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Posts Tagged ‘SEO Services’

Keyword Optimization versus Topical Optimization

December 29th, 2015

Gaining authority in their realm should be the prime aim of every business. Most of the businesses are busy finding new ways to increase customer base through new methodology. However, what they don’t realize is that gaining customers through extreme SEO methods is only going to draw them away. Sooner or later, organizations realize that customers are made with same old marketing strategies and investments pursued since hundreds of years. They are trust, quality, respect and authority.

And content is what brings all these elements onto a single stage. Doing it right can yield multiple results and doing it wrong can devastate your brand image. How well you know your industry is a reflection of the authority you command. A heavy content focus includes many parameters of which keyword selection is prominent. However, real authority encompasses a lot more than just keywords. Now, Google pays attention to authoritative content that is laden with topically optimized information along with highly relevant keywords.

So, is Keyword Research Dead?

Authoritative content does not signify that keyword research is no more relevant. It just got more complex and more specific. Topically optimized content is written with just the right blend of keywords classified into meaningful topical parts. After collecting the right intent and keywords, we can look forward to making authoritative content.

‘Intent’ is at the Core of Topical Optimization

Search now entails finding the trending topic that can be explained with authoritative knowledge. A comprehensive phrase database can be created that includes relative keywords in a natural organic sense. Every keyword or phrase will not be relevant to the content piece at hand or your business. So, excluding negative keywords will be a task in itself. This is done to avoid dilution of the content piece and make highly-focused piece.

Next important factor in the topical optimization is the sequence. The chronology of the content should reflect the natural flow of events in the real world. Now, that something only an expert can decipher perfectly! Moving on from one single entity to another, in a smooth fashion, is the key to success. By optimizing the content in the right sequence, the marketing and product lines coincide perfectly.

Optimizing the entire topic as per the topic at hand, will further help you out in eliminating the fluff content. There is no need to cover irrelevant topics just to insert the keywords. When you optimize any topic for a highly concentrated topic, you will deliver a much more concise and valuable information to the reader. The chances of dominating a certain topic with this type of content strategy are high.

In essence, topical optimization refers to mastering a single topic and delivering unmatched content to the readers. Keywords may take a back seat but still maintain their relevance. Searchers are more likely to land and stay longer on the relevant page. Such pages reflect the true intent of the reader. Each page is laden with highly targeted keywords along with the relevant valuable information covering a specific topic in a broader sense.

Focusing on singular keywords is old-school. Spin your entire content piece around a list of highly targeted keywords that reaches more people effectively. Remember, winning audience is the key to more sales.

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Categories: Internet Marketing, SEO Services

How to leverage social media for link building?

August 31st, 2015

As link building continues to take the spotlight, it’s crucial for any business wanting to thrive in the online world to leverage the benefits offered by social media. The same platforms you use to post hilarious cat memes and pictures of your weekend gateway are also a powerful online marketing tool. Businesses have the opportunity to grab the attention of billions of potential customers, that’s right – billions.

How do you get great links? You create content. Not just any content, great content. To share great content, it is important for people to know that it exists. If you have a brand-new website, chances are, it isn’t ranking high in search engines. So, if people are unable to find you via search, how will they find great content you created? Answer: Through social media.

Social media can be a powerful link building tool and if you are not using it, you could be missing out on some awesome opportunities. Below is the quick summary of how to leverage social media for link building:

Keep tabs on brand mentions and ask for links

Tools like Tweetdeck can help you monitor the social world and allow you to find users talking about your brand whilst also giving you an opportunity to engage with them. After locating such users, a little research will disclose whether or not they have websites/blogs. Engage with users that do and ask them if they are willing to provide you with a link.

Look for opportunities on your Facebook page

Just like Twitter, look for users who are interacting on your wall and try engaging with them. They may not be willing to provide you with a link instantly, so it is important to maintain patience and engagement before requesting for the link.

Build relationships with those not talking about you

There may be people in your niche that aren’t familiar with your brand and as such won’t be talking about it. Use Twitter and blogs to engage with active members in your circle to generate brand awareness as well as build relationships which will help you get links in the future.

Use Guest blogging to prepare future audience

Guest blogging and the following interaction is a great way of grabbing the attention of a wider audience. It also gives you an opportunity to ‘prepare’ the future audience. The advantages of mentioning future audience in your blog post are twofold. First, your guest post will acquire links. And second, the audience mentioned in your post may now be ready to engage.

Leverage the power of your blog

Using your blog to its fullest potential can be very helpful. Flattering bloggers in your niche through top 5 lists and other such tricks can be a great way to generate backlinks to your domain.

Help people

If you come across someone in your niche asking for help or advice, reach out to them. Help will often build a relationship, and generate a link.

And that’s how you use social media to get links. It’s an engagement, a gradually developing relationship which can be rewarding in terms of link building.

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Categories: Internet Marketing, SEO Services, Social Media Marketing

How to use pop-ups on your site/blog to gain likes & followers?

August 21st, 2015

Let’s talk about how to gain likes and followers on your website/blog.

Your site/blog gets more traffic than all of your social media profiles combined. Your visitors have made a decision to visit your site/blog – in contrast to randomly clicking on a social profile of yours.

This post will cover one of the many strategies that can help you gain likes and followers on your blog: pop-ups.

Pop-Ups Will Only Work If You Know How to Use Them

Your conversion goals will decide how the pop-ups will be placed. If someone visits your blog, then your goal is likely to get new leads and readers.

If someone visits your product page, however, your goal is likely to have them purchase your product, rather than distracting them with a popup.

This is the reason why most people prefer using pop ups in their blogs. When people visit your blog, they do not visit with an intention of buying your products and services, their intent is to make sure they are updated with your future content.

Different Types of Popups & Their Uses

Now, let’s find out the different ways to implement pop-ups on your website.

  • Entrance Popups

Enterence Popup - How to use pop-ups on your site/blog to gain likes & followers?

Entrance popups are those that crop up the moment a visitor starts browsing a website. These are seen as the most rude ones as they prevent a visitor from getting to know the website before they decide to become a subscriber.

It’s similar to entering a clothing store for instance – you don’t want a person to walk up to you and insist you to purchase something until you’ve had a chance to take a look at the clothes.

  • Timed Popups

Timed Popup - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Timed popups show up only after a visitor spends a specific amount of time on a website.

Timed popups are better than entrance as the visitor has had a chance to become familiar with the website’s content and likely be ready to make a decision about whether or not they want to subscribe.

  • Scroll-Activated Popups

Scroll-activated popups are the ones that show up when a site visitor reaches a certain portion of the webpage. For instance, if a visitor is reading a blog post, the popup will not appear mid-post, instead it will appear when the reader has reached the bottom of the post. This way, the visitor gets a good amount of time to become familiar with your website, and they may be ready to commit as a subscriber.

  • Reader’s Choice Popups

Reader’s Choice Popups - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Reader’s choice popups do not follow a timing, they are all about how a popup is presented. Instead of asking a visitor to subscribe to the website, it asks questions related to the website.

Pop-up Best Practices

  • Use a popup to offer something your visitor wants

Offers popup - How to use pop-ups on your site/blog to gain likes & followers? - ClapCreative

Popups alone are not going to increase your fans and followers. The offer in the popup is the real deal. For businesses, it’s important to offer something that appeals to your target audience.

  • Use one popup at a time

If you decide to install a popup plugin on your blog or website, make sure that you run only one popup at a time. If your visitors encounter multiple popups on a page that might upset them.

  • Use only two fields

The best way to convert visitors using a popup is to make the process of subscribing easy. Try asking just their first name and an email address. Less is more.

We hope this article shows the benefits of popups! Get ready to increase your likes & followers.

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Categories: Internet Marketing, SEO Services, Social Media Marketing

How to Make an Effective Landing Page for Generating Leads?

August 7th, 2015

Want to turn traffic into conversions? Just create engaging and effective landing pages. A landing page is a primary mean of lead generation in inbound marketing. It is designed to influence a visitor to carry out a specific action. Landing pages should be carefully designed with conversion in mind.

If you look at your website home page as your landing page, then you are sadly mistaken. Why? Because a homepage is an introduction to your company’s mission, services, products, and it shows a variety of information under one roof. It would be a great intro to your business, but not very effective for eliciting specific traffic looking for a specific service or product.

Remember, when a customer searches for a specific product, it is clear that he is interested in that product. If you take your potential buyer to your home page, you are probably taking him a step backward in the purchase funnel. Providing your buyers with a simple landing page that serves their purpose of purchasing will increase your conversion rates and provide a significant ROI.

Here are a few effective tips to create effective landing pages to generate leads:

Be Simple & Straight

The landing page heading should immediately tell your audience about your services and products. This is the only job of a landing page and it must contribute toward that goal. No fluff, no catchy lines or compelling paragraphs, no links to the homepage. Just simple, but descriptive text and a prominent call-to-action.

Logo Should Be Visible

Your company’s logo should be clear and visible assuring audiences that they are in safe and reliable hands. Your company should be top-of-mind while visitors see or fill up the information on your landing page.

Visuals Should Appeal, Not Distract

Make the landing page as clutter free as possible to avoid any distraction. Use directional cues to highlight the points you want to show to your audiences, like a call-to-action. Play with some colors to lead your visitor’s eyes to the key factor of the page.

Navigation Options Should Be Limited

Too much navigation options will do no good, rather they will distract your audiences and take them elsewhere in your site. Landing pages are meant to generate qualified leads, not just for getting heavy traffic.

Add Social Proof

People understand that companies often brag about themselves, but customers never do. Social proof will allow your potential buyers to see what kind of company you are and whether or not your services are reliable. If possible, list a few partner companies along with testimonies from satisfied customers.

Ask For the Information You Really Need

Always ask for the information that really matters for your business. The form should be short and must ask for only the important details. Consider a few things like whether you really need to have two fields for names or complete street address. You need to make it as convenient as possible for your customers so that they show ”thumbs up” to your offer.

Look Legit

You surely don’t want to look like a phishing scam. That’s why, it is vital to use security seals to assure your visitors that their personal information is safe and secure. You can even try linking your privacy policy. Pay heed to every small thing like layout and design. Avoid using pop-ups.

With an effective landing page, you can grab the attention of a lot of potential customers and turn them into your certified customers. Create, test, modify and deploy your landing pages and see them generating leads and skyrocketing sales.

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Categories: Internet Marketing, SEO Services, Social Media Marketing, Web Design

Panda 4.2 is Rolling-Out – Should You Be Worried?

August 3rd, 2015

Yes, Google Has let its Panda loose again. Albeit this time, the teeth aren’t that sharp. For the past week since around July 24th, the Panda has started rolling and it will continue for the upcoming months. What’s different, however, is that this time around Google has specifically mentioned the number of queries that may be affected to be around 2-3%. This figure is lower than the previous updates where the range of queries affected is usually around 3-7%. This makes it more like a refresh rather than a full blown update.

Don’t forget that a refresh may affect a significant number of your website’s pages and cause loss of rankings.

You Can’t Do Much Now

Panda Rollout 4.2Typically, once the update/Refresh algorithm rolls out, the changes you make aren’t counted. It is too late to apply any changes during the algorithm roll out time frame. All the previous changes had a cut-off date after which you cannot salvage your website from any potential losses.

That said, a webmaster must always look forward to continually update the content on the website. In case you have been noticing some ranking changes, you need to implement changes. However, these new changes will make their impact on the next Panda update.

Roll-Out will Go On for Several Months

Coming months can mean that the roll-out can be very gradual. It can take around 8-12 weeks even to complete. This means you may not primarily know whether or not your website has been affected by the update.

Who Will Be Affected?

The problem with slow updates is that it becomes difficult to track the exact algorithmic changes. Winners and losers cannot be normally predicted. It is too early to make a conclusion on how the new Panda works.

Updates will be Gradual and Intertwined with Each Other

This gradual update roll out will further make it difficult to clearly differentiate between the various updates. Isolating the effects of every update independently will become difficult. For example, Panda and Penguin could be rolling out simultaneously and you won’t be able to differentiate them.

The best approach in this case is to be aware of the start of the roll out and track every minute change. The casual relation between the various updates will be more organic. The thrust of these updates will be more on quality content creation and organic value delivery. Search engine updates will soon be working on a fundamental analytical level rather than plain-in-sight number crunching.

As usual, if your entire domain is affected, the recovery is going to be excruciatingly painful. Landing pages with weak content will be affected and needs to be optimized.

Conclusion

As yet, the Google Panda is pattern-less. There is no decipherable activity to predict any losers and winners. No concrete analysis with specific points can be discussed. You have to observe the slightest changes in ranking to ascertain this Panda update. SERPs will soon start reflecting the algorithmic changes.

We will keep you posted in case this Panda takes out its teeth or claws.

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Categories: Internet Marketing, SEO Services

How to Extract Maximum Performance from 1 Keyword

July 2nd, 2015

Some businesses fail to realize that search engine optimization (SEO) does not bring results over night – rather it’s an ongoing process. Optimizing for single keyword may sound as one of the simplest SEO tasks, but just like all processes it takes time. Businesses who cut corners to seek instant results usually fail at such attempts. Nothing beats hard work and a consistent, strategical process with a clear plan of action.

If you are trying to extract maximum performance from a single keyword, here are the 4 steps you should follow to ensure quality results.

  • Step 1

Keep it simple. You can devote many web pages to only one keyword but not vice-versa.

  • Step 2

Add content to that page. Although SEO has no limit set, you should be setting limits to ensure perfect balance between content and user experience. For instance, you can use a tabbed navigation on a web page to have huge amounts of content rather than throwing at a user’s face a massive page of text. Keep originality and quality in mind.

  • Step 3

This step is the most important. The web page should only talk about that one keyword you want to target. Do not make the mistake of targeting something and writing about another. This will nullify all your efforts. No kidding.

  • Stage 4

Repeat the targeted keyword in your content more times than you repeat any other explanatory words or phrases. This may sound like a common sense, but this step is actually something you should plan out and not just think about only at the time of creating content. If you’re going to craft an article targeting for instance, the keyword “Lamborghini” – make sure not to repeat the word “engine” etc… many times otherwise they will overpower your keyword and this will also cause major search engines to get confused. On the other side, you shouldn’t be stuffing your targeted keyword all over the page more than required either. Balance is the key here. Add just enough to be the most cited word, nothing more.

Optimize the Page

Here is a checklist that can come handy while optimizing a page.

  1. Choose the keyword
  2. Write the page markup
  3. Add a title tag with the exact targeted keyword as the first section. Include a subtle marketing pitch to improve the clickthrough rate as the second section.
  4. Create a description of the page and offerings for the meta description tag.
  5. Link to the page from other web pages on your site that are relevant to your targeted keyword
  6. Get other websites to link directly to the page having keyword as the anchor text. Do this every month and as many times as required.

It’s not the count that’s important. It’s the location and spread of your targeted keyword. Follow the above mentioned steps to maximum performance from 1 keyword.

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Categories: Internet Marketing, SEO Services

7 Ultimate Ways to Fix a Negative Business Review of Your Brand

June 15th, 2015

Did you know that one negative review can affect your business’ bottom line?

When we talk about online reputation management, business reviews and ratings take the center stage. As brands live and breathe based on their ratings on Yelp and Google, you wouldn’t want anything which can damage your sales. Here are the 7 ultimate ways to fix any negative reviews that can hurt your business reputation.

1. Revise Your Product & Services

The first step for a business that suffers serious online review issues is: Take a look in the mirror. Put yourself in your customers’ shoes and try to look at things their way – how would you feel and react if you shared their experience dealing with your brand?

Even if you think you’re satisfactory, go an extra mile to make things right. This is an effort you put to ensure future success and a positive reputation.

A single crazy client can tarnish your name online and prejudice other clients to be critical of your company. This can result in your business losing many customers. So, the first step is to address all the issues your customers have.

2. Add Sugar to a Sour Situation

When you get a bad review, try contacting that customer and see if you can make it up to them. Making things right is an excellent opportunity to promote your business, in some cases. Even if it doesn’t turn out as expected, exhibiting a desire to make it up to dissatisfied customers reassures other potential customers that you care about delivering a good experience to them.

3. If You Make Things Right With The Customer, Ask Them To Reconsider The Negative Review

A customer may decide to revise their review or remove it. However, if customers are only unenthusiastically satisfied with your second attempt, or if they like to criticize regardless of you putting your best foot forward to please them, then your best bet is to keep silent and see how it goes.

4. If You Cannot Reverse the Process, Acknowledge It

“Fix it” approach may not always be doable, especially when the service is time-based, or when the product is no longer available.

Even if it is not feasible make it up to a dissatisfied customer for whatever reason, at least try apologizing for his or her bad experience and promise to revise your policies or serve better in the future.

Be polite or at least neutral and decent in your response. This type of expression in a public forum is beneficial because it starts to diffuse your customers’ agony a bit – they at least know their voice has been heard. It tells rest of the people that you care about your customers and value professionalism, which is great when selecting merchants.

As described in point number 2, this could be great for promoting your business.

5. The No-Nonsense Approach

You may be able to make all the unfair reviews disappear. But, unfortunately, it is very common for unhappy ex-employees or vicious competitors to post false reviews about your company.

If you can point out the false review(s), you might be able to make them disappear by getting in touch with the website and requesting intervention.

if you are in a situation where the review is abnormal or a scam, thoroughly read the website policies and if it’s not applicable, contact the site.

6. Temper Down

All companies should expect some negative reviews, but if your overall review portfolio on a website has these in a small percentage compared with positive reviews, then it doesn’t really damage your reputation in most cases. In fact, few negative reviews give your company an authentic identity on a review site.

If your business has very few or no reviews, you should encourage your customers to review you. If you have one or two negative ones, encourage pleased customers to review you to temper down the outliers. Just make sure not to offer customers incentives to post positive reviews.

7. Hire Services That Help You Extract More Reviews

Complaints and negative reviews on Google can harm the potential of any brand. But thankfully, there are many companies out there offering services that help businesses extract reviews from their previous and existing customers. This is particularly beneficial for those businesses that traditionally get fewer online reviews, such as doctors and lawyers. Also, it is crucial to say that there is a myth surrounding the removal of bad reviews (particularly the guaranteed removal of unwanted content). Certain reputation management service providers clarify this misunderstanding through their Guaranteed Removals review.

In some cases, these services allow you to seize a negative review before it goes public, so that you can address the issue with your customer, first.

The Final Word

Don’t ignore the importance of customer service. Pay attention to the lowest reviews as well as the average or mediocre ones. This feedback platform is a valuable source of information for your business, helping you to fine-tune it – until it is world class and makes your customers extremely pleased.

So, even though a negative review can be a real hard blow on your face, take it as a caution light and appreciate how it may be encourage your business operations to improve.

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Categories: Internet Marketing, SEO Services, Social Media Marketing

Simple Yet Effective SEO Tips for BigCommerce

April 16th, 2015

Having a great online store with tons of great products is…great! But it only makes sense if shoppers are able to find you. Leaving your competition choke on  dust when it comes to search engine rankings is quite simple actually – only if you take the right steps in order to make that happen.

It is important to come up with a powerful strategy for having a better marketing plan on BigCommerce sites: because you target an audience with diverse tastes and choices. Here are simple yet effective SEO tips for your Bigcommerce store to get started.

Tip #1: Do Appropriate Keyword Research

Knowing the keywords that shoppers are actually looking for is an important first step to getting your website rank higher. Good thing is, Google provides webmasters around the world an interesting and easy-to-use tool to suck the complexity out of this process—the AdWords Keyword Planner. Simply log on, add a few words or phrases that best describe your ecommerce store, click submit, and the planner will take care of the rest. You’ll have a list of the top search results with the number of people who use them. Think of this tool as a cheat sheet for your remaining Bigcommerce SEO efforts.

Tip #2: Know Your Competition

One of the factors most overlooked to optimizing a website is reviewing what the competition is already ranking for. The simplest way to do this is to open up your web browser, and Google the exact keyword you want to target. Then, look at the search results that show up.

Tip #3: Add Alt Images to Every Product Photo

To understand how product photos affect organic search results, think of search engines as visually impaired. When it comes to creating ideal Bigcommerce SEO environment, you have to realize that search engines can see only text and not images. In order to improve your rankings, it is important that every image—including product photos—have keyword-optimized tags in them. This is where giving each image an alt tag comes handy.

Tip #4: Keep It Relevant

Stuffing your Bigcommerce website with irrelevant keywords is a strict no-no. Google and other major search engines actually consider this as a sin worthy of drooping your site’s ranking even further. Thus, it is crucial that you choose one or two keywords per page that sufficiently describe what products and/or services you’re selling, and what your brand is all about.

Tip #5: Ditch the META Keywords

Bygones are Bygones. And, that goes for META keywords. While there is an interesting box in the Bigcommerce back end that allows you to place META keywords, don’t even think about it. Google and Bing ditched looking at these terms back in 2009, making filling these keywords a waste of your valuable time.

Tip #6: Never Use Duplicate Content

When you have a line-up of products, it can feel easy to use the same product description and/or content given by the manufacturer. Never do this. And, we mean… Never. Do. This. Why? You will give search engines the same content that they found on your competitor’s or manufacturer’s website, causing you possible penalization for using duplicate content from a higher-ranking page. Make sure to write the descriptions yourself and add one or two highly targeted keywords into the page. ispanų kalbos kursai https://intellectus.lt/ispanu-kalbos-kursai-suaugusiems/

Tip#7: Think Like a Shopper

When it comes to search engine optimization, thinking like a shopper really helps. One of the easiest ways to improve your ranking is to open up Google (or any other search engine) and type in keywords as if you are shopping for products similar to what your site sells. Notice what comes up and whether your page is listed or not. Then, put these keywords into the process explained in the steps above and start working on them.

It is super, super, super important to remember that search engine optimization shouldn’t be a second thought. Rather, it makes perfect sense to consider it during the ecommerce website design process itself. Good Luck!

 

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Categories: Bigcommerce, Ecommerce, Internet Marketing, SEO Services

What were the biggest SEO trends from 2014?

February 5th, 2015

Its 2015 already and webmasters are busy planning this year’s strategy. There are plans to be made, roadmap chalked out, new methods analyzed and much more rush hour jobs. But are the previous year’s strategies dead? Well, no! 2014 was an uneventful year for SEO but it doesn’t mean there is nothing to learn.

Search-engine optimization methods constantly evolve with time. So, with calendar now flipped a full year ahead, let us take a look at how far we have come. Some aspects have become totally obsolete while others have kept their importance. With that in mind, here’s your takeaway from 2014.

  • Go mobile first, then desktop – With mobile devices taking over the globe and smartphone sales zooming past desktop, there’s no way you can ignore mobile website optimization. In fact, it is now vital that you first craft your mobile strategy and then focus on desktop users. Mobile friendly websites are given priority over other versions in almost every major search engine. In 2014, responsive websites were a norm and almost every successful business invested in having mobile SEO strategy.
  • Content is King – This has been said many times over in the past many years and it still holds ground. Content is and will be the king for coming years. Last months of 2014 saw Google penalizing the paid guest blogging services and private blogging networks. This was necessary to help content remain the actual king. In 2014, content meant more than just blogs and articles. It meant infographics, videos, posts and anything that can deliver value to readers. Sharing information was at top of every search engine. Adding high quality content should be on top of your 2015 strategy. This will bring high levels of engagement into your digital strategy.
  • Effective Branding – Good links will always hold their forte when it comes to securing good ranking. However, it is also recommended that you put in genuine branding efforts to establish yourself as authority. When you lead your industry, you are more likely to be shared more and valued more. This has to be done mutually to receive maximum benefits. Just don’t think of buying links. You have to put in hours of content, raise PR efforts, build awareness about your brand and reach out the market with open hands. This will not only make people like you but your competitors will see you as an authority figure. Not to forget, it will add lots to your online brand image.
  • Social is not dead yet – Or should I say it has become much more important. However, the effect of content on your social platforms won’t contribute much to the rankings. But genuine positive signals are known to help improve your rankings. Google Plus is definitely one platform that will help you gain popularity and SERPs. Explore more new ways to quickly generate an audience and share content across multiple platforms. +1s will add significant juice to your SEO efforts.

With 2014 proving to be a predictable year for SEO, may be 2015 will bring in some surprises. Let’s keep our fingers crossed and see what else search engine shave in store for webmasters.

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Categories: Internet Marketing, SEO Services

Best Strategies to Kick Start your marketing campaign in 2015

January 23rd, 2015

2014 would be remembered as a subtle year in digital marketing. The trends were slow and predicable but impressive nevertheless. This slow change is going to be continued in the next year. And if you are a webmaster planning for 2015 marketing strategies, your branding plan has to be approached in a whole different manner.

Here are some tactics for 2015 that will define the way businesses achieve online success.

  1. Original Video Content

Videos were big time in 2014 and the trend is going to be carried over into this year as well. More and more websites are using videos not only for their YouTube channels but also on their home pages, services pages and much more. Video promotion will see big opportunities since more and more platforms now support direct video streaming and are reaching their clients on smartphones better. Whatever your brand is involved in, charity or services, a video can generate huge response within minutes.

  1. Mobile-First Marketing

Businesses are now rising to the mobile challenge and approach has shifted dramatically. So much so that some businesses devote a major chunk of their budget only to the mobile marketing strategy. You would be hard pressed to find a business that does not pay much attention here. So, from mobile responsive websites to fast loading speed for smartphones, the trend has yielded significant returns for brands. But mobile marketing keeps you on your toes due to its highly dynamic nature. If apps were a major hit in 2014, the coming year will shift focus on more personalized approaches.

  1. Ultra personalization

Personalized ads and much more use of cookies to deliver the most relevant content will be all the rage in 2015. Algorithms are used to track more data and convert into meaningful information on a personal level to be used for personalized marketing campaigns. Location targeting and retargeting will be more in focus to achieve a cohesive Internet experience.

  1. More Millenial Targeting

Millenial generation is much more interested in online everything and they have got the money. So, the targeting will be more biased towards Millennial generation. This age group will create the largest online consumer group in the coming years and 2015 will lay the groundwork into that very direction. The spending power will be much more channeled due to more digital platforms.

  1. Don’t Neglect Local SEO

People still prefer to buy on brick and mortar business especially when it comes to larger purchases. So, do no ignore the local SEO. Make sure that your clients are better targeted at a local scale.

  1. Credibility and Authenticity

People have started to trust credible online sources much more than general sources. So, you better move in fast and build credibility. Make sure that you are well in sync with the authentic references and they support your business well.

2015 has just started. If you want to improve your exposure and get more conversion, this is the time to act. Plan your strategies and get the right people to implement it in the right manner.

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Categories: Internet Marketing, SEO Services, Social Media Marketing
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