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Archive for the ‘Web Development’ Category

6 Notable Google Algorithm Updates That Will Impact Your Ranking In 2021

August 27th, 2021

Google’s search algorithms are a complex set of rules that enables Google to find data from its search index and instantly return the most relevant results for a specific query. Google revises its search algorithm multiple times a year. Usually, Google algorithm updates are just minor to notice. But, once every year, Google comes up with a major as well as a fundamental change that alters the way we do SEO. In this article, we’ll confer the 6 notable Google algorithm updates that will put a great impact on your website ranking in 2021. So, have a look at these major updates.

The 6 Key Google Algorithm Releases in 2021

Several updates to Google Search results focus on reforming specific categories of search results. However, in the case of core algorithm updates, it targets the whole search. Moreover, core algorithm updates are tailored to enhance the complete relevancy of search results. That’s the difference between simple updates and core updates. Let’s discuss the 6 major updates in depth.

Passage Ranking is brought in for searches in English-language in the USA. As per Google, passage ranking doesn’t imply indexing only sole passages independent of WebPages. However, Google still index pages and deal with content in the pages for ranking. In addition, now Google also sees passages as an extra ranking factor.

Product Review update was launched to reward product reviews that share deep analysis, rather than minor content that just sums up a group of items. In Google’s product review update release, Google also shared 9 handy questions to look at while writing as well as publishing product reviews. The questions are as follows:

  1. Express sound knowledge about products where necessary?
  2. Show how the product looks and how you can use it, with unique content besides what a manufacturer offers?
  3. Offer quantitative analysis about how an item measures up in various grades of performance?
  4. Explain what differs a product from its competitors?
  5. Explain which products might be the best for specific uses or situations?
  6. Discuss the perks as well as drawbacks of a specific product, based on research into it?
  7. Describe how a product has emerged from prior models or releases to offer enhancements, reduction in address issues, or help users in formulating a purchase decision?
  8. Recognize main decision-making factors for the product’s type and how the product functions in those areas?
  9. Describe main choices in how a product has been drafted and their impact on the users other than what the manufacturer says?

Google issued another crucial broad core algorithm update in June 2021, accompanied by another major core update in July. Google indeed planned to involve more into June 2 update, but couldn’t get everything handy in time. So, that’s the reason for bringing two broad core updates one after another in June and July. This update intends to enhance the quality of search results. In addition, the effect of a core update is more remarkable than other updates.

Another much-anticipated Page Experience update has started releasing out from Jun 15, 2021. As per Google, sites should not foresee witness serious amendments as a result of this update. However, any abrupt drops should be reduced by the steady rollout process. This update will be concluded by the end of August. Here’re the signals to gain a “good” page experience score.

a)Core Web Vitals
b)Mobile usability
c)Security issues
d)HTTPS usage
e)Ad Experience

The spam update begins to roll out by June 23, 2021 and was done on the same day. However, the second piece of the spam update was out by the next week and was finished on the same day as well. Google usually releases spam updates to maintain the quality of its search results.

Google announced an algorithm update that aims to identify as well as nullify link spam on July 26. After this update, sites taking part in link spam tactics could see a ranking downfall. There was a visible impact on sponsored, guest, and affiliate content. Google said that the algorithm update should be fully released within two weeks and will affect various languages.

The Bottom Line

To conclude, we can say that the development, as well as the evolution of the SEO Industry, is never going to cease. There’re several algorithm updates yet to come to keep the quality of Google search results. At Clap Creative, our diligent team of digital marketing experts always keeps themselves updated with the latest algorithm updates. They are always handy to update your sites based on the latest update releases. So, feel free to get in touch with our Digital Marketing firm in Los Angeles in case you require any help in your projects.

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Categories: SEO Services, Web Development

Clutch Names Clap Creative Among Los Angeles’ Top Web Design Companies in 2021

July 13th, 2021

Over the years, Clap Creative met the most discerning demands of our clients with an impeccable track record. We believe in delivering value to our clients and that makes us stand out from other web solutions providers in Los Angeles. We have built successful websites using various platforms like WordPress, Shopify, Magento, and BigCommerce. The website that we built are mobile-friendly and search engine optimized to help you rank easily. Our services have helped our clients increase their revenues. We treat our clients as partners and measure our success with the success of our clients.

We’ve recently been informed that Clap Creative has been highlighted in Clutch’s 2021 list of the best companies in the web design space.

If you’re not familiar with Clutch, it’s a B2B research firm that helps businesses connect with the best-fit service providers they need for their next project.

Only the top-performing companies are given the Clutch Leaders Awards and we are truly grateful for this wonderful award. Being recognized as one of the top companies is no easy feat. This entails performing at our absolute best and providing exemplary service to our clients.

We would like to thank all the people that have become a part of this journey, especially our wonderful clients for their continued trust and support. Heat what they had to say about working with us:

“DK claimed they could do the job in less than a month and he kept his word. The site went through a dozen sessions of edit and corrections, with 2-3 days at the most between edits.” – Network Administrator, Canoga Perkins

“Everything has been completed on time and we successfully launched the website. We’re satisfied with the work they’ve produced for us.” – President, Retail Company

To learn more about us and our past projects, please visit our profile on Clutch.

We can bring your ideas to life. Contact us today to get started.

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Categories: digital marketing, Ecommerce, Web Development

Why it’s Good to Use a Minimalist Web Design for Your Website

May 3rd, 2021

Minimalism consists of reducing a website design to its crucial components. Minimalism is ruling the internet these days. Most of the websites, even the small ones, now use a minimalist web design. You may have seen countless popular websites with minimalist esthetics, even if you have never designed a site in such away. Such websites with a minimalist design feature fewer colors, textures, links, font style, clickable buttons, images, menus, and other useful elements than their equivalents.

Perks of Minimalist Web Design

If you’re thinking about adopting a minimalist web design, then you might be pondering what perks it offers. Switching to a new web design needs smart work, and choosing a minimalist web design is a smart move. However, incorporating minimalism can improvise your website’s ranking and its success level in countless meaningful ways.

Fewer Errors

A minimalist web design will guard your site against errors. Errors are usually ascribed to bad source code. So, If a visual component isn’t coded properly, it may provoke an error message alert when requested by users. For instance, bad links can result in a 404 error if they point to a null URL. Whereas images may fail to load if they have an invalid address.

By using a minimalist web design, your website will have only necessary visual elements. Thus, there’re fewer chances for errors to occur. Site visitors will be able to navigate across your website without facing any error. So in turn, you’ll foster a more faithful as well as satisfied audience.

Quick Loading Time

A website may load in the blink of an eye if it uses a minimalist web design. Loading time is directly proportional to the number of visual elements. The more visual items a page has, the more time it will take for loading. When a user loads a page, the entire page’s visual elements take time to download. Thus, minimalism ensures that your web pages are free of unnecessary visual aspects that would otherwise surge their loading time.

Lower Bounce Rate

A minimalist web design can retain your website’s bounce rate under control as it offers a quick loading time. Bounce rate is a metric for the percentage of users who leave after visiting a single page. Some users may visit half-dozen pages before leaving. However, others may visit only a single page and then leave. Users who fall under the latter category will add to a higher bounce rate.

You can optimize your website for a minimum bounce rate by using a minimalist web design. As per econsultancy.com, two in five users will quit a site if it takes more than 3 seconds to load. Thus, with fewer visual items, users won’t have to wait for your site to load. They’ll also be able to navigate easily across web pages, thereby lowering the bounce rate.

Easy Maintenance

Compared to complex types of web design, a simple and minimalist web design is much easier to maintain. It usually needs less or no upkeep, in fact. Even if you update your website’s CMS as well as its server, your site should proceed to work flawlessly. All credit goes to its minimalist web design.

However, a complex web design with more visual items will make it hectic to maintain your site. You may perform a regular CMS or server update, only for it to break some visual elements. You’ll then have to detect and fix the broken elements. Thus, if you’re tired of such issues after periodic updates, you should opt for a minimalist web design.

Better Multi-Device Compatibility

A minimalist web device can optimize your website for multi-device compatibility. Users today are no longer confined to use a typical desktop PC or laptop. Other portable mobile devices such as smartphones, tablets, smart wearables, and other infotainment systems can connect to the web. Different devices use diverse technologies to load as well as to display website content. Your website might be compatible with PCs as well as laptops. But, when a user attempts to access it on a mobile device, they may face compatibility issues. Some of your site’s elements may load outside of the viewport, whereas others may load in a minute size that makes them impossible to view on a mobile screen.

Minimalist web design is a prerequisite for better multi-device compatibility. It will widen the range of devices with which your website is compatible. With a minimalist web design, your website will only have basic as well as necessary elements. Thus, your website will be compatible with a variety of devices.

Higher Search Engine Rankings

Another potential asset of using minimalist web design is higher rankings in search engines. Google and other search engines use a site’s loading time as a ranking signal. As a website with minimalist web design loads faster, so it will align better with search engine ranking algorithms.

A minimalist web design can also allow your website to engage more backlinks. While visiting your site, other webmasters won’t be fascinated by its visual elements. Instead, they will focus solely on your site’s content, which may force them to link to your website after leaving it. More backlinks help to improve your website’s rankings. It’s a fact that users will stay longer if your website uses minimalist principles. They’ll surely navigate across pages, and they’ll spend more time viewing your content. As your website’s usual session time increases, so will the ranking authority.

Whether you’re going to launch a new website, or you’re just looking to give your existing site an overdue makeover, you should always consider a minimalist web design. Besides being easy to create as well as implement, it offers a diversity of benefits such as fast loading time, fewer bugs, a lower bounce rate, less care, better multi-device compatibility, and SEO friendliness. At Clap Creative a Magento development company, we can help you with the minimalist web design in Los Angeles for your website.

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Categories: Web Design, Web Development

What Is SSL Certificate and Why It’s a Must For Your Website?

April 3rd, 2021

SSL is an acronym for Secure Sockets Layer. As the name suggests, SSL is a security layer that secures the data passage between a server and a web browser. SSL is a protocol that helps insecure as well as encrypted communication over a computer network. SSL certificates are digital data files that encrypt the website with SSL/TLS when installed on a website server. This SSL/TLS encryption is feasible because of the public-private key pairing that SSL certificates contain along with the website’s identity and other related information.

A website with an SSL certificate on its server has padlock and HTTPS before its URL. Thus, an SSL certificate transfers a website from HTTP to HTTPS, making it more secure. Although the SSL protocol was succeeded by TLS in 1999 yet people refer to these related security protocols like SSL or SSL/TLS. All major Los Angeles SEO companies consider a website insecure as well as non-SEO-friendly if it lacks an SSL certificate.

The Need for an SSL Certificate

If you own a website, especially an e-commerce website with integrated payment gateways, SSL is a must. An SSL certificate is not a luxury anymore as Google has been flagging sites without an SSL certificate. Thus, it’s a fundamental need nowadays. The majority of Los Angeles SEO firms have seen online data beaches in e-commerce websites that are gradually increasing over the internet. So, to encrypt user’s info, every website owner must use an SSL Certificate to provide a safe as well as a secure platform to the users. Therefore, here are some reasons for fulfilling the need for an SSL certificate for every website.

  • Better Search Engines Rankings

Google made some changes to its algorithm in 2014 to give the upper hand to secure HTTPS-enabled websites. In his study, Brian Dean, founder of Backlinko has shown a positive bond between HTTPS and search engine rankings. Thus, as per various studies by Los Angeles SEO experts, almost all sites at the top of Google search results possess SSL certificates.

  •  Impact on Customer’s Trust

Apart from encryption and security, SSL certificates are also crucial for gaining customer trust. Having an SSL certificate will show up your country in green beside your website’s URL. This will instigate trust in your site visitors and they will consider your business a genuine one. Thus, they will feel free to fill and save their sensitive information like credit or debit card numbers, PINs, etc. As a result, you will see a hike in the conversion of visitors into paid customers.

  • Financial Support in Case Of Fraudulent Transactions

SSL certificates leverage a warranty of a certain amount. The use of stolen credit cards is rising day by day. It’s common with e-commerce sites, but various e-commerce platforms like Magento support SSL certificates. So, in case of such transactions, banks usually reward the user of the card in case of a chargeback claim. However, if your site is secure with an SSL certificate, that amount doesn’t need to come from your wallet. If the transaction value is within the warranty of your certificate, then your SSL certificate service would cover it.

  • SSL Helps to Meet PCI/DSS Requirements

If your site accepts online payments, you must know about PCI/DSS requirements. Your website must be PCI/DSS compliant to receive online payments. Thus, having an SSL certificate on your site is the major requirement set by the Payment Card Industry. As per top Los Angeles SEO companies, SSL is mandatory for a site, especially an e-commerce site accepting online payments.

Winding Up

SSL certificate is not just a comfort anymore. Google has been flagging sites lacking an SSL certificate since 2018. No user will proceed with your site if the browser shows it as “Not Secure”. Thus, it’s crucial to have an SSL certificate installed. If you are confused about the most relevant SSL certificate for your site, feel free to contact Clap Creative, the best SEO Company Los Angeles.

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Categories: Internet Marketing, Web Design, Web Development

How to Choose the Right CMS Platform for Your Brand’s Success

February 25th, 2021

With the majority of the current web design market moving to host CMS platforms for both small and large businesses, it is imperative that you know what you are getting into before entering the arena. Many companies make the mistake of believing that a pre-made template will provide them with everything they need to create an effective website. While it is true that most CMS platforms offer templates that can be altered to fit your company’s particular business needs, there are still many details that should not be left out of your final product. A web design services provider that is capable of handling both templates and custom web design should be your number one choice.

Web Design Los Angeles

 

Choose An Experienced Company

One of the first things you should look for in a web design and development company is experienced in the various components of web design and CMS. When you are in the early stages of establishing your online presence, you may not have the budget to invest in hiring top of the line developers to work on your website. However, by developing your site with a CMS that you have chosen, it can allow for a level of flexibility that would otherwise be impossible. Even if you decide to hire a professional web development company, you should be working with someone whose primary focus is on web design

SEO Friendly CMS

When it comes to web design, another thing to consider is whether or not the service provider will be handling both SEO and eCommerce development. A good web development company will work closely with an eCommerce development company to help you create an e-commerce shopping cart. The development company should also work closely with you to ensure your web site is user friendly and easily navigable. The cart should have all the features you need to create an efficient e-commerce shopping experience so your buyers can quickly purchase products from your website. If your e-commerce development company is handling the development of your website, then you do not have to worry about this either.

The last aspect to consider is whether or not your chosen web development company will handle your web site’s content management system. Content management systems are becoming more popular as companies realize they are a great way to help manage web content more effectively. Depending on how big your company is and the types of products or services you sell, it is likely that you will want to work with a CMS platform. A good developer should be able to offer you a variety of different CMS packages, but the one that you choose should include a lot of features such as SEO, database integration, CRM, and analytics. You want your web pages to load quickly and have lots of great content that is organized in an easy to navigate manner.

Another important thing to consider when choosing leading CMS platforms for 2021 is the security of the websites. You want to work with a company that has an established reputation for security and reliability. A web development company that deals with this aspect of running websites know how dangerous it can be for customers to have their information stolen. They will take the time to perform security checks on all websites before incorporating them into the code. They should also update security techniques on a regular basis to stay on top of new threats.

Conclusion

Web development companies have come a long way over the past few years. They can offer you the tools you need to run a successful E-commerce operation on the Internet. There are many different aspects to a successful E-commerce operation, including marketing strategies, web development, and web hosting. With a quality web development company behind you, these tasks will come together and be easier to manage and operate. By working with a web development company you can take advantage of their years of experience and develop a business that will pay off in a big way down the road.

You will want to think about your online image and how you want to build it. You can use a CMS platform to create a more professional image for your business that will attract more customers and increase profits. It’s important to think about how everything will work with web development and find a way to integrate everything so that everything works smoothly. CMS platforms for the future are exciting times for businesses and it will be critical to make the right decisions in order to succeed in the online world.

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Categories: Ecommerce, Web Design, Web Development

An Easy Guide to Buying a Domain & Pointing at a Website

February 3rd, 2021

Every website needs to be catchy enough that they settle and imprint its address in the mind of the people. Now to do that one needs to have a domain name. Now, how to buy the domain name? Well, that’s simple! The whole process of making the domain name is quite simple. All you need to do is just do the complete research work first and then buy the whole domain.

Before going any further, let’s understand deeply and stepwise how to buy a domain? But before that, there are certain steps that you can follow to get that catchy name for your website:

Complete Research needed

Before you buy any domain name, make sure that you are well aware of the products or the niche you are working in. Because this way you would know what are you are putting out there. Alongside, you would be well aware that the website is something that is trending.

Use a simple name

Using a catchy brand name that is easy to remember is something that you should opt for. A catchy brand name increases the chances of the website being seen and noticed by the audience.

Opt for .com only

The .com extension is one of the famous and widely used extensions in domain names. Using this will help the users to recognize and know the website.

Avoid numbers and Hyphens

The numbers and hyphens make the domain difficult to find and remember. The numerics can be misunderstood in the name of the alphabetic. Like 2 for two.

Discuss and talk to the people around you

The more ideas you get, the more horizons you would open. The people around you might have some ideas which you never thought and talking to people and discussing things with everyone will lead you to innovative names.

Let’s understand, how to buy a domain name?

Once you know how to choose the correct name for your website, now you need to know how to buy the domain name. Here are some of the steps which you need to follow to get the complete information.

Find a domain checker

The first step after you select a suitable name for your business is to check the name in the domain checker. There are various web design companies that offer the option to check the domain name. If it is available then you can buy the same.

Run a name search

  You need to run a name search and search for a name for your website. If the domain is available then you can opt for the same, if not then you can switch to some other name and repeat the whale process.

Pick your domain

Once you finalize your name, now is the time to choose and pick a suitable domain.

Complete the payment and domain registration

The next step is to complete the payment and pay to choose your selective gateway. You’ll be redirected to the control panel to set up your domain. Make sure to fill in all the details correctly as these details will be saved in the official domain ownership database.

Ownership verification

After this, you need to verify the domain ownership through the email address once you register. Usually, a verification email arrives within 15 minutes, and in case you didn’t receive the same, you can just verify the whole thing again.

These are some of the easy steps to buying a domain. Isn’t this easy? Now, you can easily get your domain by following these easy steps.

Now once we are done with the domain let’s understand in-depth how we can point the domain at a  website. To point a domain at your website you need 2 things:

1. Registered Domain name

2. A web hosting account

One thing is certain you cannot point a domain at a website if you have not registered a domain name. From the above points, you now know how to register the domain name.

A web hosting account is an account where you need a host to provide you with the DNS Settings. The DNS settings mean Domain Name System. Now when we talk about a host or hosting account it means a web host is a place where all your website’s files will be kept.

Here is the detailed stepwise guide to help you get a domain point at a website.

Find your domain name with the server settings

Whenever you join a domain name, you get a confirmation email. In that welcome email, you might also get the domain name server addresses. These addresses often look like “whatever.example.com” or some might have a series of numbers in the same. In case you have not received this email then you have other options as well. These options include logging in to the admin account with the username and password available or you can simply contact the people from support and get your queries resolved within 1 day or sometimes less than 24 hours.

Save your name with the registrar

Once you have your servers ready, then you have to log in to the registrar admin panel. Discover the space you need to set up and then copy-paste the worker addresses into the DNS Settings or Domain Name System Server Setup region. This further progression happens for each host, yet the vast majority of them will be marked as either DNS, Name Servers, or Domain Name System Servers. If you truly can’t discover where to spare your DNS settings then you simply need to raise a help ticket with your register requesting their assistance.

Wait for the settings to update

This process takes 48-72 hours for the DNS to update. This whole process is called DNS propagation. When this happens people will then be able to visit your domain name. In some cases, the changes can happen in 30 minutes to one hour because of the advancements in the technology which has been happening around.  Once it’s done the whole process of pointing the domain at a website is completed.

Once this is done, you need to replace the default website which is currently shown with the new website. You can just develop a website in simple steps. Website development was not easy but now there is much software that has made the whole process easier and you can get things done in just a few steps.

Now, you won’t need a professional web development company to write a code for your website when you can just follow some simple steps and get going with your website.

Conclusion

Well, here are different processes explained in a simplified manner. Everything is explained from how to buy a domain, what things are mandatory before you buy a domain, and then how can you point a domain at a website. Don’t indulge in the clutter of what should I do or How should I do things, just follow these steps and get going easily.

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Categories: Web Design, Web Development

Need for Website Redesign From a Web Design Company in 2020

November 12th, 2020

Owning a website, you may know how important it is for users to interact with you and your brand. To hook up with visitors, your website should be user-friendly as well as simple. With the rapidly increasing trend of digital marketing, having an outdated website can lead to a negative impact on your business. Hence, there is a need for a website redesign from a proficient Web Design Company. The need for website redesigning arises if a business is altering its branding or having difficulty ranking high in searches. But still, many other reasons are fulfilling the need for website redesigning. The reasons may vary in terms of requirements, depending on the reason captured for website redesigning. The reasons described below then determine if your website just needs some changes and structure update or full redesigning.

Change in Target Audience

You may be targeting a specific user group with your website. But, with the release of a new service or product, you’re switching your target customers or marketing strategy. Each type of user that you’re targeting may have specific needs. So, a website redesign is needful from a leading Web Design Company like Clap Creative. Thus aligning your website according to the expectations of your audience.

Updating Brand Message

It’s vital to show a consolidated as well as consistent brand message throughout your website. The brand message includes slogans, tag lines, brand USP, and motto. All these are the critical factors that determine how your website reflects your brand as well as business. If your website lacks these core branding components,  it gives a good reason to get your website redesigned.

Change in the Website’s Purpose

If there is a change in your website’s purpose, then it may require a website revamp. For instance, if your aim is to produce more lead generation content, you may need to reconstruct webpages to get more leads. In such a case, you don’t need to do a full website redesign while you just change the marketing goals. But, in some cases, you may need to hire a good Web Design Company for a full website redesign.

Getting Complaints from Users

Working with your customer support team is a perfect way to detect issues with your website. Your website structure and content strategy need optimization if your customer support team is getting calls complaining about the things like:

  • I can’t find the “x” product.
  • Your website is not opening on a mobile phone.
  • I am unable to check out.
  • Products are not adding up to the cart.
  • Money got deducted but the order is still pending
  • I can’t avail of the cashback offer

Change in Industry-Specific Trends

In this competitive world, you have to look that if your website design is as per current market trends. With industry-specific web design styles changing every few years, a website that is two to three years old will appear outdated if compared to a competitor website that is up to date having the latest design trends. So, if you think that competitors are taking advantage of just due to new trends, then you must go for a website redesign. It must be done by a Web Design Company like Clap creative, a well-known name in Web Design Los Angeles.

Outcomes of a Website Redesign

Website redesign not only improves your online presence but also boosts the conversion rate. Matching up with the latest trends, you will get the following benefits out of website redesign.

Enhanced user experience:

User experience relies on the website design. With website redesigning as per the latest trends, users will have a seamless experience on a website. Smooth website UI will deliver successful UX.

Get more attention:

A website redesign process must be SEO-centric. The more SEO-friendly features a website possesses, the more it will be able to upraise in major search engines. Thus getting more attention.

Mobile site optimization:

User-friendly mobile site optimization is the major goal of the website redesign process. Good connectivity, high download speed, and SEO in mobile sites is the best outcome of the website redesign for mobile device users.

Enhanced website performance:

With user-focused features, users can interact with the website smoothly. A quality designed website from an expert  Web Design Company helps to develop trust among the visitors. Hence improving website performance.

Higher conversions:

An efficient website redesign can surely boost the conversion rate. When users visit a website, they see the features as their real-life benefits. Therefore, redesigning is a wise approach that helps in boosting conversion rates.

In the nutshell, a website redesign process helps in improving user experience with modern layouts as well as trending features. Here at Clap Creative, we provide the best solutions for Web Design Los Angeles with years of hands-on experience. We are the best Web Design Company providing top-notch website redesign solutions. Our professional website redesign services are sure to drive traffic to your website, increasing conversions. Our redesign services focus purely on boosting our clients’ online presence.

Categories: Web Design, Web Development

Top 6 Innovative Website Design Trends of 2020

March 4th, 2020

2020 has already showered plenty of power-packed additions and advancements in multiple industries. Especially for the ones who have strived to perform qualitatively as per their needs of online business growth. Every trend can work well for business owners and even for start-ups if they know which type of website design trend, they should follow to make an impact on consumers.

The best website design actually makes you stop and observe. You may scroll it all day and then something captures your attention. It could be an engaging graphic, a phenomenal photo or something that is creative enough to keep you hooked for a longer time on that website. You know why? The visually appealing things can instantly grab anyone’s focus, especially the organized ones. In other words, it is all about user experience with the brand and on which level a business can add value to the customer journey. Therefore, create a site after knowing your audience, think about what will work well in aesthetics or if your potential customers would like something minimal and not bold animations?

Stay on top in the website design race by understanding these website design trends 2020 and see what suits you –

DarkMode

The dark mode is so hot right now!  With such a trending title and position across social channels, business websites and entertainment apps, dark mode are continuing with its influence on market leaders even in 2020. This dark UI or theme emits a low level of light while maintaining a high standard of usability. It appears to be an interactive website design as it reduces the strain on the eyes when users look at the screen. What makes the dark theme so exceptional that it complements the bright coloured typography over it which ensures that text is thoroughly readable and eye-catchy.

Ultra-Minimal Navigation

Over the years, website navigation has become better and less complex to optimize for the user. The shift towards this focus on how the user interacts with the website will continue to influence how we approach design in general. The secret is to engage the user and make the experience as seamless as possible so that the user keeps coming back for more intuitive experiences. Instead of emphasizing on using plenty of stock and high-definition images, the focus should be more on using minimum imagery and less text. In the same context, the quality of the image is of utmost importance. Moreover, minimalism in 2020 is encouraged by large swaths of white space and not just in the images you would expect. The best advantage of going minimalist in design is that not only it gives a tidy look to the website but makes visitors understand and engage through elegantly designed content.

White Space Frames

Neatly structured websites create a satisfying sense of order that help to arrange all different segments of a page. There have been days when full-bleed layouts were in huge demand among the designers but now, they are gravitating towards complete structures playing with different ways of utilizing white space and clean framing to give their designs stability and a canvas to spark. As per trending website designs in 2020, we will see wide and splendid frames of white space; allowing generous amount space to each element available on the website. The white frames, if strategically used, can grab the attention of users without making it too obvious or irritating. However, white space is often referred to as negative space and it could be seen as an inefficient waste of space. When in fact, it is giving the website content and design an enriching feel with organized separate sections. We would see white space and frames giving larger than life look to the websites with a pleasing appearance.

Artistic Illustrations

Illustrations possess a huge capability to narrate your products or services features in an enticing way. With hints of colours, designer’s imagination and coordination of animated elements, artistic illustrations are a perfect blend of creating whimsical effects on users and website visitors. Illustrations appeal to them in a way like they are reading a story instead of just scrolling through the website. In addition to this, 2020 has brought a rule-breaking trend of combining photos and illustrations. So, who would not love a little doodle mingled with finest of imageries, messy patterns and realistic storytelling to convey the brand’s personality?

3D Elements

Enticing cinema-like graphics, videos, animations and what not playing interactively in motion when you are scrolling through the website. With the web designing becoming more mature, web designers are creatively encouraging the trend of 3D art in website development. Undoubtedly, 3D visuals are able to engage people without showing much textual content. The digital 3D images can adorn websites in luminous, neon-coloured shades. Artworks such as these are capable enough to capture visitors’ attention. Combined with fluorescent shades, the outcome of 3D website designing appears as futuristic and energetic, infusing any site with impressive representation. As in 2020, with the trendy website designs, it is essential that you keep an eye on 3D designs to bridge the gap between reality and digital space.

Typography

Along with motion images and effects, there is a need for expertly-executed typography, that appear to be floating freely in space. 2020 is the year in which all the web designers will break the conventional methods of typography. The reason behind this transformation will be that this typography would be more on designing and art purposes and not for information. Also, the new trending typography will make stronger statements, enhancing the minute details. Furthermore, the chance to show your background through the text is an interesting and dynamic way done in outlined typography. And of course, you need to be a bit more comfortable in using colours and patterns as you are relying on the background for text clarity.

Conclusion

To summarize, web design trends 2020 are an absolute amalgamation of visualization, creativity and ever-evolving technology. Web designers across the world are getting incredibly productive in creating and implementing new designs that will enhance your website’s quality while keeping it highly-maintained and functional from time to time. The modern elements and styles, when arranged properly can work well with each other to make something trendy and sophisticated. Such trends are becoming popular and are getting overwhelming feedback from web designers in Los Angeles and many other areas who utilize these trends to the max. Thus, if you are looking to maximize the proficiency of your business and reach to the users, make sure you choose the web designing services that match with your preferences and taste.

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Categories: Web Design, Web Development

Simplifying Website Design for 2019

March 1st, 2019

One of the common mistakes veterans of web design Los Angeles make is to allow creativity to overpower functionality. We understand its nothing short of a challenge to move outside the box (or the grid) without getting your users confused about how to navigate a site or frustrated regarding how to obtain key information.

In our heart, we all want to create memorable exciting experiences but how can we, if our website bounce rates are bent on competing with the likes of a trampoline. Worry not, for below are mentioned some such tricks you can use to simplify your web design (both for existing sites and new builds) in 2019.

The Pareto Principle

You must have heard of the 80-20 rule (80% effect comes from 20% causes), that’s Pareto’s Principle. Use this principle effectively in your website to identify and include only those 20% features things that add functionality, ensuring you have everything covered to enhance your business and getting rid of anything that is not required including the effects that do not help drive in sales.

Navigation

Do you offer an unfamiliar navigation scheme that is causing a hindrance in the user experience, forcing him/her to re-learn how to go from one place to another? This not only creates a negative impression on the users but also discourages them from returning to the site. Here’s how to improve and simplify navigation.

  • Placing the most valuable information above the fold
  • Getting rid of any unnecessary navigation links
  • Cutting down the pages not visited by people using analytical tool
  • Ensuring that the navigation buttons are easier to locate.
  • Cutting down the content on different pages, if you have loads of it.
  • Using universal icons and symbols for navigation buttons.
  • And lastly, not underestimating the sitemap.

Typography

The typeface that is easily readable not only have standard shapes, uniform stroke widths but also no abundance of embellishment. That’s why the options that you get from a solid family type doesn’t require any additional typefaces in case you need to add emphasis to specific lettering. Just ensure that the letters make enough heft to be readable besides contrasting with your background. Also, it’s better to start with just 2 typefaces; one for the main text and other for display usage.

Compelling Copy

Creating a compelling copy is the only way to grab the readers’ attention. So make sure you make your copy compelling enough both in terms of content and presentation. How do we do that? Let’s see.

  • As mentioned above, choose a readable and user-friendly content.
  • Highlight important text using special formatting options.
  • Try separating long copy into bite-sized information.
  • Create bulleted lists wherever necessary.

Content is king. So, don’t forget to hire in the best talent to create that extraordinary copy which will make that lasting impression.

UI Elements

Every User Interface element present in the design such as the icons, images etc. are there for a reason. So, place them with responsibility. Having a wide variety of UI elements at your disposal doesn’t mean you have to use them, it will just make the users overwhelmed seeing so many divots. Simply try to plan and use elements only when they serve an actual use and purpose in the overall web design.

Color Palette

We know how tempting colors appear to the users. We might as well think using a variety of colors will be fun and engaging. No, they will be overwhelming. So, it’s better to simply stick with a color palette with only two or three options. It will help keep color under control.

For instance, if you are planning on going simple, a monotone color palette with few tints and tones of a single color will do the trick just fine. Try it, you will be amazed how beautiful something so simple can be, not only for you but for the users as well. Fewer colors not only cause less mental overload but also help create a more harmonious and organized appearance.

Conclusion

At the end of the day, all that matters is how willing you are to experiment while following your instincts on simplifying your website. So, don’t be afraid to try out new things and create your own path. And if you need any more ideas, contact us. We are Clap Creative, a top-notch company offering the best of web design and web development Los Angeles.

Categories: Web Design, Web Development

Digital Marketing Trends to look out for in 2019

February 5th, 2019

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trends that have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consumed the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focusses on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

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Categories: digital marketing, Internet Marketing, SEO Services, Web Development
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