business owners and marketers are interested in link-building strategies to generate more traffic and increase the authority of their websites. Google algorithms keep changing from time to time but backlinks will always be an important factor that will determine search engine rankings. Link building is a tactic that is used in SEO as it gives a signal to Google that your site contains a quality resource and is worthy of citation. Thus, websites with more backlinks rank high on the Search Engine Result Page.

There’s no right or wrong way to create links for your site but for long-term ranking, it is important to use a natural link-building strategy and choose the best SEO services for your business. It is a process where you earn links rather than buying them through different manipulative tactics as it comes under black hat SEO practice and your site can be banned from the search result. A natural link-building strategy might be difficult and time-consuming. To overcome this problem, Clap Creative has come up with 6 link-building strategies that actually work in 2022.

Collect data and statistics and write unique content –

The first strategy that is essential and foremost in quality link building is to collect the industry data and statistics that you will use in your content. It requires a little research on the topic and then compiling it in one page which will also help you save your time. Users these days are interested in reading more data-driven content so you can go from place to place, conduct surveys, and gather data and statistics that you want to focus on.

Shortcuts don’t work in creating backlinks and so the best strategy is to do some actual work and create unique content. This will help you get a high amount of backlinks and as a result, your blog will rank high in Google. A unique and original researched content is an ultimate checklist as it will add more value to your audience and become a source of credibility.

Write a guest post and offer backlink exchange –

Guest posting is to contribute content for other websites or a blog. When you write high-quality content for a well-known website or a blog that has thousands of followers, people will automatically start noticing you, and through which you will also get more traffic to your website. This way you will gain new audiences and improve the ranking of your website. It is also to be noted that if you write thin content in a guest post, Google will identify it and will consider it as spam.

Backlink exchanges are those sites that offer other websites to add their links and in return, they take links from them. This generates a reciprocal link program i.e. “I will add you only if you add me”. It also implies that both websites are comparatively on the same level in terms of audiences and authority. In this way, both websites will benefit from exchanging links and as a result, improve their search engine ranking.

Find out broken links and replace them –

Link sometimes breaks as linked pages get removed or there’s a crawling mistake. This is a major problem faced by website owners as due to broken links users get frustrated as they cannot follow the outgoing link and thus satisfaction level with the website declines. But this can be an opportunity for you to find out those links and offer a new replacement link to other websites.

Add your business information into directories –

It is one of the controversial topics of SEO. There are a lot of business directories that contain a lack of fake information. On the other hand, if business directories are used properly, it could become a valuable method of generating backlinks. The trick here is to choose those directories that are suitable for your business and location. One of the most important places where you can register your business is Google My Business as you get to add all the information about your business in one place. It helps to improve the ranking and also show your business in local map packs.

Keep an eye on your competitors –

It is an important link-building strategy where you should always spy on your competitors using various tools and techniques and check out the type of backlinks they are using for link building and see if you can obtain backlinks from those websites. Spying and checking out your competitors does not mean stealing their secrets but it will help you understand their strategies and audiences in a better way.

Reach out to journalists and engage with your network –

To incorporate this link-building strategy, you should always approach a relevant journalist and bring your interesting products and services to them to catch their attention. This way journalists can prepare an article with the content that you provide and link your website to that article.

Another organic method to generate an organic backlink is to reach out to your clients, business partners, bloggers, or social media influencers so that they can feature you on their website or in their blog posts.

Conclusion

When it comes to backlinks, quality always matters more than quantity and a search engine always ranks a website that has quality content in it. Clap Creative is a trusted and reputed SEO company in Los Angeles that provides an expert SEO service to its clients. We focus on using organic link-building strategies and those links represent an actual connection with other entities in your market.

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Categories: SEO Services

6 Notable Google Algorithm Updates That Will Impact Your Ranking In 2021

August 27th, 2021

Google’s search algorithms are a complex set of rules that enables Google to find data from its search index and instantly return the most relevant results for a specific query. Google revises its search algorithm multiple times a year. Usually, Google algorithm updates are just minor to notice. But, once every year, Google comes up with a major as well as a fundamental change that alters the way we do SEO. In this article, we’ll confer the 6 notable Google algorithm updates that will put a great impact on your website ranking in 2021. So, have a look at these major updates.

The 6 Key Google Algorithm Releases in 2021

Several updates to Google Search results focus on reforming specific categories of search results. However, in the case of core algorithm updates, it targets the whole search. Moreover, core algorithm updates are tailored to enhance the complete relevancy of search results. That’s the difference between simple updates and core updates. Let’s discuss the 6 major updates in depth.

Passage Ranking is brought in for searches in English-language in the USA. As per Google, passage ranking doesn’t imply indexing only sole passages independent of WebPages. However, Google still index pages and deal with content in the pages for ranking. In addition, now Google also sees passages as an extra ranking factor.

Product Review update was launched to reward product reviews that share deep analysis, rather than minor content that just sums up a group of items. In Google’s product review update release, Google also shared 9 handy questions to look at while writing as well as publishing product reviews. The questions are as follows:

  1. Express sound knowledge about products where necessary?
  2. Show how the product looks and how you can use it, with unique content besides what a manufacturer offers?
  3. Offer quantitative analysis about how an item measures up in various grades of performance?
  4. Explain what differs a product from its competitors?
  5. Explain which products might be the best for specific uses or situations?
  6. Discuss the perks as well as drawbacks of a specific product, based on research into it?
  7. Describe how a product has emerged from prior models or releases to offer enhancements, reduction in address issues, or help users in formulating a purchase decision?
  8. Recognize main decision-making factors for the product’s type and how the product functions in those areas?
  9. Describe main choices in how a product has been drafted and their impact on the users other than what the manufacturer says?

Google issued another crucial broad core algorithm update in June 2021, accompanied by another major core update in July. Google indeed planned to involve more into June 2 update, but couldn’t get everything handy in time. So, that’s the reason for bringing two broad core updates one after another in June and July. This update intends to enhance the quality of search results. In addition, the effect of a core update is more remarkable than other updates.

Another much-anticipated Page Experience update has started releasing out from Jun 15, 2021. As per Google, sites should not foresee witness serious amendments as a result of this update. However, any abrupt drops should be reduced by the steady rollout process. This update will be concluded by the end of August. Here’re the signals to gain a “good” page experience score.

a)Core Web Vitals
b)Mobile usability
c)Security issues
d)HTTPS usage
e)Ad Experience

The spam update begins to roll out by June 23, 2021 and was done on the same day. However, the second piece of the spam update was out by the next week and was finished on the same day as well. Google usually releases spam updates to maintain the quality of its search results.

Google announced an algorithm update that aims to identify as well as nullify link spam on July 26. After this update, sites taking part in link spam tactics could see a ranking downfall. There was a visible impact on sponsored, guest, and affiliate content. Google said that the algorithm update should be fully released within two weeks and will affect various languages.

The Bottom Line

To conclude, we can say that the development, as well as the evolution of the SEO Industry, is never going to cease. There’re several algorithm updates yet to come to keep the quality of Google search results. At Clap Creative, our diligent team of digital marketing experts always keeps themselves updated with the latest algorithm updates. They are always handy to update your sites based on the latest update releases. So, feel free to get in touch with our Digital Marketing firm in Los Angeles in case you require any help in your projects.

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Categories: SEO Services, Web Development

Is Guest Blogging Still The Best Inbound Marketing Strategy?

June 1st, 2021

According to the renowned SEO Services Los Angeles, inbound marketing is surely a thing that pulls someone in and generates traffic or leads. It spawns leads effectively through marketing practices as well as relevant content. For an E-commerce Web Design, inbound marketing usually involves things such as websites, emails, blogging, and social media. However, if you want to pull the most out of the blogging part of your inbound marketing tactic, you need to incorporate guest blogging.

What is Guest Blogging?

Guest blogging is the practice of writing blog posts on another company or blogger’s website with high DA. It’s a mutually beneficial marketing strategy as the company gets free content for its website or blog page and the guest blogger attains access to a new crowd and generates backlinks that intensify the search engine rankings of their own site. In other words, guest blogging is actually an investment in networking. It also needs some copywriting skills and basic knowledge of SEO. As per the leading SEO Services, Los Angeles like Clap Creative, the more DA the publisher’s website has, the more value you will get.

However, there’s a secret about guest blogging that some people don’t know. Some people think that guest blogging is an obsolete tactic from the past and it is dead now. No, a big ‘No’! When Google had put an end to spammy guest posting strategies in 2014, it’s been crystal clear that high-quality, original, and genuine guest blogging is still alive and will work. Google just wants to have quality as well as originality in content. If you’re producing high-quality as well as plagiarism-free content relevant to the guest blogging site, you won’t have to worry at all. Rather you will get much out of it.

The Perks of Guest Blogging

When you follow the best guest blogging practices, it leverages multiple perks to the guest blogger. These perks include:

  • Enhanced Reach as well as Exposure

When you post a piece of content on your own blog page, your traffic, as well as viewers, are bound by the strength of your own audience. For instance, if you only have exposure to 20,000 users, then it’s not feasible to reach more than this. However, if you post on a guest blogging site, you readily add a new audience to your traffic funnel. Thus, you can not only share the blog link with your own audience, but also you’re able to hit into the regular visitors of the site where your blog is posted. Clap Creative, a leading SEO Company Los Angeles claimed that if your post has high-end content, the guest posting site might even share your post on social media channels, which boosts exposure even more.

  • Drive Referral Traffic

Far reach as well as exposure is nice, but you have to divert people back to your website. A well-optimized, as well as top-quality guest post, will direct referral traffic back to your site and offer you an opportunity to generate leads, especially if you have an E-commerce Web Design.

  • Maximize in Search Rankings

One of the key goals of guest posting is to generate more and more backlinks. Backlinks help to upsurge search rankings and also hike your site’s SEO profile. As per SEO Services Los Angeles, the more authoritative the guest blogging website, the more SEO juice you will squeeze.

  • Networking

It’s not all about lead conversions, branding, or SEO. The practice of guest blogging is also a type of investment in competent networking. As you proceed and secure guest blogging opportunities, you’ll concurrently develop bonds with mighty and successful people in the industry.

  • Social Influence

Assume being able to proudly say that you’ve been featured in XYZ Publication. When you write a guest post for a premier website, you can laud it as social proof and influence your audience. That’s the exposure you can’t get without guest blogging.

Give Your Marketing Strategy a Spark

Guest blogging needs immense patience as well as discipline. It’s not something that spawns results or a swift flow of traffic overnight. However, when you hold to it over weeks, months, or years, it’s sure to deliver subtle results outlined above. Most SEO Services Los Angeles have been trusting guest blogging for a decade.

If you can’t bear the burden of periodic guest posting on your own, you can always hire Clap Creative, a leading SEO Company Los Angeles. We offer top-notch SEO Services Los Angeles that includes guest blogging on the top. We will work according to your inbound marketing strategy but with more tweaks on your behalf.

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Categories: digital marketing, Ecommerce, Internet Marketing, SEO Services

Google BERT Algorithm Affecting Websites Ranking

May 10th, 2021

Google’s BERT algorithm was released in October 2019. As always with a major update i.e. BERT, digital marketing executives as well as Los Angeles SEO companies intently foresee its impact on content, site traffic, and search engines, sparking the following questions:

  • Will BERT put a negative impact on search rankings?
  • What methods can be used to retain visibility?
  • How should content be written moving forward?

So to help our clients with Google BERT, we at Clap Creative, a leading Los Angeles SEO company will explain some of the most relevant facts about it. We will also cater tips on how to use this algorithm to keep the search rankings high.

What’s Google BERT?

BERT refers to Bidirectional Encoder Representations from Transformers. It’s a Natural Language Processing algorithm that Google involves to boost the accuracy as well as the relevance of the search results. It was October 21, 2019, when Google officially released BERT for English-language queries as well as featured snippets.

BERT combines with former Google algorithms to better understand the searches users make by allowing the system to better detect the natural language patterns. This enables Google Search to recognize as well as deliver more apt info as a result that matches the user’s input. It does not negotiate or act as an alternative for another algorithm but rather builds on the frame base laid by previous releases including Fred, Hummingbird, Possum, Pigeon, Penguin, and Panda.

BERT knows to portray a single word in multiple ways, based on its tone. For instance, look at these two phrases:

  • “Home furniture store”
  • “store furniture in a warehouse”

The word “store” has two distinct senses. Humans can easily detect the difference. However, a search engine would face difficulty while differentiating. Thus, Google BERT came into existence to detect these kinds of implications, thereby allowing Google to produce more relevant results. Thus, the focus is on longer as well as more casual searches in which words such as “to” and “for” are primary in the entire search meaning.

How Google BERT Will Impact Websites Ranking?

Some content creators may see a modest upsurge in the visitor’s count, while others may observe a downfall. Such outcomes will rely on many factors. So, consider observing other sites that rank above or below your site for the same keywords. You have nothing to worry about if you offer high-quality as well as relevant content on your website.

Usually, the first thing on the search results page is just to draw the most visits. Thus, the site that claims the #1 position on the first page of search results will prevail because of the relevance of its content to what the user is trying to search. BERT mainly affects informational queries as they involve more vagueness than other queries.

As per various Los Angeles SEO companies, SEO will not focus on keywords anymore but on brief as well as relevant writing that answers users’ queries. As per the previous Google updates, the best technique is clearly to keep providing quality content that offers the answers users are looking for. Search traffic flows for all target keywords, and focus on users to get them what they want. As per Clap Creative, a premier Los Angeles SEO company, here’re some tips to take full advantage of BERT.

Tips to Extract the Most from Google BERT

  1. As usual, aim to publish quality content.
  2. Use long-tail keywords as content that is more relevant to a user’s search will display at the peak of the search results.
  3. Aim at delivering only relevant content that reads well, and is easily understood by users.
  4. Adjust the length for vast topics that need more info to be understood.
  5. Create content that offers direct answers to queries.
  6. Make sure you are offering precise answers.

Now, let us answer our original questions briefly:

  • Will BERT put a negative impact on search rankings?

Yes, only if your content is of low quality as well as irrelevant to your readers.

  • What methods can be used to retain visibility?

Just quality content, nothing else.

  • How should content be written moving ahead?

Just continue publishing content that readers want and that directly matches the input search terms.

At Clap Creative, a renowned SEO Company Los Angeles, we have adapted BERT to bring Google Search one step closer to its goal of offering users the outcomes they want on the first page of search results.

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Categories: Internet Marketing, SEO Services

6 Ultimate Website Auditing Tools for Effective Analysis

July 13th, 2020

Today, every small- and large-scale business is focusing on making their presence online. And to fulfil every requirement to stand out as a unique product or brand, it is essential to know about your strengths and weaknesses. Similarly, it goes with the website which is the face of your brand. It needs plenty of time to discover the pages, or content which is doing good, the things that need improvement and attention to strengthen its search ranking. Website auditing demands a keen eye to the details which will cause an expansion of your brand’s website.

Why is website auditing needed?

There could be several reasons behind implementing the need for website auditing like:

  • Search engines such as Google, Yahoo or Bing keep on updating their algorithms, so your business has to be aware of these changes to present or adjust the content accordingly.
  •  The content present on your website should not be outdated. It is vital that you not only provide fresh but unique and relevant content to the website so that search engines have reason to draw attention towards it. If there is no or less traffic on your website in 6 months, it is time to re-test the content or get rid of it.
  • Websites should not have an error message or broken links, or that will expose these errors during auditing will lead you to redirect them and recover lost traffic.
  • Website auditing is not limited to the sites you own, with certain auditing tools you can even check your competitor’s website and understand their keywords, backlinks, strategy, etc.

There are numerous tools available in the online market that make auditing much easier. Audit tools can help you identify the problems with your website. However, it is essential to note that using website auditing tools alone will not help you identify the problems in your system. Are you thinking about Google for searching the best website auditing tools? Don’t worry! Here is the list of the best website auditing tools that we have compiled for you to utilize and implement. Let’s get started.

Ahrefs

With Ahrefs site audit, when you see an issue unclear to you, you can check Ahrefs’ dashboard to understand what’s wrong and how to make it right. The aspect that makes the site more convenient than it is a cloud-based tool and not a software to install. With insights gained through Ahrefs, you can identify the traffic which might have better chances to rank and get shares.

WooRank

WooRank is a great website auditing tool to perfect your digital marketing strategy and increase online visibility.  It is the best option if you want to work on your website’s SEO, research keyword opportunities. The elements included in this website auditing tool are keyword identification and tracking, competitor analysis, individual page analysis and much more. It offers API integration for larger products.

HubSpot’s Website Grader

A free website performance and SEO audit tool that generates personalized reports to analyze your page’s site, speed, and key SEO metrics. With actionable insights, you can improve a website’s performance to drive more traffic.

Moz Pro

Moz Pro has been a reliable site audit tool for digital professionals. It provides the essential information you need to optimize your website like a Crawl Test to analyze your site and deliver a detailed report directly to your email.

SEMrush

Another long-time veteran of the website optimization world is SEMrush. This tool is a consumer-facing product, thanks to its useful UX design features. It is extensively used to track the organic keywords, competitor research, backlinks, PPC keywords of the competitors.

Raven Tools

Raven Tools is the best option to get quality reports with all technical SEO issues and recommendations. With this tool, you can get all the suggestions related to site page speed, social media reputation, backlinks and online reputation management (ORM). This tool is easy to use and helps you easily sort through the most important information with customizable widgets.

Wrapping up

To avoid any weaknesses or difficulties in your website, you need to analyze and declutter the things. Site auditing tools bring out the issues and clarify what needs to be done for improvement. With regular monitoring and enhanced performance, the importance of website auditing should not be ignored. So, if you are planning to maximize your search results and need maintenance for your site, get in touch with the companies providing excellent SEO optimization services. We at Clap Creative provide WordPress SEO optimization and SEO services across Los Angeles to keep businesses set and run their website smoothly

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Categories: SEO Services

Advantages of Utilizing Digital Marketing for Law Firms

March 23rd, 2020

Remember those days when we had to shuffle between the big yellow pages for finding every important service we needed? Well, with that bygone era, people are smarter and they are thinking above and beyond now. Rather than depending on conventional means of advertising, small and large-scale enterprises are making their way towards digital marketing. Yes, you heard that right! Be it the branding of your small event or large company’s promotional strategies, digital marketing is your door to growth. Every industry is choosing this path of digital marketing and definitely for the sake of development in the market.

So, without any beating around the bush, we are going to explain to you how digital marketing can work in favor of the law firms. Let’s get started!

It is very likely that today if a person needs something, he will turn towards the internet and see what suits best to his preferences! But how do the best or so many other services in the same race come forward? The answer is digital marketing. Means to expand your online presence and reach the appropriate audience. The basic reasons why an individual or a layman might turn to the internet while they are considering any type of legal thing –

  • To use resources online in order to check what types of legal actions might benefit.
  • To find a lawyer who seems qualified among all in the given searches to handle their case.
  • To fact check if they are reputable enough as their online portfolios suggest?

This seems like half of the work done for the law firms to provide services and for the people looking for them. Now check out what benefits does digital marketing for law firms offer?

If you have a law firm or even if you are a solo law practitioner, you will need to establish your authority and online presence by having a website with effective content that is beneficial for your prospective clients. You need user-friendly, digital marketing assets. It’s the online equivalent of high-quality customer service. Regularly participating in forums and helping out information seekers with accurate legal advice can also help you to brand yourself as an expert.Having a sound SEO strategy can help your website rank on the first pages of search engines.

What’s more in this package full of advantages?

Wider Range

Digital Marketing has the ability to broadcast the business globally or locally. Your law firm can target clients in areas you think are great for business by conveniently setting the marketing campaign’s radius to your liking. You can even run virtual ads in specific neighborhoods and zip codes which provides you with the control that offline marketing cannot provide. With so many online platforms to choose from, digital marketing enables its users to meticulously pick out their clients. For instance, if one would print thousands of flyers promoting their business, and go door to door in a 50-mile radius around their law business location, they still won’t get the same coverage as digital marketing for law firms will do. With the click of a mouse or just one tap on the phone, a person could learn all there is to know about every single business residing in their locale. This is how digital marketing can be proven fruitful for law firms.

Engage Potential Clients

There is a common thing between traditional marketing methods and digital marketing for law firms. Not everybody, who sees your company’s name somewhere, read an advertisement about your services, social media posts, website, or any hoarding, would walk into your office and directly avail of your services. They will need some time to understand you better. They will need a lot of information before they opt for you for what they are looking for. If you put up a hoarding even for a month, a person may not look at it every day or get in touch with you to know more. You need to nurture your target audience through effective digital marketing strategies and keep them engaged. Eventually, you can make them convert and choose your services. Regular online ads, efficient Email marketing, Social media posts, and regular blogs are the part of digital marketing to keep your leads stuck to your law firm.

Complete Mix of Mediums

When you have digital marketing in hand, you cannot be limited to only one medium. You can make the most of all and even get overwhelming feedback. Build an attractive customer cycle and engage with potential clients through:

Search Engine Optimization

SEO involves several activities to boost rankings, keyword research, on-page and off-page optimization, organic link building, advertising, and so much more.

Email Marketing

The traditional email marketing is still an effective way to build rapport with potential clients. Email marketing campaigns are relatively fast to create and can be customized to a specific target audience of your marketing campaign.

Content & Social Media Marketing

Content is certainly the king and will always be. With useful, high-quality and relevant content on your website and other platforms can gain immense results. The content may include blogs, articles, web page content, newsletters, podcasts, images and videos, infographics and more that would also be published on social platforms like Facebook, Instagram, LinkedIn, Pinterest and so on.

Website Optimization

Websites are essential for every business to thrive today. But creating a website is not enough. You need to optimize it with quality content, attractive graphics, responsiveness, shareability and a lot more to make it’s ranking higher.

Summing up

In the age of mobile devices, social media and voice search, these staples of digital marketing can help your law firms to build better connections and attract clients. Competition in the legal sector is increasingly difficult. Non-digital advertising, like billboards or TV ads, may not target the right audience specifically but with digital marketing for law firms, you can reach clients that need your specific expertise while maintaining a professional image.

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Categories: SEO Services

Reasons Why SEO is Important for Your Small Business

June 26th, 2019

If you own a small business, you might think why SEO is important and how it will affect your business to gain popularity on an online platform?… Well, surely it is important because your visitors will have fantastic user experience with the help of SEO services.

Many companies and brands know they need search engine optimization for their websites. This certainly improves a website’s overall searchability and visibility, but what other real value does it offer?… Check Below:-

Builds Trust and Credibility

The goal of an experienced SEO is to establish a strong foundation for a user-friendly website with a clean, effective user experience that is easily discoverable in search. And to build trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google. But authority is accrued over time as a result of elements.

Establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight so, it is earned and built over time.

It Enhances Your User Experience

Search engines have learned how to interpret a favorable or unfavorable user experience, and positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users. Quality SEO company incorporates a positive user experience, leveraging it to work in a brand’s favor.

It Increases Engagement, Traffic, and Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success. Here comes the Local SEO that aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.

SEO Helps You Understand the Environment of the Web

With the always changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place. But staying on top of SEO includes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

Conclusion:

Google’s algorithm has many ranking signals. They have made noticeable efforts in the past few years to emphasize the signals related to engagement. Metrics like dwell time, time on site, pages viewed per session, and page load speed all been emphasized as having greater importance for Google to rank websites. And all is the part of Search Engine Optimization. With it, your local small business grows and expand to the worldwide market.

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Categories: digital marketing, Internet Marketing, SEO Services, Uncategorised

What are the best SEO secrets you know?

March 27th, 2019

The world of Search Engine Optimization is ever-changing and the worst part is, you might not even know it. SEO hacks that have worked fine for you till last year are not only obsolete in 2019 but might even hurt your site’s rankings. Especially, if your so-called SEO hacks land your website a penalty from Google.

Well, your online business, let alone any reputed SEO company Los Angeles (or anywhere for that matter) can never be too careful these days when Google is ever-updating its page ranking algorithms and guidelines, besides releasing new features every now and then and paying more attention to websites adopting the “best practices”.

All the more reason for you to stay on the top of the SEO ball, i.e. learning some of the top SEO techniques that can help you skyrocket your search engine rankings along with boosting your number of monthly visitors from organic search. Let’s get straight to them.

Improve UI

As we know, Google always aspires to show the best results for a user’s query and not some irrelevant, low-quality results which will scare the users away. So, optimizing your website for SEO, you will need to work on showcasing the best results to those users. The best way of doing it is by improving the experience that visitors are having with your website. Let’s see how

  • Optimize your content for readability by making your posts go easy on the eyes.
  • Use bucket brigade technique for explaining any complex idea.
  • Use the inverted pyramid method to present information according to its importance.
  • Use tools such as Google Optimize to analyze and improve page designs.
  • Improve your site speed to secure higher rankings and close more conversions.

Optimize Voice Search

By the end of this year, more than half of the Google searches will be conducted by question-based voice searches. That’s why our second secret is to optimize your website to answer questions (and that too without overhauling your entire website). Ready? Here’s how to do it.

  • Create content targeting long tail keywords (3+ words) instead of short ones.
  • Use structured data to give Google a quick rundown on what your page is about.

Focus on Topic Clusters

As Google is evolving, so is its algorithm and with it, the focus has shifted more to understanding the intention of its users i.e. what they are looking for, what they expect, and how best to answer their queries. User Intent is one such that helps you determine what your users are looking for rather than thinking of different ways users can phrase a search query. For this to work,

  • Know your target audience to create better content and in turn, better your SEO.
  • Organize your content by breaking it down into topic and clusters.
  • Research well your keywords before use and use them sparingly, not too often.

Longer Content

Yes, it is true. Recent studies have shown that the longer the content for the blog post, the higher are its chances of ranking at the top. However, I understand writing a 2000+ words blog post isn’t easy, not only is it intensive and time-consuming but often times, not necessary at all. Though one cannot determine how long is good enough but in case, you decide to go down that road, here are a few tips.

For instance, you can always elaborate an already existing smaller content into a bigger one. One primary benefit is, since it contains both an established authority and the readership, you won’t have to deal with the trouble of starting entirely from scratch but can easily refresh and update your older post that is already doing well on Google.

Try Experimenting

If you are those lucky ones who have resources to spare in your business, why stay limited with the traditional techniques, why not move ahead and consider launching some SEO experiments on your own. They will not only let you venture outside of proven techniques but also help you look for opportunities to innovate. Here are a few such ideas.

  • If you haven’t, try outsourcing video production and see how far it takes you.
  • For some time, stop making new pages and focus entirely on the promotion of those existing.
  • Create a niche website to carry out your experiments and promotions without affecting your business.

Conclusion:

So, how many of these SEO strategies are you currently familiar with? If none, then also don’t worry. It’s never too late to improve your strategy. Use the secrets mentioned in this article to enhance your website’s search engine ranking. And if you have some secrets of your own to share, well, I am all ears.

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Categories: Internet Marketing, SEO Services

Digital Marketing Trends to look out for in 2019

February 5th, 2019

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trends that have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consumed the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focusses on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

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Categories: digital marketing, Internet Marketing, SEO Services, Web Development

Importance Of Voice Search – SEO trends In 2019

February 2nd, 2019

Talking to your cellphone is a booming trend these days. Either iOS or Android both giving us an experience like farfetched science fiction movie where people talk to their screens, gadgets and much more. The trend of voice searches is in growing pace with recognizable names – Siri, Cortana, Alexa, and Google Assistant. As a result, SEO rules also adjusted to meet the needs of this dynamic approach.

With the changing trend of search based on speech, the SEO needs to get ready to turn itself with market swing. But, first of all, let’s see what the voice search is and how it impact over SEO?

What Voice Search is?

Searching through your speech is a new generation voice recognition technology that works with your smartphones or portable devices. Through this technology, a user can speak their queries using digital assistants and get results without typing a single word.

What are the Devices?

Voice Activated Speakers:- As technologies drastically changed, the smart voice-activated speakers are becoming a more common household thing across the globe. Apart from Alexa and Siri, a number of new products like Amazon Echo, Apple HomePod, Google Home have revolutionized the market with its smart speech system.

Smartphones:- Anyone using a smartphone is very much familiar with Hey Siri and OK Google. Where Siri struggled with a majority of accents, Google Assistant is presented with more improved technology and now available in 60+ languages. Google’s speech recognition system is more accurate than ever. No matter if you using iOS or Android, both operating systems are able to understand user’s behavior with available data to help the consumer more effectively.

Computers and Smart Gadgets:- Cortana in Windows 10 is Microsoft’s new power voice search technology in its devices from computers systems to Xbox One. Chrome browser to Google Maps, every new update comes up with the inbuilt voice search feature. The phrase “near me” on Google changed the businesses drastically over the past few years.

Voice Search and Its Impact over SEO

Not only Google, although China’s iFlytek also giving speech recognition system with 98% accuracy. Perfecting the voice search becoming a global movement that means marketers will have to fine-tune their approach with developing trends to optimize voice search as a regular part of the SEO strategy.

Voice search changed the way of SEO is done and how it attracted the traffic to your websites as well as on mobile apps. The trend of search by speech is growing bigger day by day which demands from brands to adopt new plans and strategies to optimize their customer experience to give an edge to competitors.

SEO Strategies to Adopt for Voice Search

Content Quality and Using Long Tail Keywords:- There is a huge difference between the content used for written searches and voice searches. While written search more focused on the phrases and structuring of sentences, speech search is more conversational. People don’t ask voice assistant the same way they type into a search engine. Searching with voice allows us to ask queries more directly to get relevant answers. So, this is where long-tail keywords come in handy instead of short-tail keywords. Voice searches often in the form of questions so to address the specific questions you need high-end content typically to answer what, when, who, where of topics. Beyond this, follow up questions can creatively consider benefiting your ranking in voice search engine page.

Develop an Informal Tone to your Content:- Voice search is often colloquial. It is not as direct as the text search. So, to match up the tone of speaking, content must be generated more informal and conversational. This completely changes the way SEO works with keywords. Thus, replacing phrases with questions make it more familiar to a search query on voice assistant.

Structured Data:- Using structured data enables content to be accessible to search engines. Optimizing the data using Schema Markup also improves SEO. This plays a crucial role to enhance your voice search results.

Local Searches:- The revealing fact is that searches with the phrase “near me” plays a major part to increase the ranking of businesses. The local searches made by people looking places like “SEO Company Los Angeles”, “Best restaurant nearby me” and items around their location enhances the outreach of local SEO. If you run a local business it is more important to optimize your site according to speech search properly.

Conclusion:-

As voice search continues to rise in use, it impacts the SEO trends and strategies towards gathering search engine results. Your virtual assistant is friendly with your natural language and voice which added a new layer to the search components. This shape the SEO in a new form by creating the needs of websites to appear in the voice search results as well as results in the typed queries.

It might extremely early days for this technology, but the future of voice-based technology has huge potential. Savvy business and brand owners need to be prepared for this new movement where voice devices as a search channel gain revolutionary popularity. It is also predicted that by 2020, statistics will rise 50% of the searches performed via voice.

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Categories: Internet Marketing, SEO Services
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