Archive for the ‘Web Development’ Category

Digital Marketing Trends to look out for in 2019

February 5th, 2019

In order to reduce the stress of the growing complexity, a side effect that our ever-evolving technology has bestowed upon us, many of us at the start of every year make resolutions where we pledge to keep our tech stacks lean and mean for the coming year. However, these resolutions, just like our other ones, give way to the latest technological interventions that promise better results from previous years.

The good news is, one doesn’t have to plan a budget by indulging in self-deprivation or impracticality so as to acquire newer technologies. All one needs is to act smartly while having an implementation strategy and ensuring that you are empowered to take advantages of the latest marketing technologies.

The reality, however, is that the digital marketing industry of today is in a constant state of disruption from tech companies innovating at a fast pace. And as we progress further in 2019, a quick review of some of these emerging technologies might be in your company’s best interests. Here is a sneak peek on some such digital marketing trends that have aimed to rule our online world this year.

Several Digital Marketing Trends 2019 are:

Voice Activated Search

Undoubtedly, voice search will play a major role in our day-to-day behaviors. And companies who are aligning their offers with voice technology will capture the majority of the market. Though a majority of internet users are still unaware of everything a voice search can do, its prominence in smart devices will surely rise in 2019.

Visual Search

Another upcoming form of search is visual search which enables consumers to capture photos of their desired products with the help of smartphones in order to help locate similar items within a given store’s inventory. With unlimited application possibilities, it would be fascinating to see where this visual search takes us in 2019.

Video Marketing

So what kind of content did you consumed the most last year? Images? Blogs? Videos? Most probably videos. Convert it into marketing, invest your time and effort in making vernacular language based videos on YouTube to help increase your brand visibility on the internet. Videos are something that will continue to dominate in 2019 and beyond.

Artificial Intelligence

AI is another pivotal trend to watch out for in 2019. Almost half the industry users are already using AI in some form, a number bound to increase more than a quarter this year. It’s no wonder that Artificial Intelligence is providing enhanced analytics to assist online marketers in efficiently planning and executing campaigns.

Instagram Advertising

Instagram is one of those social media channels that is continuously soaring high in organic reach. Where last year was all about shifting businesses to Instagram, this year will be more about Instagram stories, Instagram content marketing, and Instagram advertising. If you haven’t taken this platform seriously, do it now.

Chatbots

Another one to dive deeply into the massive social media market is chatbots. Chatbots, by 2020 is expected to empower more than one-third of all customer service interactions. In addition to the progress in conversational interfaces, we are experiencing huge advancements in hyper-personalized experiences as well.

Augmented Reality

No doubt online shopping offers comfort and convenience but wait till you get the wrong fit and the hassle of returning and reordering. AR technology is one such that has helped brands solve this issue. Be assured that in the coming months, you will see advertisers continue to push the boundaries of AR innovation. Be ready to hop on this train.

Machine Learning

A subsidiary of AI, Machine Learning mainly focusses on machines’ ability to learn by themselves with the help of algorithms which they modify to learn more about the data sets they are processing. This year too Machine Learning is expected to take contextual content and marketing automation to whole new levels of speed and accuracy.

Conclusion:

Above are mentioned some of the hottest digital marketing trends that will gain (or continue to gain) major marketing ground in 2019. Just make sure your enterprise’s digital maturity matches your appetite for all of these wonderful advances in technology. So, get ready to embrace these emerging technologies and advertising formats that will thrive in 2019.

Why and How to Secure Your Website from Getting Hacked

October 3rd, 2018

Why secure your website from getting hacked?

Every web application that is newly deployed in the market comes with its own set of security loopholes that further creates a potential access to the database of organisations such as yours. This is the reason why each passing day we hear news of brand new leaks of personal information such as credit card details, email ids, passwords or classified government data over the internet. And this isn’t the end either (in case you are thinking), other ways to abuse include-

  • Server Disruption Attacks that are done to render a website useless. A popular form is DDoS which seizes control over botnet (a network of computers) and use them to ping a certain web server resulting in site overloading and ultimately shutting down.
  • Website Vandalism, as the name suggests, is another form of attack that is done to vandalise a particular site in order to deface it or sometimes just for fun.
  • Vulnerability Scanning though is used to identify security weaknesses but is also used by hackers to infiltrate this security tactic in order to gain unauthorized access.
  • Unauthorized Code Execution is primarily used to infect a user with malware (sometimes ransomware) in order to take control of his/her computer by executing a certain code or commands.

But what if you are not the head of any corporation or anyone significant for that matter. What if you are just running an innocent blog site or a website that doesn’t carry any top-secret information or credit card information. Will the hackers leave you alone? Well, unfortunately, no. There are still a number of ways hackers can abuse your little website.

For e.g. apart from getting into your website and destroying or manipulating the important information available on the database, hackers can inject malicious links to your content. Not only this, your site can be used by hackers in botnet DDoS attacks to hijack the hosting server. Also, your non-descript website can easily be turned into a malicious spy bot that can be used to send user sensitive data, and all this will happen right under your nose.

How to secure your website from getting hacked?

Don’t worry though, this is not Dante’s version of Hell where you have to abandon all hope while entering the online world. There are plenty of ways available that can help keep your website safe irrespective of whether you run a multinational corporation or a small blogging site. The key here lies in the proper implementation of the following security measures.

Choose HTTPS over HTTP

HTTP which stands for Hypertext Transfer Protocol is an application layer protocol where the data being transferred is sent in plain text that can be easily manipulated if one manages to intercept the connection. However, the extra ‘S’ that you see in HTTPS stands for Secure and it uses two separate protocols known as SSL (Secure Sockets Layer) and TLS (Transport Layer Security) to transfer the encrypted information via a safe tunnel to its destination, hence a much safer choice.

Authentication and Password

The standard authentication process to confirm the user’s identity involves providing a valid ID and password combination only. Sadly, hackers know their way around surpassing this single step authentication process. That’s why banks and big corporations generally use RSA SecurID (a device generating a random combination of digits) as an added security measure. But in case you are not any of the above, a simple biometric device that scans fingerprints can be a good option to safeguard you against most security threats.

Authorization

Authorization is basically a way of determining whether the client has the required permission to access a file or use a resource or not. Now there are many benefits associated with permissions, benefits such as preventing the users from accessing accounts that isn’t theirs, restricting free accounts from availing premium features and internal accounts having access to only what they need.

A Tip: Use OpenID Connect which is an OAuth-based mechanism for delegated authorization.

Update Web Scripts Regularly

Make it a habit to upgrade your platforms and web scripts as soon as they are available in the market regardless of how small they may seem. It is of utmost importance because many of these tools are created for an open-source software which makes their codes easily available to hackers as well who, in turn, lookout for security loopholes that let them exploit the script’s weakness in order to take control of your site.

Closing Thoughts:

In the end, it all comes down to how proactively you act. A much better option than cleaning up after a compromise would be to build in a secure website right from the start. Because often times I have seen site owners start working on their websites when there isn’t much left to work on. Never forget this age-old saying, “an ounce of prevention is worth a pound of cure.”

Launched a Start-up? Great! Now Get Your Website Developed

December 12th, 2017

So, you have finally decided to make it on your own. You have left your 9 to 5 job and have decided to become an entrepreneur. You have an office space (even if it is your basement), you have a small team ready to go, and you have a business plan all set up. Is there something missing? What about your website? We live in a truly digital world where no matter what industry your start-up belongs to if it does not have a website, it is not going to be taken seriously.

This is not in any way an exaggeration of facts. A website is a basic aspect of your company that potential clients or customers look towards to know more about your brand and company mission. Your website has to resonate with who you and your team are. It is a matter of brand image or brand persona.

Do you need convincing?

Honestly, I don’t think anyone needs to be convinced these days of the benefits of having a website. There are over 2 billion people that are present on the internet. That is a huge pool of potential customers. Nearly half of these users use the internet for making various purchase decisions. In fact, nearly 50% of internet users have at one point or another made an online purchase. This gives you a small idea of how the internet has become a global marketplace for businesses.

Need more reasons to have a website developed?

If you want to learn some more benefits of availing website development services and set up your business’s online identity, here they are –

  • It is a competitive world

No matter which industry your business belongs to, you will have competitors. For a start-up, chances are that your competition would already be an established organization with a large customer base. These competitors are all going to have websites as well. These websites would be loaded with information about their offerings and portfolios to attract visitors into becoming customers. In order for your start-up to stay alive in the market, it needs a website to help in this competition.

  • Gives major boost to branding

For a company that is starting out, you need to quickly make a name for it. Branding plays a big part in that. You cannot carry out any branding activities these days without having a website. Your website is where you talk about what makes you different, what makes you stand out. Everything else branches out from there. Whether it is digital promotions and marketing or social media, your website is the backbone of these efforts.

  • It opens a world of opportunities

The cost of having a website developed is not that high these days. You can have a professional and interactive website designed and developed at a competitive rate even by an experienced website development company. But once you have it taken care of, the potential of what you can gain with your new website is limitless. The initial investment in the development and the cost of web hosting will seem like a small investment that gives you huge returns once your website starts generating business.

  • E-Commerce benefits await you

Through a website, you will have the option of implementing an e-commerce like the business model that will let you handle transactions through the website itself. These days the types of companies that use this business model range from software services companies to companies selling physical products overseas. Your website will not only be like a giant billboard attracting customers but will also become a tool for generating revenue.

I am sure you are convinced now!

Now that you know all the benefits that your start-up can gain from having its very own website, time to make a decision and hire a website development company. You need to partner with a company that can guide you as per which platform will be the best for your new website. Whether it is WordPress, Magento, Shopify or any other, whichever is best suited for your start-up, will be used to create your site.

A good web development company would also be able to create a responsive website for you that perform perfectly on all devices since a majority of internet users are now choosing to browse the web using their smartphones.

If you finally ready to get your website created, contact Clap Creative to get a free quote today.

Signs You Need to Hire a Web Development Company in Los Angeles

October 27th, 2017

So, you have a website for your business and it been functional for some time now. However, you believe that it has run its course and now you either need a serious revamp or you need to start from scratch. How do you really determine whether it is time to hire a web development company in Los Angeles? In this post, I guide through the signs you need to identify in order to decide whether your site needs an overhauling or not.

These signs revolve around both the look and feel of the website and also the functionality of it. Here are some of them –

1)    Not Responsive

One of the biggest demands that website owners have these days is that the site should be responsive. That means that your website should work properly on all devices, whether desktop, laptop, mobile or tablet. If your website does not function well on handheld devices, you would be losing out on almost 50% of your potential customers. Users today prefer using smartphones for browsing the internet more than desktops or laptops. A web development company can help you either make your website responsive or create a responsive site from scratch.

2)    Not Aesthetically Appealing

The look and feel of your website are very important as an attractive design of the site engage your visitors better. It helps get repeat visitors and build loyalty to your brand. Take a good look at your website. See your fonts, background colors, website theme and compare it with that of your competitors to see the difference. If you come to the conclusion that your site’s design needs a do-over, it is time to approach a web design company for help.

3)    Not Optimized for SEO

Today, search engine optimization is very important for websites to rank on Google. SEO leads to organic traffic and business. In order to rank well in Google, your website needs to be optimized as per SEO guidelines. There would be some serious changes needed to the content, design and overall structure of the website. Hiring a web development company that has good SEO knowledge would give you the assistance you need.

4)    Lack of Security

Every website needs security. There are always people with malicious intent looking to hack websites. If your websites contain the financial information of your visitors like a banking website or an e-commerce website, leaving your site unprotected can be a costly mistake. There are so many types of viruses, malware and other harmful programs that are a threat to all websites. You need help from professionals in setting up security protocols for the existing website or develop a new site with upgraded security.

5)    Takes Forever to Load

Users prefer websites that are fast and efficient. No one has the time to sit around waiting for your website to load slowly. Even in terms of a good SEO ranking, Google prefers a website that has a good page speed. A good page loading time is up to 5 seconds. If your website takes longer than that, then it is a matter of concern.  In order to improve the speed, there are many changes that need to be made in the website like compressing images, optimizing media and many others that require professional help.

If your website ails from these above issues then it is a collective sign that you need to hire the services of a web development company that can help improve your website or better, create a brand new website that is attractive and responsive.

Clap Creative is a Los Angeles based web design and development company that offers web design and development services across various platforms like WordPress, Magento, Shopify, BigCommerce etc. Contact us today for a free quote.

Infographic – Magento Support and Maintenance Services

September 6th, 2017

Magento is one of the most preferred platforms for creating e-commerce websites. The business of so many eCommerce companies depends upon the proper functioning of their Magento eCommerce websites. If your website has been in operation for over a year or two, chances are that may have already started to show signs of slow performance. The website may begin to load slower or certain product pages take forever to load. The occurrences of site crashing may have started to become more frequent.

Ecommerce is a very competitive segment and if your site does not perform well on the initial visit, you may lose that customer to your competition forever. This would result in losses for your business.  To avoid that, you must make sure that your Magento website is optimized to perform as good as new every time. You must also make sure your website’s security is up to date.
Clap creative offers various services under their umbrella of Magento Support and Maintenance Services. You can check out our infographic that gives complete details in an interactive manner regarding everything that we offer our clients as part of our Magento support service. Check our infographic here to know more.

infographic - Magento Support & Maintenance services - Clap Creative

Want to have Incessant traffic, Secure web store, Lesser processing time, experts solutions and other support services for your Magento Store. The following Magento Support and Maintenance Services from clap creative at a reasonable monthly rate will solve the purpose.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey

June 4th, 2016

The importance of social media is high for each brand, as most of us contact followers with promotions, important notifications, feedback requests, and some brands even provide customer service via social media.So, we asked ourselves a question: “What are the differences of social audiences of main e-commerce platforms? Do they have something similar? Perhaps, they have some overlaps or similar locations, or anything else?” The presented below survey is designed to address these questions.

The survey covers the Magento Twitter audience, which is one of the most important social media for the platform, compared to the PrestaShop and Shopify Twitter accounts.

Key findings of the survey are given at the end of this post.

General Information

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Magento is the oldest Twitter inhabitant, but much less active than Shopify, for example. Shopify also has the best followers/tweets ratio. Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
So, total quantities of followers of the mentioned above platforms differ greatly, as it clearly demonstrated on the diagram above.

Audiences Overlaps: – 

But to be absolutely realistic this diagram should look like the following:
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

We analyzed 10 thousand followers from each account and determined that the audience of these three platforms has considerable overlaps:

  • PrestaShop & Shopify – 3.2%;
  • Magento & Shopify – 8.3%;
  • Magento & PrestaShop – 14.2%;
  • All platforms – 2.2%.

The overlap of the Magento and PrestaShop audiences is the biggest and mostly presented by digital companies and developers, according to the randomly chosen sample from the mutual 14.2% scope.

  • Marketers – 10%;
  • Developers – 20%;
  • Digital companies – 25%;
  • Non topical – 15%;
  • Abandoned – 15%;
  • Other – 15%.

All three platforms have 2.2% of followers, who follow all the platforms at the same time. We analyzed a 10% sample of randomly chosen following accounts from that array, and got the next results:

  • Abandoned accounts – 40%;
  • Digital companies – 15%;
  • Independent developers or consultants – 25%;
  • E-commerce news – 5%;
  • Other – 15%.

The quantity of abandoned accounts is significant in this sample and makes up to 40%, but we can disregard them. The companies and independent developers working at the junction of platforms or with all three platforms simultaneously constitute 40% of the total quantity, and this is the main relevant group.

Main Interests of the Audiences: –

The study of top keywords from the audiences profiles determines them as the following:
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
The main finding from the table above is that PrestaShop and Magento followers are much similar to each other. The structures of their main interests match each other greatly. More clearly we can demonstrate in on the diagram below.
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

As you see, Magento and PrestaShop Twitter followers are interested in almost the same topics and to the same extent. Their followers like “web” and “marketing” topics, while the Shopify audience subjects of interest are more diversified and directed towards “design” issues.How can we explain those similarities of Magento and PrestaShop Twitter followers? Clearly, the platforms themselves and their peculiarities can explain this phenomenon.

Magento and PrestaShop are both open-source e-commerce solutions written in PHP, what allows PHP developers work with them both extending their functionality. While Shopify is a SaaS e-commerce platform designed for SEM businesses and mostly attracts theme designers.

So, now we know that Magento and PrestaShop twitter followers have much similar and the Shopify Twitter audience differs from them in many aspects. But we can find out even more insights about those audiences, which greatly present the entire platform business communities.

Audiences Activity: –

Analyzing the frequency of posting on Twitter by those audiences we discovered that the Shopify Twitter audience is the most active. Almost 60% of its followers had tweets last week, while only 51% of Magento followers and 49% of PrestaShop Twitter fans tweeted within the same period.
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative
And again, the distribution of tweets by days and weeks is greatly similar for the Magento and PrestaShop audiences (see the diagram below).
Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Audiences Distribution by Time Zones: –

45% of the PrestaShop Twitter audience is located near Paris, Berlin, Amsterdam, Rome, Madrid, Stockholm, and some other nearest European cities, while other locations are minimal for this platform.

The Magento audience is primarily described by three main geographical areas: Western Europe, the U.S., and northern India, near New Delhi. The European area of Magento is more widely distributed to the west and east, compared to PrestaShop, and the Eastern Time zone is the most popular in the U.S. for Magento.

The same as Magento, Shopify is interesting for New York, Ohio, Pennsylvania, Georgia, North Carolina, New Jersey, etc. residents, however, the Indian share it has is three times larger than Magento has in that region. Perhaps, it is explained by the policy of the platform striving to get leadership in India and South Asia.

Magento vs. Shopify vs. PrestaShop Twitter Audiences Survey - ClapCreative

Conclusion: –

So, the analysis of Twitter audiences gave us much information about the followers of the platforms and can be interpreted, to some extent, as a description of the platforms communities.

Key Findings: –

  • Shopify is the most active on Twitter;
  • Each tweet brings Shopify 9.2 followers per tweet, while Magento gets 8.4 followers, and PrestaShop -2.3;
  • Magento and PrestaShop Twitter audiences overlap by 14.2%;
  • All three platforms have the 2.2% Twitter audiences overlap;
  • Magento and PrestaShop have almost the same structure of their Twitter audiences interests primarily addicted to “web” topics;
  • The Shopify Twitter audience is the most active on Twitter;
  • Magento and PrestaShop followers post in the same manner by the frequency of posting;
  • PrestaShop is popular among users from Paris, Berlin, Amsterdam, Rome, Madrid, Stockholm, and some other nearest European cities;
  • The Magento audience is primarily located in Western Europe, the U.S., and northern India, near New Delhi;
  • Except the U.S. and Western Europe, the Shopify Twitter account is very popular in India, much more than Magento and PrestaShop accounts.

Note: The data is obtained using Simplymeasured.com

Cricket All Stars 2015 – One of our best pieces of work!

October 14th, 2015

At Clap Creative, our designers and developers are always committed to delivering world-class website designs along with cutting-edge web applications. So far, we have created various amazing websites, exceeding our clients’ expectations.

Another feather in our cap is the cricket All Stars website and we have just fallen in love with this website. It’s not just because we are hardcore cricket fans, but there are amazing features integrated into the website, making it our best portfolio website of 2015.

And Its Best for a Reason

First of all, we are really proud to say that our client, Leverage Agency, were really impressed with our work. And for good reason! Cricket All Stars is a tremendous showcase of the new web dynamics, be it designing, ticketing, responsive site to name a few. It allows people to book their tickets online for the upcoming cricket series in the United States. This site is developed on Bootstrap 3, PHP and the shop (upcoming) is based on Magento and provides utmost convenience to the people who are die-hard cricket fans.

Cricket All Stars 2015 - Sachin Blasters V/s Warne Warriors - ClapCreative


Fast, Feature Rich and Intuitive – That’s Cricket All Stars for You!

We make sure our websites have fast loading time so that the users don’t switch to other websites. All the icons, content and graphics are clear and understandable to make the perfect first impression. Navigations are clear and accessible. All the necessary details are mentioned on the homepage, including the teams playing, player information, venues, timing, and everything one is looking for.

If you want to get more information about the players, you just need to click on the picture of your favorite player and there you get a sneak peek into the life of your idol. Also, there is a yellow color icon placed ‘Book Tickets Now‘ that allows the user to book the tickets with just a few clicks. The website is completely responsive so it looks good on each and every screen in the world. There is a signup form at the bottom, users can either sign up through their emails or through social networking websites such as Facebook and Twitter, etc. With these features, we just aim to provide a wonderful experience to the users.

Get Immersive Cricketing Experience

Twitter Wall of Cricket All Stars 2015 - Sachin Blasters V/s Warne Warriors - ClapCreative

We understand that people are always eager to know about what their favorite cricketers are up to. That’s why we have added a section where users can read the latest tweets of the players. This can be called a ‘cricket encyclopedia’, since we have made every best effort to add all the necessary features and icons that can help people stay up-to-date about the latest cricket events.

For newbies, we have added a section Cricket 101, where all the relevant and necessary information about cricket techniques are mentioned. Facebook, Twitter and Email icons are placed on the right side so that people can share the videos, tweets or any other information with their friends.

In short, it is a fully functional, accessible, interactive, search-engine friendly website with flexible grids and creative styling. Just visit the website and feel the difference.
So, you see, we have a great contender for our ‘Best Website in Our Portfolio 2015’.

GoodBye IE ( 1995-2015), Hello Project Spartan!

January 27th, 2015

The famed rounded e on your desktop, representing the connection to the world, is now being phased out. Can’t understand? Well, Microsoft has decided to phase out Internet Explorer, the web browser that actually started it all back in the days. With Windows 10 almost near its launch in 2015, MS has bundled it with a brand new browser to replace IE.

Phasing Out Bad Memories

Although, Internet Explorer was the browser of choice for people in the late 90’s and early 2000’s, lately it has lost its steam. With stiff competition from high performance browsers like Chrome and Firefox, IE was a chink in the Windows armor. Old versions of IE were reported to have many bugs and large bug fixes. Also, the support for Javascript and other latest features were somewhat less functional in IE compared to other browsers. Although, IE will be phased out slowly and Windows 10 will have IE in the initial versions.

Hail the Spartan

Project Spartan is well in the lines of modern high performance browsers delivering a crisp browsing experience. Being in development stage, not much details are revealed. However, its intelligence is reported to lie in the fact that it will make browsing clutter free. It aims to deliver valuable information to the reader and remove the unnecessary bells and whistles associated with web pages. Spartan’s integration with Cortana (MS’s voice assistant AI) is also on the cards. It can give you voice assistance when you are looking for real world integration like directions or restaurant reviews.

It will offer customizable reading lists which will be cross-platform. This means that you can save your favorite pages for offline viewing comfortably. In-browser note-taking will be supported as well. It’s also reported that it can be done via stylus or touch. Readers can also add comments and annotations anywhere on the webpage. Of course, people can also expect to borrow certain UI elements from Chrome and Firefox. But it will be really Microsoft’s trick to pull off a good UI without seeming like a copycat. Similarities with IE will surely be reflected in some boxy buttons and features.

Recent independent benchmarks have revealed that Project Spartan has performed very well indeed. Its performance is notably faster compared to its sibling IE 11. In some tests, including Octane, WebXPRT, Sunspider and HTML5 test, it has outdone the competition. And all this is still in development stage. So, the final version is going to be even more exciting.

With Windows 10 around the corner, MS is heating up the gossip in the streets. Project Spartan will definitely be a gem in the upcoming eagerly awaited Windows version. We really hope MS keeps the name Spartan although it is so far only a codename.

Introducing The New “No CAPTCHA reCAPTCHA” from Google!

December 5th, 2014

Hate Captcha? Enter NoCaptcha by Google Offering Text-Less Verification

Google’s reCAPTCHA has emerged as the best way to verify a user’s human credentials by entering a decipher/code or non-sensical text. So, the onus of proving the humanity of the user lies entirely on the user itself. This has been going on successfully for the past many years and bots have been put to rest very effectively.

But after years of loyal service, it was getting monotonous. Something was bound to replace this. So, Google came up with another brilliant idea. Why not simply ask the users whether they are humans or not – with a simple tick button.

New NoCAPTCHA Google

No Captcha reCaptcha Experience

This radical new API simplifies the original reCaptcha experience into a much simpler term. And the best part is there is no Captcha involved here. When implemented on a website, many people will be able to verify their ‘human-ness’ without actually reading and entering a Captcha code. With a simple tick on the check box, they can easily verify and proceed further.

Where Captcha Failed – A Look into the Past

recaptcha-exampleThe Captchas have long been providing security to the websites and critical online processes. This process was going on well since many years because robots never had the ability to read distorted text quiet accurately. However, recent advances in the imaging and artificial intelligence suggest that computers now have the ability to read text with very high accuracy. So, this distorted text of Captcha can no longer be considered safe and dependable.

Enter NoCaptcha in to the Picture

Google was researching Advanced Risk Analysis for reCAPTCHA (read NoCaptcha) for the past some years. So, instead of just the distorted text, the algorithm now explores the entire engagement of the user with respect to the Captcha – before and after – in order to determine a person’s human credentials. So, the users in turn have a better browsing experience.

The new API is the next evolutionary step in the Captcha verification process. Humans simply have to check the box and they are verified in most cases, they are cleared.

So, is this the End of Captcha?

Does this mean that Captcha is dead? No, basically. Consider a case of failure where a user is not cleared through. Here the algorithm has predicted that the user is in fact a bot. This will lead to more Captcha cues in order to get more cues. This simply increases the security check points that a user has to clear to get further access.

Mobile-Friendly Captchas

mobile-friendly-recaptcha

Mobile users will particularly find this new experience much more useful. A tap on your mobile can help you select the appropriate images to go through the verification process. Clues are given to further help you make the right choice. This provides a multi-layered security to the users and data both.

 

 

Many websites are already seeing great results after implementing this radical new approach. SnapChat, Humble Bundle and WordPress are some early adopters. User experience and speed of approach has been increased.

Abusive bots are left in the dust. And we are not sorry for doing that.